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UPDATE wp_options SET option_value = 'O:9:\"MagpieRSS\":17:{s:6:\"parser\";i:0;s:12:\"current_item\";a:0:{}s:5:\"items\";a:20:{i:0;a:8:{s:5:\"title\";s:60:\"Don\'t Make These Mistakes in Your Search Engine Optimization\";s:11:\"description\";s:4095:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Too many companies fail in these incorrect assumptions about SEO </strong>when dealing with search engine optimization to <a title=\"Why ranking on page one is important\" href=\"http://www.ahfx.net/weblog/71\">get first page results</a>. Rand Fishkin mentioned these two ways companies often incorrectly approach SEO. The biggest mistakes I see around SEO is that they consider it two ways, both of which are dead wrong, and both of which will <strong>cost you a competitive advantage</strong> to someone who thinks about it correctly.</p>
<h3>Mistake #1: SEO is something you tack on after you have built your website, service, product, etc.</h3>
<p><strong>SEO is best accomplished when it is integrated in the entire website development process.</strong> If you don\'t have SEO in mind from the beginning for what keywords you need to rank for, <a href=\"http://www.ahfx.net/weblog/18\">who your customer is</a>, and <a title=\"Customer Optimization - Better Search Engine Optimization\" href=\"http://www.ahfx.net/weblog/58\">what they really want,</a> then you are wasting your marketing dollars.</p>
<div class=\"pull_quote\">\"If you architect SEO from the beginning of your productization...You will <strong>build something TEN times better</strong> than what someone who is doing it after the fact can do.\"</div>
<blockquote>The first mistake is that <strong>they think SEO is something that they tack on after they have built their product, service, website, whatever.</strong> You have a lot of these big companies, media companies, e-commerce companies, traditional companies, even consulting services, whatever business they are, and they think, build a website, get the product, oh right, SEO lets add that in too.</blockquote> <blockquote> <strong>That is the worst move you can make. </strong>If you architect SEO from the beginning of your productization, if you put it in with the product group, the strategic group, you will build something TEN times better than what someone who is doing it after the fact can do. <strong>If you don’t have that expertise when you start product planning, you are just going to lose out to the people who did.</strong> And that is a tragedy. If you want to have a win in this department you have got to do it.</blockquote>
<h3>Mistake #2: SEO is a one time activity</h3>
<blockquote>They think <a title=\"Taking Time to Do SEO\" href=\"http://www.ahfx.net/weblog/35\">SEO is a one time activity</a>. Oh right, we got to do SEO for the website. Hey did we do that yet, we contracted someone last year, ok good we did our SEO, dumb move.
<strong>Is marketing a one time activity? </strong>Do you hire a marketing department for a few months and then, ok, we are all done we’ve done our marketing. We don’t have to do anything else.</blockquote> <blockquote>If you are not <a title=\"Why You Must Track Your Website Statistics\" href=\"http://www.ahfx.net/weblog/23\">tracking</a> things over time right, are searching in your space going up but you are staying flat which happens to a ton of people they look and say, \"Well SEO isn’t growing for us but it isn’t shrinking.\"</blockquote> <blockquote> I’m here to tell you it is shrinking. Every month there are 10, 12, 15% more queries on Google, on Yahoo, on Bing than the month before. So <strong>if you are looking flat or not trending up in the same direction as your industry, you are loosing share to competitors. </strong>This is something people don’t think about when they look at their numbers. </blockquote>
<p>If you have subscribed to either of these antiquated philosophies, call us today or fill out our form to build your website the correct way from the ground up.</p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/176\'>http://www.ahfx.net/weblog/176</a></p>\";s:4:\"link\";s:30:\"http://www.ahfx.net/weblog/176\";s:7:\"pubdate\";s:24:\"04 Aug 2010 17:20:00 GMT\";s:4:\"guid\";s:30:\"http://www.ahfx.net/weblog/176\";s:8:\"comments\";s:39:\"http://www.ahfx.net/weblog/176#comments\";s:8:\"category\";s:3:\"SEO\";s:7:\"summary\";s:4095:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Too many companies fail in these incorrect assumptions about SEO </strong>when dealing with search engine optimization to <a title=\"Why ranking on page one is important\" href=\"http://www.ahfx.net/weblog/71\">get first page results</a>. Rand Fishkin mentioned these two ways companies often incorrectly approach SEO. The biggest mistakes I see around SEO is that they consider it two ways, both of which are dead wrong, and both of which will <strong>cost you a competitive advantage</strong> to someone who thinks about it correctly.</p>
<h3>Mistake #1: SEO is something you tack on after you have built your website, service, product, etc.</h3>
<p><strong>SEO is best accomplished when it is integrated in the entire website development process.</strong> If you don\'t have SEO in mind from the beginning for what keywords you need to rank for, <a href=\"http://www.ahfx.net/weblog/18\">who your customer is</a>, and <a title=\"Customer Optimization - Better Search Engine Optimization\" href=\"http://www.ahfx.net/weblog/58\">what they really want,</a> then you are wasting your marketing dollars.</p>
<div class=\"pull_quote\">\"If you architect SEO from the beginning of your productization...You will <strong>build something TEN times better</strong> than what someone who is doing it after the fact can do.\"</div>
<blockquote>The first mistake is that <strong>they think SEO is something that they tack on after they have built their product, service, website, whatever.</strong> You have a lot of these big companies, media companies, e-commerce companies, traditional companies, even consulting services, whatever business they are, and they think, build a website, get the product, oh right, SEO lets add that in too.</blockquote> <blockquote> <strong>That is the worst move you can make. </strong>If you architect SEO from the beginning of your productization, if you put it in with the product group, the strategic group, you will build something TEN times better than what someone who is doing it after the fact can do. <strong>If you don’t have that expertise when you start product planning, you are just going to lose out to the people who did.</strong> And that is a tragedy. If you want to have a win in this department you have got to do it.</blockquote>
<h3>Mistake #2: SEO is a one time activity</h3>
<blockquote>They think <a title=\"Taking Time to Do SEO\" href=\"http://www.ahfx.net/weblog/35\">SEO is a one time activity</a>. Oh right, we got to do SEO for the website. Hey did we do that yet, we contracted someone last year, ok good we did our SEO, dumb move.
<strong>Is marketing a one time activity? </strong>Do you hire a marketing department for a few months and then, ok, we are all done we’ve done our marketing. We don’t have to do anything else.</blockquote> <blockquote>If you are not <a title=\"Why You Must Track Your Website Statistics\" href=\"http://www.ahfx.net/weblog/23\">tracking</a> things over time right, are searching in your space going up but you are staying flat which happens to a ton of people they look and say, \"Well SEO isn’t growing for us but it isn’t shrinking.\"</blockquote> <blockquote> I’m here to tell you it is shrinking. Every month there are 10, 12, 15% more queries on Google, on Yahoo, on Bing than the month before. So <strong>if you are looking flat or not trending up in the same direction as your industry, you are loosing share to competitors. </strong>This is something people don’t think about when they look at their numbers. </blockquote>
<p>If you have subscribed to either of these antiquated philosophies, call us today or fill out our form to build your website the correct way from the ground up.</p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/176\'>http://www.ahfx.net/weblog/176</a></p>\";}i:1;a:8:{s:5:\"title\";s:59:\"Why Your Tried-and-True Older Content is Losing You Traffic\";s:11:\"description\";s:3256:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p>Around March of this year we saw <strong>decreased Google traffic coming to tried-and-true content that had brought us solid traffic for years</strong>. Things continued to decrease and we decided to investigate the cause. It appears that <strong>Google\'s use of dates in the SERPs had a markedly negative impact on our clickthrough rates</strong>.</p>
<p>About a month ago I read Graywolf\'s <a rel=\"nofollow\" href=\"http://www.wolf-howl.com/seo/why-everyone-should-turn-off-blog-comments/\" target=\"_blank\">article</a> that talked about removing dates from your blog/article posts. He said:</p>
<blockquote><strong>My recommendation is to remove any and all dates from the page after 3-6 months</strong>. Removing the post date from the article meta information area
is easy. If you have comments, you have to monkey with the code to
remove the date, or you can go hardcore and turn them off entirely. You
need to remove any traces of publication dates from the page.</blockquote>
<div class=\"pull_quote\">we removed dates from all posts older than 3 months old and <strong>the results were amazing</strong>.</div>
<p>Now that is a very interesting recommendation based on the assumption that google likes fresh content. We decided to put it to the test and <strong>we removed dates from all posts that were older than 3 months old and the results were amazing.</strong> Within 7 days Google had removed the dates from 95% of our posts in the SERPs. We also removed all dates from the comments that were older than three months old as well.</p>
<h5>Removing Post Dates Increased Click Through Rates by over 8%</h5>
<p>We tracked our Google referals for the month and we saw dramatic increases in traffic to our older content that ranks well, but was being affected by the negative older post date. <strong>Our Google traffic increased 8% immediately after the dates were removed from the SERPs</strong> and traffic continues to increase.</p>
<div class=\"pull_quote\">Our Google traffic increased 8% immediately...</div>
<p>Case in point. About two months ago I linked to an article from a comment I made on someone else\'s blog. Another commentor asked \"why are you linking to a post made back in 2006?\" The content was still valid even though the post date was over 4 years ago. <strong>It just reinforced my determination to remove older post dates from all of my blog posts.</strong></p>
<p>As a side note. Graywolf mentioned a situation where Google appeared to be grabbing the post date from comments to put as the date it included in the SERPs. We also saw this happen on a few of our posts as well. We tracked it for a while and it appears that Google has tweaked the way it handles getting post dates from comments, because after about 3 weeks, those posts that had grabbed the date from the comments also had their dates removed in the SERPs.</p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/175\'>http://www.ahfx.net/weblog/175</a></p>\";s:4:\"link\";s:30:\"http://www.ahfx.net/weblog/175\";s:7:\"pubdate\";s:24:\"16 Jul 2010 10:45:00 GMT\";s:4:\"guid\";s:30:\"http://www.ahfx.net/weblog/175\";s:8:\"comments\";s:39:\"http://www.ahfx.net/weblog/175#comments\";s:8:\"category\";s:3:\"SEO\";s:7:\"summary\";s:3256:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p>Around March of this year we saw <strong>decreased Google traffic coming to tried-and-true content that had brought us solid traffic for years</strong>. Things continued to decrease and we decided to investigate the cause. It appears that <strong>Google\'s use of dates in the SERPs had a markedly negative impact on our clickthrough rates</strong>.</p>
<p>About a month ago I read Graywolf\'s <a rel=\"nofollow\" href=\"http://www.wolf-howl.com/seo/why-everyone-should-turn-off-blog-comments/\" target=\"_blank\">article</a> that talked about removing dates from your blog/article posts. He said:</p>
<blockquote><strong>My recommendation is to remove any and all dates from the page after 3-6 months</strong>. Removing the post date from the article meta information area
is easy. If you have comments, you have to monkey with the code to
remove the date, or you can go hardcore and turn them off entirely. You
need to remove any traces of publication dates from the page.</blockquote>
<div class=\"pull_quote\">we removed dates from all posts older than 3 months old and <strong>the results were amazing</strong>.</div>
<p>Now that is a very interesting recommendation based on the assumption that google likes fresh content. We decided to put it to the test and <strong>we removed dates from all posts that were older than 3 months old and the results were amazing.</strong> Within 7 days Google had removed the dates from 95% of our posts in the SERPs. We also removed all dates from the comments that were older than three months old as well.</p>
<h5>Removing Post Dates Increased Click Through Rates by over 8%</h5>
<p>We tracked our Google referals for the month and we saw dramatic increases in traffic to our older content that ranks well, but was being affected by the negative older post date. <strong>Our Google traffic increased 8% immediately after the dates were removed from the SERPs</strong> and traffic continues to increase.</p>
<div class=\"pull_quote\">Our Google traffic increased 8% immediately...</div>
<p>Case in point. About two months ago I linked to an article from a comment I made on someone else\'s blog. Another commentor asked \"why are you linking to a post made back in 2006?\" The content was still valid even though the post date was over 4 years ago. <strong>It just reinforced my determination to remove older post dates from all of my blog posts.</strong></p>
<p>As a side note. Graywolf mentioned a situation where Google appeared to be grabbing the post date from comments to put as the date it included in the SERPs. We also saw this happen on a few of our posts as well. We tracked it for a while and it appears that Google has tweaked the way it handles getting post dates from comments, because after about 3 weeks, those posts that had grabbed the date from the comments also had their dates removed in the SERPs.</p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/175\'>http://www.ahfx.net/weblog/175</a></p>\";}i:2;a:8:{s:5:\"title\";s:32:\"Online E-commerce done correctly\";s:11:\"description\";s:1989:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Online e-commerce done correctly.</strong></p>
<p>I was very impressed with <a rel=\"nofollow\" href=\"http://www.utrechtart.com/\" target=\"_blank\">Utrecht Art</a>\'s confirmation page (and a few other nice things about the way they do their online shopping experience.</p>
<ol>
<li>Provide promo code <strong>on their site</strong>. (and had it <strong>prepopulate the promo code</strong> once you get to the checkout page)</li>
<li><strong>Best sellers for each and every category</strong>, not just sitewide.</li>
<li>
<p>Simple two item <strong>signup/registration form after the confirmation page</strong>.</p>
</li>
</ol>
<h3>On site Promotion Codes</h3>
<p>The first thing that I loved was that they gave out a promotion code for 20% of any of their normally in-stock items. And then not only did they give you the code, but once you got to the checkout page, the code was already typed into the promotion code box, how user-friendly is that?</p>
<h3>Category Best Sellers</h3>
<p>Next they had \"best sellers\" in every category. Not just a couple of items for site-wide, but within each category, which made picking out the \"most common\" items a cinch.</p>
<h3>Post Checkout Signup Process</h3>
<p><img src=\"http://www.ahfx.net/blog/shop_faster_user_signup.gif\" alt=\"Website Signup\" width=\"476\" height=\"202\" /></p>
<p>Last they did user registration the correct way. Only two fields, and after the checkout process. Plus they list some great reasons to signup (one of which includes a 10% promotion code which I know will work because I have already had success with their last promotion code.</p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/174\'>http://www.ahfx.net/weblog/174</a></p>\";s:4:\"link\";s:30:\"http://www.ahfx.net/weblog/174\";s:7:\"pubdate\";s:24:\"25 Jun 2010 15:00:00 GMT\";s:4:\"guid\";s:30:\"http://www.ahfx.net/weblog/174\";s:8:\"comments\";s:39:\"http://www.ahfx.net/weblog/174#comments\";s:8:\"category\";s:9:\"Marketing\";s:7:\"summary\";s:1989:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Online e-commerce done correctly.</strong></p>
<p>I was very impressed with <a rel=\"nofollow\" href=\"http://www.utrechtart.com/\" target=\"_blank\">Utrecht Art</a>\'s confirmation page (and a few other nice things about the way they do their online shopping experience.</p>
<ol>
<li>Provide promo code <strong>on their site</strong>. (and had it <strong>prepopulate the promo code</strong> once you get to the checkout page)</li>
<li><strong>Best sellers for each and every category</strong>, not just sitewide.</li>
<li>
<p>Simple two item <strong>signup/registration form after the confirmation page</strong>.</p>
</li>
</ol>
<h3>On site Promotion Codes</h3>
<p>The first thing that I loved was that they gave out a promotion code for 20% of any of their normally in-stock items. And then not only did they give you the code, but once you got to the checkout page, the code was already typed into the promotion code box, how user-friendly is that?</p>
<h3>Category Best Sellers</h3>
<p>Next they had \"best sellers\" in every category. Not just a couple of items for site-wide, but within each category, which made picking out the \"most common\" items a cinch.</p>
<h3>Post Checkout Signup Process</h3>
<p><img src=\"http://www.ahfx.net/blog/shop_faster_user_signup.gif\" alt=\"Website Signup\" width=\"476\" height=\"202\" /></p>
<p>Last they did user registration the correct way. Only two fields, and after the checkout process. Plus they list some great reasons to signup (one of which includes a 10% promotion code which I know will work because I have already had success with their last promotion code.</p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/174\'>http://www.ahfx.net/weblog/174</a></p>\";}i:3;a:8:{s:5:\"title\";s:28:\"Search Engine Usage for 2010\";s:11:\"description\";s:3966:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Search engine usage and statistics for July 2010.</strong></p>
<p>The Nielsen Company reported their <a rel=\"nofollow\" href=\"http://blog.nielsen.com/nielsenwire/online_mobile/top-us-search-sites-for-july-2010/\" target=\"_blank\">findings</a> for July 2010. Here are their top results.</p>
<table style=\"border-collapse: collapse;width:350px;\" border=\"0\" width=\"350\">
<tbody>
<tr>
<td style=\"border: 1px solid #000000; background-color: #1324eb; color: #ffffff;\"><strong style=\"color:#ffffff\">Search Engine</strong></td>
<td style=\"border: 1px solid #000000; background-color: #1324eb; color: #ffffff;\"><strong style=\"color:#ffffff\">Percentage</strong></td>
</tr>
<tr>
<td style=\"border: 1px solid #000000;\">Google</td>
<td style=\"border: 1px solid #000000;\">64.2%</td>
</tr>
<tr>
<td style=\"border: 1px solid #000000; background-color: #eeeeee;\">Yahoo</td>
<td style=\"border: 1px solid #000000; background-color: #eeeeee;\">14.3%</td>
</tr>
<tr>
<td style=\"border: 1px solid #000000;\">Bing</td>
<td style=\"border: 1px solid #000000;\">13.6%</td>
</tr>
<tr>
<td style=\"border: 1px solid #000000; background-color: #eeeeee;\">AOL</td>
<td style=\"border: 1px solid #000000; background-color: #eeeeee;\">1.9%</td>
</tr>
</tbody>
</table>
<p>Google has dropped almost another full percentage point over the April finding. Bing continue to gain with another .7 percent increase since April. AOL continues its downard spiral losing another .6 %. Yahoo got back a little of its traction, but is still down year over year.</p>
<p> </p>
<p>Mosting intersting of all the numbers was the drop in number of overall searches, which dropped by 1.7 billion searches for the year.</p>
<p> </p>
<p><strong>Search engine usage and statistics for April 2010.</strong></p>
<p>The Nielsen Company reported their <a rel=\"nofollow\" href=\"http://en-us.nielsen.com/rankings/insights/rankings/internet\" target=\"_blank\">findings</a> for April 2010. Here are their top results.</p>
<table style=\"border-collapse: collapse;width:350px;\" border=\"0\" width=\"350\">
<tbody>
<tr>
<td style=\"border: 1px solid #000000; background-color: #1324eb; color: #ffffff;\"><strong style=\"color:#ffffff\">Search Engine</strong></td>
<td style=\"border: 1px solid #000000; background-color: #1324eb; color: #ffffff;\"><strong style=\"color:#ffffff\">Percentage</strong></td>
</tr>
<tr>
<td style=\"border: 1px solid #000000;\">Google</td>
<td style=\"border: 1px solid #000000;\">65.1%</td>
</tr>
<tr>
<td style=\"border: 1px solid #000000; background-color: #eeeeee;\">Yahoo</td>
<td style=\"border: 1px solid #000000; background-color: #eeeeee;\">13.5%</td>
</tr>
<tr>
<td style=\"border: 1px solid #000000;\">Bing</td>
<td style=\"border: 1px solid #000000;\">12.9%</td>
</tr>
<tr>
<td style=\"border: 1px solid #000000; background-color: #eeeeee;\">AOL</td>
<td style=\"border: 1px solid #000000; background-color: #eeeeee;\">2.5%</td>
</tr>
</tbody>
</table>
<p>While Google dropped a half of a percentage point from last years numbers, <strong>Bing is the big gainer with a 4% increase of overall market share.</strong> Bing has eaten away at Yahoo\'s share and is getting close to passing them by. AOL has continued to lose market share as well. It appears that Yahoo\'s choice to outsource their search engine results to Bing has been a part of their loss in rankings as well as some people switching to Bing\'s cleaner look.</p>
<p>Bing still has a mountain to climb while facing down Google. We\'ll have to see if the relationship between Microsoft and Facebook help to sway users away from Google.</p>
<p> </p>
<p> </p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/173\'>http://www.ahfx.net/weblog/173</a></p>\";s:4:\"link\";s:30:\"http://www.ahfx.net/weblog/173\";s:7:\"pubdate\";s:24:\"21 May 2010 10:45:12 GMT\";s:4:\"guid\";s:30:\"http://www.ahfx.net/weblog/173\";s:8:\"comments\";s:39:\"http://www.ahfx.net/weblog/173#comments\";s:8:\"category\";s:3:\"SEO\";s:7:\"summary\";s:3966:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Search engine usage and statistics for July 2010.</strong></p>
<p>The Nielsen Company reported their <a rel=\"nofollow\" href=\"http://blog.nielsen.com/nielsenwire/online_mobile/top-us-search-sites-for-july-2010/\" target=\"_blank\">findings</a> for July 2010. Here are their top results.</p>
<table style=\"border-collapse: collapse;width:350px;\" border=\"0\" width=\"350\">
<tbody>
<tr>
<td style=\"border: 1px solid #000000; background-color: #1324eb; color: #ffffff;\"><strong style=\"color:#ffffff\">Search Engine</strong></td>
<td style=\"border: 1px solid #000000; background-color: #1324eb; color: #ffffff;\"><strong style=\"color:#ffffff\">Percentage</strong></td>
</tr>
<tr>
<td style=\"border: 1px solid #000000;\">Google</td>
<td style=\"border: 1px solid #000000;\">64.2%</td>
</tr>
<tr>
<td style=\"border: 1px solid #000000; background-color: #eeeeee;\">Yahoo</td>
<td style=\"border: 1px solid #000000; background-color: #eeeeee;\">14.3%</td>
</tr>
<tr>
<td style=\"border: 1px solid #000000;\">Bing</td>
<td style=\"border: 1px solid #000000;\">13.6%</td>
</tr>
<tr>
<td style=\"border: 1px solid #000000; background-color: #eeeeee;\">AOL</td>
<td style=\"border: 1px solid #000000; background-color: #eeeeee;\">1.9%</td>
</tr>
</tbody>
</table>
<p>Google has dropped almost another full percentage point over the April finding. Bing continue to gain with another .7 percent increase since April. AOL continues its downard spiral losing another .6 %. Yahoo got back a little of its traction, but is still down year over year.</p>
<p> </p>
<p>Mosting intersting of all the numbers was the drop in number of overall searches, which dropped by 1.7 billion searches for the year.</p>
<p> </p>
<p><strong>Search engine usage and statistics for April 2010.</strong></p>
<p>The Nielsen Company reported their <a rel=\"nofollow\" href=\"http://en-us.nielsen.com/rankings/insights/rankings/internet\" target=\"_blank\">findings</a> for April 2010. Here are their top results.</p>
<table style=\"border-collapse: collapse;width:350px;\" border=\"0\" width=\"350\">
<tbody>
<tr>
<td style=\"border: 1px solid #000000; background-color: #1324eb; color: #ffffff;\"><strong style=\"color:#ffffff\">Search Engine</strong></td>
<td style=\"border: 1px solid #000000; background-color: #1324eb; color: #ffffff;\"><strong style=\"color:#ffffff\">Percentage</strong></td>
</tr>
<tr>
<td style=\"border: 1px solid #000000;\">Google</td>
<td style=\"border: 1px solid #000000;\">65.1%</td>
</tr>
<tr>
<td style=\"border: 1px solid #000000; background-color: #eeeeee;\">Yahoo</td>
<td style=\"border: 1px solid #000000; background-color: #eeeeee;\">13.5%</td>
</tr>
<tr>
<td style=\"border: 1px solid #000000;\">Bing</td>
<td style=\"border: 1px solid #000000;\">12.9%</td>
</tr>
<tr>
<td style=\"border: 1px solid #000000; background-color: #eeeeee;\">AOL</td>
<td style=\"border: 1px solid #000000; background-color: #eeeeee;\">2.5%</td>
</tr>
</tbody>
</table>
<p>While Google dropped a half of a percentage point from last years numbers, <strong>Bing is the big gainer with a 4% increase of overall market share.</strong> Bing has eaten away at Yahoo\'s share and is getting close to passing them by. AOL has continued to lose market share as well. It appears that Yahoo\'s choice to outsource their search engine results to Bing has been a part of their loss in rankings as well as some people switching to Bing\'s cleaner look.</p>
<p>Bing still has a mountain to climb while facing down Google. We\'ll have to see if the relationship between Microsoft and Facebook help to sway users away from Google.</p>
<p> </p>
<p> </p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/173\'>http://www.ahfx.net/weblog/173</a></p>\";}i:4;a:8:{s:5:\"title\";s:26:\"Accept Credit Cards Online\";s:11:\"description\";s:4753:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><div style=\"border:2px solid #AAAAAA;float:right;margin:0 5px 5px 10px;font-size:1px;\">
<div style=\"border:1px solid black;\"><a rel=\"nofollow\" href=\"http://www.ahfx.net/shooter.php?send_to=a3\" target=\"_blank\"><img src=\"http://www.ahfx.net/blog/ratecard.jpg\" alt=\"FreeAuthNet Rates\" /></a><br /></div>
</div>
<p><strong>How to <em>accept credit cards online</em> without a machine (by using a merchant gateway account from Authorize.net with free setup) and not using PayPal.</strong></p>
<p>First off you need to know that I get hundreds of calls a year <strong>trying to convince me to switch credit card processors (or switch <em>merchant gateways</em>) to accept credit card payments online.</strong> However, I\'ve never found a company that can beat the rates of <a title=\"Free Auth Net - Authorize.Net Merchant Account\" rel=\"nofollow\" href=\"http://www.ahfx.net/shooter.php?send_to=a1\" target=\"_blank\">FreeAuthNet (Capital Merchant Solutions)</a>. <strong>They have simply <a rel=\"nofollow\" href=\"http://www.ahfx.net/shooter.php?send_to=a4\" target=\"_blank\">unbeatable rates</a>.</strong></p>
<p>I\'ve had lots of customers tell me that their bank can help them process credit cards online, or their current swipe credit card machine company will say they do online credit cards as well. <strong>Unfortunately, most companies that do swipe machines are built around a different \"risk\" model (card present) instead of online (\"card not present\") scenarios. </strong>So, normally they will give you a decent rate for card present and kill you in fees and high rates for online transactions.</p>
<p><strong>FreeAuthNet has great rates (and they just lowered their rates) for online credit card processing.</strong> I\'ve sent many customers to them and have yet found another company that could match them on their rates. We have even worked out a deal with them to <strong>get additional discounts for our customers</strong> and help with high monthly minimum charges.</p>
<p>I could tell you many great stories about FreeAuthNet but I\'ll just quote a bit from starreviews</p>
<blockquote>We really liked the fact
that <strong>FreeAuthNet.com caters to Internet clientele.</strong> For so long, so <strong>many
credit card processing services didn\'t understand the needs of online
businesses.</strong> FreeAuthNet.com doesn\'t only understand the needs of the
companies that conduct business on the Web, that is the niche market
they specifically cater to.</blockquote> <blockquote>One thing that makes
FreeAuthNet.com quite unique is the fact that it caters to online
businesses, not brick-and-mortar establishments. <strong>Most credit card
processing companies offer online credit card processing as a
side-service.</strong> FreeAuthNet.com makes this niche of the payment
processing sector its core clientèle.</blockquote> <blockquote><strong>They are definitely one
of the best credit card processing services for online businesses in
need of <em>affordable credit card processing services</em>.</strong></blockquote> <blockquote>FreeAuthNet.com offers
customer service via email and phone. To send an email we simply had to
fill out the site\'s user-friendly email form and click \"send\". <strong>We
received a helpful response the very next day.</strong> Phone support was also
very helpful, providing us with in-depth answers to each and every
question we asked. <strong>The fact that there was literally no hold time
whatsoever was an added plus.</strong></blockquote>
<p><a style=\"font-size:26px\" rel=\"nofollow\" href=\"http://www.ahfx.net/shooter.php?send_to=a2\" target=\"_blank\">Sign up today for an Authorize.net Account</a></p>
<p>Normally I tell clients not to sign up for the CheckMan software or the added swipe machine. Since you will be using a <strong>credit card virtual terminal</strong> (if you aren\'t just using our custom e-commerce shopping cart) to do your transactions. Just get the basic package and if you have any questions, I\'d love to answer them. Just give us a call at 208.419.0868.</p>
<p>I\'ve had many people ask why I don\'t recommend PayPal. I\'ve never been an advocate for PayPal. I\'ve heard way too many first hand horror stories about <em>PayPal freezing accounts</em> (accounts with millions of dollars in them) and businesses going out of business. <strong>I wouldn\'t trust PayPal with any of my money let alone $0.02.</strong></p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/172\'>http://www.ahfx.net/weblog/172</a></p>\";s:4:\"link\";s:30:\"http://www.ahfx.net/weblog/172\";s:7:\"pubdate\";s:24:\"19 May 2010 01:00:00 GMT\";s:4:\"guid\";s:30:\"http://www.ahfx.net/weblog/172\";s:8:\"comments\";s:39:\"http://www.ahfx.net/weblog/172#comments\";s:8:\"category\";s:10:\"Web Design\";s:7:\"summary\";s:4753:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><div style=\"border:2px solid #AAAAAA;float:right;margin:0 5px 5px 10px;font-size:1px;\">
<div style=\"border:1px solid black;\"><a rel=\"nofollow\" href=\"http://www.ahfx.net/shooter.php?send_to=a3\" target=\"_blank\"><img src=\"http://www.ahfx.net/blog/ratecard.jpg\" alt=\"FreeAuthNet Rates\" /></a><br /></div>
</div>
<p><strong>How to <em>accept credit cards online</em> without a machine (by using a merchant gateway account from Authorize.net with free setup) and not using PayPal.</strong></p>
<p>First off you need to know that I get hundreds of calls a year <strong>trying to convince me to switch credit card processors (or switch <em>merchant gateways</em>) to accept credit card payments online.</strong> However, I\'ve never found a company that can beat the rates of <a title=\"Free Auth Net - Authorize.Net Merchant Account\" rel=\"nofollow\" href=\"http://www.ahfx.net/shooter.php?send_to=a1\" target=\"_blank\">FreeAuthNet (Capital Merchant Solutions)</a>. <strong>They have simply <a rel=\"nofollow\" href=\"http://www.ahfx.net/shooter.php?send_to=a4\" target=\"_blank\">unbeatable rates</a>.</strong></p>
<p>I\'ve had lots of customers tell me that their bank can help them process credit cards online, or their current swipe credit card machine company will say they do online credit cards as well. <strong>Unfortunately, most companies that do swipe machines are built around a different \"risk\" model (card present) instead of online (\"card not present\") scenarios. </strong>So, normally they will give you a decent rate for card present and kill you in fees and high rates for online transactions.</p>
<p><strong>FreeAuthNet has great rates (and they just lowered their rates) for online credit card processing.</strong> I\'ve sent many customers to them and have yet found another company that could match them on their rates. We have even worked out a deal with them to <strong>get additional discounts for our customers</strong> and help with high monthly minimum charges.</p>
<p>I could tell you many great stories about FreeAuthNet but I\'ll just quote a bit from starreviews</p>
<blockquote>We really liked the fact
that <strong>FreeAuthNet.com caters to Internet clientele.</strong> For so long, so <strong>many
credit card processing services didn\'t understand the needs of online
businesses.</strong> FreeAuthNet.com doesn\'t only understand the needs of the
companies that conduct business on the Web, that is the niche market
they specifically cater to.</blockquote> <blockquote>One thing that makes
FreeAuthNet.com quite unique is the fact that it caters to online
businesses, not brick-and-mortar establishments. <strong>Most credit card
processing companies offer online credit card processing as a
side-service.</strong> FreeAuthNet.com makes this niche of the payment
processing sector its core clientèle.</blockquote> <blockquote><strong>They are definitely one
of the best credit card processing services for online businesses in
need of <em>affordable credit card processing services</em>.</strong></blockquote> <blockquote>FreeAuthNet.com offers
customer service via email and phone. To send an email we simply had to
fill out the site\'s user-friendly email form and click \"send\". <strong>We
received a helpful response the very next day.</strong> Phone support was also
very helpful, providing us with in-depth answers to each and every
question we asked. <strong>The fact that there was literally no hold time
whatsoever was an added plus.</strong></blockquote>
<p><a style=\"font-size:26px\" rel=\"nofollow\" href=\"http://www.ahfx.net/shooter.php?send_to=a2\" target=\"_blank\">Sign up today for an Authorize.net Account</a></p>
<p>Normally I tell clients not to sign up for the CheckMan software or the added swipe machine. Since you will be using a <strong>credit card virtual terminal</strong> (if you aren\'t just using our custom e-commerce shopping cart) to do your transactions. Just get the basic package and if you have any questions, I\'d love to answer them. Just give us a call at 208.419.0868.</p>
<p>I\'ve had many people ask why I don\'t recommend PayPal. I\'ve never been an advocate for PayPal. I\'ve heard way too many first hand horror stories about <em>PayPal freezing accounts</em> (accounts with millions of dollars in them) and businesses going out of business. <strong>I wouldn\'t trust PayPal with any of my money let alone $0.02.</strong></p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/172\'>http://www.ahfx.net/weblog/172</a></p>\";}i:5;a:8:{s:5:\"title\";s:30:\"Long Tail of Search Statistics\";s:11:\"description\";s:3906:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Unique search strings accounted for more traffic than all search strings that more than 100 people searched for combined (including keyword sets that had thousands of searches).</strong></p>
<p>To help explain this topic in more detail we will use this sample data.</p>
<table style=\"border-collapse:collapse;border:solid 1px black;width:600px;\" border=\"1\">
<tbody>
<tr>
<td><strong>Keyword Set</strong></td>
