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Google Account will now be available on Google Base, in direct competition to eBays PayPal payment system, a convenient and secure way to sell and buy items on Google Base.

Today's search marketing section contains an email exchange I had with a new subscriber that I thought you'd find interesting. It started out as a question about third-party linking schemes, but branched out a bit from there to many issues SEOs and webmasters are struggling with these days. I’ve also got the final part of Karon’s copywriting makeover and a quick reminder about our upcoming search marketing seminar.

A recent study showing the conversion stats across their many clients for the leading search engines. Surprisingly, the results placed Google at the bottom of the pack, with conversion rates lower than AOL, MSN and Yahoo! We review the results, compare them with out own findings and explore possible reasons why.

In what seems to be an act of desperation, MSN Search has been offering searchers gifts and money in return for conducting searches. Why is the software giant stooping to such depths? Is the product just bad or are MSN fighting an uphill battle?

Welcome to this extra edition of the High Rankings Advisor! As our spring seminar approaches, I will be trying to send the newsletters out on a weekly basis rather than bi-weekly, although it may be somewhat abbreviated at times. Enjoy this week's bonus, and let's get straight to the good stuff! - Jill

Great news...the next High Rankings seminar is set, and registration is open! We had an overwhelming response to doing it in the Oakland, CA area, so that's where we'll be on March 30-31, 2006. The seminar will be held at the Walnut Creek Holiday Inn, and we have even managed to get a block of discounted rooms at $109 a night, which you know is a great deal for the SFO area! If you're a High Rankings Forum member you can also get a whopping 25% discount when you sign up for the seminar. The last newsletter's email Q&A had so many comments and brought so many additional questions into my inbox that I decided to do another multi-question issue this time. Hope you enjoy it; I think there's a little something for everyone.