Archive for March, 2006
Wednesday, March 29th, 2006
As competition increases in the online market space, more companies vie for Top 10 placement on the search engines, driving up costs per click. In such an environment it is imperative for companies bidding on top positions to convert as many visitor clicks into customers as possible. This article discusses a few measures all companies can take to improve conversion rates on their e-commerce sites.
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Wednesday, March 15th, 2006
As more and more people start using RSS feeds, advertisers have started exploring ways and means of exploiting the medium as a channel for distribution of ads and relevant messages to readers. A study commissioned by Yahoo! found that over 30% of online users in the USA are estimated to currently use RSS feeds, but only 4% of US online users are actually aware that they are using RSS.
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Wednesday, March 8th, 2006
A recent study found that people with disabilities favour the most accessible websites when using the Internet. This article discusses disability legislation, accessibility problems and reaching a disabled audience.
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Wednesday, March 1st, 2006
Google's lofty position as the leading Internet marketer might soon be under threat. MSN, who are launching their new adCenter in May, recently announced that they plan to outperform Google. This article examines how realistic those claims might be.
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