<td><strong>Number of Times Keyword Set was Searched For</strong></td>
</tr>
<tr>
<td>Widgets</td>
<td>150</td>
</tr>
<tr>
<td>My Widgets</td>
<td>120</td>
</tr>
<tr>
<td>Black Widgets</td>
<td>73</td>
</tr>
<tr>
<td>Red Widgets that Fly</td>
<td>20</td>
</tr>
<tr>
<td>Black Widgets near Boston, MA</td>
<td>2</td>
</tr>
<tr>
<td style=\"background-color:#E9CE59\">Black flying widgets that don\'t float</td>
<td style=\"background-color:#E9CE59\">1</td>
</tr>
<tr>
<td style=\"background-color:#E9CE59\">I tried to buy a widget the other day that should fly but it couldn\'t. I\'m not sure why it didn\'t fly</td>
<td style=\"background-color:#E9CE59\">1</td>
</tr>
<tr>
<td style=\"background-color:#E9CE59\">This is a random question about widgets in Boston</td>
<td style=\"background-color:#E9CE59\">1</td>
</tr>
<tr>
<td style=\"background-color:#E9CE59\">My widgets sink. Why won\'t they float or fly</td>
<td style=\"background-color:#E9CE59\">1</td>
</tr>
<tr>
<td style=\"background-color:#E9CE59\">...(long tail continued for another 300 items...)</td>
<td style=\"background-color:#E9CE59\">1 (X 300 more)<br /></td>
</tr>
<tr>
<td><strong>Total Searches</strong></td>
<td><strong>669</strong></td>
</tr>
</tbody>
</table>
<p>Quantifying the Long Tail of Search. We did some data crunching the other day on all of the Google traffic we received for one site in 2009. Here are some interesting takeways.</p>
<p><img src=\"http://www.ahfx.net/blog/percentage-total-searches-long-tail.jpg\" alt=\"Percentage of Total Searches Based on Number of Searches for
Keyword Sets\" width=\"600\" height=\"391\" /></p>
<ul>
<li><strong>Unique Keyword Sets</strong> (or search phrases that where searched for only once during the year as shown with the yellow background above) <strong>accounted for 27.8% of all searches</strong></li>
<li>Keyword
sets that sent only two visitors accounted for an additional 15.2% of all searches.</li>
<li>Combining keyword sets that were <strong>searched for only once or twice equaled 43% of all searches</strong> received. Almost half of all searches used different keyword sets than anybody else typed in.<br /></li>
<li><strong>All Keyword sets that sent at least 100 visitors (like widgets and my widgets above) accounted for 23.4% of
all searches. </strong>This means that more people performed unique searches than all of the search strings combined that had over 100 people search for them. People are performing longer and more specific keyword searches than before.<br /></li>
<li>The <strong>longest keyword set</strong> we saw was <strong>144 words long</strong>. That is a long query string to type into Google.<br /></li>
<li><strong>The average keyword set length was 5.7 words.</strong></li>
<li><strong>The mode keyword set length was 4 words.</strong></li>
<li>Not surprisingly, <strong>unique keywords sets tended to be longer</strong> than searches that occurred more often.<strong><br /></strong></li>
</ul>
<p><img src=\"http://www.ahfx.net/blog/word-length-long-tail-search.jpg\" alt=\"Average number of words in search string by number of
searches\" width=\"600\" height=\"391\" /></p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/171\'>http://www.ahfx.net/weblog/171</a></p>\";s:4:\"link\";s:30:\"http://www.ahfx.net/weblog/171\";s:7:\"pubdate\";s:24:\"24 Feb 2010 15:45:00 GMT\";s:4:\"guid\";s:30:\"http://www.ahfx.net/weblog/171\";s:8:\"comments\";s:39:\"http://www.ahfx.net/weblog/171#comments\";s:8:\"category\";s:3:\"SEO\";s:7:\"summary\";s:3906:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Unique search strings accounted for more traffic than all search strings that more than 100 people searched for combined (including keyword sets that had thousands of searches).</strong></p>
<p>To help explain this topic in more detail we will use this sample data.</p>
<table style=\"border-collapse:collapse;border:solid 1px black;width:600px;\" border=\"1\">
<tbody>
<tr>
<td><strong>Keyword Set</strong></td>
<td><strong>Number of Times Keyword Set was Searched For</strong></td>
</tr>
<tr>
<td>Widgets</td>
<td>150</td>
</tr>
<tr>
<td>My Widgets</td>
<td>120</td>
</tr>
<tr>
<td>Black Widgets</td>
<td>73</td>
</tr>
<tr>
<td>Red Widgets that Fly</td>
<td>20</td>
</tr>
<tr>
<td>Black Widgets near Boston, MA</td>
<td>2</td>
</tr>
<tr>
<td style=\"background-color:#E9CE59\">Black flying widgets that don\'t float</td>
<td style=\"background-color:#E9CE59\">1</td>
</tr>
<tr>
<td style=\"background-color:#E9CE59\">I tried to buy a widget the other day that should fly but it couldn\'t. I\'m not sure why it didn\'t fly</td>
<td style=\"background-color:#E9CE59\">1</td>
</tr>
<tr>
<td style=\"background-color:#E9CE59\">This is a random question about widgets in Boston</td>
<td style=\"background-color:#E9CE59\">1</td>
</tr>
<tr>
<td style=\"background-color:#E9CE59\">My widgets sink. Why won\'t they float or fly</td>
<td style=\"background-color:#E9CE59\">1</td>
</tr>
<tr>
<td style=\"background-color:#E9CE59\">...(long tail continued for another 300 items...)</td>
<td style=\"background-color:#E9CE59\">1 (X 300 more)<br /></td>
</tr>
<tr>
<td><strong>Total Searches</strong></td>
<td><strong>669</strong></td>
</tr>
</tbody>
</table>
<p>Quantifying the Long Tail of Search. We did some data crunching the other day on all of the Google traffic we received for one site in 2009. Here are some interesting takeways.</p>
<p><img src=\"http://www.ahfx.net/blog/percentage-total-searches-long-tail.jpg\" alt=\"Percentage of Total Searches Based on Number of Searches for
Keyword Sets\" width=\"600\" height=\"391\" /></p>
<ul>
<li><strong>Unique Keyword Sets</strong> (or search phrases that where searched for only once during the year as shown with the yellow background above) <strong>accounted for 27.8% of all searches</strong></li>
<li>Keyword
sets that sent only two visitors accounted for an additional 15.2% of all searches.</li>
<li>Combining keyword sets that were <strong>searched for only once or twice equaled 43% of all searches</strong> received. Almost half of all searches used different keyword sets than anybody else typed in.<br /></li>
<li><strong>All Keyword sets that sent at least 100 visitors (like widgets and my widgets above) accounted for 23.4% of
all searches. </strong>This means that more people performed unique searches than all of the search strings combined that had over 100 people search for them. People are performing longer and more specific keyword searches than before.<br /></li>
<li>The <strong>longest keyword set</strong> we saw was <strong>144 words long</strong>. That is a long query string to type into Google.<br /></li>
<li><strong>The average keyword set length was 5.7 words.</strong></li>
<li><strong>The mode keyword set length was 4 words.</strong></li>
<li>Not surprisingly, <strong>unique keywords sets tended to be longer</strong> than searches that occurred more often.<strong><br /></strong></li>
</ul>
<p><img src=\"http://www.ahfx.net/blog/word-length-long-tail-search.jpg\" alt=\"Average number of words in search string by number of
searches\" width=\"600\" height=\"391\" /></p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/171\'>http://www.ahfx.net/weblog/171</a></p>\";}i:6;a:8:{s:5:\"title\";s:59:\"21 Things That Best Converting Websites Know That You Don\'t\";s:11:\"description\";s:4819:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Takeaways from Bryan Eisenberg\'s talk at SES London 2010.</strong></p>
<p>So what do the best converting websites have in common?</p>
<ol>
<li><strong>Communicate <a href=\"http://www.ahfx.net/weblog/65\">unique value proposition</a></strong> – You have 7 seconds to
persuade (or <a href=\"http://www.ahfx.net/weblog/155\">8-10 seconds</a> if you have really, really good content). Establish credibility on every landing page. </li>
<li><strong>Make persuasive & relevant offers</strong> – He suggests free shipping. From experience at Dell, free shipping made most profit and greatest
sales. Conversion rate doubled for overstock.com However, if you listen to other advice. Free shipping might just erode existing profits. Make sure you test, test, test. <br /></li>
<li><strong>Reinforce the offer sitewide</strong> – Don\'t let them forget your offer. Message must be persuasive and appear consistently. </li>
<li><strong>They maintain the scent </strong>– Maintain consistent look feel of the campaign. Landing page text should reflect the original offer. The same style and call to action should flow until they have converted.<br /></li>
<li><strong>Make a strong first impression</strong> - Everyone knows the cliche - You only get one chance to make a first impression. I would add that you should make your first impression impossible to miss.<br /></li>
<li><strong>They appeal to multiple personas or segments</strong> - Talks about the <a href=\"http://www.ahfx.net/weblog/37\">four different personality types</a> and that you need to market to each of them.<br /></li>
<li><strong>They don’t do slice and dice optimisation</strong> - You don\'t have time to <a href=\"http://www.ahfx.net/weblog/169\">test everything</a>. You will also turn off a lot of potential customers if you test too many awful ideas. Look at the different personality types and create a valid hypothesis and then test that. Test for impact and not variation.</li>
<li><strong>Use the voice of the customer</strong> – Social Commerce – People are huge followers. They feel much more at ease with a purchase that others have made and had a good experience with. Just think of those telecommercials and why they do so well. People need to
hear from people like them. Figleaves improved conversion by 35% by implementing reviews.</li>
<li><strong>They use Social Commerce for navigation</strong> – Helps people figure out
what product is right for them</li>
<li><strong>They use Social Commerce for promoting</strong> – Use reviews everywhere. Not just the product page, but in email campaigns as well.<br /></li>
<li><strong>And for credibility!</strong> - Let others do the selling for you.<br /></li>
<li><strong>And for feedback and research</strong> – Cheaper than usability labs</li>
<li><strong>Use persuasion principles like scarcity</strong> - “Low Stock!” Or add call to actions that automatically end after X number of days from today.<br /></li>
<li><strong>Make your forms engaging</strong> – Why make people <a href=\"http://www.ahfx.net/weblog/20\">register pre-checkout</a>. Why not do this on the thank-you
page? Or at the same time as checkout? </li>
<li><strong>Provide point of action assurances</strong> - “Guaranteed response within
2 hours!”</li>
<li><strong>They keep customers in the process</strong> – Hold your hand and guide you through the complete process.<br /></li>
<li><strong>Consider email previews</strong> - Look at how your email will look with and without images.<br /></li>
<li><strong>Budget for experience</strong> – Keep focusing on <a href=\"http://www.ahfx.net/weblog/42\">continuous improvement</a></li>
<li><strong>Utilize a system for prioritization</strong> – There is never enough time
so work out what resources you need or just <a href=\"http://www.ahfx.net/weblog/169\">change little by little</a></li>
<li><strong>Make data driven decisions!</strong> Do web analytics correctly by making
a to-do lists regularly!</li>
<li><strong>Know how to execute rapidly</strong> – Have contingency to act fast if
the opportunity arise</li>
</ol>
<p><strong>5 Final Action Steps</strong></p>
<ol>
<li>Identify problems</li>
<li>Create the to-do list</li>
<li>Document the change hypothiseis</li>
<li>Prioritise this to-do list</li>
<li>Start testing and do the same next time.</li>
</ol><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/170\'>http://www.ahfx.net/weblog/170</a></p>\";s:4:\"link\";s:30:\"http://www.ahfx.net/weblog/170\";s:7:\"pubdate\";s:24:\"23 Feb 2010 15:15:00 GMT\";s:4:\"guid\";s:30:\"http://www.ahfx.net/weblog/170\";s:8:\"comments\";s:39:\"http://www.ahfx.net/weblog/170#comments\";s:8:\"category\";s:9:\"Marketing\";s:7:\"summary\";s:4819:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Takeaways from Bryan Eisenberg\'s talk at SES London 2010.</strong></p>
<p>So what do the best converting websites have in common?</p>
<ol>
<li><strong>Communicate <a href=\"http://www.ahfx.net/weblog/65\">unique value proposition</a></strong> – You have 7 seconds to
persuade (or <a href=\"http://www.ahfx.net/weblog/155\">8-10 seconds</a> if you have really, really good content). Establish credibility on every landing page. </li>
<li><strong>Make persuasive & relevant offers</strong> – He suggests free shipping. From experience at Dell, free shipping made most profit and greatest
sales. Conversion rate doubled for overstock.com However, if you listen to other advice. Free shipping might just erode existing profits. Make sure you test, test, test. <br /></li>
<li><strong>Reinforce the offer sitewide</strong> – Don\'t let them forget your offer. Message must be persuasive and appear consistently. </li>
<li><strong>They maintain the scent </strong>– Maintain consistent look feel of the campaign. Landing page text should reflect the original offer. The same style and call to action should flow until they have converted.<br /></li>
<li><strong>Make a strong first impression</strong> - Everyone knows the cliche - You only get one chance to make a first impression. I would add that you should make your first impression impossible to miss.<br /></li>
<li><strong>They appeal to multiple personas or segments</strong> - Talks about the <a href=\"http://www.ahfx.net/weblog/37\">four different personality types</a> and that you need to market to each of them.<br /></li>
<li><strong>They don’t do slice and dice optimisation</strong> - You don\'t have time to <a href=\"http://www.ahfx.net/weblog/169\">test everything</a>. You will also turn off a lot of potential customers if you test too many awful ideas. Look at the different personality types and create a valid hypothesis and then test that. Test for impact and not variation.</li>
<li><strong>Use the voice of the customer</strong> – Social Commerce – People are huge followers. They feel much more at ease with a purchase that others have made and had a good experience with. Just think of those telecommercials and why they do so well. People need to
hear from people like them. Figleaves improved conversion by 35% by implementing reviews.</li>
<li><strong>They use Social Commerce for navigation</strong> – Helps people figure out
what product is right for them</li>
<li><strong>They use Social Commerce for promoting</strong> – Use reviews everywhere. Not just the product page, but in email campaigns as well.<br /></li>
<li><strong>And for credibility!</strong> - Let others do the selling for you.<br /></li>
<li><strong>And for feedback and research</strong> – Cheaper than usability labs</li>
<li><strong>Use persuasion principles like scarcity</strong> - “Low Stock!” Or add call to actions that automatically end after X number of days from today.<br /></li>
<li><strong>Make your forms engaging</strong> – Why make people <a href=\"http://www.ahfx.net/weblog/20\">register pre-checkout</a>. Why not do this on the thank-you
page? Or at the same time as checkout? </li>
<li><strong>Provide point of action assurances</strong> - “Guaranteed response within
2 hours!”</li>
<li><strong>They keep customers in the process</strong> – Hold your hand and guide you through the complete process.<br /></li>
<li><strong>Consider email previews</strong> - Look at how your email will look with and without images.<br /></li>
<li><strong>Budget for experience</strong> – Keep focusing on <a href=\"http://www.ahfx.net/weblog/42\">continuous improvement</a></li>
<li><strong>Utilize a system for prioritization</strong> – There is never enough time
so work out what resources you need or just <a href=\"http://www.ahfx.net/weblog/169\">change little by little</a></li>
<li><strong>Make data driven decisions!</strong> Do web analytics correctly by making
a to-do lists regularly!</li>
<li><strong>Know how to execute rapidly</strong> – Have contingency to act fast if
the opportunity arise</li>
</ol>
<p><strong>5 Final Action Steps</strong></p>
<ol>
<li>Identify problems</li>
<li>Create the to-do list</li>
<li>Document the change hypothiseis</li>
<li>Prioritise this to-do list</li>
<li>Start testing and do the same next time.</li>
</ol><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/170\'>http://www.ahfx.net/weblog/170</a></p>\";}i:7;a:8:{s:5:\"title\";s:58:\"Four Step Formula to Be Successful at Multivariate Testing\";s:11:\"description\";s:3705:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Muiltvariate testing we help quickly increase conversions. Here are the four simple steps to implement <em>multivariate testing</em>.</strong></p>
<p>We recently wrote a from the ground up, multivariate testing package to use with all of our upcoming websites. We\'ve always believed in <a href=\"http://www.ahfx.net/weblog/143\">testing</a>, <a title=\"Taking the Time to Do Something Wrong\" href=\"http://www.ahfx.net/weblog/38\">testing</a>, testing, and the <a href=\"http://www.ahfx.net/weblog/42\">iterative design process</a>. However, normal <strong>split AB testing has become too slow at adapting</strong> to the speed of change necessary to keep margins high and conversions up. So we\'ve jumped on the <strong><em>multivariate testing</em></strong> bandwagon and developed a quick way to test multiple changes at once.</p>
<p><strong>Multivariate testing is nothing more than testing more than one (multi) change (variable) at the same time.</strong> Normally the scientific process tells us to only change one thing, test, and then evaluate results. Unfortunately this method is much too slow to be effective online. Plus we can see how multiple elements add or detract from one another in a quicker fashion.</p>
<h3>The Multivariate Testing Process</h3>
<p>The multivariate testing process is quite simple to understand.</p>
<ol>
<li>First you want to <strong>keep the experience consistent for the individual user</strong>, so you need a way to identify specific users and provide them with the same variables every time. Setting cookies or session varaibles for the user allows you to track and consistently display the same information to User X. </li>
<li>Next <strong>you need a way to track which variables were shown</strong> to User X. We rewrote our tracking software to add the different variables to the stats of User X so we know that they were shown Heading A, Copy C, and Call to Action B while User Y was shown Heading B Copy C and Call to Action A.</li>
<li>Third <strong>you need a way to identify success</strong>. Whether that is making it to a specific page, or signing up for a newsletter, or staying on the site for X amount of time. And each success needs to be linked to the specific test you are running.</li>
<li>Last <strong>you need a way to compile successes</strong> and <strong>adapt to the findings</strong>. As you view your findings you can immediately remove ineffective variables from the test and replace them with modifications of the effective variables and rerun the test. </li>
</ol>
<p>After building our testing package we immediately put it to the test. The amount of data you can collect is amazing. We\'ve started with some simple changes and have loved the results so far. We will be heavily using multivariate testing in our new sites to identify more precisely how users react to specific varaibles.</p>
<h3>Getting Off to a Good Start</h3>
<p>Now, I\'m not going to jump on the \"we don\'t know anything until we\'ve tested\" bandwagon. I think it is a cop out. Good designers know good design when they see it. Good programmers know good programming when they see it. <strong>There are still basic \"rules\" that can be followed to improve conversions.</strong> The trick is to start testing good versus better scenarios instead of bad versus bad versus bad.</p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/169\'>http://www.ahfx.net/weblog/169</a></p>\";s:4:\"link\";s:30:\"http://www.ahfx.net/weblog/169\";s:7:\"pubdate\";s:24:\"16 Feb 2010 13:25:00 GMT\";s:4:\"guid\";s:30:\"http://www.ahfx.net/weblog/169\";s:8:\"comments\";s:39:\"http://www.ahfx.net/weblog/169#comments\";s:8:\"category\";s:10:\"Web Design\";s:7:\"summary\";s:3705:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Muiltvariate testing we help quickly increase conversions. Here are the four simple steps to implement <em>multivariate testing</em>.</strong></p>
<p>We recently wrote a from the ground up, multivariate testing package to use with all of our upcoming websites. We\'ve always believed in <a href=\"http://www.ahfx.net/weblog/143\">testing</a>, <a title=\"Taking the Time to Do Something Wrong\" href=\"http://www.ahfx.net/weblog/38\">testing</a>, testing, and the <a href=\"http://www.ahfx.net/weblog/42\">iterative design process</a>. However, normal <strong>split AB testing has become too slow at adapting</strong> to the speed of change necessary to keep margins high and conversions up. So we\'ve jumped on the <strong><em>multivariate testing</em></strong> bandwagon and developed a quick way to test multiple changes at once.</p>
<p><strong>Multivariate testing is nothing more than testing more than one (multi) change (variable) at the same time.</strong> Normally the scientific process tells us to only change one thing, test, and then evaluate results. Unfortunately this method is much too slow to be effective online. Plus we can see how multiple elements add or detract from one another in a quicker fashion.</p>
<h3>The Multivariate Testing Process</h3>
<p>The multivariate testing process is quite simple to understand.</p>
<ol>
<li>First you want to <strong>keep the experience consistent for the individual user</strong>, so you need a way to identify specific users and provide them with the same variables every time. Setting cookies or session varaibles for the user allows you to track and consistently display the same information to User X. </li>
<li>Next <strong>you need a way to track which variables were shown</strong> to User X. We rewrote our tracking software to add the different variables to the stats of User X so we know that they were shown Heading A, Copy C, and Call to Action B while User Y was shown Heading B Copy C and Call to Action A.</li>
<li>Third <strong>you need a way to identify success</strong>. Whether that is making it to a specific page, or signing up for a newsletter, or staying on the site for X amount of time. And each success needs to be linked to the specific test you are running.</li>
<li>Last <strong>you need a way to compile successes</strong> and <strong>adapt to the findings</strong>. As you view your findings you can immediately remove ineffective variables from the test and replace them with modifications of the effective variables and rerun the test. </li>
</ol>
<p>After building our testing package we immediately put it to the test. The amount of data you can collect is amazing. We\'ve started with some simple changes and have loved the results so far. We will be heavily using multivariate testing in our new sites to identify more precisely how users react to specific varaibles.</p>
<h3>Getting Off to a Good Start</h3>
<p>Now, I\'m not going to jump on the \"we don\'t know anything until we\'ve tested\" bandwagon. I think it is a cop out. Good designers know good design when they see it. Good programmers know good programming when they see it. <strong>There are still basic \"rules\" that can be followed to improve conversions.</strong> The trick is to start testing good versus better scenarios instead of bad versus bad versus bad.</p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/169\'>http://www.ahfx.net/weblog/169</a></p>\";}i:8;a:8:{s:5:\"title\";s:71:\"Do You Know These Tips to Quickly Improve Landing Page Conversion Rates\";s:11:\"description\";s:3046:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Increase landing page conversions with these simple tips.</strong></p>
<p>Increasing conversions is a <a title=\"Lower Shopping Cart Abandon Rates\" href=\"http://www.ahfx.net/weblog/161\">big</a> <a title=\"Better Usability, Better Conversions\" href=\"http://www.ahfx.net/weblog/167\">topic</a> <a title=\"2010 Website Predictions\" href=\"http://www.ahfx.net/weblog/162\">lately</a>. Here are some <a title=\"Simple Steps to Increase Landing Page ROI\" href=\"http://www.ahfx.net/weblog/166\">more</a> great ideas from <a rel=\"nofollow\" href=\"http://www.ioninteractive.com/post-click-marketing-blog/2010/1/21/10-landing-page-ideas-for-2010.html\" target=\"_blank\">ioninteractive</a> for increasing conversions on your <a title=\"Increase Landing Page ROI\" href=\"http://www.ahfx.net/weblog/166\">landing pages</a> for this year.</p>
<ul>
<li><strong>Keep your <a title=\"Natural Landing Pages\" href=\"http://www.ahfx.net/weblog/94\">Organic</a> and PPC landing pages separate</strong>. Targeted traffic from PPC have been given a very specific hook. Make sure you build a complete page around that specific hook.</li>
<li><strong>Stand Out.</strong> While you should use well-known and tried-and-true placement for elements on your landing pages, you need to make sure that your page doesn\'t just blend in with all the other landing pages the person has seen that day.</li>
<li><strong>Test, test, test.</strong> Multivariate <a title=\"Why should you track your visitors\" href=\"http://www.ahfx.net/weblog/23\">testing</a> is becoming the norm. I can assure you that you don\'t know your customers as well as you think you do. Let them make the decision on what works best for them.</li>
<li><strong>Keep them there.</strong> Do whatever you can to give them all the information they need without needing to leave the page. Use in-page javascript windows to provide great information while keeping the call to action right there in front of them the whole time.</li>
<li><strong>Target and segment.</strong> I read a great article the other day about segmenting your audience. Mac users think, act, and behave differently than PC users. Chrome users think, act, and behave differently than IE 6 users. There are tons of ways to segment your users and provide very specific information for them.</li>
<li><strong>Video.</strong> Video has consistently increased in effectiveness and enticement over the past couple of years. People now expect it.</li>
<li><strong>Help people socialize about you.</strong> Allowing people to quickly share information through twitter, email, facebook, you name it will get your message out even faster and increase brand awareness.<br /></li>
</ul><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/168\'>http://www.ahfx.net/weblog/168</a></p>\";s:4:\"link\";s:30:\"http://www.ahfx.net/weblog/168\";s:7:\"pubdate\";s:24:\"12 Feb 2010 11:25:00 GMT\";s:4:\"guid\";s:30:\"http://www.ahfx.net/weblog/168\";s:8:\"comments\";s:39:\"http://www.ahfx.net/weblog/168#comments\";s:8:\"category\";s:10:\"Web Design\";s:7:\"summary\";s:3046:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Increase landing page conversions with these simple tips.</strong></p>
<p>Increasing conversions is a <a title=\"Lower Shopping Cart Abandon Rates\" href=\"http://www.ahfx.net/weblog/161\">big</a> <a title=\"Better Usability, Better Conversions\" href=\"http://www.ahfx.net/weblog/167\">topic</a> <a title=\"2010 Website Predictions\" href=\"http://www.ahfx.net/weblog/162\">lately</a>. Here are some <a title=\"Simple Steps to Increase Landing Page ROI\" href=\"http://www.ahfx.net/weblog/166\">more</a> great ideas from <a rel=\"nofollow\" href=\"http://www.ioninteractive.com/post-click-marketing-blog/2010/1/21/10-landing-page-ideas-for-2010.html\" target=\"_blank\">ioninteractive</a> for increasing conversions on your <a title=\"Increase Landing Page ROI\" href=\"http://www.ahfx.net/weblog/166\">landing pages</a> for this year.</p>
<ul>
<li><strong>Keep your <a title=\"Natural Landing Pages\" href=\"http://www.ahfx.net/weblog/94\">Organic</a> and PPC landing pages separate</strong>. Targeted traffic from PPC have been given a very specific hook. Make sure you build a complete page around that specific hook.</li>
<li><strong>Stand Out.</strong> While you should use well-known and tried-and-true placement for elements on your landing pages, you need to make sure that your page doesn\'t just blend in with all the other landing pages the person has seen that day.</li>
<li><strong>Test, test, test.</strong> Multivariate <a title=\"Why should you track your visitors\" href=\"http://www.ahfx.net/weblog/23\">testing</a> is becoming the norm. I can assure you that you don\'t know your customers as well as you think you do. Let them make the decision on what works best for them.</li>
<li><strong>Keep them there.</strong> Do whatever you can to give them all the information they need without needing to leave the page. Use in-page javascript windows to provide great information while keeping the call to action right there in front of them the whole time.</li>
<li><strong>Target and segment.</strong> I read a great article the other day about segmenting your audience. Mac users think, act, and behave differently than PC users. Chrome users think, act, and behave differently than IE 6 users. There are tons of ways to segment your users and provide very specific information for them.</li>
<li><strong>Video.</strong> Video has consistently increased in effectiveness and enticement over the past couple of years. People now expect it.</li>
<li><strong>Help people socialize about you.</strong> Allowing people to quickly share information through twitter, email, facebook, you name it will get your message out even faster and increase brand awareness.<br /></li>
</ul><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/168\'>http://www.ahfx.net/weblog/168</a></p>\";}i:9;a:8:{s:5:\"title\";s:57:\"6 Ways Your Website Usability is Discouraging Conversions\";s:11:\"description\";s:2119:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Six ways to increase usability and conversions.</strong></p>
<p>There are many ways that you can increase conversions. Here is a list of usability items to fix that will help increase conversions.</p>
<ul>
<li><strong>Visitors can\'t find what they want.</strong> Provide an easy navigation as well as a search function for your site. Then make sure you <a title=\"Why Track Website Visitors\" href=\"http://www.ahfx.net/weblog/23\">track</a> what people are searching for and make sure it takes them to the best possible page or product.</li>
<li><strong>Your site takes forever to load.</strong> Cut back on some of the bandwidth heavy images and animations. People are very impatient. Remember that slow load time is the number one reason 51% of people leave websites.</li>
<li><strong>Don\'t leave them hanging.</strong> Dead end pages and under construction pages are a complete let down. It is better to not get their hopes up and then dash them to pieces. Don\'t orphan pages and just leave pages that aren\'t finished completely off the site.</li>
<li><strong>Stick to commonly used words and locations.</strong> Calling things by <a title=\"Lower Shopping Cart Abandon Rates\" href=\"http://www.ahfx.net/weblog/161\">cute names</a> or company specific terminology only confuses and slows a users progress. Keep it simple. Keep it straightforward.</li>
<li><strong>Small fonts.</strong> The majority of online purchases come from people aged 35-65. Small fonts make it difficult for older users.</li>
<li><strong>Using flash or javascript for your call to action.</strong> Some users don\'t have them installed (or can\'t... thanks Apple). Make sure you provide a way for those without those features to still convert.<br /></li>
</ul><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/167\'>http://www.ahfx.net/weblog/167</a></p>\";s:4:\"link\";s:30:\"http://www.ahfx.net/weblog/167\";s:7:\"pubdate\";s:24:\"11 Feb 2010 10:20:00 GMT\";s:4:\"guid\";s:30:\"http://www.ahfx.net/weblog/167\";s:8:\"comments\";s:39:\"http://www.ahfx.net/weblog/167#comments\";s:8:\"category\";s:10:\"Web Design\";s:7:\"summary\";s:2119:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Six ways to increase usability and conversions.</strong></p>
<p>There are many ways that you can increase conversions. Here is a list of usability items to fix that will help increase conversions.</p>
<ul>
<li><strong>Visitors can\'t find what they want.</strong> Provide an easy navigation as well as a search function for your site. Then make sure you <a title=\"Why Track Website Visitors\" href=\"http://www.ahfx.net/weblog/23\">track</a> what people are searching for and make sure it takes them to the best possible page or product.</li>
<li><strong>Your site takes forever to load.</strong> Cut back on some of the bandwidth heavy images and animations. People are very impatient. Remember that slow load time is the number one reason 51% of people leave websites.</li>
<li><strong>Don\'t leave them hanging.</strong> Dead end pages and under construction pages are a complete let down. It is better to not get their hopes up and then dash them to pieces. Don\'t orphan pages and just leave pages that aren\'t finished completely off the site.</li>
<li><strong>Stick to commonly used words and locations.</strong> Calling things by <a title=\"Lower Shopping Cart Abandon Rates\" href=\"http://www.ahfx.net/weblog/161\">cute names</a> or company specific terminology only confuses and slows a users progress. Keep it simple. Keep it straightforward.</li>
<li><strong>Small fonts.</strong> The majority of online purchases come from people aged 35-65. Small fonts make it difficult for older users.</li>
<li><strong>Using flash or javascript for your call to action.</strong> Some users don\'t have them installed (or can\'t... thanks Apple). Make sure you provide a way for those without those features to still convert.<br /></li>
</ul><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/167\'>http://www.ahfx.net/weblog/167</a></p>\";}i:10;a:8:{s:5:\"title\";s:41:\"Simple Steps to Increase Landing Page ROI\";s:11:\"description\";s:2901:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Easy and simple steps to increase <em>landing page conversions</em> and ROI.</strong></p>
<p>You\'ve brought people to your site through <a href=\"http://www.ahfx.net/weblog/112\">great SEO</a> or <a href=\"http://www.ahfx.net/weblog/72\">PPC</a>, but now what. What can you do to help make sure that those people buy?</p>
<p>Here are some simple ideas from <a rel=\"nofollow\" href=\"http://www.emarketingandcommerce.com/article/6-ways-optimize-landing-page-roi\" target=\"_blank\">EMC</a> to increase <a href=\"http://www.ahfx.net/weblog/162\">landing page conversions</a>.</p>
<ol>
<li><strong>Include an image</strong> along with the offer for visual appeal. Make sure that the image reinforces your branding and product.<br /></li>
<li><strong>Reduce or eliminate navigation</strong> to keep visitors focused on the goal and reduce distraction. You want to funnel them toward your goal. Don\'t give them multiple exits. Use in-page modal windows to give them additional information without removing them from the page.<br /></li>
<li><strong><a href=\"http://www.ahfx.net/weblog/19\">Keep the look and feel consistent</a></strong> with your primary website so consumers immediately recognize your brand. Consistancy is the key. <br /></li>
<li><strong>Use a compelling <a href=\"http://www.ahfx.net/weblog/126\">call to action</a></strong> that ties in to the
offer. For example, the copy for a retail promotional offer could have
a call to action such as, \"Buy Now and Save 10 Percent.\" Make it a must have, must have now! offer.<br /></li>
<li><strong>Minimize data collection</strong> as much as possible to decrease
abandonment. If you must collect additional information, try moving
those fields to a form on a second page. For example, if you want customers to register with your site, why not make the registration part of your confirmation page. They have finished shopping, and now have time to \"divert attention\" to something else.<br /></li>
<li>Whenever asking for personal information, <strong>include privacy and security statements</strong> to help establish trust and <a href=\"http://www.ahfx.net/weblog/64\">remove hesitancy from the point of action</a>. People want to make sure you don\'t sell their info or <a href=\"http://www.ahfx.net/weblog/96\">spam them to death</a>. A clear policy helps you and your customers be on the same page.</li>
