2007 has been an interesting year for the internet, and for web design in particular. We have seen the rise and fall of Web 2.0, the increase of lobbying for web standards, and the growth of interest in CSS3 and HTML5. And these three things are just a few out of many other topics and trends that have created a wide swath across the design community, leaving storms of debate and discussion that are not soon to fade away. Web design is becoming much more diverse than ever before; with this in mind, it is essential to take a step back to look at the big picture: at where design trends are really headed. A few questions arise when designers do this, primarily this: are we working ourselves into a rut of design trends and cliched frameworks? And what is it that remains after the rise and fall of these bubble trends in web design?
What is “cool” in web design today is certainly not what was cool six months or a year ago, though the Web 2.0 swelling had begun to recede by the summer of 2007. Designers as a whole have grown tired of the gloss, reflections, and gradient-filled rounded corners. As a visual trend, Web 2.0 had a slightly immature look to it. But the decline of this style has helped the design world to mature and increase in depth.
Lately Jeff Croft, a major voice among professional web designers, has created stir with his opinions on mainstream issues such as CSS frameworks and web standards. Other prominent figures such as Andy Clarke, Alex Russell, and Roger Johansson have created similar discussions and memes.
Many bloggers say the future of web design is unclear, and the advancement of the tools we use to create our work, such as CSS and HTML, is even more uncertain. The reputation of working groups organized for the revisions of these tools are being questioned all across the board, as they slowly work their way forward.
Many of us know in the back of our minds that the future of web design is closely connected with the future of the computers themselves, but we fail to realize the coming situations, where nearly everything we’ve learned (and practiced) is going to be challenged by the release of new operating systems from Microsoft, Apple, and the vast Open-Source community. The only thing we can do now is help to improve the tools we use to design and build websites, and unite to stand firm against bad influences and trends that threaten our standards and practices.
It’s hazardous to our health
What is cool today in web design? That question cannot be answered definitely. Many of us are certainly glad that the bulk of the Web 2.0 design styling has been put behind us, but where do we go now? It’s time to put much more energy and time into producing creative and innovative things. One designer states that the internet may be becoming too crowded and uninspiring; most of us would beg to differ, but it makes a good point. We cannot stand for a moment to stop pushing ahead at full throttle to uselessly look back on our past. And even more importantly, we cannot afford to be bogged down in bubble design trends such as Web 2.0 or (heaven forbid the term) Web 3.0. It’s simply not healthy.
Whether knowingly or unknowingly, we have modelled and treated the internet like our lives outside of computers - where fads come and go, but certain things remain. Gloss, 3D imitations, reflections, these things will soon be a thing of the past, just as tiny text, comic sans and flashing text have already been retired. But certain things remain from all stages of the internet’s past growth. Using tables for page layout has been replaced by CSS and proper HTML structural elements such as the div tag. This is one thing that will undoubtedly remain, until something far superior replaces it.
The programming and coding side of Web 2.0 will certainly last for a while longer, because it is arguably one of the best things that has developed since the beginning of server-side development. Firmly founded social networking websites like Facebook and Digg are not soon to fade away; people have seen the great advantages of such systems.
Maybe it is time to try something crazy, as Jeff Croft puts it. Time for a creativity revolution, a greater independence among web designers, and a greater unity to improve the design world we have worked so hard to build and develop.
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