SEO, SEM, web design, coding, iPhone, iPad, Android 

Practical eCommerce counts over 300 different shopping cart platforms. In this ongoing “Cart of the Week” feature we profile—but not evaluate—a specific shopping cart, asking about its strengths and weaknesses. We profile X-Cart, a Cyprus-based licensed cart, in this installment. We asked Michael Gunin, marketing analyst for X-Cart, to explain the benefits of his company’s cart, which sells for $229 (U.S.) and higher. We then asked Birgit Snelling, an X-Cart user, for her evaluation of the cart. Snelling is a part owner of All Terrain Medical & Mobility, LLC, an Arizona-based company that sells exercise equipment, wheelchairs, vehicles and other accessories for disabled users. PeC: Please provide some general background on the ca...

An effective web page draws visitors in and keeps them there. When the Internet was new, people would surf from site to site just for the fun of discovery. Today’s Internet users are much more sophisticated. They know what they are looking for and want to find it quickly. If they don’t find a clear path to the information they seek on your site, they will head back to the search engines for a better fit. Monitoring your site’s “bounce rate” is a quick way to determine if your visitors are finding the products they need. What's a Bounce Rate? “Bounce rate” is a term used by Google Analytics and other similar packages. Your bounce rate is one way to know if people are staying on your site or leaving right away, and you can use it to gene...

Certain ecommerce businesses succeed, while others do not. To help understand why this is, we spoke with Kevin Sproles, the founder and CEO of Volusion, a hosted shopping cart with more than 10,000 clients, including notable sites such as Disney and Crutchfield. PeC: Tell us why you think some ecommerce sites excel while others do not? Sproles: I think probably five things contribute to either success or failure of an online business. One is building your brand. If you're a small business, you probably don't have a household name, but you could build the same trust by having things like a professional website with a nice logo. Take it a step further and tell your story, how you got started, your passion for the products that yo...

The time is right to start using video to assist with marketing and to better demonstrate your products. Improvement in connection speeds and web video streaming technologies, as well as a growing demand from users to get richer product data, all combine to make this a big year for web video deployment. So, as an ecommerce site owner, how can you proceed with a video strategy? Here are a few ideas: Start simple. Set your sights on producing a short, simple 20-30 second video prototype. With a minimal investment, you can get your feet wet and decide if you can make your own videos or if you'll need to outsource it to video experts. Identify a concept. Are you going to give information on specific products? Educate your potential users?...

Many ecommerce merchants carry a mobile device, such as an iPhone or a Blackberry. An increasing number of third-party software applications run on these devices. Many of these applications can benefit ecommerce merchants and one example is "Credit Card Terminal," an iPhone app that allows merchants to process credit card transactions remotely. Credit Card Terminal is produced by Innerfence, an iPhone applications developer, and we recently spoke with Innerfence's co-founder, Derek Del Conte. PeC: Why should ecommerce merchants be interested in a mobile credit card terminal? Del Conte: Many ecommerce merchants sell directly to their customers through fairs, exhibitions, and performing on-site services. That's exactly what our Credi...

It was a few weeks before our annual trip to Pompano, FL to visit my grandmother and get away from the nasty New England weather. We had our plane tickets and hotel reserved, but still needed a rental car. I'd been reserving cars for years through a rental car aggregator website that I found many years ago when searching online for rental cars in Ft. Lauderdale.

Consumers talk. There is nothing you or anyone can do about it. The shoppers who visit your store and purchase your wares will tell their friends and acquaintances about it if they are given a chance. This phenomenon is nothing new. But marketers are starting to understand how to use this very natural behavior to tell authentic stories about products and brands. From the marketer's perspective, the human habit of telling and retelling our experiences (especially our purchase or product experiences) to others is now called word-of-mouth marketing. Word-of-mouth marketing includes several specific tactics like blogging, influencers, viral marketing, and buzz or hype marketing to name a few examples. It is important to remember that market...

Have you ever wanted to create a simple multi-person blog, but didn’t want to bother setting up an entire WordPress installation? If so then we’ve got just the answer. By combining Twitter Search, Atom feeds, hash-tags and PHP, you can create an RSS-enabled, micro-blog using Twitter and be up and running in less than 10 [...]

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