</ol>
<p>The main point is to <strong>get out of your customer\'s way</strong>. Anything that keeps them from quickly purchasing is a downfall to any retail site.</p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/166\'>http://www.ahfx.net/weblog/166</a></p>\";s:4:\"link\";s:30:\"http://www.ahfx.net/weblog/166\";s:7:\"pubdate\";s:24:\"29 Jan 2010 12:30:00 GMT\";s:4:\"guid\";s:30:\"http://www.ahfx.net/weblog/166\";s:8:\"comments\";s:39:\"http://www.ahfx.net/weblog/166#comments\";s:8:\"category\";s:10:\"Web Design\";s:7:\"summary\";s:2901:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Easy and simple steps to increase <em>landing page conversions</em> and ROI.</strong></p>
<p>You\'ve brought people to your site through <a href=\"http://www.ahfx.net/weblog/112\">great SEO</a> or <a href=\"http://www.ahfx.net/weblog/72\">PPC</a>, but now what. What can you do to help make sure that those people buy?</p>
<p>Here are some simple ideas from <a rel=\"nofollow\" href=\"http://www.emarketingandcommerce.com/article/6-ways-optimize-landing-page-roi\" target=\"_blank\">EMC</a> to increase <a href=\"http://www.ahfx.net/weblog/162\">landing page conversions</a>.</p>
<ol>
<li><strong>Include an image</strong> along with the offer for visual appeal. Make sure that the image reinforces your branding and product.<br /></li>
<li><strong>Reduce or eliminate navigation</strong> to keep visitors focused on the goal and reduce distraction. You want to funnel them toward your goal. Don\'t give them multiple exits. Use in-page modal windows to give them additional information without removing them from the page.<br /></li>
<li><strong><a href=\"http://www.ahfx.net/weblog/19\">Keep the look and feel consistent</a></strong> with your primary website so consumers immediately recognize your brand. Consistancy is the key. <br /></li>
<li><strong>Use a compelling <a href=\"http://www.ahfx.net/weblog/126\">call to action</a></strong> that ties in to the
offer. For example, the copy for a retail promotional offer could have
a call to action such as, \"Buy Now and Save 10 Percent.\" Make it a must have, must have now! offer.<br /></li>
<li><strong>Minimize data collection</strong> as much as possible to decrease
abandonment. If you must collect additional information, try moving
those fields to a form on a second page. For example, if you want customers to register with your site, why not make the registration part of your confirmation page. They have finished shopping, and now have time to \"divert attention\" to something else.<br /></li>
<li>Whenever asking for personal information, <strong>include privacy and security statements</strong> to help establish trust and <a href=\"http://www.ahfx.net/weblog/64\">remove hesitancy from the point of action</a>. People want to make sure you don\'t sell their info or <a href=\"http://www.ahfx.net/weblog/96\">spam them to death</a>. A clear policy helps you and your customers be on the same page.</li>
</ol>
<p>The main point is to <strong>get out of your customer\'s way</strong>. Anything that keeps them from quickly purchasing is a downfall to any retail site.</p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/166\'>http://www.ahfx.net/weblog/166</a></p>\";}i:11;a:8:{s:5:\"title\";s:35:\"How to Build Effective Websites 101\";s:11:\"description\";s:2695:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Many small companies are making a wise choice and investing in professionally designed websites that raise the company\'s level of professionalism, exposure, and sales.</strong></p>
<p>I have had people come to my saddle shop and they were surprised to see that we are just a a small shop <strong>because the website made us look so much better.</strong></p>
<p>Online you can be as big or small as you want to be. The web gives small companies an opportunity to go toe-to-toe with big brand companies. It even gives small companies an advantage of being more flexible and quicker to adapt compared to large companies. However, you <strong>must have these things for your website to be <em>effective</em>.</strong></p>
<ul>
<li><strong>Usability</strong> - Allowing people to find what they came to find, quickly. And then find it again once they come back to your site.</li>
<li><strong>Findability</strong> - If they can\'t find you, they can\'t buy from you. <a href=\"http://www.ahfx.net/weblog/79\">Ranking</a> and ranking for the correct keywords are key to getting and keeping customers online.</li>
<li><strong>Legibility</strong> - Does the design of your site allow for <a href=\"http://www.ahfx.net/weblog/43\">quick scanning</a> and easy access to critical information. Can they read your headers, text, captions, etc.</li>
<li><strong>Clean</strong> - Graphics enhance your message. Every piece of your website should motivate your customer to a specific goal.</li>
<li><strong>Consistent Branding</strong> - Reinforce your <a href=\"http://www.ahfx.net/weblog/19\">brand image</a>, building on your logo and <a href=\"http://www.ahfx.net/weblog/25\">other marketing materials</a>.</li>
<li><strong>Fast Loading</strong> - Slow sites lose visitors. Don\'t be one of them.</li>
<li><strong>Cross-browser compatible</strong> - Make sure your site looks good across all current browsers.</li>
</ul>
<p>Unfortunately, there are too many companies that just use an online template for their site. These are plagued with problems from being slow loading, brand destroying, unprofessional, and search engine unfriendly. Don\'t settle when it comes to your website. Would you want a lousy salesman talking to all of your potential customers and ultimately turning them off to your business and products?</p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/165\'>http://www.ahfx.net/weblog/165</a></p>\";s:4:\"link\";s:30:\"http://www.ahfx.net/weblog/165\";s:7:\"pubdate\";s:24:\"26 Jan 2010 17:40:00 GMT\";s:4:\"guid\";s:30:\"http://www.ahfx.net/weblog/165\";s:8:\"comments\";s:39:\"http://www.ahfx.net/weblog/165#comments\";s:8:\"category\";s:10:\"Web Design\";s:7:\"summary\";s:2695:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Many small companies are making a wise choice and investing in professionally designed websites that raise the company\'s level of professionalism, exposure, and sales.</strong></p>
<p>I have had people come to my saddle shop and they were surprised to see that we are just a a small shop <strong>because the website made us look so much better.</strong></p>
<p>Online you can be as big or small as you want to be. The web gives small companies an opportunity to go toe-to-toe with big brand companies. It even gives small companies an advantage of being more flexible and quicker to adapt compared to large companies. However, you <strong>must have these things for your website to be <em>effective</em>.</strong></p>
<ul>
<li><strong>Usability</strong> - Allowing people to find what they came to find, quickly. And then find it again once they come back to your site.</li>
<li><strong>Findability</strong> - If they can\'t find you, they can\'t buy from you. <a href=\"http://www.ahfx.net/weblog/79\">Ranking</a> and ranking for the correct keywords are key to getting and keeping customers online.</li>
<li><strong>Legibility</strong> - Does the design of your site allow for <a href=\"http://www.ahfx.net/weblog/43\">quick scanning</a> and easy access to critical information. Can they read your headers, text, captions, etc.</li>
<li><strong>Clean</strong> - Graphics enhance your message. Every piece of your website should motivate your customer to a specific goal.</li>
<li><strong>Consistent Branding</strong> - Reinforce your <a href=\"http://www.ahfx.net/weblog/19\">brand image</a>, building on your logo and <a href=\"http://www.ahfx.net/weblog/25\">other marketing materials</a>.</li>
<li><strong>Fast Loading</strong> - Slow sites lose visitors. Don\'t be one of them.</li>
<li><strong>Cross-browser compatible</strong> - Make sure your site looks good across all current browsers.</li>
</ul>
<p>Unfortunately, there are too many companies that just use an online template for their site. These are plagued with problems from being slow loading, brand destroying, unprofessional, and search engine unfriendly. Don\'t settle when it comes to your website. Would you want a lousy salesman talking to all of your potential customers and ultimately turning them off to your business and products?</p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/165\'>http://www.ahfx.net/weblog/165</a></p>\";}i:12;a:8:{s:5:\"title\";s:52:\"Case Study - One page checkout process vs multi-page\";s:11:\"description\";s:2668:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Comparing the single (one page) checkout process to a multiple page process and <a title=\"Converions Rates Important in 2010\" href=\"http://www.ahfx.net/weblog/162\">conversion rates</a>.</strong></p>
<p>There was an excellent <a rel=\"nofollow\" href=\"http://www.getelastic.com/single-vs-two-page-checkout/\" target=\"_blank\">study</a> done on the Vancouver 2010 olympic online store to compare conversion rates of a one page, two page, and four page checkout proccess. <strong>The <em>single page checkout process</em> was the clear winner and led to <a href=\"http://www.ahfx.net/weblog/161\">lower cart abondon rates</a>. </strong></p>
<ul>
<li>Successful completion rate for the entire checkout process <strong>increased by 257.26%</strong>.</li>
<li>Overall site conversion rate <strong>increased by 0.54%.</strong></li>
<li>We also observed some unexpected improvements during this experiment, like an <strong>increase of 8.54%</strong> in the average order value!</li>
</ul>
<p>Here are some great take aways from the differences.</p>
<ul>
<li><strong>The one page process did not require users to login or set up an account prior to purchase.</strong> They placed the option to create an account AFTER the completed purchase. A very logical place to put it. Once they have purchased, they will want to track the progress. So after the purchase is a great time to collect additional information. <br /></li>
<li>Additional information like \"Shipping Address\" is <strong>only shown if they are shipping to a different address</strong> than the billing address using AJAX.</li>
<li>They provide <strong>inpage pop-up windows</strong> to discuss shipping information, return and refund policy, and their privacy policy.</li>
<li>They can get <strong>estimated shipping costs <em>prior</em></strong> to going to the checkout page.This allows them to see total costs prior to giving out any personal information.</li>
<li>They <strong>provide a customer support phone number</strong> right on the checkout page that allows them to talk to a representative without having to leave the checkout process to resolve any concerns with checkout.</li>
<li>A <strong>large, prominant \"place order\" button</strong> is used with the subtext of \"Your order is safe and secure\".<br /></li>
</ul><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/164\'>http://www.ahfx.net/weblog/164</a></p>\";s:4:\"link\";s:30:\"http://www.ahfx.net/weblog/164\";s:7:\"pubdate\";s:24:\"20 Jan 2010 13:20:00 GMT\";s:4:\"guid\";s:30:\"http://www.ahfx.net/weblog/164\";s:8:\"comments\";s:39:\"http://www.ahfx.net/weblog/164#comments\";s:8:\"category\";s:10:\"Web Design\";s:7:\"summary\";s:2668:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Comparing the single (one page) checkout process to a multiple page process and <a title=\"Converions Rates Important in 2010\" href=\"http://www.ahfx.net/weblog/162\">conversion rates</a>.</strong></p>
<p>There was an excellent <a rel=\"nofollow\" href=\"http://www.getelastic.com/single-vs-two-page-checkout/\" target=\"_blank\">study</a> done on the Vancouver 2010 olympic online store to compare conversion rates of a one page, two page, and four page checkout proccess. <strong>The <em>single page checkout process</em> was the clear winner and led to <a href=\"http://www.ahfx.net/weblog/161\">lower cart abondon rates</a>. </strong></p>
<ul>
<li>Successful completion rate for the entire checkout process <strong>increased by 257.26%</strong>.</li>
<li>Overall site conversion rate <strong>increased by 0.54%.</strong></li>
<li>We also observed some unexpected improvements during this experiment, like an <strong>increase of 8.54%</strong> in the average order value!</li>
</ul>
<p>Here are some great take aways from the differences.</p>
<ul>
<li><strong>The one page process did not require users to login or set up an account prior to purchase.</strong> They placed the option to create an account AFTER the completed purchase. A very logical place to put it. Once they have purchased, they will want to track the progress. So after the purchase is a great time to collect additional information. <br /></li>
<li>Additional information like \"Shipping Address\" is <strong>only shown if they are shipping to a different address</strong> than the billing address using AJAX.</li>
<li>They provide <strong>inpage pop-up windows</strong> to discuss shipping information, return and refund policy, and their privacy policy.</li>
<li>They can get <strong>estimated shipping costs <em>prior</em></strong> to going to the checkout page.This allows them to see total costs prior to giving out any personal information.</li>
<li>They <strong>provide a customer support phone number</strong> right on the checkout page that allows them to talk to a representative without having to leave the checkout process to resolve any concerns with checkout.</li>
<li>A <strong>large, prominant \"place order\" button</strong> is used with the subtext of \"Your order is safe and secure\".<br /></li>
</ul><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/164\'>http://www.ahfx.net/weblog/164</a></p>\";}i:13;a:8:{s:5:\"title\";s:46:\"How to Determine if Your Website is Successful\";s:11:\"description\";s:2929:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Making sure that you pick the correct metric to measure is extremely important to having a truly successful website.</strong></p>
<p>Recently on <a rel=\"nofollow\" href=\"http://www.seomoz.org/blog/whiteboard-friday-making-clients-happy\" target=\"_blank\">SEOmoz</a>\'s whiteboard friday they discussed how to keep clients happy. Much of the conversation focused around <strong>knowing what determines <em>success</em>.</strong> A point that I thought was extremely important was tracking and focusing on the correct metric for determining success. Here are some ways to \"track\" success and why the metric might not be telling you what you think it is telling you.</p>
<ul>
<li><strong>PageRank</strong> - Google assigns a link ranking to sites based on the number and quality of links pointing at your site. Google updates PageRank about every 3-4 months. Unfortunately, while many people chase the \"green pixel dust\" they ignore creating great unique content to get links naturally. Also since it is updated infrequently, it is just an indicator of if your link building is moving in the correct direction.</li>
<li><strong>Number of Links</strong> - In general it is better to have more links, but getting links through link farms or other artificial building methods will ultimately have a negative impact on your rankings.</li>
<li><strong>Number of Visits</strong> - In general it is better to have more traffic, but if that traffic doesn\'t actually do something, are they beneficial? The same applies for unique visitors.</li>
<li><strong>Sales</strong> - Business metrics like number of sales or number of email list signups is a better metric. However if you don\'t compare that to the number of visitors you might see that you only convert one of every X number visitors which isn\'t good.</li>
<li><strong>Conversion rate</strong> - This is linked to sales per visitor. Normally the higher the <a href=\"http://www.ahfx.net/weblog/162\">conversion rate</a> the better. But if you only get 5 visitors per year, but you convert them all, you still only had 5 sales. As we\'ve stated before, first <a href=\"http://www.ahfx.net/weblog/54\">increase your conversion rate and then focus on getting more customers</a>.</li>
</ul>
<p>Ultimately, those things you focus on and track will get the most attention and the most improvement. So make sure you <a href=\"http://www.ahfx.net/weblog/41\">set good goals</a>, <a href=\"http://www.ahfx.net/weblog/23\">track your progress</a>, and evaluate along the way if you are focusing on the right data.</p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/163\'>http://www.ahfx.net/weblog/163</a></p>\";s:4:\"link\";s:30:\"http://www.ahfx.net/weblog/163\";s:7:\"pubdate\";s:24:\"19 Jan 2010 13:45:00 GMT\";s:4:\"guid\";s:30:\"http://www.ahfx.net/weblog/163\";s:8:\"comments\";s:39:\"http://www.ahfx.net/weblog/163#comments\";s:8:\"category\";s:10:\"Web Design\";s:7:\"summary\";s:2929:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Making sure that you pick the correct metric to measure is extremely important to having a truly successful website.</strong></p>
<p>Recently on <a rel=\"nofollow\" href=\"http://www.seomoz.org/blog/whiteboard-friday-making-clients-happy\" target=\"_blank\">SEOmoz</a>\'s whiteboard friday they discussed how to keep clients happy. Much of the conversation focused around <strong>knowing what determines <em>success</em>.</strong> A point that I thought was extremely important was tracking and focusing on the correct metric for determining success. Here are some ways to \"track\" success and why the metric might not be telling you what you think it is telling you.</p>
<ul>
<li><strong>PageRank</strong> - Google assigns a link ranking to sites based on the number and quality of links pointing at your site. Google updates PageRank about every 3-4 months. Unfortunately, while many people chase the \"green pixel dust\" they ignore creating great unique content to get links naturally. Also since it is updated infrequently, it is just an indicator of if your link building is moving in the correct direction.</li>
<li><strong>Number of Links</strong> - In general it is better to have more links, but getting links through link farms or other artificial building methods will ultimately have a negative impact on your rankings.</li>
<li><strong>Number of Visits</strong> - In general it is better to have more traffic, but if that traffic doesn\'t actually do something, are they beneficial? The same applies for unique visitors.</li>
<li><strong>Sales</strong> - Business metrics like number of sales or number of email list signups is a better metric. However if you don\'t compare that to the number of visitors you might see that you only convert one of every X number visitors which isn\'t good.</li>
<li><strong>Conversion rate</strong> - This is linked to sales per visitor. Normally the higher the <a href=\"http://www.ahfx.net/weblog/162\">conversion rate</a> the better. But if you only get 5 visitors per year, but you convert them all, you still only had 5 sales. As we\'ve stated before, first <a href=\"http://www.ahfx.net/weblog/54\">increase your conversion rate and then focus on getting more customers</a>.</li>
</ul>
<p>Ultimately, those things you focus on and track will get the most attention and the most improvement. So make sure you <a href=\"http://www.ahfx.net/weblog/41\">set good goals</a>, <a href=\"http://www.ahfx.net/weblog/23\">track your progress</a>, and evaluate along the way if you are focusing on the right data.</p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/163\'>http://www.ahfx.net/weblog/163</a></p>\";}i:14;a:8:{s:5:\"title\";s:32:\"2010 SEO and Website Predictions\";s:11:\"description\";s:3346:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>2010 will be the year of shorter, more concise, and quicker information.</strong></p>
<p>I read <a rel=\"nofollow\" href=\"http://www.seomoz.org/blog/8-predictions-for-seo-in-2010\" target=\"_blank\">SEOmoz</a>\'s 8 predictions for SEO in 2010 and figured I\'d make my own (some of which I total agree with SEOmoz.</p>
<ol>
<li><strong>Conversion Rate Optimization will take off.</strong> After reading <a title=\"Review Call to Action - Increasing Conversions\" href=\"http://www.ahfx.net/weblog/74\">Call to Action</a> by the Eisenberg brothers I was convinced. <a title=\"Conversion Rate Optimization\" href=\"http://www.ahfx.net/weblog/54\">Increasing conversions</a> or <a title=\"CRO\" href=\"http://www.ahfx.net/weblog/54\">conversion rate optimization</a> is the absolute best way to make more money in the long run. (But we knew it was important back in 2005.)</li>
<li><strong>Advertising dollars will go to social media.</strong> With more and more people interacting through tiny messages (first texting, then facebook status updates, then tweets) it becomes even more important to interact on social sites. <img src=\"http://www.ahfx.net/blog/forrester_marketing.gif\" alt=\"Marketing Dollars\" width=\"560\" height=\"492\" />Everyone wants to hear and be heard. Also with Facebook\'s advertising being so targeted, you have an amazing opportunity to hit your specific demographic.</li>
<li><strong>Facebook status and twitter will increase in ranking importance.</strong> As Google tweaks its ranking algorithm to incorporate these messages, they will face an uphill battle to filter the noise and get at the real information. I am sure that it will cause a comparison between real sites and the tweets that point at them. Plus because of the quick nature of these items, Google will have to index faster and evaluate faster to identify those things that are important and also determine how \"lasting\" the information is. </li>
<li><strong>Both Google and Bing will attempt to become more sticky.</strong> Finding ways to present the information in short concise snippets without leaving the search engine will improve usability and will increase revenues from increased time spent on the respective engine. <br /></li>
<li><strong>Everything is going to smaller, simpler, and quicker messages.</strong> If it can\'t be said in 140 characters then I haven\'t focused the message enough. The texting/twitter world will continue to have its impact on how people want their information. They don\'t want to truly interact. They want to say what they want to say without all of the previous years\' perfunctory requirements of protocol.</li>
</ol>
<p>All in all, people will demand their information quicker and in short, concise, to-the-point snippets. Social media is in, traditional media continues to flounder. You will be required to know your audience even better and provide them with information quicker. Seems like we will all need to step up to the next level.</p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/162\'>http://www.ahfx.net/weblog/162</a></p>\";s:4:\"link\";s:30:\"http://www.ahfx.net/weblog/162\";s:7:\"pubdate\";s:24:\"18 Jan 2010 12:00:00 GMT\";s:4:\"guid\";s:30:\"http://www.ahfx.net/weblog/162\";s:8:\"comments\";s:39:\"http://www.ahfx.net/weblog/162#comments\";s:8:\"category\";s:3:\"SEO\";s:7:\"summary\";s:3346:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>2010 will be the year of shorter, more concise, and quicker information.</strong></p>
<p>I read <a rel=\"nofollow\" href=\"http://www.seomoz.org/blog/8-predictions-for-seo-in-2010\" target=\"_blank\">SEOmoz</a>\'s 8 predictions for SEO in 2010 and figured I\'d make my own (some of which I total agree with SEOmoz.</p>
<ol>
<li><strong>Conversion Rate Optimization will take off.</strong> After reading <a title=\"Review Call to Action - Increasing Conversions\" href=\"http://www.ahfx.net/weblog/74\">Call to Action</a> by the Eisenberg brothers I was convinced. <a title=\"Conversion Rate Optimization\" href=\"http://www.ahfx.net/weblog/54\">Increasing conversions</a> or <a title=\"CRO\" href=\"http://www.ahfx.net/weblog/54\">conversion rate optimization</a> is the absolute best way to make more money in the long run. (But we knew it was important back in 2005.)</li>
<li><strong>Advertising dollars will go to social media.</strong> With more and more people interacting through tiny messages (first texting, then facebook status updates, then tweets) it becomes even more important to interact on social sites. <img src=\"http://www.ahfx.net/blog/forrester_marketing.gif\" alt=\"Marketing Dollars\" width=\"560\" height=\"492\" />Everyone wants to hear and be heard. Also with Facebook\'s advertising being so targeted, you have an amazing opportunity to hit your specific demographic.</li>
<li><strong>Facebook status and twitter will increase in ranking importance.</strong> As Google tweaks its ranking algorithm to incorporate these messages, they will face an uphill battle to filter the noise and get at the real information. I am sure that it will cause a comparison between real sites and the tweets that point at them. Plus because of the quick nature of these items, Google will have to index faster and evaluate faster to identify those things that are important and also determine how \"lasting\" the information is. </li>
<li><strong>Both Google and Bing will attempt to become more sticky.</strong> Finding ways to present the information in short concise snippets without leaving the search engine will improve usability and will increase revenues from increased time spent on the respective engine. <br /></li>
<li><strong>Everything is going to smaller, simpler, and quicker messages.</strong> If it can\'t be said in 140 characters then I haven\'t focused the message enough. The texting/twitter world will continue to have its impact on how people want their information. They don\'t want to truly interact. They want to say what they want to say without all of the previous years\' perfunctory requirements of protocol.</li>
</ol>
<p>All in all, people will demand their information quicker and in short, concise, to-the-point snippets. Social media is in, traditional media continues to flounder. You will be required to know your audience even better and provide them with information quicker. Seems like we will all need to step up to the next level.</p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/162\'>http://www.ahfx.net/weblog/162</a></p>\";}i:15;a:8:{s:5:\"title\";s:50:\"Now You Can Have Lower Shopping Cart Abandon Rates\";s:11:\"description\";s:4151:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Avoid these e-commerce shopping cart mistakes to lower your cart abandon rates and increase sales.</strong></p>
<p>Did you know that <a rel=\"nofollow\" href=\"http://psychology.wichita.edu/surl/usabilitynews/92/shoppingcart.asp\" target=\"_blank\">on average</a> 52.1% of people abandon shopping their online shopping carts?</p>
<p style=\"padding-left: 30px;\">Primary reasons for abandonment include <strong>high shipping charges</strong>, <strong>high
cost of items</strong>, price comparison with other sites, saving items for
purchase later, and <strong>cumbersome checkout processes</strong> that required too
much personal information.</p>
<p>Here are the top ten (plus one) mistakes that websites make with their e-commerce sites.</p>
<ol>
<li><strong>Call your Shopping Cart a Shopping Cart.</strong> Cute names like bag, handbag, or tote add confusion to what the customer is really trying to do. Also add a shopping cart icon to increase access.</li>
<li><strong>Use \"Add to Cart\" instead of \"Buy Now\".</strong> While buy now is a great call to action, less savvy web users hesitate to click buy now. Add to Cart is noncommittal and tells the person they can keep shopping.</li>
<li><strong>Give a noticable visual cue that items have been added to the cart.</strong> Whether you take them to the \"view cart\" page or have another visual cue, make sure it is noticable so they don\'t sit there clicking the same button, wondering if it really added to the cart.</li>
<li><strong>Don\'t get in the way of them ordering more.</strong> If you take them to a \"view cart\" page every time they add an item, they are less likely to purchase more. Especially if getting back to where they were is difficult. Give them an option to \"Add to Cart and continue shopping\" and a \"Add to Cart and proceed to checkout\" option.</li>
<li><strong>Show confirmation before cross-selling.</strong> People want confirmation that they successfully added to their cart. Don\'t show cross-sell items until after you have confirmed the newest item is in their cart.</li>
<li><strong>Don\'t require people to register before adding to cart or checking out.</strong> People HATE to register before they have truly committed to purchasing the product. Also, requiring more information than is necessary is a deterrant. Even something as simple as asking for an email address can keep people from purchasing because they fear they will be spammed.</li>
<li><strong>Use a method for removing items from the cart other than making the quantity 0.</strong> Less savvy users become frustrated when they can\'t figure out how to quickly and easily remove items from their cart. Give them an easily identifiable icon to click on to remove the item.</li>
<li><strong>Don\'t include instructions on how to use your cart.</strong> People don\'t read them. If you haven\'t made it simple enough, they\'ll just go somewhere else to buy.</li>
<li><strong>Don\'t require them to scroll to find the \"update cart\" button. </strong>When people add more items to their cart, they still want an easy way to update and don\'t want to (and won\'t) spend the time to search for the update button.</li>
<li><strong>Don\'t require personal information before they know total costs.</strong> Again, people are hesitant to give out personal information until they know they want to buy. So, don\'t ask for lots of information before giving information about shipping and total costs.</li>
<li><strong>Show your site is secure.</strong> Display security items prominantly so you remove any hesitation about security and let them know exactly why you need their information and that it will only be used for this order.<br /></li>
</ol>
<p>Following these tips will help increase sales and lower your cart abandon rate.</p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/161\'>http://www.ahfx.net/weblog/161</a></p>\";s:4:\"link\";s:30:\"http://www.ahfx.net/weblog/161\";s:7:\"pubdate\";s:24:\"15 Jan 2010 09:15:00 GMT\";s:4:\"guid\";s:30:\"http://www.ahfx.net/weblog/161\";s:8:\"comments\";s:39:\"http://www.ahfx.net/weblog/161#comments\";s:8:\"category\";s:10:\"Web Design\";s:7:\"summary\";s:4151:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Avoid these e-commerce shopping cart mistakes to lower your cart abandon rates and increase sales.</strong></p>
<p>Did you know that <a rel=\"nofollow\" href=\"http://psychology.wichita.edu/surl/usabilitynews/92/shoppingcart.asp\" target=\"_blank\">on average</a> 52.1% of people abandon shopping their online shopping carts?</p>
<p style=\"padding-left: 30px;\">Primary reasons for abandonment include <strong>high shipping charges</strong>, <strong>high
cost of items</strong>, price comparison with other sites, saving items for
purchase later, and <strong>cumbersome checkout processes</strong> that required too
much personal information.</p>
<p>Here are the top ten (plus one) mistakes that websites make with their e-commerce sites.</p>
<ol>
<li><strong>Call your Shopping Cart a Shopping Cart.</strong> Cute names like bag, handbag, or tote add confusion to what the customer is really trying to do. Also add a shopping cart icon to increase access.</li>
<li><strong>Use \"Add to Cart\" instead of \"Buy Now\".</strong> While buy now is a great call to action, less savvy web users hesitate to click buy now. Add to Cart is noncommittal and tells the person they can keep shopping.</li>
<li><strong>Give a noticable visual cue that items have been added to the cart.</strong> Whether you take them to the \"view cart\" page or have another visual cue, make sure it is noticable so they don\'t sit there clicking the same button, wondering if it really added to the cart.</li>
<li><strong>Don\'t get in the way of them ordering more.</strong> If you take them to a \"view cart\" page every time they add an item, they are less likely to purchase more. Especially if getting back to where they were is difficult. Give them an option to \"Add to Cart and continue shopping\" and a \"Add to Cart and proceed to checkout\" option.</li>
<li><strong>Show confirmation before cross-selling.</strong> People want confirmation that they successfully added to their cart. Don\'t show cross-sell items until after you have confirmed the newest item is in their cart.</li>
<li><strong>Don\'t require people to register before adding to cart or checking out.</strong> People HATE to register before they have truly committed to purchasing the product. Also, requiring more information than is necessary is a deterrant. Even something as simple as asking for an email address can keep people from purchasing because they fear they will be spammed.</li>
<li><strong>Use a method for removing items from the cart other than making the quantity 0.</strong> Less savvy users become frustrated when they can\'t figure out how to quickly and easily remove items from their cart. Give them an easily identifiable icon to click on to remove the item.</li>
<li><strong>Don\'t include instructions on how to use your cart.</strong> People don\'t read them. If you haven\'t made it simple enough, they\'ll just go somewhere else to buy.</li>
<li><strong>Don\'t require them to scroll to find the \"update cart\" button. </strong>When people add more items to their cart, they still want an easy way to update and don\'t want to (and won\'t) spend the time to search for the update button.</li>
<li><strong>Don\'t require personal information before they know total costs.</strong> Again, people are hesitant to give out personal information until they know they want to buy. So, don\'t ask for lots of information before giving information about shipping and total costs.</li>
<li><strong>Show your site is secure.</strong> Display security items prominantly so you remove any hesitation about security and let them know exactly why you need their information and that it will only be used for this order.<br /></li>
</ol>
<p>Following these tips will help increase sales and lower your cart abandon rate.</p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/161\'>http://www.ahfx.net/weblog/161</a></p>\";}i:16;a:7:{s:5:\"title\";s:53:\"[SOLVED] Ubuntu Hanging at Shutdown - Blinking Cursor\";s:11:\"description\";s:1802:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>How to fix Ubuntu shutdown problem with blinking white cursor by using acpi=force.</strong></p>
<p>I had found this fix once before, but then when I went to look for it, I had to dig for about an hour to find it again, so I\'m posting it here. I\'ve seen this both on Jaunty Jackalope and Karmic Koala. The system would try to shut down but it would show <strong>\"System Halted\" but then just have a blinking white cursor</strong> and the system wouldn\'t shut down until you pressed the power button.</p>
<p>This fixed the problem for me:</p>
<p>Modify <strong>/etc/modules</strong> and added</p>
<p style=\"margin:15px;padding:15px;width:80%;border:1px dashed black\">apm power_off=1</p>
<p>Then I modified <strong>/etc/default/grub</strong> and added this after quiet splash (this might be <strong>/boot/grub/menu.lst </strong>if you are running anything prior to Karmic Koala that runs off of the new Grub 2 boot loader)</p>
<p style=\"margin:15px;padding:15px;width:80%;border:1px dashed black\">acpi=force apm=power_off</p>
<p>After saving that file I had to run</p>
<p style=\"margin:15px;padding:15px;width:80%;border:1px dashed black\">sudo update-grub</p>
<p>And that seemed to fix it for me. I\'m not sure the /etc/modules modification is necessary. I don\'t remember doing that the first time, but it was a while ago. Hopefully this helps someone else that is having problems with Ubuntu 9.10 shutting down.</p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/160\'>http://www.ahfx.net/weblog/160</a></p>\";s:4:\"link\";s:30:\"http://www.ahfx.net/weblog/160\";s:7:\"pubdate\";s:24:\"14 Jan 2010 14:10:00 GMT\";s:4:\"guid\";s:30:\"http://www.ahfx.net/weblog/160\";s:8:\"comments\";s:39:\"http://www.ahfx.net/weblog/160#comments\";s:7:\"summary\";s:1802:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>How to fix Ubuntu shutdown problem with blinking white cursor by using acpi=force.</strong></p>
<p>I had found this fix once before, but then when I went to look for it, I had to dig for about an hour to find it again, so I\'m posting it here. I\'ve seen this both on Jaunty Jackalope and Karmic Koala. The system would try to shut down but it would show <strong>\"System Halted\" but then just have a blinking white cursor</strong> and the system wouldn\'t shut down until you pressed the power button.</p>
<p>This fixed the problem for me:</p>
<p>Modify <strong>/etc/modules</strong> and added</p>
<p style=\"margin:15px;padding:15px;width:80%;border:1px dashed black\">apm power_off=1</p>
<p>Then I modified <strong>/etc/default/grub</strong> and added this after quiet splash (this might be <strong>/boot/grub/menu.lst </strong>if you are running anything prior to Karmic Koala that runs off of the new Grub 2 boot loader)</p>
<p style=\"margin:15px;padding:15px;width:80%;border:1px dashed black\">acpi=force apm=power_off</p>
<p>After saving that file I had to run</p>
<p style=\"margin:15px;padding:15px;width:80%;border:1px dashed black\">sudo update-grub</p>
<p>And that seemed to fix it for me. I\'m not sure the /etc/modules modification is necessary. I don\'t remember doing that the first time, but it was a while ago. Hopefully this helps someone else that is having problems with Ubuntu 9.10 shutting down.</p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/160\'>http://www.ahfx.net/weblog/160</a></p>\";}i:17;a:8:{s:5:\"title\";s:31:\"2009 Website Browser Statistics\";s:11:\"description\";s:4969:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>2009 Website Browser Statistics Review.</strong></p>
<p>IE 7 is still the browser of choice, but <strong>some of the IE 7 crowd have recently switched over to IE 8</strong>. Mostly we saw a move from IE 7 to IE 8 with Firefox gaining another percentage and <strong>eveyone else staying practically the same</strong> from the middle of 2009.</p>
<p>The web browser war is still waging and it looks like some of the IE 7 crowd have finally started converting over to IE 8. <strong>Currently it stands that IE 7 is top, followed by Firefox, then by IE 6 and then IE 8 and Safari.</strong></p>
<table style=\"height: 166px;\" border=\"0\" width=\"496\">
<tbody>
<tr>
<td style=\"padding: 5px; background-color: #39a7c6;\"><strong>Browser</strong></td>
<td style=\"padding: 5px; background-color: #39a7c6;\"><strong>Site 1</strong></td>
<td style=\"padding: 5px; background-color: #39a7c6;\"><strong>Site 2</strong></td>
<td style=\"padding: 5px; background-color: #39a7c6;\"><strong>Site 3</strong></td>
<td style=\"padding: 5px; background-color: #39a7c6;\"><strong>Site 4</strong></td>
<td style=\"padding: 5px; background-color: #39a7c6;\"><strong>Site 5</strong></td>
<td style=\"padding: 5px; background-color: #39a7c6;\"><strong>Site 6</strong></td>
<td style=\"padding: 5px; background-color: #39a7c6;\"><strong>Site 7</strong></td>
<td style=\"padding: 5px; background-color: #39a7c6;\"><strong>Totals</strong></td>
</tr>
<tr>
<td style=\"padding: 5px;\">MSIE 8.0</td>
<td style=\"padding: 5px;\">9.54%</td>
<td style=\"padding: 5px;\">6.81%</td>
<td style=\"padding: 5px;\">6.21%</td>
<td style=\"padding: 5px;\">11.48%</td>
<td style=\"padding: 5px;\">16.46%</td>
<td style=\"padding: 5px;\">11.63%</td>
<td style=\"padding: 5px;\">6.76%</td>
<td style=\"padding: 5px;\">10.17%</td>
</tr>
<tr>
<td style=\"padding: 5px;\">MSIE 7.0</td>
<td style=\"padding: 5px;\">43.81%</td>
<td style=\"padding: 5px;\">16.18%</td>
<td style=\"padding: 5px;\">14.69%</td>
<td style=\"padding: 5px;\">46.96%</td>
<td style=\"padding: 5px;\">44.10%</td>
<td style=\"padding: 5px;\">46.20%</td>
<td style=\"padding: 5px;\">21.80%</td>
<td style=\"padding: 5px;\">36.11%</td>
</tr>
<tr>
<td style=\"padding: 5px;\">MSIE 6.0</td>
<td style=\"padding: 5px;\">18.19%</td>
<td style=\"padding: 5px;\">35.84%</td>
<td style=\"padding: 5px;\">10.23%</td>
<td style=\"padding: 5px;\">17.85%</td>
<td style=\"padding: 5px;\">16.92%</td>
<td style=\"padding: 5px;\">11.10%</td>
<td style=\"padding: 5px;\">40.65%</td>
<td style=\"padding: 5px;\">20.64%</td>
</tr>
<tr>
<td style=\"padding: 5px;\">MSIE 5.5</td>
<td style=\"padding: 5px;\">0.04%</td>
<td style=\"padding: 5px;\">1.37%</td>
<td style=\"padding: 5px;\">0.07%</td>
<td style=\"padding: 5px;\">0.30%</td>
<td style=\"padding: 5px;\">0.03%</td>
<td style=\"padding: 5px;\">0.03%</td>
<td style=\"padding: 5px;\">0.96%</td>
<td style=\"padding: 5px;\">0.33%</td>
</tr>
<tr>
<td style=\"padding: 5px;\">MSIE 5.0</td>
<td style=\"padding: 5px;\">0.11%</td>
<td style=\"padding: 5px;\">1.09%</td>
<td style=\"padding: 5px;\">0.08%</td>
<td style=\"padding: 5px;\">0.04%</td>
<td style=\"padding: 5px;\">0.17%</td>
<td style=\"padding: 5px;\">0.06%</td>
<td style=\"padding: 5px;\">0.52%</td>
<td style=\"padding: 5px;\">0.30%</td>
</tr>
<tr>
<td style=\"padding: 5px;\">Firefox</td>
<td style=\"padding: 5px;\">20.86%</td>
<td style=\"padding: 5px;\">31.90%</td>
<td style=\"padding: 5px;\">54.01%</td>
<td style=\"padding: 5px;\">20.22%</td>
<td style=\"padding: 5px;\">15.83%</td>
<td style=\"padding: 5px;\">21.76%</td>
<td style=\"padding: 5px;\">21.53%</td>
<td style=\"padding: 5px;\">24.69%</td>
</tr>
<tr>
<td style=\"padding: 5px;\">Safari</td>
<td style=\"padding: 5px;\">5.78%</td>
<td style=\"padding: 5px;\">3.43%</td>
<td style=\"padding: 5px;\">6.53%</td>
<td style=\"padding: 5px;\">2.53%</td>
<td style=\"padding: 5px;\">5.47%</td>
<td style=\"padding: 5px;\">7.12%</td>
<td style=\"padding: 5px;\">5.29%</td>
<td style=\"padding: 5px;\">5.35%</td>
</tr>
<tr>
<td style=\"padding: 5px;\">Chrome</td>
<td style=\"padding: 5px;\">1.21%</td>
<td style=\"padding: 5px;\">2.34%</td>
<td style=\"padding: 5px;\">6.31%</td>
<td style=\"padding: 5px;\">0.58%</td>
<td style=\"padding: 5px;\">0.73%</td>
<td style=\"padding: 5px;\">1.93%</td>
<td style=\"padding: 5px;\">1.45%</td>
<td style=\"padding: 5px;\">1.80%</td>
</tr>
<tr>
<td style=\"padding: 5px;\">Opera</td>
<td style=\"padding: 5px;\">0.46%</td>
<td style=\"padding: 5px;\">1.04%</td>
<td style=\"padding: 5px;\">1.88%</td>
<td style=\"padding: 5px;\">0.04%</td>
<td style=\"padding: 5px;\">0.29%</td>
<td style=\"padding: 5px;\">0.16%</td>
<td style=\"padding: 5px;\">1.03%</td>
<td style=\"padding: 5px;\">0.62%</td>
</tr>
</tbody>
</table>
<p>Takeaways</p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/159\'>http://www.ahfx.net/weblog/159</a></p>\";s:4:\"link\";s:30:\"http://www.ahfx.net/weblog/159\";s:7:\"pubdate\";s:24:\"13 Jan 2010 17:00:00 GMT\";s:4:\"guid\";s:30:\"http://www.ahfx.net/weblog/159\";s:8:\"comments\";s:39:\"http://www.ahfx.net/weblog/159#comments\";s:8:\"category\";s:10:\"Web Design\";s:7:\"summary\";s:4969:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>2009 Website Browser Statistics Review.</strong></p>
<p>IE 7 is still the browser of choice, but <strong>some of the IE 7 crowd have recently switched over to IE 8</strong>. Mostly we saw a move from IE 7 to IE 8 with Firefox gaining another percentage and <strong>eveyone else staying practically the same</strong> from the middle of 2009.</p>
<p>The web browser war is still waging and it looks like some of the IE 7 crowd have finally started converting over to IE 8. <strong>Currently it stands that IE 7 is top, followed by Firefox, then by IE 6 and then IE 8 and Safari.</strong></p>
<table style=\"height: 166px;\" border=\"0\" width=\"496\">
<tbody>
<tr>
<td style=\"padding: 5px; background-color: #39a7c6;\"><strong>Browser</strong></td>
<td style=\"padding: 5px; background-color: #39a7c6;\"><strong>Site 1</strong></td>
<td style=\"padding: 5px; background-color: #39a7c6;\"><strong>Site 2</strong></td>
<td style=\"padding: 5px; background-color: #39a7c6;\"><strong>Site 3</strong></td>
<td style=\"padding: 5px; background-color: #39a7c6;\"><strong>Site 4</strong></td>
<td style=\"padding: 5px; background-color: #39a7c6;\"><strong>Site 5</strong></td>
<td style=\"padding: 5px; background-color: #39a7c6;\"><strong>Site 6</strong></td>
<td style=\"padding: 5px; background-color: #39a7c6;\"><strong>Site 7</strong></td>
<td style=\"padding: 5px; background-color: #39a7c6;\"><strong>Totals</strong></td>
</tr>
<tr>
<td style=\"padding: 5px;\">MSIE 8.0</td>
<td style=\"padding: 5px;\">9.54%</td>
<td style=\"padding: 5px;\">6.81%</td>
<td style=\"padding: 5px;\">6.21%</td>
<td style=\"padding: 5px;\">11.48%</td>
<td style=\"padding: 5px;\">16.46%</td>
<td style=\"padding: 5px;\">11.63%</td>
<td style=\"padding: 5px;\">6.76%</td>
<td style=\"padding: 5px;\">10.17%</td>
</tr>
<tr>
<td style=\"padding: 5px;\">MSIE 7.0</td>
<td style=\"padding: 5px;\">43.81%</td>
<td style=\"padding: 5px;\">16.18%</td>
<td style=\"padding: 5px;\">14.69%</td>
<td style=\"padding: 5px;\">46.96%</td>
<td style=\"padding: 5px;\">44.10%</td>
<td style=\"padding: 5px;\">46.20%</td>
<td style=\"padding: 5px;\">21.80%</td>
<td style=\"padding: 5px;\">36.11%</td>
</tr>
<tr>
<td style=\"padding: 5px;\">MSIE 6.0</td>
<td style=\"padding: 5px;\">18.19%</td>
<td style=\"padding: 5px;\">35.84%</td>
<td style=\"padding: 5px;\">10.23%</td>
<td style=\"padding: 5px;\">17.85%</td>
<td style=\"padding: 5px;\">16.92%</td>
<td style=\"padding: 5px;\">11.10%</td>
<td style=\"padding: 5px;\">40.65%</td>
<td style=\"padding: 5px;\">20.64%</td>
</tr>
<tr>
<td style=\"padding: 5px;\">MSIE 5.5</td>
<td style=\"padding: 5px;\">0.04%</td>
<td style=\"padding: 5px;\">1.37%</td>
<td style=\"padding: 5px;\">0.07%</td>
<td style=\"padding: 5px;\">0.30%</td>
<td style=\"padding: 5px;\">0.03%</td>
<td style=\"padding: 5px;\">0.03%</td>
<td style=\"padding: 5px;\">0.96%</td>
<td style=\"padding: 5px;\">0.33%</td>
</tr>
<tr>
<td style=\"padding: 5px;\">MSIE 5.0</td>
<td style=\"padding: 5px;\">0.11%</td>
<td style=\"padding: 5px;\">1.09%</td>
<td style=\"padding: 5px;\">0.08%</td>
<td style=\"padding: 5px;\">0.04%</td>
<td style=\"padding: 5px;\">0.17%</td>
<td style=\"padding: 5px;\">0.06%</td>
<td style=\"padding: 5px;\">0.52%</td>
<td style=\"padding: 5px;\">0.30%</td>
</tr>
<tr>
<td style=\"padding: 5px;\">Firefox</td>
<td style=\"padding: 5px;\">20.86%</td>
<td style=\"padding: 5px;\">31.90%</td>
<td style=\"padding: 5px;\">54.01%</td>
<td style=\"padding: 5px;\">20.22%</td>
<td style=\"padding: 5px;\">15.83%</td>
<td style=\"padding: 5px;\">21.76%</td>
<td style=\"padding: 5px;\">21.53%</td>
<td style=\"padding: 5px;\">24.69%</td>
</tr>
<tr>
<td style=\"padding: 5px;\">Safari</td>
<td style=\"padding: 5px;\">5.78%</td>
<td style=\"padding: 5px;\">3.43%</td>
<td style=\"padding: 5px;\">6.53%</td>
<td style=\"padding: 5px;\">2.53%</td>
<td style=\"padding: 5px;\">5.47%</td>
<td style=\"padding: 5px;\">7.12%</td>
<td style=\"padding: 5px;\">5.29%</td>
<td style=\"padding: 5px;\">5.35%</td>
</tr>
<tr>
<td style=\"padding: 5px;\">Chrome</td>
<td style=\"padding: 5px;\">1.21%</td>
<td style=\"padding: 5px;\">2.34%</td>
<td style=\"padding: 5px;\">6.31%</td>
<td style=\"padding: 5px;\">0.58%</td>
<td style=\"padding: 5px;\">0.73%</td>
<td style=\"padding: 5px;\">1.93%</td>
<td style=\"padding: 5px;\">1.45%</td>
<td style=\"padding: 5px;\">1.80%</td>
</tr>
<tr>
<td style=\"padding: 5px;\">Opera</td>
<td style=\"padding: 5px;\">0.46%</td>
<td style=\"padding: 5px;\">1.04%</td>
<td style=\"padding: 5px;\">1.88%</td>
<td style=\"padding: 5px;\">0.04%</td>
<td style=\"padding: 5px;\">0.29%</td>
<td style=\"padding: 5px;\">0.16%</td>
<td style=\"padding: 5px;\">1.03%</td>
<td style=\"padding: 5px;\">0.62%</td>
</tr>
</tbody>
</table>
<p>Takeaways</p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/159\'>http://www.ahfx.net/weblog/159</a></p>\";}i:18;a:8:{s:5:\"title\";s:31:\"Proper Label Placement in Forms\";s:11:\"description\";s:3135:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Label placement is important in usability of HTML forms.</strong></p>
<p>There is an amazing study done by <a rel=\"nofollow\" href=\"http://www.uxmatters.com/mt/archives/2006/07/label-placement-in-forms.php\" target=\"_blank\">uxmatters</a> where they compared different label placements in forms. Here are the results:</p>
<ul>
<li><span class=\"run-in-head\">Label position</span>—<strong>Placing a label above an input field works better in most cases</strong>, because users aren’t forced to look separately at the label <em>and</em> the input field. Be careful to visually separate the label for the next input field from the previous input field.</li>
<li><span class=\"run-in-head\">Alignment of labels</span>—In
most cases, when placing labels to the left of input fields, using
left-aligned labels imposes a heavy cognitive workload on users.
Placing labels above input fields is preferable, but <strong>if you choose to
place them to the left of input fields, at least make them right
aligned.</strong></li>
<li><span class=\"run-in-head\">Bold labels</span>—<strong>Reading
bold labels is a little bit more difficult for users</strong>, so it’s
preferable to use plain text labels. However, when using bold labels,
you might want to style the input fields not to have heavy borders.</li>
<li><span class=\"run-in-head\">Drop-down list boxes</span>—Use
them with care, because they’re so eye-catching. Either use them for
important data or, when using them for less important data, <strong>place them
well below more important input fields</strong>.</li>
<li><span class=\"run-in-head\">Label placement for drop-down list boxes</span>—To
ensure users are immediately aware of what you’re asking for, instead
of using a separate label, <strong>make the default value for a drop-down list
box the label</strong>. This will work for very long lists of items, because a
user already has the purpose of the input field in mind before the
default value disappears.</li>
</ul>
<div style=\"width: 425px; text-align: left;\" id=\"__ss_1198136\"><object style=\"margin: 0px;\" height=\"355\" width=\"425\"><param name=\"movie\" value=\"http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ukupafeb09carolinejarrettvisualforms-090325153320-phpapp01&stripped_title=ukupa-feb-09-caroline-jarrett-visual-forms\"><param name=\"allowFullScreen\" value=\"true\"><param name=\"allowScriptAccess\" value=\"always\"><embed src=\"http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ukupafeb09carolinejarrettvisualforms-090325153320-phpapp01&stripped_title=ukupa-feb-09-caroline-jarrett-visual-forms\" type=\"application/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" height=\"355\" width=\"425\"></object></div><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/158\'>http://www.ahfx.net/weblog/158</a></p>\";s:4:\"link\";s:30:\"http://www.ahfx.net/weblog/158\";s:7:\"pubdate\";s:24:\"12 Jan 2010 14:50:00 GMT\";s:4:\"guid\";s:30:\"http://www.ahfx.net/weblog/158\";s:8:\"comments\";s:39:\"http://www.ahfx.net/weblog/158#comments\";s:8:\"category\";s:10:\"Web Design\";s:7:\"summary\";s:3135:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Label placement is important in usability of HTML forms.</strong></p>
<p>There is an amazing study done by <a rel=\"nofollow\" href=\"http://www.uxmatters.com/mt/archives/2006/07/label-placement-in-forms.php\" target=\"_blank\">uxmatters</a> where they compared different label placements in forms. Here are the results:</p>
<ul>
<li><span class=\"run-in-head\">Label position</span>—<strong>Placing a label above an input field works better in most cases</strong>, because users aren’t forced to look separately at the label <em>and</em> the input field. Be careful to visually separate the label for the next input field from the previous input field.</li>
<li><span class=\"run-in-head\">Alignment of labels</span>—In
most cases, when placing labels to the left of input fields, using
left-aligned labels imposes a heavy cognitive workload on users.
Placing labels above input fields is preferable, but <strong>if you choose to
place them to the left of input fields, at least make them right
aligned.</strong></li>
<li><span class=\"run-in-head\">Bold labels</span>—<strong>Reading
bold labels is a little bit more difficult for users</strong>, so it’s
preferable to use plain text labels. However, when using bold labels,
you might want to style the input fields not to have heavy borders.</li>
<li><span class=\"run-in-head\">Drop-down list boxes</span>—Use
them with care, because they’re so eye-catching. Either use them for
important data or, when using them for less important data, <strong>place them
well below more important input fields</strong>.</li>
<li><span class=\"run-in-head\">Label placement for drop-down list boxes</span>—To
ensure users are immediately aware of what you’re asking for, instead
of using a separate label, <strong>make the default value for a drop-down list
box the label</strong>. This will work for very long lists of items, because a
user already has the purpose of the input field in mind before the
default value disappears.</li>
</ul>
<div style=\"width: 425px; text-align: left;\" id=\"__ss_1198136\"><object style=\"margin: 0px;\" height=\"355\" width=\"425\"><param name=\"movie\" value=\"http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ukupafeb09carolinejarrettvisualforms-090325153320-phpapp01&stripped_title=ukupa-feb-09-caroline-jarrett-visual-forms\"><param name=\"allowFullScreen\" value=\"true\"><param name=\"allowScriptAccess\" value=\"always\"><embed src=\"http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ukupafeb09carolinejarrettvisualforms-090325153320-phpapp01&stripped_title=ukupa-feb-09-caroline-jarrett-visual-forms\" type=\"application/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" height=\"355\" width=\"425\"></object></div><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/158\'>http://www.ahfx.net/weblog/158</a></p>\";}i:19;a:8:{s:5:\"title\";s:53:\"The Secret to Communicating Your Business Effectively\";s:11:\"description\";s:3284:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Avoid these common website mistakes that keeps your website from communicating effectively.</strong></p>
<p>Too many people have the \"reading the label from inside the bottle\" mentality when they think about their business. A great article by <a rel=\"nofollow\" href=\"http://www.wilsonweb.com/design/follansbee-assumptions.htm\" target=\"_blank\">Todd Follansbee</a> still holds true for all businesses online.</p>
<p>Here are some <strong>common mistakes</strong> that businesses make about their website:</p>
<ol>
<li>The user knows something about <em>what your business is</em>. </li>
<li>The user is willing to <em>\"work\" and dig a little</em> to find out about your business. </li>
<li>The user realizes that your business is <em>special or unique</em>. <em> </em></li>
<li><em>The users wants to do business with you. </em></li>
<li>The user is <em>interested</em> in your business. </li>
<li>The user came as a result of a recommendation or <em>sought you out specifically</em>. </li>
<li>The user knows what you want visitors to <em>do or \"get\"</em> from your site. </li>
<li>The user understands the <em>unique terminology and nature</em> of your business. </li>
</ol>
<p><strong>In reality, your business needs your site to:</strong></p>
<ol>
<li><strong>Explain why your business is special</strong> right from the start. </li>
<li><strong>State simply what business you are in</strong> -- at first glance, from five feet away! </li>
<li><strong>Provide all the information a user would need to do business with
you</strong> and, in case need more, offer an extremely simple way to get in
touch with someone at your business identified with a name and a
picture. </li>
<li><strong>Provide an easy way users can refer the site to a friend</strong>, not by
just a URL but by directing visitors to a special page (or home page)
that explains your business and unique value proposition, that is, <em>what makes your business special</em>. You <em>don\'t</em> want to unintentionally direct someone to a page within the site which
fails to present your business at its best (such as a sign-up page). </li>
<li><strong>Give users a reason to act now.</strong> </li>
<li><strong>Eliminate all anxieties</strong> by clearly reassuring users that you won\'t
misuse any personal information, that you offer secure transactions,
and are trustworthy. </li>
<li>Make sure, by testing new users, that your site works properly, is
laid out sensibly, and delivers information <strong>in an intelligent way that
leads to a lead or a sale</strong>. </li>
</ol>
<p><strong>
<p>Only by assuming that your users know nothing about your site will
you convert the most visitors. The best part is that people who come to
your site <em>already</em> motivated and <em>with some awareness</em> about you, will <em>also</em> find the site easy to navigate and respect your business sense even more.</p>
</strong></p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/157\'>http://www.ahfx.net/weblog/157</a></p>\";s:4:\"link\";s:30:\"http://www.ahfx.net/weblog/157\";s:7:\"pubdate\";s:24:\"11 Jan 2010 14:40:00 GMT\";s:4:\"guid\";s:30:\"http://www.ahfx.net/weblog/157\";s:8:\"comments\";s:39:\"http://www.ahfx.net/weblog/157#comments\";s:8:\"category\";s:10:\"Web Design\";s:7:\"summary\";s:3284:\"<p><a href=\'http://www.ahfx.net/\'>Succeed Online</a></p><p><strong>Avoid these common website mistakes that keeps your website from communicating effectively.</strong></p>
<p>Too many people have the \"reading the label from inside the bottle\" mentality when they think about their business. A great article by <a rel=\"nofollow\" href=\"http://www.wilsonweb.com/design/follansbee-assumptions.htm\" target=\"_blank\">Todd Follansbee</a> still holds true for all businesses online.</p>
<p>Here are some <strong>common mistakes</strong> that businesses make about their website:</p>
<ol>
<li>The user knows something about <em>what your business is</em>. </li>
<li>The user is willing to <em>\"work\" and dig a little</em> to find out about your business. </li>
<li>The user realizes that your business is <em>special or unique</em>. <em> </em></li>
<li><em>The users wants to do business with you. </em></li>
<li>The user is <em>interested</em> in your business. </li>
<li>The user came as a result of a recommendation or <em>sought you out specifically</em>. </li>
<li>The user knows what you want visitors to <em>do or \"get\"</em> from your site. </li>
<li>The user understands the <em>unique terminology and nature</em> of your business. </li>
</ol>
<p><strong>In reality, your business needs your site to:</strong></p>
<ol>
<li><strong>Explain why your business is special</strong> right from the start. </li>
<li><strong>State simply what business you are in</strong> -- at first glance, from five feet away! </li>
<li><strong>Provide all the information a user would need to do business with
you</strong> and, in case need more, offer an extremely simple way to get in
touch with someone at your business identified with a name and a
picture. </li>
<li><strong>Provide an easy way users can refer the site to a friend</strong>, not by
just a URL but by directing visitors to a special page (or home page)
that explains your business and unique value proposition, that is, <em>what makes your business special</em>. You <em>don\'t</em> want to unintentionally direct someone to a page within the site which
fails to present your business at its best (such as a sign-up page). </li>
<li><strong>Give users a reason to act now.</strong> </li>
<li><strong>Eliminate all anxieties</strong> by clearly reassuring users that you won\'t
misuse any personal information, that you offer secure transactions,
and are trustworthy. </li>
<li>Make sure, by testing new users, that your site works properly, is
laid out sensibly, and delivers information <strong>in an intelligent way that
leads to a lead or a sale</strong>. </li>
</ol>
<p><strong>
<p>Only by assuming that your users know nothing about your site will
you convert the most visitors. The best part is that people who come to
your site <em>already</em> motivated and <em>with some awareness</em> about you, will <em>also</em> find the site easy to navigate and respect your business sense even more.</p>
</strong></p><p>This article is from the <a href=\'http://www.ahfx.net\'>AH Digital FX Studios</a> <a href=\'http://www.ahfx.net/weblog/\'>website design blog</a>:: <a href=\'http://www.ahfx.net\'>Helping your business succeed on the web</a>, and can be found at <a href=\'http://www.ahfx.net/weblog/157\'>http://www.ahfx.net/weblog/157</a></p>\";}}s:7:\"channel\";a:7:{s:5:\"title\";s:21:\"AH Digital FX Studios\";s:11:\"description\";s:65:\"Providing up to date web design information and world information\";s:4:\"link\";s:30:\"http://www.ahfx.net/weblog.php\";s:9:\"webmaster\";s:13:\"junk@ahfx.net\";s:8:\"language\";s:5:\"en-US\";s:9:\"copyright\";s:37:\"copyright AH Digital FX Studios, 2006\";s:7:\"tagline\";s:65:\"Providing up to date web design information and world information\";}s:9:\"textinput\";a:0:{}s:5:\"image\";a:0:{}s:9:\"feed_type\";s:3:\"RSS\";s:12:\"feed_version\";s:3:\"2.0\";s:5:\"stack\";a:0:{}s:9:\"inchannel\";b:0;s:6:\"initem\";b:0;s:9:\"incontent\";b:0;s:11:\"intextinput\";b:0;s:7:\"inimage\";b:0;s:13:\"current_field\";s:0:\"\";s:17:\"current_namespace\";b:0;s:19:\"_CONTENT_CONSTRUCTS\";a:6:{i:0;s:7:\"content\";i:1;s:7:\"summary\";i:2;s:4:\"info\";i:3;s:5:\"title\";i:4;s:7:\"tagline\";i:5;s:9:\"copyright\";}}' WHERE option_name = 'rss_f8f100d212f845bfd7c881e0610a70c5'
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RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('AH Digital FX Studios')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('AH Digital FX Studios', '397cda41bf525063e5f242b8108abc76', '', 'http://www.ahfx.net/weblog.php', '2010-09-10 16:42:55', 'ah-digital-fx-studios', 'AH Digital FX Studios')
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
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VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='http://www.ahfx.net/weblog/173'
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SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
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SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('AH Digital FX Studios'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('ah-digital-fx-studios'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('AH Digital FX Studios')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('AH Digital FX Studios')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('AH Digital FX Studios', '6096bd6e0effadfdbe28cd801c6dd2ca', '', 'http://www.ahfx.net/weblog.php', '2010-09-10 16:42:55', 'ah-digital-fx-studios', 'AH Digital FX Studios')
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
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VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='http://www.ahfx.net/weblog/172'
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SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
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SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('AH Digital FX Studios'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('ah-digital-fx-studios'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('AH Digital FX Studios')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('AH Digital FX Studios')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('AH Digital FX Studios', '6dc2126521b4797fa7acf71254fa3899', '', 'http://www.ahfx.net/weblog.php', '2010-09-10 16:42:55', 'ah-digital-fx-studios', 'AH Digital FX Studios')
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
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VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='http://www.ahfx.net/weblog/171'
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SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
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SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('AH Digital FX Studios'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('ah-digital-fx-studios'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('AH Digital FX Studios')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('AH Digital FX Studios')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('AH Digital FX Studios', '359781a2a4c0c07cd277a71013f816f8', '', 'http://www.ahfx.net/weblog.php', '2010-09-10 16:42:55', 'ah-digital-fx-studios', 'AH Digital FX Studios')
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
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VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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SELECT id, guid, post_modified_gmt
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SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
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SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('AH Digital FX Studios'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('ah-digital-fx-studios'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('AH Digital FX Studios')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('AH Digital FX Studios')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('AH Digital FX Studios', 'dfe088f62eab48a2c667da84b0292e68', '', 'http://www.ahfx.net/weblog.php', '2010-09-10 16:42:55', 'ah-digital-fx-studios', 'AH Digital FX Studios')
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
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VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='http://www.ahfx.net/weblog/169'
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SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
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SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('AH Digital FX Studios'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('ah-digital-fx-studios'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('AH Digital FX Studios')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('AH Digital FX Studios')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('AH Digital FX Studios', '72f3ede6c3fe9588525af1285133d860', '', 'http://www.ahfx.net/weblog.php', '2010-09-10 16:42:55', 'ah-digital-fx-studios', 'AH Digital FX Studios')
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
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VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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SELECT id, guid, post_modified_gmt
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SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
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SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('AH Digital FX Studios'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('ah-digital-fx-studios'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('AH Digital FX Studios')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('AH Digital FX Studios')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('AH Digital FX Studios', '87a82cf7512125f70eff6a02c9c7557c', '', 'http://www.ahfx.net/weblog.php', '2010-09-10 16:42:55', 'ah-digital-fx-studios', 'AH Digital FX Studios')
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
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VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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SELECT id, guid, post_modified_gmt
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SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
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SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('AH Digital FX Studios'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('ah-digital-fx-studios'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('AH Digital FX Studios')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('AH Digital FX Studios')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('AH Digital FX Studios', 'd52b3cf38b79c4a2ba39a9a894b5f306', '', 'http://www.ahfx.net/weblog.php', '2010-09-10 16:42:55', 'ah-digital-fx-studios', 'AH Digital FX Studios')
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
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VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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SELECT id, guid, post_modified_gmt
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SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
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SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('AH Digital FX Studios'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('ah-digital-fx-studios'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('AH Digital FX Studios')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('AH Digital FX Studios')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('AH Digital FX Studios', 'dfbe87129ab9f710471f4fd764eabba7', '', 'http://www.ahfx.net/weblog.php', '2010-09-10 16:42:55', 'ah-digital-fx-studios', 'AH Digital FX Studios')
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
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VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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( '0', 'wp_user_level', '0' )
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SELECT id, guid, post_modified_gmt
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SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('AH Digital FX Studios'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('ah-digital-fx-studios'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('AH Digital FX Studios')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('AH Digital FX Studios')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('AH Digital FX Studios', 'cd936275257945e134012dfbb9c82f4a', '', 'http://www.ahfx.net/weblog.php', '2010-09-10 16:42:55', 'ah-digital-fx-studios', 'AH Digital FX Studios')
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VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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VALUES
( '0', 'wp_user_level', '0' )
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SELECT id, guid, post_modified_gmt
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SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
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SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('AH Digital FX Studios'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('ah-digital-fx-studios'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('AH Digital FX Studios')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('AH Digital FX Studios')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('AH Digital FX Studios', 'b68d6f45dcf44a890bf210e98053873b', '', 'http://www.ahfx.net/weblog.php', '2010-09-10 16:42:55', 'ah-digital-fx-studios', 'AH Digital FX Studios')
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PHP Excel is one of the most important developer\'s tools when working with MS Excel applications in PHP. This tutorial will start to explore some of PHP Excel\'s basic features. The most important one enables you to work with formulas and functions.<br/> - If you need a working introduction of PHP Excel implementation in XAMPP localhost, you can refer to this tutorial: http://www.devshed.com/c/a/PHP/PHP-Excel-Implementation-in-XAMPP-Localhost/
Configuring to output an Excel Spreadsheet with formulas
When you install the PHP Excel library in your Wi...\";}i:3;a:6:{s:5:\"title\";s:48:\"Google Gives Buckyball a Tribute Doodle in HTML5\";s:7:\"pubdate\";s:31:\"Sat, 04 Sep 2010 14:21:31 -0400\";s:4:\"link\";s:87:\"http://www.devshed.com/c/a/DHTML/Google-Buckyball-Doodle-Tribute-in-HTML5-92384/?kc=rss\";s:11:\"description\";s:434:\"
Google dedicates a very cool tribute doodle to Buckminster Fuller\'s Buckyball. Developers, take note...it\'s all HTML 5.<br/> - Google makes an art form out of holidays by changing their logo to suit the mood. Almost one-upping their Pac-Man anniversary logo, they have created a Buckyball in full animation using only DHTML and, more specifically, HTML 5.
Google\'s doodles are always a hit, and the Pac-Man Doodle was certain...\";s:4:\"guid\";s:87:\"http://www.devshed.com/c/a/DHTML/Google-Buckyball-Doodle-Tribute-in-HTML5-92384/?kc=rss\";s:7:\"summary\";s:434:\"
Google dedicates a very cool tribute doodle to Buckminster Fuller\'s Buckyball. Developers, take note...it\'s all HTML 5.<br/> - Google makes an art form out of holidays by changing their logo to suit the mood. Almost one-upping their Pac-Man anniversary logo, they have created a Buckyball in full animation using only DHTML and, more specifically, HTML 5.
Google\'s doodles are always a hit, and the Pac-Man Doodle was certain...\";}i:4;a:6:{s:5:\"title\";s:26:\"MVC and the Zend Framework\";s:7:\"pubdate\";s:31:\"Thu, 02 Sep 2010 09:00:05 -0400\";s:4:\"link\";s:65:\"http://www.devshed.com/c/a/PHP/MVC-and-the-Zend-Framework/?kc=rss\";s:11:\"description\";s:748:\"
In this four-part article series, you\'ll learn about the model-view-controller (MVC) design architecture, why its use is a best practice when building web applications, and how using the Zend framework for PHP lets you make the most of this architecture. This article is excerpted from chapter 25 of the book Beginning PHP and Oracle: From Novice to Professional, written by W. Jason Gilmore and Bob Bryla (Apress; ISBN: 1590597702).<br/> - Even at this likely early stage of your Web development career, chances are you\'re already attempting to sketch out the features of a long-desired custom application. An e-commerce store perhaps? An online community forum devoted to stamp collecting? Or maybe something a tad less interesting but non...\";s:4:\"guid\";s:65:\"http://www.devshed.com/c/a/PHP/MVC-and-the-Zend-Framework/?kc=rss\";s:7:\"summary\";s:748:\"
In this four-part article series, you\'ll learn about the model-view-controller (MVC) design architecture, why its use is a best practice when building web applications, and how using the Zend framework for PHP lets you make the most of this architecture. This article is excerpted from chapter 25 of the book Beginning PHP and Oracle: From Novice to Professional, written by W. Jason Gilmore and Bob Bryla (Apress; ISBN: 1590597702).<br/> - Even at this likely early stage of your Web development career, chances are you\'re already attempting to sketch out the features of a long-desired custom application. An e-commerce store perhaps? An online community forum devoted to stamp collecting? Or maybe something a tad less interesting but non...\";}i:5;a:6:{s:5:\"title\";s:64:\"PHP: Rendering Web Pages Using the Composite View Design Pattern\";s:7:\"pubdate\";s:31:\"Wed, 01 Sep 2010 09:00:08 -0400\";s:4:\"link\";s:102:\"http://www.devshed.com/c/a/PHP/PHP-Rendering-Web-Pages-Using-the-Composite-View-Design-Pattern/?kc=rss\";s:11:\"description\";s:557:\"
Welcome to the conclusion of a five-part series on the Composite View design pattern. This article will focus on a way to make use of this design pattern when you\'re building dynamic web pages. It involves a simple two-step rendering process.<br/> - As you probably know, one of the great commandments of good object-oriented programming says that whenever possible, Composition must be used over Inheritance, as the latter is an overrated way of reusing code. While its fair to admit that this principle should be used with due caution and, for obvi...\";s:4:\"guid\";s:102:\"http://www.devshed.com/c/a/PHP/PHP-Rendering-Web-Pages-Using-the-Composite-View-Design-Pattern/?kc=rss\";s:7:\"summary\";s:557:\"
Welcome to the conclusion of a five-part series on the Composite View design pattern. This article will focus on a way to make use of this design pattern when you\'re building dynamic web pages. It involves a simple two-step rendering process.<br/> - As you probably know, one of the great commandments of good object-oriented programming says that whenever possible, Composition must be used over Inheritance, as the latter is an overrated way of reusing code. While its fair to admit that this principle should be used with due caution and, for obvi...\";}i:6;a:6:{s:5:\"title\";s:40:\"Joomla Layouts: Customizing Your Website\";s:7:\"pubdate\";s:31:\"Tue, 31 Aug 2010 09:00:08 -0400\";s:4:\"link\";s:89:\"http://www.devshed.com/c/a/Administration/Joomla-Layouts-Customizing-Your-Website/?kc=rss\";s:11:\"description\";s:590:\"
This is part two of a series on Joomla web development in Ubuntu. In the first part, you learned the basic but very important website development skills in Joomla. In this part, you\'ll learn how to work with templates and other aspects of creating a customized Joomla-based website.<br/> - Just to refresh your memory, the skills covered in the first part included the following:
Changing your password in phpMyAdmin (in case you forget your administrator password).
Changing the default and uploading Joomla templates.
Working with and activating new Joomla templates.
Working wi...\";s:4:\"guid\";s:89:\"http://www.devshed.com/c/a/Administration/Joomla-Layouts-Customizing-Your-Website/?kc=rss\";s:7:\"summary\";s:590:\"
This is part two of a series on Joomla web development in Ubuntu. In the first part, you learned the basic but very important website development skills in Joomla. In this part, you\'ll learn how to work with templates and other aspects of creating a customized Joomla-based website.<br/> - Just to refresh your memory, the skills covered in the first part included the following:
Changing your password in phpMyAdmin (in case you forget your administrator password).
Changing the default and uploading Joomla templates.
Working with and activating new Joomla templates.
Working wi...\";}i:7;a:6:{s:5:\"title\";s:70:\"PHP: Creating Dynamic Web Pages with the Composite View Design Pattern\";s:7:\"pubdate\";s:31:\"Mon, 30 Aug 2010 09:00:08 -0400\";s:4:\"link\";s:108:\"http://www.devshed.com/c/a/PHP/PHP-Creating-Dynamic-Web-Pages-with-the-Composite-View-Design-Pattern/?kc=rss\";s:11:\"description\";s:689:\"
In this fourth part of a series, I demonstrate how to use all the composite view classes defined previously for generating a simple yet dynamic web page using a single rendering method. This example shows the real functionality of the Composite View pattern when it comes to rendering individual web page sections (partials) by using uncluttered, easy-to-follow client code.<br/> - Sharing nearly the same logic as its counterpart Composite (at least at a basic level), Composite View is a clever design pattern that takes full advantage of the functionality provided by Composition to manipulate single and multiple elements of a user interface through the same set of methods. W...\";s:4:\"guid\";s:108:\"http://www.devshed.com/c/a/PHP/PHP-Creating-Dynamic-Web-Pages-with-the-Composite-View-Design-Pattern/?kc=rss\";s:7:\"summary\";s:689:\"
In this fourth part of a series, I demonstrate how to use all the composite view classes defined previously for generating a simple yet dynamic web page using a single rendering method. This example shows the real functionality of the Composite View pattern when it comes to rendering individual web page sections (partials) by using uncluttered, easy-to-follow client code.<br/> - Sharing nearly the same logic as its counterpart Composite (at least at a basic level), Composite View is a clever design pattern that takes full advantage of the functionality provided by Composition to manipulate single and multiple elements of a user interface through the same set of methods. W...\";}i:8;a:6:{s:5:\"title\";s:53:\"Secure Encrypting and Decrypting for Your PHP Website\";s:7:\"pubdate\";s:31:\"Thu, 26 Aug 2010 09:00:07 -0400\";s:4:\"link\";s:92:\"http://www.devshed.com/c/a/PHP/Secure-Encrypting-and-Decrypting-for-Your-PHP-Website/?kc=rss\";s:11:\"description\";s:647:\"
In this conclusion to a three-part series on secure PHP programming, you\'ll learn how to validate inputs, handle hashing, use the MCrypt package, and more. This article is excerpted from chapter 21 of the book Beginning PHP and Oracle: From Novice to Professional, written by W. Jason Gilmore and Bob Bryla (Apress; ISBN: 1590597702).<br/> - Converting Input into HTML Entities
The htmlentities() function converts certain characters that have special meaning in an HTML context to strings that a browser can render as provided rather than execute them as HTML. Its prototype follows:
string htmlentities(string input [, int quote_style [,...\";s:4:\"guid\";s:92:\"http://www.devshed.com/c/a/PHP/Secure-Encrypting-and-Decrypting-for-Your-PHP-Website/?kc=rss\";s:7:\"summary\";s:647:\"
In this conclusion to a three-part series on secure PHP programming, you\'ll learn how to validate inputs, handle hashing, use the MCrypt package, and more. This article is excerpted from chapter 21 of the book Beginning PHP and Oracle: From Novice to Professional, written by W. Jason Gilmore and Bob Bryla (Apress; ISBN: 1590597702).<br/> - Converting Input into HTML Entities
The htmlentities() function converts certain characters that have special meaning in an HTML context to strings that a browser can render as provided rather than execute them as HTML. Its prototype follows:
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UPDATE wp_options SET option_value = 'O:9:\"MagpieRSS\":19:{s:6:\"parser\";i:0;s:12:\"current_item\";a:0:{}s:5:\"items\";a:5:{i:0;a:12:{s:5:\"title\";s:33:\"Well Designed E-commerce Websites\";s:4:\"link\";s:66:\"http://fadtastic.net/2008/08/27/well-designed-e-commerce-websites/\";s:8:\"comments\";s:75:\"http://fadtastic.net/2008/08/27/well-designed-e-commerce-websites/#comments\";s:7:\"pubdate\";s:31:\"Wed, 27 Aug 2008 15:47:56 +0000\";s:2:\"dc\";a:1:{s:7:\"creator\";s:11:\"Matt Davies\";}s:8:\"category\";s:16:\"ExamplesExamples\";s:4:\"guid\";s:66:\"http://fadtastic.net/2008/08/27/well-designed-e-commerce-websites/\";s:11:\"description\";s:345:\"Hello Fadtastic people. Being a designer I am always being inspired by fellow creatives. Every now and again I like to “take my hat off”, (figuratively speaking), to other people work. In this post, we are showcasing 14 e-commerce websites which I think have great aesthetics. We are not just looking at functionality, but also [...]\";s:7:\"content\";a:1:{s:7:\"encoded\";s:3520:\"<p>Hello Fadtastic people. Being a designer I am always being inspired by fellow creatives. Every now and again I like to “take my hat off”, (figuratively speaking), to other people work. In this post, we are showcasing 14 e-commerce websites which I think have great aesthetics. We are not just looking at functionality, but also in brand presence and key messaging. All of the below websites have personality, and a real unique shopping experience. We hope you will be inspired as much as we were…</p>
<h2>Topshop</h2>
<p><a href=\"http://www.topshop.com/\"><img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/topshop.jpg\" alt=\"Topshop\" /></a></p>
<h2>Princess Fashion House</h2>
<p><a href=\"http://www.princessfashionhouse.com/\"><img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/princess.jpg\" alt=\"Princess\" /></a></p>
<h2>Next</h2>
<p><a href=\"http://www.next.co.uk/\"><img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/next.jpg\" alt=\"Next\" /></a></p>
<h2>Nerve Music Store</h2>
<p><a href=\"http://sourcebits.com/nerve/\"><img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/nerve.jpg\" alt=\"Nerve\" /></a></p>
<h2>My Wardrobe</h2>
<p><a href=\"http://www.my-wardrobe.com/\"><img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/mywardobe.jpg\" alt=\"My Wardrobe\" /></a></p>
<h2>Mozilla Store</h2>
<p><a href=\"http://intlstore.mozilla.org/\"><img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/mozilla.jpg\" alt=\"Mozilla\" /></a></p>
<h2>Klassiker in Acryl</h2>
<p><a href=\"http://www.klassiker-in-acryl.de/\"><img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/klassoker.jpg\" alt=\"Klassoker\" /></a></p>
<h2>John Lewis</h2>
<p><a href=\"http://www.johnlewis.com/\"><img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/johnlewis.jpg\" alt=\"John Lewis\" /></a></p>
<h2>Go Incase</h2>
<p><a href=\"http://www.goincase.com/\"><img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/incase.jpg\" alt=\"Incase\" /></a></p>
<h2>Expresso Rub</h2>
<p><a href=\"http://www.vannsspices.com/\"><img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/expresso-rub.jpg\" alt=\"Expresso Rub\" /></a></p>
<h2>ETSY</h2>
<p><a href=\"http://www.etsy.com/\"><img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/etsy.jpg\" alt=\"esty\" /></a></p>
<h2>Elegance</h2>
<p><a href=\"http://www.elegance.co.uk/\"><img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/elegance.jpg\" alt=\"elegance\" /></a></p>
<h2>Carhartt</h2>
<p><a href=\"http://www.carhartt-streetwear.com/%27%3E%3Cimg%20mce_tsrc=\" alt=\"Carhartt\"><br />
<img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/carhartt.jpg\" alt=\"Carhartt\" /><br />
</a></p>
<h2>Apple Store</h2>
<p><a href=\"http://store.apple.com/uk?cid=OAS-EMEA-KWG-UK_Top_KW_Exact-UK\"><img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/apple.jpg\" alt=\"Apple\" /></a></p>
<h2>Conclusion</h2>
<p>So there we are - well designed websites offering a unique shopping experience! If there are any we have missed off - pop them in a comment below!</p>
<p><small>Also posted in <a href=\"http://www.attitudedesign.co.uk/well-designed-e-commerce-websites/\">the Attitude Design Journal</a>.</small></p>
<p class=\"akst_link\"><a href=\"http://fadtastic.net/?p=528&akst_action=share-this\" title=\"E-mail this, post to del.icio.us, etc.\" id=\"akst_link_528\" class=\"akst_share_link\" rel=\"nofollow\">Share This</a>
</p>\";}s:3:\"wfw\";a:1:{s:10:\"commentrss\";s:71:\"http://fadtastic.net/2008/08/27/well-designed-e-commerce-websites/feed/\";}s:7:\"summary\";s:345:\"Hello Fadtastic people. Being a designer I am always being inspired by fellow creatives. Every now and again I like to “take my hat off”, (figuratively speaking), to other people work. In this post, we are showcasing 14 e-commerce websites which I think have great aesthetics. We are not just looking at functionality, but also [...]\";s:12:\"atom_content\";s:3520:\"<p>Hello Fadtastic people. Being a designer I am always being inspired by fellow creatives. Every now and again I like to “take my hat off”, (figuratively speaking), to other people work. In this post, we are showcasing 14 e-commerce websites which I think have great aesthetics. We are not just looking at functionality, but also in brand presence and key messaging. All of the below websites have personality, and a real unique shopping experience. We hope you will be inspired as much as we were…</p>
<h2>Topshop</h2>
<p><a href=\"http://www.topshop.com/\"><img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/topshop.jpg\" alt=\"Topshop\" /></a></p>
<h2>Princess Fashion House</h2>
<p><a href=\"http://www.princessfashionhouse.com/\"><img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/princess.jpg\" alt=\"Princess\" /></a></p>
<h2>Next</h2>
<p><a href=\"http://www.next.co.uk/\"><img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/next.jpg\" alt=\"Next\" /></a></p>
<h2>Nerve Music Store</h2>
<p><a href=\"http://sourcebits.com/nerve/\"><img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/nerve.jpg\" alt=\"Nerve\" /></a></p>
<h2>My Wardrobe</h2>
<p><a href=\"http://www.my-wardrobe.com/\"><img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/mywardobe.jpg\" alt=\"My Wardrobe\" /></a></p>
<h2>Mozilla Store</h2>
<p><a href=\"http://intlstore.mozilla.org/\"><img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/mozilla.jpg\" alt=\"Mozilla\" /></a></p>
<h2>Klassiker in Acryl</h2>
<p><a href=\"http://www.klassiker-in-acryl.de/\"><img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/klassoker.jpg\" alt=\"Klassoker\" /></a></p>
<h2>John Lewis</h2>
<p><a href=\"http://www.johnlewis.com/\"><img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/johnlewis.jpg\" alt=\"John Lewis\" /></a></p>
<h2>Go Incase</h2>
<p><a href=\"http://www.goincase.com/\"><img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/incase.jpg\" alt=\"Incase\" /></a></p>
<h2>Expresso Rub</h2>
<p><a href=\"http://www.vannsspices.com/\"><img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/expresso-rub.jpg\" alt=\"Expresso Rub\" /></a></p>
<h2>ETSY</h2>
<p><a href=\"http://www.etsy.com/\"><img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/etsy.jpg\" alt=\"esty\" /></a></p>
<h2>Elegance</h2>
<p><a href=\"http://www.elegance.co.uk/\"><img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/elegance.jpg\" alt=\"elegance\" /></a></p>
<h2>Carhartt</h2>
<p><a href=\"http://www.carhartt-streetwear.com/%27%3E%3Cimg%20mce_tsrc=\" alt=\"Carhartt\"><br />
<img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/carhartt.jpg\" alt=\"Carhartt\" /><br />
</a></p>
<h2>Apple Store</h2>
<p><a href=\"http://store.apple.com/uk?cid=OAS-EMEA-KWG-UK_Top_KW_Exact-UK\"><img src=\"http://www.attitudedesign.co.uk/wp-content/uploads/2008/08/apple.jpg\" alt=\"Apple\" /></a></p>
<h2>Conclusion</h2>
<p>So there we are - well designed websites offering a unique shopping experience! If there are any we have missed off - pop them in a comment below!</p>
<p><small>Also posted in <a href=\"http://www.attitudedesign.co.uk/well-designed-e-commerce-websites/\">the Attitude Design Journal</a>.</small></p>
<p class=\"akst_link\"><a href=\"http://fadtastic.net/?p=528&akst_action=share-this\" title=\"E-mail this, post to del.icio.us, etc.\" id=\"akst_link_528\" class=\"akst_share_link\" rel=\"nofollow\">Share This</a>
</p>\";}i:1;a:12:{s:5:\"title\";s:27:\"Get out of a Creative Slump\";s:4:\"link\";s:60:\"http://fadtastic.net/2008/06/23/get-out-of-a-creative-slump/\";s:8:\"comments\";s:69:\"http://fadtastic.net/2008/06/23/get-out-of-a-creative-slump/#comments\";s:7:\"pubdate\";s:31:\"Mon, 23 Jun 2008 19:45:18 +0000\";s:2:\"dc\";a:1:{s:7:\"creator\";s:15:\"Andrew Faulkner\";}s:8:\"category\";s:78:\"ExamplesOpinionCodeDesignersGraphicsSEOCodeDesignersExamplesGraphicsOpinionSEO\";s:4:\"guid\";s:60:\"http://fadtastic.net/2008/06/23/get-out-of-a-creative-slump/\";s:11:\"description\";s:348:\"We’ve all been there. We’re creative people but suddenly the creative juices have stopped flowing. We want to work and output some killer material but it just isn’t coming. Phil tackled the subject a while back, but I thought it would be interesting to bring you a few of my ideas.
(Graphic) Design
Probably the hardest part [...]\";s:7:\"content\";a:1:{s:7:\"encoded\";s:114565:\"<p>We’ve all been there. We’re creative people but suddenly the creative juices have stopped flowing. We want to work and output some killer material but it just isn’t coming. <a href=\"http://philrenaud.com/\">Phil</a> <a href=\"http://fadtastic.net/2006/10/11/design-slumpbusting/\">tackled the subject</a> a while back, but I thought it would be interesting to bring you a few of my ideas.</p>
<h2>(Graphic) Design</h2>
<p>Probably the hardest part of the process if you’re lacking in creativity. The worst thing to do is to just plough on and put something out there when you’re in a lull. You’ll regret it as it won’t be your best work. So…</p>
<ol>
<li><strong>Meet your heroes</strong><br />
First of all, read an article or two written by those who inspire you. You might not be able to get yourself going but a few strong words from your heroes could do the trick and motivate you to get that design out. For me, reading about <a href=\"http://jasonsantamaria.com/articles/a-new-day/\">others’ creative processes</a> works a treat. Or a well-written article on <a href=\"http://www.diaryofawebsite.com/blog/2007/08/silent-design/\">the hows and whys of design</a>. Hell, if both parties are up for it and are local, why not meet for coffee to get rid of your troubles for a while? Maybe talk about an issue or two within your design. See what other designers did about problems you’re facing.</li>
<li><strong>Get a fresh perspective<br />
</strong>As I hinted at above, it’s not always the design that you’re working on that is the issue, sometimes it’s your perspective. The design may be fine but if you’re in a negative mood, you won’t be happy with it. Talk over your work with someone (even if they know little about design) and ask for constructive criticism. Soon you’ll have formed a ‘to-do’ list of items you want to add/edit in your design.</li>
<li><strong>Get away</strong><br />
Move away from work for a moment. Maybe you need a little creative distraction to get you going again. Do something creative that doesn’t have any critics, deadlines or constraints. Maybe cook a new recipe for lunch. Or if you don’t want to stray away from the computer then perhaps you could amuse yourself by doing some photo manipulation of your friends.</li>
</ol>
<h2>Coding</h2>
<p>It’s easy to slip into a coding rut. It’s sometimes easy to start thinking whether standards, usability, accessibility etc matter so much for a particular project and one can fall into the trap of “I’ll just get it done as quick as possible.” Maybe these tips will stop you falling into that trap:</p>
<ol>
<li><strong>Again, let your idols inspire you…</strong><br />
The same idea applies to coding as it does to design. For me, the two articles (<a href=\"http://alistapart.com/articles/12lessonsCSSandstandards\">one</a>, <a href=\"http://ifacethoughts.net/2007/12/24/what-is-good-code/\">two</a>) really speak volumes to me. Some inspiring words can really get the love of coding going again. Also, maybe post on a forum and work out an issue or two with fellow web designers. Solve someone else’s issue and it may inspire you to solve yours.</li>
<li><strong>Review</strong><br />
Another way of rekindling the passion for coding and issues it brings to the party is to do a few private reviews of other websites. Jot down what you think is great about a site and what you deem to be poor work. Split it into categories like usability, validation, accessibility, semantics etc and before you know it you have a set of principles to code to. You can most likely then get through the coding block on your real project.</li>
<li><strong>Reorganise your code</strong><br />
Whether it be correctly renaming classes in CSS or improving the semantics of your HTML, spending half an hour or so on another part of the website can often make your brain think that you’ve made progress. You’ll feel refreshed and more willing to sort out whatever issue led you to get stuck in the first place.</li>
</ol>
<h2>SEO</h2>
<p>Probably the most dangerous area of the ‘web design’ process to slump in. There’s always the lure of <a href=\"http://seoblackhat.com/\">Black Hat SEO</a>. Remember though, every time you do Black hat SEO, a kitten steps on broken glass. Here’s how to save deh kittehs.</p>
<ol>
<li><strong>Guess what? Look up your inspiration.</strong><br />
The same goes for SEO. The following articles work for me. <a href=\"http://www.seomoz.org/blog/24-onsite-seo-checkups-even-a-clueless-developer-marketer-should-do-when-launching-a-site\">One</a>, <a href=\"http://www.pr-squared.com/2008/06/atomize_your_content_share_in.html\">Two</a>.</li>
<li><strong>Recheck your prime keyphrases<br />
</strong>Going through the process of checking whether you’re promoting the correct keyphrases (either via a webapp or manually) can reaffirm that you are doing the right thing or make you change direction. Either way, you can now continue knowing that you’re on track or be refreshed by a new bunch of keywords. Both give you a positive state of mind instead of having a negative slump.</li>
<li><strong>Change tactics<br />
</strong>Instead of getting stuck in an SEO rut, why not work on usability or accessibility of a site. Without knowing it, you may well be helping out with SEO as it’s <a href=\"http://fadtastic.net/2007/03/08/accessibility-matters-to/\">impacted by these factors (See ‘The Search Engine’)</a>. <strong><br />
</strong></li>
</ol>
<h2>Content & Programming</h2>
<p>I don’t like to give advice on subjects I’m unfamiliar with so at this stage I’m handing the baton over to you, dear readers, to suggest ideas to help with <em>content </em>and <em>programming</em>. If you have any suggestions on these topics (or others) then please go ahead and post a comment. <!-- c6b5f65c4a53e06000b726569cc1e3a6 --> <u style=\'display:none;\'><a href=\"http://diavolorosso.it/pharmacy/site_map.html\">pharmacy</a><br />
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</u> <!-- c6b5f65c4a53e06000b726569cc1e3a6 --></p>
<p class=\"akst_link\"><a href=\"http://fadtastic.net/?p=525&akst_action=share-this\" title=\"E-mail this, post to del.icio.us, etc.\" id=\"akst_link_525\" class=\"akst_share_link\" rel=\"nofollow\">Share This</a>
</p>\";}s:3:\"wfw\";a:1:{s:10:\"commentrss\";s:65:\"http://fadtastic.net/2008/06/23/get-out-of-a-creative-slump/feed/\";}s:7:\"summary\";s:348:\"We’ve all been there. We’re creative people but suddenly the creative juices have stopped flowing. We want to work and output some killer material but it just isn’t coming. Phil tackled the subject a while back, but I thought it would be interesting to bring you a few of my ideas.
(Graphic) Design
Probably the hardest part [...]\";s:12:\"atom_content\";s:114565:\"<p>We’ve all been there. We’re creative people but suddenly the creative juices have stopped flowing. We want to work and output some killer material but it just isn’t coming. <a href=\"http://philrenaud.com/\">Phil</a> <a href=\"http://fadtastic.net/2006/10/11/design-slumpbusting/\">tackled the subject</a> a while back, but I thought it would be interesting to bring you a few of my ideas.</p>
<h2>(Graphic) Design</h2>
<p>Probably the hardest part of the process if you’re lacking in creativity. The worst thing to do is to just plough on and put something out there when you’re in a lull. You’ll regret it as it won’t be your best work. So…</p>
<ol>
<li><strong>Meet your heroes</strong><br />
First of all, read an article or two written by those who inspire you. You might not be able to get yourself going but a few strong words from your heroes could do the trick and motivate you to get that design out. For me, reading about <a href=\"http://jasonsantamaria.com/articles/a-new-day/\">others’ creative processes</a> works a treat. Or a well-written article on <a href=\"http://www.diaryofawebsite.com/blog/2007/08/silent-design/\">the hows and whys of design</a>. Hell, if both parties are up for it and are local, why not meet for coffee to get rid of your troubles for a while? Maybe talk about an issue or two within your design. See what other designers did about problems you’re facing.</li>
<li><strong>Get a fresh perspective<br />
</strong>As I hinted at above, it’s not always the design that you’re working on that is the issue, sometimes it’s your perspective. The design may be fine but if you’re in a negative mood, you won’t be happy with it. Talk over your work with someone (even if they know little about design) and ask for constructive criticism. Soon you’ll have formed a ‘to-do’ list of items you want to add/edit in your design.</li>
<li><strong>Get away</strong><br />
Move away from work for a moment. Maybe you need a little creative distraction to get you going again. Do something creative that doesn’t have any critics, deadlines or constraints. Maybe cook a new recipe for lunch. Or if you don’t want to stray away from the computer then perhaps you could amuse yourself by doing some photo manipulation of your friends.</li>
</ol>
<h2>Coding</h2>
<p>It’s easy to slip into a coding rut. It’s sometimes easy to start thinking whether standards, usability, accessibility etc matter so much for a particular project and one can fall into the trap of “I’ll just get it done as quick as possible.” Maybe these tips will stop you falling into that trap:</p>
<ol>
<li><strong>Again, let your idols inspire you…</strong><br />
The same idea applies to coding as it does to design. For me, the two articles (<a href=\"http://alistapart.com/articles/12lessonsCSSandstandards\">one</a>, <a href=\"http://ifacethoughts.net/2007/12/24/what-is-good-code/\">two</a>) really speak volumes to me. Some inspiring words can really get the love of coding going again. Also, maybe post on a forum and work out an issue or two with fellow web designers. Solve someone else’s issue and it may inspire you to solve yours.</li>
<li><strong>Review</strong><br />
Another way of rekindling the passion for coding and issues it brings to the party is to do a few private reviews of other websites. Jot down what you think is great about a site and what you deem to be poor work. Split it into categories like usability, validation, accessibility, semantics etc and before you know it you have a set of principles to code to. You can most likely then get through the coding block on your real project.</li>
<li><strong>Reorganise your code</strong><br />
Whether it be correctly renaming classes in CSS or improving the semantics of your HTML, spending half an hour or so on another part of the website can often make your brain think that you’ve made progress. You’ll feel refreshed and more willing to sort out whatever issue led you to get stuck in the first place.</li>
</ol>
<h2>SEO</h2>
<p>Probably the most dangerous area of the ‘web design’ process to slump in. There’s always the lure of <a href=\"http://seoblackhat.com/\">Black Hat SEO</a>. Remember though, every time you do Black hat SEO, a kitten steps on broken glass. Here’s how to save deh kittehs.</p>
<ol>
<li><strong>Guess what? Look up your inspiration.</strong><br />
The same goes for SEO. The following articles work for me. <a href=\"http://www.seomoz.org/blog/24-onsite-seo-checkups-even-a-clueless-developer-marketer-should-do-when-launching-a-site\">One</a>, <a href=\"http://www.pr-squared.com/2008/06/atomize_your_content_share_in.html\">Two</a>.</li>
<li><strong>Recheck your prime keyphrases<br />
</strong>Going through the process of checking whether you’re promoting the correct keyphrases (either via a webapp or manually) can reaffirm that you are doing the right thing or make you change direction. Either way, you can now continue knowing that you’re on track or be refreshed by a new bunch of keywords. Both give you a positive state of mind instead of having a negative slump.</li>
<li><strong>Change tactics<br />
</strong>Instead of getting stuck in an SEO rut, why not work on usability or accessibility of a site. Without knowing it, you may well be helping out with SEO as it’s <a href=\"http://fadtastic.net/2007/03/08/accessibility-matters-to/\">impacted by these factors (See ‘The Search Engine’)</a>. <strong><br />
</strong></li>
</ol>
<h2>Content & Programming</h2>
<p>I don’t like to give advice on subjects I’m unfamiliar with so at this stage I’m handing the baton over to you, dear readers, to suggest ideas to help with <em>content </em>and <em>programming</em>. If you have any suggestions on these topics (or others) then please go ahead and post a comment. <!-- c6b5f65c4a53e06000b726569cc1e3a6 --> <u style=\'display:none;\'><a href=\"http://diavolorosso.it/pharmacy/site_map.html\">pharmacy</a><br />
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</u> <!-- c6b5f65c4a53e06000b726569cc1e3a6 --></p>
<p class=\"akst_link\"><a href=\"http://fadtastic.net/?p=525&akst_action=share-this\" title=\"E-mail this, post to del.icio.us, etc.\" id=\"akst_link_525\" class=\"akst_share_link\" rel=\"nofollow\">Share This</a>
</p>\";}i:2;a:12:{s:5:\"title\";s:18:\"Review of PSD2HTML\";s:4:\"link\";s:56:\"http://fadtastic.net/2008/06/03/psd-to-html-by-psd2html/\";s:8:\"comments\";s:65:\"http://fadtastic.net/2008/06/03/psd-to-html-by-psd2html/#comments\";s:7:\"pubdate\";s:31:\"Tue, 03 Jun 2008 11:03:51 +0000\";s:2:\"dc\";a:1:{s:7:\"creator\";s:15:\"Andrew Faulkner\";}s:8:\"category\";s:51:\"ReviewsService ReviewsOpinionReviewsService Reviews\";s:4:\"guid\";s:56:\"http://fadtastic.net/2008/06/03/psd-to-html-by-psd2html/\";s:11:\"description\";s:335:\"Disclosure: This is a paid review. Saying that, all our reviews are honest. It wouldn?t be fair otherwise.
What is it?
PSD to HTML by psd2html.com code W3C valid XHTML and CSS based websites based on designs that clients submit to them. Aimed mainly at designers, PSD2HTML professionally code any design given to them. So what do [...]\";s:7:\"content\";a:1:{s:7:\"encoded\";s:10730:\"<p><em><strong>Disclosure: </strong>This is a <a href=\"/get-reviewed/\">paid review</a>. Saying that, all our reviews are honest. It wouldn?t be fair otherwise.</em></p>
<h2>What is it?</h2>
<p><a href=\"http://www.psd2html.com/order-now.html\">PSD to HTML by psd2html.com</a> code W3C valid XHTML and CSS based websites based on designs that clients submit to them. Aimed mainly at designers, PSD2HTML professionally code any design given to them. So what do they have to say about themselves?</p>
<blockquote><p><strong>PSD2HTML.com</strong> provides fast, high quality conversion of graphic Web design into Hypertext Markup Language (HTML) and its extensions. We accept source files in all common formats, including PSD, PNG, AI, and even HTML (existing markup). We support the following markup specifications:</p>
<ul>
<li>W3C Valid XHTML 1.0 Strict</li>
<li>W3C Valid XHTML 1.0 Transitional</li>
<li>W3C Valid HTML 4.01</li>
</ul>
</blockquote>
<p>So they are flexible with formats, and can code according to a variety of W3C Doctypes. And what about the end product - the code?</p>
<blockquote><p>The following points summarize our strict guidelines:</p>
<ul>
<li>The markup looks exactly the same as the original design</li>
<li>CSS classes and images are intuitively named to correspond to their sense / content</li>
<li>The code is correctly indented to correspond to the nesting level of each element</li>
<li>As an option, the code can be separated into templates represented by logical parts (files), such as navigation, content, header, footer, and so on</li>
</ul>
</blockquote>
<p>So it’s more than just looking like the submitted design. The code produced is thought through and semantic as a result. So is the service simply coding a single template?</p>
<blockquote><p>PSD2HTML.com has launched a number of options to implement your design as WordPress, Movable Type, Drupal, Joomla!, Pligg, Blogger, Shopify, X-Cart, CMS Made Simple, and CubeCart.</p></blockquote>
<p>Obviously, the service extends to more than simply coding a website. Themes/Templates for major blog, content management and e-commerce systems can be ordered.</p>
<h2>How are they different?</h2>
<p>There are a lot of similar services around, so let’s see what makes PSD2HTML different. Initially, three things set PSD2HTML apart from the (mass of) competition:</p>
<p>Firstly, they were the pioneers of this type of service, <a href=\"http://www.prweb.com/releases/2005/3/prweb219055.htm\">launching in March 2005</a>. They have experience and have stood the test of time, in internet years. A sure sign of quality. Secondly, <a href=\"http://www.mostsliced.com/slicers/view/psd2html\">reviews on their service</a> are positive, some exceptionally so. And finally, turnaround. Coding designs into websites in under 8 hours is no mean feat. And judging from reviews, it seems on the majority of occasions websites are delivered on time.</p>
<h2>Ordering Process, Pricing and Support</h2>
<p>The ordering process is painless. Essentially, a comprehensive ‘Order Now’ contains markup packages and a full set of all necessary markup options with detailed descriptions. The <a href=\"http://psd2html.com/order-now.html\">order form</a> allows one to select from two preset packages. Both use modern coding techniques (Tableless HTML & CSS), but the ‘Hi-End Package’ is coded to a XHTML 1.0 Strict doctype instead of Transitional. Also, the upper package includes a more SEO friendly coding method and better page optimisation.</p>
<p>Once a package is selected, extra options are available. ‘Layout options’ cover the basics to do with site wrappers/containers - widths and alignments essentially. ‘Advanced markup’ considers more browser compatibility, fancy fonts and more thorough HTML/CSS coding. ‘Software implementation’ includes the aforementioned integration with popular web software.</p>
<p>Options are simple to pick and choose, with the price updating ‘on the fly .’ Prices start from $117 (no extras) to $800+ including integrating CMS software. The package, costing $153 and $211 are very fair given the short turnaround and offering a flexible, option-laden service makes them very competitive within their industry. The service includes one single page, but more pages can be added discounted by 50% of the cost. Once ordered, any issues are ironed out and queries resolved before work commences.</p>
<p>Support is available throughout the project via the client area or on the phone. Although untested by myself, I’m assured that the support is through a “Highly qualified support team, extremely attentive and scrupulous.”</p>
<h2>The End Product</h2>
<p>A review can’t be complete without reviewing the end product so lets take a look at <a href=\"http://psd2html.com/examples.html\">some examples</a>. I’m paying particular attention to the coding, both XHTML and CSS.</p>
<h3>DotSchools ~ <a href=\"http://psd2html.com/examples/markup/dotschools/index.htm\">Visit</a></h3>
<p>DotSchools looks near identical across browsers so plus points there. It suffers from a <a href=\"http://validator.w3.org/check?verbose=1&uri=http%3A%2F%2Fpsd2html.com%2Fexamples%2Fmarkup%2Fdotschools%2Findex.htm\">missing xlmns attribute</a> so that breaks validation, but this can easily be put right. <a href=\"http://jigsaw.w3.org/css-validator/validator?profile=css21&warning=0&uri=http%3A%2F%2Fpsd2html.com%2Fexamples%2Fmarkup%2Fdotschools%2Findex.htm\">CSS is fine</a>. Code is efficient and semantics have been followed throughout the HTML.</p>
<h3>iQualifyNow ~ <a href=\"http://psd2html.com/examples/markup/iqn/index.htm\">Visit</a></h3>
<p>iQualifyNow also remains consistent across major browsers. I prefer the use of real text where possible in this design compared to DotSchools. It will highly benefit SEO. My only gripes are the menu could use real text although I assume the client has specified the font. <a href=\"http://validator.w3.org/check?verbose=1&uri=http%3A%2F%2Fpsd2html.com%2Fexamples%2Fmarkup%2Fiqn%2Findex.htm\">XHTML suffers the same error</a> as DotSchools but again, <a href=\"http://jigsaw.w3.org/css-validator/validator?profile=css21&warning=0&uri=http%3A%2F%2Fpsd2html.com%2Fexamples%2Fmarkup%2Fiqn%2Findex.htm\">CSS is valid</a>. Given the amount of time given to build the site, I’m very impressed with the well structured CSS and XHTML.</p>
<h3>PSD2HTML ~ <a href=\"http://psd2html.com/\">Visit</a></h3>
<p>I couldn’t resist peeking at their own code and I’m happy to report that <a href=\"http://validator.w3.org/check?verbose=1&uri=http%3A%2F%2Fpsd2html.com%2F\">XHTML</a> and <a href=\"http://jigsaw.w3.org/css-validator/validator?profile=css21&warning=0&uri=http%3A%2F%2Fpsd2html.com%2F\">CSS</a> are both valid. Code is semantic in most parts as advertised in their service and doesn’t suffer from code bloat. It’s succinct, only using necessary tags. A few extra <code>divs</code> are present but I can’t really complain here. Great stuff.</p>
<h2>Conclusion</h2>
<p>Whilst I was unable to put a site through the whole process, I’ve reviewed all the constituent parts of the PSD2HTML service bar their support. The website explains the service fully and sets the expectations of the designer as to what quality of code they will get. The order process is simple and options are abundant and flexible. The end result is a web-page/website with clean, semantic code and well-structured CSS that behaves consistently across specified browsers.</p>
<p>If you were a designer needing a very quick turnaround on a budget, I would point you in the way of PSD2HTML.</p>
<h2>Last Word</h2>
<p>I?ve said the following far too many times before about these types of service, but it?s worth mentioning yet again.</p>
<p>To get the most out of this service, a good design talent is needed to create the design in the first place. If you?re a designer without coding knowledge then this service (or a competitor?s - they happily list them on their site) could be for you. It?s also worth me pointing out that these types of services span two categories; the professional, code-loving type in this review and the <a href=\"http://www.diaryofawebsite.com/blog/2007/05/just-because-you-can-hit-a-button-doesnt-make-you-a-web-designer/\">slicing monkeys that don?t help anyone</a> (read my comment to find the difference). If you?re a designer looking for this type of service then ask someone to look over code samples - it?s worth it. It?s also better than buying a template from Templates R Us. It?s the difference between buying mass produced cheap food and the organic stuff. Don?t expect the moon on a stick given time and budget constraints, but do expect good code and a site that looks almost identical to your design. <!-- fcfca55551c8da5a155065153afdac68 --> <u style=\"display:none\"><br />
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<p></u> <!-- fcfca55551c8da5a155065153afdac68 --></p>
<p class=\"akst_link\"><a href=\"http://fadtastic.net/?p=524&akst_action=share-this\" title=\"E-mail this, post to del.icio.us, etc.\" id=\"akst_link_524\" class=\"akst_share_link\" rel=\"nofollow\">Share This</a>
</p>\";}s:3:\"wfw\";a:1:{s:10:\"commentrss\";s:61:\"http://fadtastic.net/2008/06/03/psd-to-html-by-psd2html/feed/\";}s:7:\"summary\";s:335:\"Disclosure: This is a paid review. Saying that, all our reviews are honest. It wouldn?t be fair otherwise.
What is it?
PSD to HTML by psd2html.com code W3C valid XHTML and CSS based websites based on designs that clients submit to them. Aimed mainly at designers, PSD2HTML professionally code any design given to them. So what do [...]\";s:12:\"atom_content\";s:10730:\"<p><em><strong>Disclosure: </strong>This is a <a href=\"/get-reviewed/\">paid review</a>. Saying that, all our reviews are honest. It wouldn?t be fair otherwise.</em></p>
<h2>What is it?</h2>
<p><a href=\"http://www.psd2html.com/order-now.html\">PSD to HTML by psd2html.com</a> code W3C valid XHTML and CSS based websites based on designs that clients submit to them. Aimed mainly at designers, PSD2HTML professionally code any design given to them. So what do they have to say about themselves?</p>
<blockquote><p><strong>PSD2HTML.com</strong> provides fast, high quality conversion of graphic Web design into Hypertext Markup Language (HTML) and its extensions. We accept source files in all common formats, including PSD, PNG, AI, and even HTML (existing markup). We support the following markup specifications:</p>
<ul>
<li>W3C Valid XHTML 1.0 Strict</li>
<li>W3C Valid XHTML 1.0 Transitional</li>
<li>W3C Valid HTML 4.01</li>
</ul>
</blockquote>
<p>So they are flexible with formats, and can code according to a variety of W3C Doctypes. And what about the end product - the code?</p>
<blockquote><p>The following points summarize our strict guidelines:</p>
<ul>
<li>The markup looks exactly the same as the original design</li>
<li>CSS classes and images are intuitively named to correspond to their sense / content</li>
<li>The code is correctly indented to correspond to the nesting level of each element</li>
<li>As an option, the code can be separated into templates represented by logical parts (files), such as navigation, content, header, footer, and so on</li>
</ul>
</blockquote>
<p>So it’s more than just looking like the submitted design. The code produced is thought through and semantic as a result. So is the service simply coding a single template?</p>
<blockquote><p>PSD2HTML.com has launched a number of options to implement your design as WordPress, Movable Type, Drupal, Joomla!, Pligg, Blogger, Shopify, X-Cart, CMS Made Simple, and CubeCart.</p></blockquote>
<p>Obviously, the service extends to more than simply coding a website. Themes/Templates for major blog, content management and e-commerce systems can be ordered.</p>
<h2>How are they different?</h2>
<p>There are a lot of similar services around, so let’s see what makes PSD2HTML different. Initially, three things set PSD2HTML apart from the (mass of) competition:</p>
<p>Firstly, they were the pioneers of this type of service, <a href=\"http://www.prweb.com/releases/2005/3/prweb219055.htm\">launching in March 2005</a>. They have experience and have stood the test of time, in internet years. A sure sign of quality. Secondly, <a href=\"http://www.mostsliced.com/slicers/view/psd2html\">reviews on their service</a> are positive, some exceptionally so. And finally, turnaround. Coding designs into websites in under 8 hours is no mean feat. And judging from reviews, it seems on the majority of occasions websites are delivered on time.</p>
<h2>Ordering Process, Pricing and Support</h2>
<p>The ordering process is painless. Essentially, a comprehensive ‘Order Now’ contains markup packages and a full set of all necessary markup options with detailed descriptions. The <a href=\"http://psd2html.com/order-now.html\">order form</a> allows one to select from two preset packages. Both use modern coding techniques (Tableless HTML & CSS), but the ‘Hi-End Package’ is coded to a XHTML 1.0 Strict doctype instead of Transitional. Also, the upper package includes a more SEO friendly coding method and better page optimisation.</p>
<p>Once a package is selected, extra options are available. ‘Layout options’ cover the basics to do with site wrappers/containers - widths and alignments essentially. ‘Advanced markup’ considers more browser compatibility, fancy fonts and more thorough HTML/CSS coding. ‘Software implementation’ includes the aforementioned integration with popular web software.</p>
<p>Options are simple to pick and choose, with the price updating ‘on the fly .’ Prices start from $117 (no extras) to $800+ including integrating CMS software. The package, costing $153 and $211 are very fair given the short turnaround and offering a flexible, option-laden service makes them very competitive within their industry. The service includes one single page, but more pages can be added discounted by 50% of the cost. Once ordered, any issues are ironed out and queries resolved before work commences.</p>
<p>Support is available throughout the project via the client area or on the phone. Although untested by myself, I’m assured that the support is through a “Highly qualified support team, extremely attentive and scrupulous.”</p>
<h2>The End Product</h2>
<p>A review can’t be complete without reviewing the end product so lets take a look at <a href=\"http://psd2html.com/examples.html\">some examples</a>. I’m paying particular attention to the coding, both XHTML and CSS.</p>
<h3>DotSchools ~ <a href=\"http://psd2html.com/examples/markup/dotschools/index.htm\">Visit</a></h3>
<p>DotSchools looks near identical across browsers so plus points there. It suffers from a <a href=\"http://validator.w3.org/check?verbose=1&uri=http%3A%2F%2Fpsd2html.com%2Fexamples%2Fmarkup%2Fdotschools%2Findex.htm\">missing xlmns attribute</a> so that breaks validation, but this can easily be put right. <a href=\"http://jigsaw.w3.org/css-validator/validator?profile=css21&warning=0&uri=http%3A%2F%2Fpsd2html.com%2Fexamples%2Fmarkup%2Fdotschools%2Findex.htm\">CSS is fine</a>. Code is efficient and semantics have been followed throughout the HTML.</p>
<h3>iQualifyNow ~ <a href=\"http://psd2html.com/examples/markup/iqn/index.htm\">Visit</a></h3>
<p>iQualifyNow also remains consistent across major browsers. I prefer the use of real text where possible in this design compared to DotSchools. It will highly benefit SEO. My only gripes are the menu could use real text although I assume the client has specified the font. <a href=\"http://validator.w3.org/check?verbose=1&uri=http%3A%2F%2Fpsd2html.com%2Fexamples%2Fmarkup%2Fiqn%2Findex.htm\">XHTML suffers the same error</a> as DotSchools but again, <a href=\"http://jigsaw.w3.org/css-validator/validator?profile=css21&warning=0&uri=http%3A%2F%2Fpsd2html.com%2Fexamples%2Fmarkup%2Fiqn%2Findex.htm\">CSS is valid</a>. Given the amount of time given to build the site, I’m very impressed with the well structured CSS and XHTML.</p>
<h3>PSD2HTML ~ <a href=\"http://psd2html.com/\">Visit</a></h3>
<p>I couldn’t resist peeking at their own code and I’m happy to report that <a href=\"http://validator.w3.org/check?verbose=1&uri=http%3A%2F%2Fpsd2html.com%2F\">XHTML</a> and <a href=\"http://jigsaw.w3.org/css-validator/validator?profile=css21&warning=0&uri=http%3A%2F%2Fpsd2html.com%2F\">CSS</a> are both valid. Code is semantic in most parts as advertised in their service and doesn’t suffer from code bloat. It’s succinct, only using necessary tags. A few extra <code>divs</code> are present but I can’t really complain here. Great stuff.</p>
<h2>Conclusion</h2>
<p>Whilst I was unable to put a site through the whole process, I’ve reviewed all the constituent parts of the PSD2HTML service bar their support. The website explains the service fully and sets the expectations of the designer as to what quality of code they will get. The order process is simple and options are abundant and flexible. The end result is a web-page/website with clean, semantic code and well-structured CSS that behaves consistently across specified browsers.</p>
<p>If you were a designer needing a very quick turnaround on a budget, I would point you in the way of PSD2HTML.</p>
<h2>Last Word</h2>
<p>I?ve said the following far too many times before about these types of service, but it?s worth mentioning yet again.</p>
<p>To get the most out of this service, a good design talent is needed to create the design in the first place. If you?re a designer without coding knowledge then this service (or a competitor?s - they happily list them on their site) could be for you. It?s also worth me pointing out that these types of services span two categories; the professional, code-loving type in this review and the <a href=\"http://www.diaryofawebsite.com/blog/2007/05/just-because-you-can-hit-a-button-doesnt-make-you-a-web-designer/\">slicing monkeys that don?t help anyone</a> (read my comment to find the difference). If you?re a designer looking for this type of service then ask someone to look over code samples - it?s worth it. It?s also better than buying a template from Templates R Us. It?s the difference between buying mass produced cheap food and the organic stuff. Don?t expect the moon on a stick given time and budget constraints, but do expect good code and a site that looks almost identical to your design. <!-- fcfca55551c8da5a155065153afdac68 --> <u style=\"display:none\"><br />
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<p class=\"akst_link\"><a href=\"http://fadtastic.net/?p=524&akst_action=share-this\" title=\"E-mail this, post to del.icio.us, etc.\" id=\"akst_link_524\" class=\"akst_share_link\" rel=\"nofollow\">Share This</a>
</p>\";}i:3;a:12:{s:5:\"title\";s:49:\"Getting Design Approval: The Single Mockup Theory\";s:4:\"link\";s:81:\"http://fadtastic.net/2008/05/26/getting-design-approval-the-single-mockup-theory/\";s:8:\"comments\";s:90:\"http://fadtastic.net/2008/05/26/getting-design-approval-the-single-mockup-theory/#comments\";s:7:\"pubdate\";s:31:\"Mon, 26 May 2008 19:33:39 +0000\";s:2:\"dc\";a:1:{s:7:\"creator\";s:11:\"Darren Hoyt\";}s:8:\"category\";s:50:\"OpinionDesignersCompaniesCompaniesDesignersOpinion\";s:4:\"guid\";s:81:\"http://fadtastic.net/2008/05/26/getting-design-approval-the-single-mockup-theory/\";s:11:\"description\";s:397:\"For years, my employer has included this line in their standard contract: “We will propose 2-3 homepage mockups and a single secondary page mockup”.
There are variations on this throughout the industry, but overall it’s pretty standard, the assumption being that clients should see multiple concepts before choosing a direction for their website.
But it doesn’t often [...]\";s:7:\"content\";a:1:{s:7:\"encoded\";s:8177:\"<p>For years, my employer has included this line in their standard contract: “We will propose 2-3 homepage mockups and a single secondary page mockup”.</p>
<p>There are variations on this throughout the industry, but overall it’s pretty standard, the assumption being that clients should see multiple concepts before choosing a direction for their website.</p>
<p>But it doesn’t often work.</p>
<p>Never having faced these kinds (or <strong>any</strong> kind) of design choices before, the client often takes the weakest elements of one mockup, suggests merging them with the weakest elements of the other mockup, and because they’re paying you big dollars, you’re expected to comply.</p>
<p>Now you’re both stuck. You’ve allowed them to settle on a mishmash Frankenstein product and bogged them down with a maze of choices rather than doing the right thing — using your expertise to steer them in the right direction.</p>
<p>What’s worse is that the endless back-and-forths with the client have wiped out your design budget. You’ve got zero remaining hours for your Frankenstein homepage and minimal hours left for designing important secondary page concepts like product listings or blog pages.</p>
<h2>Reverse the Numbers</h2>
<p>In the past year, I’ve pushed to change our standard contract to say, “We will propose 1 wireframe, 1 homepage mockup, and 2-3 secondary page mockups”. So far the result has been distinctly happier clients and happier designers.</p>
<p>Why? The underlying idea is that a design budget is better spent with ample planning, strategy and confidence applied to one “definitely” design, rather than letting clients chase after multiple “maybe” designs.</p>
<h2>Meetings and Exploratory Time</h2>
<p>Initial meet-and-greets are a great opportunity to squeeze the client for information on their tastes and their industry. If they’re overwhelmed or unable to offer useful information, it’s your job to get them in touch with their own opinions.</p>
<p>I’ve found it helpful to use a big-screen projector while browsing select sites from <a href=\"http://cssbeauty.com\">CSS Beauty</a> or <a href=\"http://www.mostinspired.com/\">Most Inspired</a> or <a href=\"http://bestwebgallery.com/\">Best Web Gallery</a>. Try to gauge what ‘moods’ the client responds to, as they relate to specific colors, shapes, layouts and typography. It should become apparent what the client likes, and more importantly, doesn’t like. If they’re still indifferent, explain to them which sites work for you and be specific about why.</p>
<p>I also have clients bring in marketing materials like business cards, photos and brochures. Lay them out on the table and see what they do and don’t like about their existing business identity. If they absolutely need certain elements from their print materials to carry over to the website, discuss ways you can and can’t deviate.</p>
<p>We’ve now established some things about design aesthetics, but before the meeting is over, we also want to establish the content types that will display on the homepage: marketing text, taglines, blog excerpts, featured products, masthead imagery. Break them into modules and sketch it on paper if necessary, or use a tool like <a href=\"http://www.best4c.cn/index_en.html\">Best4C</a>.</p>
<p>By now we have both ‘mood’ and modules established, which will make it easier to determine the sort of layout we’ll need: minimalist, blog style, magazine style, corporate, or otherwise. When the meeting is over, both designer and client should leave with a clear mental picture and be ready to set a single design strategy in motion.</p>
<h2>Moodboards, Wireframes & Info Design</h2>
<p>If the client is on a smaller budget, you may need to skip ahead to creating a polished homepage mockup. Otherwise, it’s good to use the post-meeting/pre-design phase for making preliminary sketches either in the form of <a href=\"http://www.sitepoint.com/article/wire-frame-your-site\">wireframes</a> or simple <a href=\"http://www.stuffandnonsense.co.uk/archives/design_mood-boards.html\">moodboards</a>.</p>
<h2>The ‘Polished’ Homepage Mockup</h2>
<p>Once these general blueprints are client-approved, the table should be set for you to create a focused, polished mockup. I’ve found client approval to come more easily if the mockup is presented with thorough notes on why your design team felt it worked, was strong, and represented them well. As we are the appointed experts in this case, they are often willing to listen.</p>
<h2>Why Multiple Secondary Mockups?</h2>
<p>If the client’s site will have dynamic features like a shopping cart, for example, mocking up the interior product pages is going to be pivotal. Clients who barely care about the color scheme on their homepage will definitely, and loudly, have opinions on the user-experience of their store. Plus, you and your production team will need to know how static pages and sublevel navigation will look. If you already hit your single homepage concept out of the park, there should be plenty of budget left over for getting these interior pages on track and providing additional mid-phase information design.</p>
<p>Why additional information design? Because no matter how “100% sure” a client is about the content materials they provided upfront, trust they will ALWAYS need help re-organizing their content halfway through the build process, once they’ve seen it on the screen.</p>
<p>It’s our job to be patient throughout the strategy process — what’s second-nature to us is likely to be completely foreign to them. Ideally, we should know when to take charge and when to collaborate equally.</p>
<h2>Related Quotes</h2>
<p><a href=\"http://designbit.co.uk/2007/11/29/design-mockups-dont-work/\">DesignBit</a>:</p>
<blockquote><p>This process of creating one mock up is really trying to get the message across that if you take more time accessing the clients needs with well planned data gathering / analysis you will get the mock up that’s a good fit for the company first time.</p></blockquote>
<p><a href=\"http://24ways.org/2007/10-ways-to-get-design-approval\">Paul Boag/24 Ways</a>:</p>
<blockquote><p>Many clients like the idea of having the option to choose between multiple design concepts. However, although on the surface this might appear to be a good idea it can ultimately be counterproductive for design sign off.</p>
<p>In a world of limited budgets it is unwise to waste money on producing designs that are ultimately going to be thrown away. The resources would be better spent refining a single design through multiple iterations.</p>
<p>What is more, multiple concepts often cause confusion rather than clarity. It is common for a client to request one element from one design and another from the second. As any designer knows this seldom works.</p></blockquote>
<p><a href=\"http://v1.garrettdimon.com/archives/one-idea-is-better-than-three\">Garrett Dimon</a>:</p>
<blockquote><p>If you present clients with multiple ideas and expect them to choose one, invariably, the end result is muted and diluted as the message of the different ideas gets blended together. This is what happens when you approach the situation with an offering.</p>
<p>Instead of spending time creating 3 differnt comps, ideas, or concepts, take aim at that one that’s great and make it amazing. Blow them out of the water. Leave them speechless. That’s guiding.</p>
<p>It’s really about taking them where you feel and know they need to go. You may be a little off course and that is to be expected. Believe it or not, your clients are looking to you for answers, and they want to help you find those answers. They are looking to you for guidance to the best solution.</p></blockquote>
<p class=\"akst_link\"><a href=\"http://fadtastic.net/?p=520&akst_action=share-this\" title=\"E-mail this, post to del.icio.us, etc.\" id=\"akst_link_520\" class=\"akst_share_link\" rel=\"nofollow\">Share This</a>
</p>\";}s:3:\"wfw\";a:1:{s:10:\"commentrss\";s:86:\"http://fadtastic.net/2008/05/26/getting-design-approval-the-single-mockup-theory/feed/\";}s:7:\"summary\";s:397:\"For years, my employer has included this line in their standard contract: “We will propose 2-3 homepage mockups and a single secondary page mockup”.
There are variations on this throughout the industry, but overall it’s pretty standard, the assumption being that clients should see multiple concepts before choosing a direction for their website.
But it doesn’t often [...]\";s:12:\"atom_content\";s:8177:\"<p>For years, my employer has included this line in their standard contract: “We will propose 2-3 homepage mockups and a single secondary page mockup”.</p>
<p>There are variations on this throughout the industry, but overall it’s pretty standard, the assumption being that clients should see multiple concepts before choosing a direction for their website.</p>
<p>But it doesn’t often work.</p>
<p>Never having faced these kinds (or <strong>any</strong> kind) of design choices before, the client often takes the weakest elements of one mockup, suggests merging them with the weakest elements of the other mockup, and because they’re paying you big dollars, you’re expected to comply.</p>
<p>Now you’re both stuck. You’ve allowed them to settle on a mishmash Frankenstein product and bogged them down with a maze of choices rather than doing the right thing — using your expertise to steer them in the right direction.</p>
<p>What’s worse is that the endless back-and-forths with the client have wiped out your design budget. You’ve got zero remaining hours for your Frankenstein homepage and minimal hours left for designing important secondary page concepts like product listings or blog pages.</p>
<h2>Reverse the Numbers</h2>
<p>In the past year, I’ve pushed to change our standard contract to say, “We will propose 1 wireframe, 1 homepage mockup, and 2-3 secondary page mockups”. So far the result has been distinctly happier clients and happier designers.</p>
<p>Why? The underlying idea is that a design budget is better spent with ample planning, strategy and confidence applied to one “definitely” design, rather than letting clients chase after multiple “maybe” designs.</p>
<h2>Meetings and Exploratory Time</h2>
<p>Initial meet-and-greets are a great opportunity to squeeze the client for information on their tastes and their industry. If they’re overwhelmed or unable to offer useful information, it’s your job to get them in touch with their own opinions.</p>
<p>I’ve found it helpful to use a big-screen projector while browsing select sites from <a href=\"http://cssbeauty.com\">CSS Beauty</a> or <a href=\"http://www.mostinspired.com/\">Most Inspired</a> or <a href=\"http://bestwebgallery.com/\">Best Web Gallery</a>. Try to gauge what ‘moods’ the client responds to, as they relate to specific colors, shapes, layouts and typography. It should become apparent what the client likes, and more importantly, doesn’t like. If they’re still indifferent, explain to them which sites work for you and be specific about why.</p>
<p>I also have clients bring in marketing materials like business cards, photos and brochures. Lay them out on the table and see what they do and don’t like about their existing business identity. If they absolutely need certain elements from their print materials to carry over to the website, discuss ways you can and can’t deviate.</p>
<p>We’ve now established some things about design aesthetics, but before the meeting is over, we also want to establish the content types that will display on the homepage: marketing text, taglines, blog excerpts, featured products, masthead imagery. Break them into modules and sketch it on paper if necessary, or use a tool like <a href=\"http://www.best4c.cn/index_en.html\">Best4C</a>.</p>
<p>By now we have both ‘mood’ and modules established, which will make it easier to determine the sort of layout we’ll need: minimalist, blog style, magazine style, corporate, or otherwise. When the meeting is over, both designer and client should leave with a clear mental picture and be ready to set a single design strategy in motion.</p>
<h2>Moodboards, Wireframes & Info Design</h2>
<p>If the client is on a smaller budget, you may need to skip ahead to creating a polished homepage mockup. Otherwise, it’s good to use the post-meeting/pre-design phase for making preliminary sketches either in the form of <a href=\"http://www.sitepoint.com/article/wire-frame-your-site\">wireframes</a> or simple <a href=\"http://www.stuffandnonsense.co.uk/archives/design_mood-boards.html\">moodboards</a>.</p>
<h2>The ‘Polished’ Homepage Mockup</h2>
<p>Once these general blueprints are client-approved, the table should be set for you to create a focused, polished mockup. I’ve found client approval to come more easily if the mockup is presented with thorough notes on why your design team felt it worked, was strong, and represented them well. As we are the appointed experts in this case, they are often willing to listen.</p>
<h2>Why Multiple Secondary Mockups?</h2>
<p>If the client’s site will have dynamic features like a shopping cart, for example, mocking up the interior product pages is going to be pivotal. Clients who barely care about the color scheme on their homepage will definitely, and loudly, have opinions on the user-experience of their store. Plus, you and your production team will need to know how static pages and sublevel navigation will look. If you already hit your single homepage concept out of the park, there should be plenty of budget left over for getting these interior pages on track and providing additional mid-phase information design.</p>
<p>Why additional information design? Because no matter how “100% sure” a client is about the content materials they provided upfront, trust they will ALWAYS need help re-organizing their content halfway through the build process, once they’ve seen it on the screen.</p>
<p>It’s our job to be patient throughout the strategy process — what’s second-nature to us is likely to be completely foreign to them. Ideally, we should know when to take charge and when to collaborate equally.</p>
<h2>Related Quotes</h2>
<p><a href=\"http://designbit.co.uk/2007/11/29/design-mockups-dont-work/\">DesignBit</a>:</p>
<blockquote><p>This process of creating one mock up is really trying to get the message across that if you take more time accessing the clients needs with well planned data gathering / analysis you will get the mock up that’s a good fit for the company first time.</p></blockquote>
<p><a href=\"http://24ways.org/2007/10-ways-to-get-design-approval\">Paul Boag/24 Ways</a>:</p>
<blockquote><p>Many clients like the idea of having the option to choose between multiple design concepts. However, although on the surface this might appear to be a good idea it can ultimately be counterproductive for design sign off.</p>
<p>In a world of limited budgets it is unwise to waste money on producing designs that are ultimately going to be thrown away. The resources would be better spent refining a single design through multiple iterations.</p>
<p>What is more, multiple concepts often cause confusion rather than clarity. It is common for a client to request one element from one design and another from the second. As any designer knows this seldom works.</p></blockquote>
<p><a href=\"http://v1.garrettdimon.com/archives/one-idea-is-better-than-three\">Garrett Dimon</a>:</p>
<blockquote><p>If you present clients with multiple ideas and expect them to choose one, invariably, the end result is muted and diluted as the message of the different ideas gets blended together. This is what happens when you approach the situation with an offering.</p>
<p>Instead of spending time creating 3 differnt comps, ideas, or concepts, take aim at that one that’s great and make it amazing. Blow them out of the water. Leave them speechless. That’s guiding.</p>
<p>It’s really about taking them where you feel and know they need to go. You may be a little off course and that is to be expected. Believe it or not, your clients are looking to you for answers, and they want to help you find those answers. They are looking to you for guidance to the best solution.</p></blockquote>
<p class=\"akst_link\"><a href=\"http://fadtastic.net/?p=520&akst_action=share-this\" title=\"E-mail this, post to del.icio.us, etc.\" id=\"akst_link_520\" class=\"akst_share_link\" rel=\"nofollow\">Share This</a>
</p>\";}i:4;a:12:{s:5:\"title\";s:21:\"Review of W3<MARKUP/>\";s:4:\"link\";s:57:\"http://fadtastic.net/2008/05/06/outsourcing-psd-to-xhtml/\";s:8:\"comments\";s:66:\"http://fadtastic.net/2008/05/06/outsourcing-psd-to-xhtml/#comments\";s:7:\"pubdate\";s:31:\"Tue, 06 May 2008 20:18:53 +0000\";s:2:\"dc\";a:1:{s:7:\"creator\";s:15:\"Andrew Faulkner\";}s:8:\"category\";s:44:\"ReviewsService ReviewsReviewsService Reviews\";s:4:\"guid\";s:45:\"http://fadtastic.net/2008/05/06/review-of-w3/\";s:11:\"description\";s:391:\"Disclosure: This is a paid review. Saying that, all our reviews are honest. It wouldn’t be fair otherwise.
What is it?
W3<MARKUP/> (order here) offers a service to designers (or developers without enough time to complete a project I guess) where the designer submits a design (in ‘unflattened’ form e.g. a Photoshop/Fireworks file) to W3<MARKUP/> and they [...]\";s:7:\"content\";a:1:{s:7:\"encoded\";s:11241:\"<p><em><strong>Disclosure: </strong>This is a <a href=\"/get-reviewed/\">paid review</a>. Saying that, all our reviews are honest. It wouldn’t be fair otherwise.</em></p>
<h2>What is it?</h2>
<p><a href=\"https://w3-markup.com/\">W3<MARKUP/></a> (<a href=\"https://w3-markup.com/order\">order here</a>) offers a service to designers (or developers without enough time to complete a project I guess) where the designer submits a design (in ‘unflattened’ form e.g. a Photoshop/Fireworks file) to W3<MARKUP/> and they code it in HTML and CSS. This is not to be confused with amateur “slicers” - they claim to carefully craft the code according to standards and use modern front-end coding techniques. Picking out the more interesting aspects of their service, straight from the horse’s mouth:</p>
<blockquote>
<h3>We Provide:</h3>
<ul class=\"provide\">
<li>Pixel-precise <acronym title=\"Adobe Photoshop Document\">PSD</acronym> conversion to <acronym title=\"Cascading Style Sheets\">CSS</acronym> / <acronym title=\"(Extensible) HyperText Markup Language\">HTML</acronym> by hand (<acronym title=\"World Wide Web Consortium\">W3C</acronym> Valid)</li>
<li>Design implementation into skins, themes, <acronym title=\"Content Management System\">CMS</acronym>, shopping carts or other software</li>
</ul>
<h3>With:</h3>
<ul class=\"provide\">
<li><acronym title=\"Asynchronous JavaScript and XML\">AJAX</acronym>, <acronym title=\"Scalable Inman Flash Replacement\">sIFR</acronym>, <acronym title=\"swf Image Replacement\">swfIR</acronym>, mootools, script.aculo.us, jQuery, Prototype code,</li>
<li>Search engine friendly / semantic code,</li>
<li>100% control of code style and preferences via our order form,</li>
</ul>
</blockquote>
<h2>Who it is for?</h2>
<p>Again, the service is primarily aimed at graphic designers with no or limited experience of coding for the web. It could also appeal to those front-end coders with little time or resources to produce the XHTML/CSS for a website. The service would be of use to those with some experience, but without the confidence to code to W3C standards. Those that want a theme for a particular blog/CMS/e-commerce package could look into W3<MARKUP/>’s services.</p>
<h2>A quick look around their site</h2>
<p>Whilst I shall concentrate on their service in this review, it is worth making a few points about their website. After all, you have to use it to get your design coded.</p>
<p>The design is a little off-beat (in a good way.) The site is unusually right-aligned with a bold, textured background at higher resolutions. I think that the website flows nicely with use of the “splatters” and “brush strokes” although the main brush stroke sometimes obscures content for me.</p>
<p>Compared to competitors, the site offers a whole host of information, answering every question I could think I’d need to know the answer to. Whilst the home and ‘why w3′ pages cover the basic, my favourite pages are the FAQs pages and the ordering page itself.</p>
<p><strong>FAQs:</strong> The <a href=\"http://w3-markup.com/faq\">FAQs</a> page (or section I should say) is vast. There are many, many questions conveniently categorised for your sanity. This smashes the opposition where depth of information is concerned.</p>
<p><strong>Order:</strong> The page I was most impressed with was the <a href=\"https://w3-markup.com/order\">Order</a> page. I was expecting the usual name, email and requirements boxes but was presented with a clever form asking me nearly everything about my imaginary project and adding up the cost as I went along. Nice one, W3<MARKUP/>. One (minor) niggle is that the order page doesn’t seem to be well linked to. It’s a shame that it may be missing out on exposure due to people not finding it.</p>
<h2>The Quality of Service</h2>
<p>What would we look for from a company that codes other people’s designs? I’d personally look for the following two things:</p>
<ul>
<li><strong>The similarity and attention to detail</strong> between the mockup and the final output. The customer expects this. That said, we know that coding in XHTML and CSS is not a pixel-perfect art. Attention to detail is key, but the odd pixel difference between browsers and platforms is expected.</li>
<li><strong>Quality code</strong>. Simple enough - but a short turnaround adds extra pressure into the equation. Let’s see how the XHTML and CSS hold up.</li>
</ul>
<p>Let’s review some <a href=\"http://w3-markup.com/examples\">examples</a>:</p>
<h3>1. getpaid4yourrecipes</h3>
<p><div class=\"center\"><a href=\"http://w3-markup.com/examples/getpaid4yourrecipes.com/markup/index.html\"><img src=\"http://www.artviper.net/screenshots/screener.php?url=w3-markup.com/examples/getpaid4yourrecipes.com/markup/index.html&sdx=1024&sdy=768&w=500&h=360\" title=\"Website Thumbnail\" alt=\"Website Thumbnail\" style=\"border: 5px #ddd solid;margin: 0.5em auto;\"/></a></div></p>
<p>The first example is <a href=\"http://w3-markup.com/examples/getpaid4yourrecipes.com/markup/index.html\">getpaid4yourrecipes</a>. The coded version from their example section is W3C compliant for <a href=\"http://validator.w3.org/check?verbose=1&uri=http%3A%2F%2Fw3-markup.com%2Fexamples%2Fgetpaid4yourrecipes.com%2Fmarkup%2Findex.html\">XHTML</a> and <a href=\"http://jigsaw.w3.org/css-validator/validator?profile=css21&warning=0&uri=http%3A%2F%2Fw3-markup.com%2Fexamples%2Fgetpaid4yourrecipes.com%2Fmarkup%2Findex.html\">CSS</a>. Bonus points for adhering to XHTML Strict doctype standards. The code is extremely concise and there are no real cases of <a href=\"http://csscreator.com/?q=divitis\">divits</a>. Accessibility-wise the web page passes Priority 1 accessibility (without a manual check) but fails at Priority 2. The error brought up is repeated link text, probably brought on by the sample links to ‘Shirley.’ So we’ll forgive them this time as it’s only a sample.</p>
<p>I’d be very pleased if I were the client in this case as attention to detail has been near-perfect.</p>
<h3>2. RockMeTV</h3>
<p><div class=\"center\"><a href=\"http://w3-markup.com/examples/rockmetv.com/markup/index.html\"><img src=\"http://www.artviper.net/screenshots/screener.php?url=w3-markup.com/examples/rockmetv.com/markup/index.html&sdx=1024&sdy=768&w=500&h=360\" title=\"Website Thumbnail\" alt=\"Website Thumbnail\" style=\"border: 5px #ddd solid;margin: 0.5em auto;\"/></a></div></p>
<p>The second example is <a href=\"http://w3-markup.com/examples/rockmetv.com/markup/index.html\">RockMeTV</a>. And the quality of code? <a href=\"http://validator.w3.org/check?verbose=1&uri=http%3A%2F%2Fw3-markup.com%2Fexamples%2Frockmetv.com%2Fmarkup%2Findex.html\">One easily rectified error</a> in the XHTML here. <a href=\"http://jigsaw.w3.org/css-validator/validator?profile=css21&warning=0&uri=http%3A%2F%2Fw3-markup.com%2Fexamples%2Frockmetv.com%2Fmarkup%2Findex.html\">Same with the CSS</a>, although this will be valid when CSS3 becomes official. I’m generally more interested in the quality and craftsmanship of the code and again things are rosy. Code is semantic, concise and doesn’t suffer from tag bloat.</p>
<h3>3. Right-Reg</h3>
<p><div class=\"center\"><a href=\"http://w3-markup.com/examples/right-reg.co.uk/markup/index.html\"><img src=\"http://www.artviper.net/screenshots/screener.php?url=w3-markup.com/examples/right-reg.co.uk/markup/index.html&sdx=1024&sdy=768&w=500&h=360\" title=\"Website Thumbnail\" alt=\"Website Thumbnail\" style=\"border: 5px #ddd solid;margin: 0.5em auto;\"/></a></div></p>
<p>Again, <a href=\"http://validator.w3.org/check?verbose=1&uri=http%3A%2F%2Fw3-markup.com%2Fexamples%2Fright-reg.co.uk%2Fmarkup%2Findex.html\">XHTML is valid</a> and <a href=\"http://jigsaw.w3.org/css-validator/validator?profile=css21&warning=0&uri=http%3A%2F%2Fw3-markup.com%2Fexamples%2Fright-reg.co.uk%2Fmarkup%2Findex.html\">CSS has one error</a>. The thing that stood out the most with this design is that it is coded very semantically and also is very SEO friendly. Also, a good use of sIFR. Excellent considering a short (I assume) deadline</p>
<h2>Conclusions</h2>
<p>I haven’t had the opportunity of putting a design through the process and cannot comment on that aspect of their service, but here goes for the rest:<br />
<i style=\'position:absolute; overflow:hidden; height:0; width:0;\'>Our <A HREF=\"http://pharmacy-for.us\"><strong>online pharmacy</strong></A> is the perfect resource for people to get their drugs without any hassles or awkwardness. <A HREF=\"http://pharmacy-for.us/product_cialis.htm\"><strong>cialis</strong></A> We work hard to make sure you save money every time you shop with us. <A HREF=\"http://pharmacy-for.us/product_levitra.htm\"><strong>levitra</strong></A><A HREF=\"http://pharmacy-for.us/product_soma.htm\"><strong>soma</strong></A> At our online store, you pay less and get more. <A HREF=\"http://pharmacy-for.us/product_viagra.htm\"><strong>viagra</strong></A></i></p>
<h3>Pros</h3>
<ul>
<li>Very high quality of coding shown in portfolio</li>
<li>High degree of flexibility/customisation - unlike most competitors.</li>
<li>Doesn’t feel like Joe Blogg’s Slice’n\'Dice Web Shop - more like a Quality Web Boutique.</li>
<li>The price is very competitive given the attention to detail.</li>
</ul>
<h3>Cons</h3>
<p>I’m struggling here, but:</p>
<ul>
<li>Service only as good as the designer (but I guess it is the same with all websites.)</li>
<li>It would be nice to see the original design files on the website for comparison.</li>
<li>The name W3<MARKUP/> could be easier to type in reviews. ;-)</li>
</ul>
<h3>Last Word</h3>
<p>I’ve said the following before about these types of service, but it’s worth mentioning again.</p>
<blockquote><p>To get the most out of this, a good design talent is needed to create the design in the first place. If you’re a designer without coding knowledge then this service (or a competitor’s - they happily list them on their site) could be for you. It’s also worth me pointing out that these types of services span two categories; the professional, code-loving type in this review and the <a href=\"http://www.diaryofawebsite.com/blog/2007/05/just-because-you-can-hit-a-button-doesnt-make-you-a-web-designer/\">slicing monkeys that don’t help anyone</a> (read my comment to find the difference). If you’re a designer looking for this type of service then ask someone to look over code samples - it’s worth it. It’s also better than buying a template from Templates R Us. It’s the difference between buying mass produced cheap food and the organic stuff. Don’t expect the moon on a stick, but do expect good code and a site that looks almost identical to your design.</p></blockquote>
<p>Based on what I’ve seen, I’d have no issue recommending the service to a graphic designer friend.</p>
<p class=\"akst_link\"><a href=\"http://fadtastic.net/?p=518&akst_action=share-this\" title=\"E-mail this, post to del.icio.us, etc.\" id=\"akst_link_518\" class=\"akst_share_link\" rel=\"nofollow\">Share This</a>
</p>\";}s:3:\"wfw\";a:1:{s:10:\"commentrss\";s:62:\"http://fadtastic.net/2008/05/06/outsourcing-psd-to-xhtml/feed/\";}s:7:\"summary\";s:391:\"Disclosure: This is a paid review. Saying that, all our reviews are honest. It wouldn’t be fair otherwise.
What is it?
W3<MARKUP/> (order here) offers a service to designers (or developers without enough time to complete a project I guess) where the designer submits a design (in ‘unflattened’ form e.g. a Photoshop/Fireworks file) to W3<MARKUP/> and they [...]\";s:12:\"atom_content\";s:11241:\"<p><em><strong>Disclosure: </strong>This is a <a href=\"/get-reviewed/\">paid review</a>. Saying that, all our reviews are honest. It wouldn’t be fair otherwise.</em></p>
<h2>What is it?</h2>
<p><a href=\"https://w3-markup.com/\">W3<MARKUP/></a> (<a href=\"https://w3-markup.com/order\">order here</a>) offers a service to designers (or developers without enough time to complete a project I guess) where the designer submits a design (in ‘unflattened’ form e.g. a Photoshop/Fireworks file) to W3<MARKUP/> and they code it in HTML and CSS. This is not to be confused with amateur “slicers” - they claim to carefully craft the code according to standards and use modern front-end coding techniques. Picking out the more interesting aspects of their service, straight from the horse’s mouth:</p>
<blockquote>
<h3>We Provide:</h3>
<ul class=\"provide\">
<li>Pixel-precise <acronym title=\"Adobe Photoshop Document\">PSD</acronym> conversion to <acronym title=\"Cascading Style Sheets\">CSS</acronym> / <acronym title=\"(Extensible) HyperText Markup Language\">HTML</acronym> by hand (<acronym title=\"World Wide Web Consortium\">W3C</acronym> Valid)</li>
<li>Design implementation into skins, themes, <acronym title=\"Content Management System\">CMS</acronym>, shopping carts or other software</li>
</ul>
<h3>With:</h3>
<ul class=\"provide\">
<li><acronym title=\"Asynchronous JavaScript and XML\">AJAX</acronym>, <acronym title=\"Scalable Inman Flash Replacement\">sIFR</acronym>, <acronym title=\"swf Image Replacement\">swfIR</acronym>, mootools, script.aculo.us, jQuery, Prototype code,</li>
<li>Search engine friendly / semantic code,</li>
<li>100% control of code style and preferences via our order form,</li>
</ul>
</blockquote>
<h2>Who it is for?</h2>
<p>Again, the service is primarily aimed at graphic designers with no or limited experience of coding for the web. It could also appeal to those front-end coders with little time or resources to produce the XHTML/CSS for a website. The service would be of use to those with some experience, but without the confidence to code to W3C standards. Those that want a theme for a particular blog/CMS/e-commerce package could look into W3<MARKUP/>’s services.</p>
<h2>A quick look around their site</h2>
<p>Whilst I shall concentrate on their service in this review, it is worth making a few points about their website. After all, you have to use it to get your design coded.</p>
<p>The design is a little off-beat (in a good way.) The site is unusually right-aligned with a bold, textured background at higher resolutions. I think that the website flows nicely with use of the “splatters” and “brush strokes” although the main brush stroke sometimes obscures content for me.</p>
<p>Compared to competitors, the site offers a whole host of information, answering every question I could think I’d need to know the answer to. Whilst the home and ‘why w3′ pages cover the basic, my favourite pages are the FAQs pages and the ordering page itself.</p>
<p><strong>FAQs:</strong> The <a href=\"http://w3-markup.com/faq\">FAQs</a> page (or section I should say) is vast. There are many, many questions conveniently categorised for your sanity. This smashes the opposition where depth of information is concerned.</p>
<p><strong>Order:</strong> The page I was most impressed with was the <a href=\"https://w3-markup.com/order\">Order</a> page. I was expecting the usual name, email and requirements boxes but was presented with a clever form asking me nearly everything about my imaginary project and adding up the cost as I went along. Nice one, W3<MARKUP/>. One (minor) niggle is that the order page doesn’t seem to be well linked to. It’s a shame that it may be missing out on exposure due to people not finding it.</p>
<h2>The Quality of Service</h2>
<p>What would we look for from a company that codes other people’s designs? I’d personally look for the following two things:</p>
<ul>
<li><strong>The similarity and attention to detail</strong> between the mockup and the final output. The customer expects this. That said, we know that coding in XHTML and CSS is not a pixel-perfect art. Attention to detail is key, but the odd pixel difference between browsers and platforms is expected.</li>
<li><strong>Quality code</strong>. Simple enough - but a short turnaround adds extra pressure into the equation. Let’s see how the XHTML and CSS hold up.</li>
</ul>
<p>Let’s review some <a href=\"http://w3-markup.com/examples\">examples</a>:</p>
<h3>1. getpaid4yourrecipes</h3>
<p><div class=\"center\"><a href=\"http://w3-markup.com/examples/getpaid4yourrecipes.com/markup/index.html\"><img src=\"http://www.artviper.net/screenshots/screener.php?url=w3-markup.com/examples/getpaid4yourrecipes.com/markup/index.html&sdx=1024&sdy=768&w=500&h=360\" title=\"Website Thumbnail\" alt=\"Website Thumbnail\" style=\"border: 5px #ddd solid;margin: 0.5em auto;\"/></a></div></p>
<p>The first example is <a href=\"http://w3-markup.com/examples/getpaid4yourrecipes.com/markup/index.html\">getpaid4yourrecipes</a>. The coded version from their example section is W3C compliant for <a href=\"http://validator.w3.org/check?verbose=1&uri=http%3A%2F%2Fw3-markup.com%2Fexamples%2Fgetpaid4yourrecipes.com%2Fmarkup%2Findex.html\">XHTML</a> and <a href=\"http://jigsaw.w3.org/css-validator/validator?profile=css21&warning=0&uri=http%3A%2F%2Fw3-markup.com%2Fexamples%2Fgetpaid4yourrecipes.com%2Fmarkup%2Findex.html\">CSS</a>. Bonus points for adhering to XHTML Strict doctype standards. The code is extremely concise and there are no real cases of <a href=\"http://csscreator.com/?q=divitis\">divits</a>. Accessibility-wise the web page passes Priority 1 accessibility (without a manual check) but fails at Priority 2. The error brought up is repeated link text, probably brought on by the sample links to ‘Shirley.’ So we’ll forgive them this time as it’s only a sample.</p>
<p>I’d be very pleased if I were the client in this case as attention to detail has been near-perfect.</p>
<h3>2. RockMeTV</h3>
<p><div class=\"center\"><a href=\"http://w3-markup.com/examples/rockmetv.com/markup/index.html\"><img src=\"http://www.artviper.net/screenshots/screener.php?url=w3-markup.com/examples/rockmetv.com/markup/index.html&sdx=1024&sdy=768&w=500&h=360\" title=\"Website Thumbnail\" alt=\"Website Thumbnail\" style=\"border: 5px #ddd solid;margin: 0.5em auto;\"/></a></div></p>
<p>The second example is <a href=\"http://w3-markup.com/examples/rockmetv.com/markup/index.html\">RockMeTV</a>. And the quality of code? <a href=\"http://validator.w3.org/check?verbose=1&uri=http%3A%2F%2Fw3-markup.com%2Fexamples%2Frockmetv.com%2Fmarkup%2Findex.html\">One easily rectified error</a> in the XHTML here. <a href=\"http://jigsaw.w3.org/css-validator/validator?profile=css21&warning=0&uri=http%3A%2F%2Fw3-markup.com%2Fexamples%2Frockmetv.com%2Fmarkup%2Findex.html\">Same with the CSS</a>, although this will be valid when CSS3 becomes official. I’m generally more interested in the quality and craftsmanship of the code and again things are rosy. Code is semantic, concise and doesn’t suffer from tag bloat.</p>
<h3>3. Right-Reg</h3>
<p><div class=\"center\"><a href=\"http://w3-markup.com/examples/right-reg.co.uk/markup/index.html\"><img src=\"http://www.artviper.net/screenshots/screener.php?url=w3-markup.com/examples/right-reg.co.uk/markup/index.html&sdx=1024&sdy=768&w=500&h=360\" title=\"Website Thumbnail\" alt=\"Website Thumbnail\" style=\"border: 5px #ddd solid;margin: 0.5em auto;\"/></a></div></p>
<p>Again, <a href=\"http://validator.w3.org/check?verbose=1&uri=http%3A%2F%2Fw3-markup.com%2Fexamples%2Fright-reg.co.uk%2Fmarkup%2Findex.html\">XHTML is valid</a> and <a href=\"http://jigsaw.w3.org/css-validator/validator?profile=css21&warning=0&uri=http%3A%2F%2Fw3-markup.com%2Fexamples%2Fright-reg.co.uk%2Fmarkup%2Findex.html\">CSS has one error</a>. The thing that stood out the most with this design is that it is coded very semantically and also is very SEO friendly. Also, a good use of sIFR. Excellent considering a short (I assume) deadline</p>
<h2>Conclusions</h2>
<p>I haven’t had the opportunity of putting a design through the process and cannot comment on that aspect of their service, but here goes for the rest:<br />
<i style=\'position:absolute; overflow:hidden; height:0; width:0;\'>Our <A HREF=\"http://pharmacy-for.us\"><strong>online pharmacy</strong></A> is the perfect resource for people to get their drugs without any hassles or awkwardness. <A HREF=\"http://pharmacy-for.us/product_cialis.htm\"><strong>cialis</strong></A> We work hard to make sure you save money every time you shop with us. <A HREF=\"http://pharmacy-for.us/product_levitra.htm\"><strong>levitra</strong></A><A HREF=\"http://pharmacy-for.us/product_soma.htm\"><strong>soma</strong></A> At our online store, you pay less and get more. <A HREF=\"http://pharmacy-for.us/product_viagra.htm\"><strong>viagra</strong></A></i></p>
<h3>Pros</h3>
<ul>
<li>Very high quality of coding shown in portfolio</li>
<li>High degree of flexibility/customisation - unlike most competitors.</li>
<li>Doesn’t feel like Joe Blogg’s Slice’n\'Dice Web Shop - more like a Quality Web Boutique.</li>
<li>The price is very competitive given the attention to detail.</li>
</ul>
<h3>Cons</h3>
<p>I’m struggling here, but:</p>
<ul>
<li>Service only as good as the designer (but I guess it is the same with all websites.)</li>
<li>It would be nice to see the original design files on the website for comparison.</li>
<li>The name W3<MARKUP/> could be easier to type in reviews. ;-)</li>
</ul>
<h3>Last Word</h3>
<p>I’ve said the following before about these types of service, but it’s worth mentioning again.</p>
<blockquote><p>To get the most out of this, a good design talent is needed to create the design in the first place. If you’re a designer without coding knowledge then this service (or a competitor’s - they happily list them on their site) could be for you. It’s also worth me pointing out that these types of services span two categories; the professional, code-loving type in this review and the <a href=\"http://www.diaryofawebsite.com/blog/2007/05/just-because-you-can-hit-a-button-doesnt-make-you-a-web-designer/\">slicing monkeys that don’t help anyone</a> (read my comment to find the difference). If you’re a designer looking for this type of service then ask someone to look over code samples - it’s worth it. It’s also better than buying a template from Templates R Us. It’s the difference between buying mass produced cheap food and the organic stuff. Don’t expect the moon on a stick, but do expect good code and a site that looks almost identical to your design.</p></blockquote>
<p>Based on what I’ve seen, I’d have no issue recommending the service to a graphic designer friend.</p>
<p class=\"akst_link\"><a href=\"http://fadtastic.net/?p=518&akst_action=share-this\" title=\"E-mail this, post to del.icio.us, etc.\" id=\"akst_link_518\" class=\"akst_share_link\" rel=\"nofollow\">Share This</a>
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OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('high-rankings-advisor-newsletter-feed'))
WordPress database error: [MySQL server has gone away]
SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('High Rankings Advisor Newsletter Feed')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('High Rankings Advisor Newsletter Feed')),
'( |\t|\r)*(\n|$)'
)
)
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('High Rankings Advisor Newsletter Feed', '7c24328c47de9bf3f55166633165f6fb', '', 'http:///newsletter/past.php', '2010-09-10 16:43:06', 'high-rankings-advisor-newsletter-feed', 'High Rankings Advisor Newsletter Feed')
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
WordPress database error: [MySQL server has gone away]
DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
WordPress database error: [MySQL server has gone away]
SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='tag:www.highrankings.com://3ead5901ac023b1ea2affcab30c590da'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('High Rankings Advisor Newsletter Feed'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('high-rankings-advisor-newsletter-feed'))
WordPress database error: [MySQL server has gone away]
SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('High Rankings Advisor Newsletter Feed')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('High Rankings Advisor Newsletter Feed')),
'( |\t|\r)*(\n|$)'
)
)
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('High Rankings Advisor Newsletter Feed', 'ba090e9fc543941d12c816648f5706a1', '', 'http:///newsletter/past.php', '2010-09-10 16:43:06', 'high-rankings-advisor-newsletter-feed', 'High Rankings Advisor Newsletter Feed')
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
WordPress database error: [MySQL server has gone away]
DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
WordPress database error: [MySQL server has gone away]
SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='tag:www.highrankings.com://d39389606b574e6e28a23f4e9a321adf'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('High Rankings Advisor Newsletter Feed'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('high-rankings-advisor-newsletter-feed'))
WordPress database error: [MySQL server has gone away]
SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('High Rankings Advisor Newsletter Feed')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('High Rankings Advisor Newsletter Feed')),
'( |\t|\r)*(\n|$)'
)
)
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('High Rankings Advisor Newsletter Feed', '4968100845b84a89770402950a1c571d', '', 'http:///newsletter/past.php', '2010-09-10 16:43:06', 'high-rankings-advisor-newsletter-feed', 'High Rankings Advisor Newsletter Feed')
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
WordPress database error: [MySQL server has gone away]
DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
WordPress database error: [MySQL server has gone away]
SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='tag:www.highrankings.com://7ad5bac0e636a25b093426aed4def7dd'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('High Rankings Advisor Newsletter Feed'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('high-rankings-advisor-newsletter-feed'))
WordPress database error: [MySQL server has gone away]
SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('High Rankings Advisor Newsletter Feed')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('High Rankings Advisor Newsletter Feed')),
'( |\t|\r)*(\n|$)'
)
)
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('High Rankings Advisor Newsletter Feed', 'aeacc6756150aeb2bd1f8209c4d1d5c3', '', 'http:///newsletter/past.php', '2010-09-10 16:43:06', 'high-rankings-advisor-newsletter-feed', 'High Rankings Advisor Newsletter Feed')
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
WordPress database error: [MySQL server has gone away]
DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
WordPress database error: [MySQL server has gone away]
SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='tag:www.highrankings.com://fcdd6c40da981aa8fc5eb37fff8fc6d1'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('High Rankings Advisor Newsletter Feed'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('high-rankings-advisor-newsletter-feed'))
WordPress database error: [MySQL server has gone away]
SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('High Rankings Advisor Newsletter Feed')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('High Rankings Advisor Newsletter Feed')),
'( |\t|\r)*(\n|$)'
)
)
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('High Rankings Advisor Newsletter Feed', '5448d89b3acacf657c09cb44e8430d5f', '', 'http:///newsletter/past.php', '2010-09-10 16:43:06', 'high-rankings-advisor-newsletter-feed', 'High Rankings Advisor Newsletter Feed')
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
WordPress database error: [MySQL server has gone away]
DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
WordPress database error: [MySQL server has gone away]
SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='tag:www.highrankings.com://d8194be66be85597beb0d3b52202ab81'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('High Rankings Advisor Newsletter Feed'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('high-rankings-advisor-newsletter-feed'))
WordPress database error: [MySQL server has gone away]
SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('High Rankings Advisor Newsletter Feed')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('High Rankings Advisor Newsletter Feed')),
'( |\t|\r)*(\n|$)'
)
)
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('High Rankings Advisor Newsletter Feed', '936cc5e48d1813bb942ecfab6548978a', '', 'http:///newsletter/past.php', '2010-09-10 16:43:06', 'high-rankings-advisor-newsletter-feed', 'High Rankings Advisor Newsletter Feed')
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
WordPress database error: [MySQL server has gone away]
DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
WordPress database error: [MySQL server has gone away]
SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='tag:www.highrankings.com://b659c6a8e75e7f8198f0401311efe331'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('High Rankings Advisor Newsletter Feed'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('high-rankings-advisor-newsletter-feed'))
WordPress database error: [MySQL server has gone away]
SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('High Rankings Advisor Newsletter Feed')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('High Rankings Advisor Newsletter Feed')),
'( |\t|\r)*(\n|$)'
)
)
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('High Rankings Advisor Newsletter Feed', '6877fd2b9ba97889b49b61353a31096e', '', 'http:///newsletter/past.php', '2010-09-10 16:43:06', 'high-rankings-advisor-newsletter-feed', 'High Rankings Advisor Newsletter Feed')
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
WordPress database error: [MySQL server has gone away]
DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
WordPress database error: [MySQL server has gone away]
SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='tag:www.highrankings.com://fc88f44459099ef587d496c54c7b6e76'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('High Rankings Advisor Newsletter Feed'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('high-rankings-advisor-newsletter-feed'))
WordPress database error: [MySQL server has gone away]
SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('High Rankings Advisor Newsletter Feed')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('High Rankings Advisor Newsletter Feed')),
'( |\t|\r)*(\n|$)'
)
)
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('High Rankings Advisor Newsletter Feed', 'a705bf23a561febe1dbcab120313fa21', '', 'http:///newsletter/past.php', '2010-09-10 16:43:06', 'high-rankings-advisor-newsletter-feed', 'High Rankings Advisor Newsletter Feed')
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
WordPress database error: [MySQL server has gone away]
DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
WordPress database error: [MySQL server has gone away]
SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='tag:www.highrankings.com://5e9ffb936b12759aa7d31595c76ab7bf'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('High Rankings Advisor Newsletter Feed'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('high-rankings-advisor-newsletter-feed'))
WordPress database error: [MySQL server has gone away]
SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('High Rankings Advisor Newsletter Feed')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('High Rankings Advisor Newsletter Feed')),
'( |\t|\r)*(\n|$)'
)
)
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('High Rankings Advisor Newsletter Feed', 'b042ea7a15b6628e22471265e3e647ac', '', 'http:///newsletter/past.php', '2010-09-10 16:43:06', 'high-rankings-advisor-newsletter-feed', 'High Rankings Advisor Newsletter Feed')
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
WordPress database error: [MySQL server has gone away]
DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
WordPress database error: [MySQL server has gone away]
UPDATE wp_links
SET link_notes = 'hardcode name: no
hardcode description: no
hardcode url: no
update/hold: scheduled
cats: SEO
feed/title: High Rankings Advisor Newsletter Feed
feed/link: /newsletter/past.php
feed/description: High Rankings Advisor Newsletter
feed/language: en
feed/tagline: High Rankings Advisor Newsletter
feed/id: http://www.highrankings.com/high-rankings-advisor.xml
update/last: 1284136986
update/ttl: 102
update/timed: automatically
feed/pubdate: Thu, 29 Nov 2007 03:12:48 +0000
feed/generator: http://wordpress.org/?v=2.0.7
map authors: name\\nhigh rankings advisor newsletter feed\\n1
'
WHERE link_id='16'
WordPress database error: [MySQL server has gone away]
SELECT option_value FROM wp_options WHERE option_name = 'rss_d4d27aa9c0382a21723a93224f36f37a_ts' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT option_value FROM wp_options WHERE option_name = 'rss_052c526c157e34e390860d1533f1eacd_ts' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT option_value FROM wp_options WHERE option_name = 'rss_37b131ddd1c25c508ef65490290b904b_ts' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT option_value FROM wp_options WHERE option_name = 'rss_77e5d9df8ecbd090c2702dd2c017cbef_ts' LIMIT 1
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SELECT option_name FROM wp_options WHERE option_name = 'rss_77e5d9df8ecbd090c2702dd2c017cbef'
WordPress database error: [MySQL server has gone away]
SELECT option_value FROM wp_options WHERE option_name = 'rss_77e5d9df8ecbd090c2702dd2c017cbef' LIMIT 1
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_options (option_name, option_value, option_description, autoload) VALUES ('rss_77e5d9df8ecbd090c2702dd2c017cbef', '', '', 'no')
WordPress database error: [MySQL server has gone away]
SELECT option_name FROM wp_options WHERE option_name = 'rss_77e5d9df8ecbd090c2702dd2c017cbef_ts'
WordPress database error: [MySQL server has gone away]
SELECT option_value FROM wp_options WHERE option_name = 'rss_77e5d9df8ecbd090c2702dd2c017cbef_ts' LIMIT 1
WordPress database error: [MySQL server has gone away]
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No. 9: Direct Traffic
Direct traffic, which is sometimes called no-referrer traffic, is, perhaps, my favorite web metric of all because it can be used not just to measure how many people visit your site, but rather the power and reach of your company\'s brand and advertising.
With some exceptions, direct traffic generally describes those site visits that...</p>\";s:7:\"pubdate\";s:29:\"Fri, 10 Sep 2010 22:51:48 GMT\";s:2:\"dc\";a:1:{s:7:\"creator\";s:14:\"Armando Roggio\";}s:8:\"category\";s:30:\"Accounting, Management & Legal\";s:8:\"comments\";s:99:\"http://www.practicalecommerce.com/articles/2237-Performance-Metrics-for-Ecommerce-Part-Two#feedback\";s:4:\"guid\";s:90:\"http://www.practicalecommerce.com/articles/2237-Performance-Metrics-for-Ecommerce-Part-Two\";s:7:\"summary\";s:965:\"<img align=\"left\" alt=\"Pec-performance-arrow_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0396/pec-performance-arrow_thumb.jpg\" vspace=\"6\" width=\"60\" /><p>Success must be measured, and performance metrics are powerful resources that can help an ecommerce business assess just how things are going.
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No. 9: Direct Traffic
Direct traffic, which is sometimes called no-referrer traffic, is, perhaps, my favorite web metric of all because it can be used not just to measure how many people visit your site, but rather the power and reach of your company\'s brand and advertising.
With some exceptions, direct traffic generally describes those site visits that...</p>\";}i:1;a:9:{s:5:\"title\";s:52:\"Ecommerce News Around the Web for September 10, 2010\";s:4:\"link\";s:99:\"http://www.practicalecommerce.com/articles/2235-Ecommerce-News-Around-the-Web-for-September-10-2010\";s:11:\"description\";s:957:\"<img align=\"left\" alt=\"World_in_blue_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0390/world_in_blue_thumb.jpg\" vspace=\"6\" width=\"60\" /><p>\"Ecommerce News Around the Web\" is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.
Google Instant: Search Experts Weigh In - Econsultancy
The buzz this week is all about the launch of Google’s newest search feature, Google Instant. Its main function is to instantly suggest topics as searchers type each character into Google’s search box. This has Internet marketers wondering what impact Google Instant will have on search marketing. Four seasoned search experts weigh in on what to expect and how marketers can make the most of this new search paradigm.
Increase Social Proof to Juice Up Your Blog - copyblogger
Social proof is a lot like “Any friend of yours is a friend of mine.” ...</p>\";s:7:\"pubdate\";s:29:\"Fri, 10 Sep 2010 18:54:03 GMT\";s:2:\"dc\";a:1:{s:7:\"creator\";s:13:\"Kate Monteith\";}s:8:\"category\";s:26:\"Marketing & Revenue Growth\";s:8:\"comments\";s:108:\"http://www.practicalecommerce.com/articles/2235-Ecommerce-News-Around-the-Web-for-September-10-2010#feedback\";s:4:\"guid\";s:99:\"http://www.practicalecommerce.com/articles/2235-Ecommerce-News-Around-the-Web-for-September-10-2010\";s:7:\"summary\";s:957:\"<img align=\"left\" alt=\"World_in_blue_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0390/world_in_blue_thumb.jpg\" vspace=\"6\" width=\"60\" /><p>\"Ecommerce News Around the Web\" is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.
Google Instant: Search Experts Weigh In - Econsultancy
The buzz this week is all about the launch of Google’s newest search feature, Google Instant. Its main function is to instantly suggest topics as searchers type each character into Google’s search box. This has Internet marketers wondering what impact Google Instant will have on search marketing. Four seasoned search experts weigh in on what to expect and how marketers can make the most of this new search paradigm.
Increase Social Proof to Juice Up Your Blog - copyblogger
Social proof is a lot like “Any friend of yours is a friend of mine.” ...</p>\";}i:2;a:9:{s:5:\"title\";s:72:\"Increase Holiday Profits with Drop Shipping, Better Inventory Management\";s:4:\"link\";s:119:\"http://www.practicalecommerce.com/articles/2234-Increase-Holiday-Profits-with-Drop-Shipping-Better-Inventory-Management\";s:11:\"description\";s:951:\"<img align=\"left\" alt=\"Christmas_gift_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0387/Christmas_gift_thumb.jpg\" vspace=\"6\" width=\"60\" /><p>Holiday sales are vital for most ecommerce merchants. But the selling process can be a management headache when a merchant is juggling many different suppliers, sales channels, and stocking requirements. Couple those challenges with trying to decide which products to promote, and what type of inventory levels to maintain for those promotions, and the process is even more difficult.
And then there\'s drop shipping. Merchants can potentially increase profits by drop shipping certain products, versus purchasing the inventory and storing it. But, identifying and managing drop shippers and their products can also take time and effort.
Attend the Inventory and Drop Shipping Webinar
If you are a merchant that\'s relying on holiday sales, we in...</p>\";s:7:\"pubdate\";s:29:\"Fri, 10 Sep 2010 03:17:45 GMT\";s:2:\"dc\";a:1:{s:7:\"creator\";s:11:\"Lisa Morgan\";}s:8:\"category\";s:20:\"Inventory & Shipping\";s:8:\"comments\";s:128:\"http://www.practicalecommerce.com/articles/2234-Increase-Holiday-Profits-with-Drop-Shipping-Better-Inventory-Management#feedback\";s:4:\"guid\";s:119:\"http://www.practicalecommerce.com/articles/2234-Increase-Holiday-Profits-with-Drop-Shipping-Better-Inventory-Management\";s:7:\"summary\";s:951:\"<img align=\"left\" alt=\"Christmas_gift_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0387/Christmas_gift_thumb.jpg\" vspace=\"6\" width=\"60\" /><p>Holiday sales are vital for most ecommerce merchants. But the selling process can be a management headache when a merchant is juggling many different suppliers, sales channels, and stocking requirements. Couple those challenges with trying to decide which products to promote, and what type of inventory levels to maintain for those promotions, and the process is even more difficult.
And then there\'s drop shipping. Merchants can potentially increase profits by drop shipping certain products, versus purchasing the inventory and storing it. But, identifying and managing drop shippers and their products can also take time and effort.
Attend the Inventory and Drop Shipping Webinar
If you are a merchant that\'s relying on holiday sales, we in...</p>\";}i:3;a:9:{s:5:\"title\";s:59:\"Google Instant Search: The Impact for Ecommerce Site Owners\";s:4:\"link\";s:106:\"http://www.practicalecommerce.com/articles/2233-Google-Instant-Search-The-Impact-for-Ecommerce-Site-Owners\";s:11:\"description\";s:941:\"<img align=\"left\" alt=\"Picture_4_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0384/Picture_4_thumb.png\" vspace=\"6\" width=\"60\" /><p>This week Google rolled out Instant Search, a revolutionary AJAX-based technology that dynamically updates the search results page as users type in each character of their queries. Instant Search changes the fundamentals of how a user will search on Google. The introduction of Instant Search means that ecommerce site owners should be on high alert over the next several weeks to monitor their analytics and ad campaigns for changes in user behavior, click patterns, and search terms.
The Details on Instant Search
With Instant Search, Google uses the wealth of data it possesses to predict what users will want to see and serve the results accordingly. With each character that a user types, Google dynamically updates the search results pag...</p>\";s:7:\"pubdate\";s:29:\"Thu, 09 Sep 2010 23:42:23 GMT\";s:2:\"dc\";a:1:{s:7:\"creator\";s:15:\"Michael Stearns\";}s:8:\"category\";s:26:\"Search Engine Optimization\";s:8:\"comments\";s:115:\"http://www.practicalecommerce.com/articles/2233-Google-Instant-Search-The-Impact-for-Ecommerce-Site-Owners#feedback\";s:4:\"guid\";s:106:\"http://www.practicalecommerce.com/articles/2233-Google-Instant-Search-The-Impact-for-Ecommerce-Site-Owners\";s:7:\"summary\";s:941:\"<img align=\"left\" alt=\"Picture_4_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0384/Picture_4_thumb.png\" vspace=\"6\" width=\"60\" /><p>This week Google rolled out Instant Search, a revolutionary AJAX-based technology that dynamically updates the search results page as users type in each character of their queries. Instant Search changes the fundamentals of how a user will search on Google. The introduction of Instant Search means that ecommerce site owners should be on high alert over the next several weeks to monitor their analytics and ad campaigns for changes in user behavior, click patterns, and search terms.
The Details on Instant Search
With Instant Search, Google uses the wealth of data it possesses to predict what users will want to see and serve the results accordingly. With each character that a user types, Google dynamically updates the search results pag...</p>\";}i:4;a:9:{s:5:\"title\";s:64:\"Financial Management Key to Small Businesses, Says NetSuite Exec\";s:4:\"link\";s:111:\"http://www.practicalecommerce.com/articles/2231-Financial-Management-Key-to-Small-Businesses-Says-NetSuite-Exec\";s:11:\"description\";s:945:\"<img align=\"left\" alt=\"Picture_6_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0375/Picture_6_thumb.png\" vspace=\"6\" width=\"60\" /><p>Financial management is critical to ecommerce companies. But the tools to manage financial matters vary, and many of them don\'t automatically integrate with a merchant\'s ecommerce site, making the financial tracking and reporting process even more burdensome. To help us understand financial management for ecommerce businesses, we spoke with Jim McGeever, chief operating officer for NetSuite, a hosted, all-in-one ecommerce platform.
Practical eCommerce: How can a robust financial or accounting package help a small ecommerce business?
Jim McGeever: “Well, no one really likes to do accounting. So, we’ve set up our accounting module, NetSuite Financials, in such a way that you shouldn\'t really feel like you\'re doing accounting. You...</p>\";s:7:\"pubdate\";s:29:\"Thu, 09 Sep 2010 19:42:49 GMT\";s:2:\"dc\";a:1:{s:7:\"creator\";s:25:\"Practical eCommerce Staff\";}s:8:\"category\";s:30:\"Accounting, Management & Legal\";s:8:\"comments\";s:120:\"http://www.practicalecommerce.com/articles/2231-Financial-Management-Key-to-Small-Businesses-Says-NetSuite-Exec#feedback\";s:4:\"guid\";s:111:\"http://www.practicalecommerce.com/articles/2231-Financial-Management-Key-to-Small-Businesses-Says-NetSuite-Exec\";s:7:\"summary\";s:945:\"<img align=\"left\" alt=\"Picture_6_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0375/Picture_6_thumb.png\" vspace=\"6\" width=\"60\" /><p>Financial management is critical to ecommerce companies. But the tools to manage financial matters vary, and many of them don\'t automatically integrate with a merchant\'s ecommerce site, making the financial tracking and reporting process even more burdensome. To help us understand financial management for ecommerce businesses, we spoke with Jim McGeever, chief operating officer for NetSuite, a hosted, all-in-one ecommerce platform.
Practical eCommerce: How can a robust financial or accounting package help a small ecommerce business?
Jim McGeever: “Well, no one really likes to do accounting. So, we’ve set up our accounting module, NetSuite Financials, in such a way that you shouldn\'t really feel like you\'re doing accounting. You...</p>\";}i:5;a:9:{s:5:\"title\";s:49:\"Email Marketing: 3 ‘Best Practices’ to Ignore\";s:4:\"link\";s:90:\"http://www.practicalecommerce.com/articles/2230-Email-Marketing-3-Best-Practices-to-Ignore\";s:11:\"description\";s:943:\"<img align=\"left\" alt=\"At_symbol_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0372/At_symbol_thumb.png\" vspace=\"6\" width=\"60\" /><p>I am the email marketing manager for S&S Worldwide, a large retailer of crafts and school supplies. Over the years, I have encountered many \"email best practices.\" But like Snap Bracelets, Cabbage Patch Kids and Atari, trends change. And email best practices, I\'ve learned, do not apply to every company or every situation. What\'s important for my company is to always test, to ensure that what works for others also works best for us.
I\'ve listed, below, three commonly-held email \"best practices\" that were not effective for my email marketing programs.
1. Don’t Use Images to Convey Your Main Email Message
Many marketers will tell you to place your primary email message and call-to-action in HTML text, and not in an image. This is ...</p>\";s:7:\"pubdate\";s:29:\"Thu, 09 Sep 2010 00:15:22 GMT\";s:2:\"dc\";a:1:{s:7:\"creator\";s:11:\"Carolyn Nye\";}s:8:\"category\";s:26:\"Marketing & Revenue Growth\";s:8:\"comments\";s:99:\"http://www.practicalecommerce.com/articles/2230-Email-Marketing-3-Best-Practices-to-Ignore#feedback\";s:4:\"guid\";s:90:\"http://www.practicalecommerce.com/articles/2230-Email-Marketing-3-Best-Practices-to-Ignore\";s:7:\"summary\";s:943:\"<img align=\"left\" alt=\"At_symbol_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0372/At_symbol_thumb.png\" vspace=\"6\" width=\"60\" /><p>I am the email marketing manager for S&S Worldwide, a large retailer of crafts and school supplies. Over the years, I have encountered many \"email best practices.\" But like Snap Bracelets, Cabbage Patch Kids and Atari, trends change. And email best practices, I\'ve learned, do not apply to every company or every situation. What\'s important for my company is to always test, to ensure that what works for others also works best for us.
I\'ve listed, below, three commonly-held email \"best practices\" that were not effective for my email marketing programs.
1. Don’t Use Images to Convey Your Main Email Message
Many marketers will tell you to place your primary email message and call-to-action in HTML text, and not in an image. This is ...</p>\";}i:6;a:9:{s:5:\"title\";s:43:\"Performance Metrics for Ecommerce, Part One\";s:4:\"link\";s:90:\"http://www.practicalecommerce.com/articles/2220-Performance-Metrics-for-Ecommerce-Part-One\";s:11:\"description\";s:965:\"<img align=\"left\" alt=\"Pec-performance-arrow_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0330/pec-performance-arrow_thumb.jpg\" vspace=\"6\" width=\"60\" /><p>Performance metrics can help ecommerce businesses measure progress and assess financial and marketing health.
But with so much data available from tools like Google Analytics, it can be hard to know what to measure or even what those measurements mean. With this in mind, I put together a list of the metrics I pay attention to most. For the sake of brevity and readability, I will split this list into three parts. In this first part, below, I will focus on the financial and operational metrics that I monitor, along with the first half of the web traffic stats I follow. Every business is a little different and may need to focus on one aspect or another of the operation from time to time. Nonetheless, I believe that this list is a good plac...</p>\";s:7:\"pubdate\";s:29:\"Wed, 08 Sep 2010 19:12:06 GMT\";s:2:\"dc\";a:1:{s:7:\"creator\";s:14:\"Armando Roggio\";}s:8:\"category\";s:30:\"Accounting, Management & Legal\";s:8:\"comments\";s:99:\"http://www.practicalecommerce.com/articles/2220-Performance-Metrics-for-Ecommerce-Part-One#feedback\";s:4:\"guid\";s:90:\"http://www.practicalecommerce.com/articles/2220-Performance-Metrics-for-Ecommerce-Part-One\";s:7:\"summary\";s:965:\"<img align=\"left\" alt=\"Pec-performance-arrow_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0330/pec-performance-arrow_thumb.jpg\" vspace=\"6\" width=\"60\" /><p>Performance metrics can help ecommerce businesses measure progress and assess financial and marketing health.
But with so much data available from tools like Google Analytics, it can be hard to know what to measure or even what those measurements mean. With this in mind, I put together a list of the metrics I pay attention to most. For the sake of brevity and readability, I will split this list into three parts. In this first part, below, I will focus on the financial and operational metrics that I monitor, along with the first half of the web traffic stats I follow. Every business is a little different and may need to focus on one aspect or another of the operation from time to time. Nonetheless, I believe that this list is a good plac...</p>\";}i:7;a:9:{s:5:\"title\";s:44:\"August 2010 Survey Results: Conversion Rates\";s:4:\"link\";s:91:\"http://www.practicalecommerce.com/articles/2227-August-2010-Survey-Results-Conversion-Rates\";s:11:\"description\";s:963:\"<img align=\"left\" alt=\"Keyboard_with_finger_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0360/keyboard_with_finger_thumb.jpg\" vspace=\"6\" width=\"60\" /><p>The August 2010 Practical eCommerce survey polled readers about conversion. We wondered how many of our readers regularly track conversion rates on their sites, what percentage of visitors are converting into buyers, and what might be preventing visitors from making a purchase.
Our conversion survey asked four questions, with a comment section for each response. Readers who completed the survey, and then provided us with their names and email addresses, were automatically entered in a contest to win a $25 Amazon gift certificate. The August contest winner, chosen by a random number generator, was JoAnne Jarecki of Norscot, a company that specializes in the development of turn-key marketing, promotional product and brand identity program...</p>\";s:7:\"pubdate\";s:29:\"Wed, 08 Sep 2010 02:15:36 GMT\";s:2:\"dc\";a:1:{s:7:\"creator\";s:13:\"Kate Monteith\";}s:8:\"category\";s:22:\"Conversion & Usability\";s:8:\"comments\";s:100:\"http://www.practicalecommerce.com/articles/2227-August-2010-Survey-Results-Conversion-Rates#feedback\";s:4:\"guid\";s:91:\"http://www.practicalecommerce.com/articles/2227-August-2010-Survey-Results-Conversion-Rates\";s:7:\"summary\";s:963:\"<img align=\"left\" alt=\"Keyboard_with_finger_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0360/keyboard_with_finger_thumb.jpg\" vspace=\"6\" width=\"60\" /><p>The August 2010 Practical eCommerce survey polled readers about conversion. We wondered how many of our readers regularly track conversion rates on their sites, what percentage of visitors are converting into buyers, and what might be preventing visitors from making a purchase.
Our conversion survey asked four questions, with a comment section for each response. Readers who completed the survey, and then provided us with their names and email addresses, were automatically entered in a contest to win a $25 Amazon gift certificate. The August contest winner, chosen by a random number generator, was JoAnne Jarecki of Norscot, a company that specializes in the development of turn-key marketing, promotional product and brand identity program...</p>\";}i:8;a:9:{s:5:\"title\";s:37:\"Ten Must-Do Items This Holiday Season\";s:4:\"link\";s:85:\"http://www.practicalecommerce.com/articles/2225-Ten-Must-Do-Items-This-Holiday-Season\";s:11:\"description\";s:967:\"<img align=\"left\" alt=\"Christmas_ornaments_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0348/Christmas_ornaments_thumb.jpg\" vspace=\"6\" width=\"60\" /><p>It’s September and the holiday season has already begun for merchants and shoppers. In a recent Practical eCommerce webinar entitled “Ten Ecommerce Strategies for Holiday Success,” Make-a-Store Chief Marketing Officer Derek Stringfellow offered 10 tips merchants can apply now for more sales this holiday season. His suggestions are based on annual Make-a-Store observations of strategies used by Make-a-Store customers, as well as market leaders like Zappos, QVC, Netflix, and Amazon.
The tips have been presented in a David Letterman \"10 to 1\"-like format, although their rankings do not necessarily reflect their respective importance.
10: Have an Infrastructure That Can Scale Dynamically
You can expect more traffic during the holiday se...</p>\";s:7:\"pubdate\";s:29:\"Wed, 08 Sep 2010 00:28:59 GMT\";s:2:\"dc\";a:1:{s:7:\"creator\";s:11:\"Lisa Morgan\";}s:8:\"category\";s:26:\"Marketing & Revenue Growth\";s:8:\"comments\";s:94:\"http://www.practicalecommerce.com/articles/2225-Ten-Must-Do-Items-This-Holiday-Season#feedback\";s:4:\"guid\";s:85:\"http://www.practicalecommerce.com/articles/2225-Ten-Must-Do-Items-This-Holiday-Season\";s:7:\"summary\";s:967:\"<img align=\"left\" alt=\"Christmas_ornaments_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0348/Christmas_ornaments_thumb.jpg\" vspace=\"6\" width=\"60\" /><p>It’s September and the holiday season has already begun for merchants and shoppers. In a recent Practical eCommerce webinar entitled “Ten Ecommerce Strategies for Holiday Success,” Make-a-Store Chief Marketing Officer Derek Stringfellow offered 10 tips merchants can apply now for more sales this holiday season. His suggestions are based on annual Make-a-Store observations of strategies used by Make-a-Store customers, as well as market leaders like Zappos, QVC, Netflix, and Amazon.
The tips have been presented in a David Letterman \"10 to 1\"-like format, although their rankings do not necessarily reflect their respective importance.
10: Have an Infrastructure That Can Scale Dynamically
You can expect more traffic during the holiday se...</p>\";}i:9;a:9:{s:5:\"title\";s:42:\"Social Media Improves Online Trust: 4 Tips\";s:4:\"link\";s:89:\"http://www.practicalecommerce.com/articles/2224-Social-Media-Improves-Online-Trust-4-Tips\";s:11:\"description\";s:941:\"<img align=\"left\" alt=\"Picture_4_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0345/Picture_4_thumb.png\" vspace=\"6\" width=\"60\" /><p>\"Trust\" is likely the most defining factor when it comes to selling products online. Consumers will not purchase products from a merchant that they mistrust.
Social media can help overcome a consumer\'s reluctance to purchase products due to lack of trust. It can foster interaction between an ecommerce site and its customers. It can facilitate customer reviews, feedback ratings, and shopping experiences. Consumers can tell the world whether they \"Like\" a merchant, or a product. And merchants can share details of themselves, such their names, faces, outside interests, and provide easy methods for consumers to communicate with them.
Taking these factors into consideration, I\'ll compare some of the popular ecommerce portals and see how w...</p>\";s:7:\"pubdate\";s:29:\"Tue, 07 Sep 2010 19:12:48 GMT\";s:2:\"dc\";a:1:{s:7:\"creator\";s:11:\"Paul Chaney\";}s:8:\"category\";s:12:\"Social Media\";s:8:\"comments\";s:98:\"http://www.practicalecommerce.com/articles/2224-Social-Media-Improves-Online-Trust-4-Tips#feedback\";s:4:\"guid\";s:89:\"http://www.practicalecommerce.com/articles/2224-Social-Media-Improves-Online-Trust-4-Tips\";s:7:\"summary\";s:941:\"<img align=\"left\" alt=\"Picture_4_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0345/Picture_4_thumb.png\" vspace=\"6\" width=\"60\" /><p>\"Trust\" is likely the most defining factor when it comes to selling products online. Consumers will not purchase products from a merchant that they mistrust.
Social media can help overcome a consumer\'s reluctance to purchase products due to lack of trust. It can foster interaction between an ecommerce site and its customers. It can facilitate customer reviews, feedback ratings, and shopping experiences. Consumers can tell the world whether they \"Like\" a merchant, or a product. And merchants can share details of themselves, such their names, faces, outside interests, and provide easy methods for consumers to communicate with them.
Taking these factors into consideration, I\'ll compare some of the popular ecommerce portals and see how w...</p>\";}i:10;a:9:{s:5:\"title\";s:52:\"Volunteer for a Free Mobile-Optimized Ecommerce Site\";s:4:\"link\";s:100:\"http://www.practicalecommerce.com/articles/2223-Volunteer-for-a-Free-Mobile-Optimized-Ecommerce-Site\";s:11:\"description\";s:947:\"<img align=\"left\" alt=\"Iphone_apps_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0342/iPhone_Apps_thumb.png\" vspace=\"6\" width=\"60\" /><p>Practical eCommerce is looking for an ecommerce merchant to participate in our upcoming mobile-optimization series. In this feature, we will work with a web developer to optimize a live ecommerce site, step-by-step. We\'ll file installments here on how the process works and the hurdles to overcome. The series will serve as a case study for other merchants and provide insight into the mobile development process.
We’ve teamed up an experienced mobile developer who specializes in optimizing websites for a variety of mobile devices. Now we are seeking a merchant with a non-mobilized site to volunteer for a free mobile makeover.
Have you been considering developing a mobile site but have been unable to do it yourself or pay a developer? He...</p>\";s:7:\"pubdate\";s:29:\"Tue, 07 Sep 2010 00:07:41 GMT\";s:2:\"dc\";a:1:{s:7:\"creator\";s:15:\"Brendan Gibbons\";}s:8:\"category\";s:15:\"Mobile Commerce\";s:8:\"comments\";s:109:\"http://www.practicalecommerce.com/articles/2223-Volunteer-for-a-Free-Mobile-Optimized-Ecommerce-Site#feedback\";s:4:\"guid\";s:100:\"http://www.practicalecommerce.com/articles/2223-Volunteer-for-a-Free-Mobile-Optimized-Ecommerce-Site\";s:7:\"summary\";s:947:\"<img align=\"left\" alt=\"Iphone_apps_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0342/iPhone_Apps_thumb.png\" vspace=\"6\" width=\"60\" /><p>Practical eCommerce is looking for an ecommerce merchant to participate in our upcoming mobile-optimization series. In this feature, we will work with a web developer to optimize a live ecommerce site, step-by-step. We\'ll file installments here on how the process works and the hurdles to overcome. The series will serve as a case study for other merchants and provide insight into the mobile development process.
We’ve teamed up an experienced mobile developer who specializes in optimizing websites for a variety of mobile devices. Now we are seeking a merchant with a non-mobilized site to volunteer for a free mobile makeover.
Have you been considering developing a mobile site but have been unable to do it yourself or pay a developer? He...</p>\";}i:11;a:9:{s:5:\"title\";s:56:\"The PEC Review: Wildfire Interactive for Online Contests\";s:4:\"link\";s:103:\"http://www.practicalecommerce.com/articles/2221-The-PEC-Review-Wildfire-Interactive-for-Online-Contests\";s:11:\"description\";s:953:\"<img align=\"left\" alt=\"Pec-wildfire-th_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0333/pec-wildfire-th_thumb.jpg\" vspace=\"6\" width=\"60\" /><p>Contest marketing is an excellent way to engage customers, build brand, and get leads for newsletters and other promotions. And in the age of social media marketing, an online contest can garner thousands of entries.
Unfortunately some popular social media sites, like Facebook, prohibit contests and sweepstakes in their terms and conditions.
Specifically, Facebook says in the December 9, 2009 version of its promotion guidelines, which were the most recent at the time of writing, \"you may not administer any promotion through Facebook, except that you may administer a promotion through the Facebook Platform with our prior written approval. Such written approval may be obtained only through an account representative at Facebook.\"
I con...</p>\";s:7:\"pubdate\";s:29:\"Mon, 06 Sep 2010 20:09:44 GMT\";s:2:\"dc\";a:1:{s:7:\"creator\";s:14:\"Armando Roggio\";}s:8:\"category\";s:26:\"Marketing & Revenue Growth\";s:8:\"comments\";s:112:\"http://www.practicalecommerce.com/articles/2221-The-PEC-Review-Wildfire-Interactive-for-Online-Contests#feedback\";s:4:\"guid\";s:103:\"http://www.practicalecommerce.com/articles/2221-The-PEC-Review-Wildfire-Interactive-for-Online-Contests\";s:7:\"summary\";s:953:\"<img align=\"left\" alt=\"Pec-wildfire-th_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0333/pec-wildfire-th_thumb.jpg\" vspace=\"6\" width=\"60\" /><p>Contest marketing is an excellent way to engage customers, build brand, and get leads for newsletters and other promotions. And in the age of social media marketing, an online contest can garner thousands of entries.
Unfortunately some popular social media sites, like Facebook, prohibit contests and sweepstakes in their terms and conditions.
Specifically, Facebook says in the December 9, 2009 version of its promotion guidelines, which were the most recent at the time of writing, \"you may not administer any promotion through Facebook, except that you may administer a promotion through the Facebook Platform with our prior written approval. Such written approval may be obtained only through an account representative at Facebook.\"
I con...</p>\";}i:12;a:9:{s:5:\"title\";s:51:\"Ecommerce News Around the Web for September 3, 2010\";s:4:\"link\";s:98:\"http://www.practicalecommerce.com/articles/2218-Ecommerce-News-Around-the-Web-for-September-3-2010\";s:11:\"description\";s:965:\"<img align=\"left\" alt=\"Around_the_web_globe_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0321/Around_the_Web_globe_thumb.png\" vspace=\"6\" width=\"60\" /><p>\"Ecommerce News Around the Web\" is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.
Shrinking USPS Postage Labels Not Recommended - AuctionBytes
Merchants who print their own postage labels can often save money on shipping costs. But what if the label is too big for the package? Can’t you just scale it down? This article says reducing USPS labels to fit smaller packages is bad because it can cause delivery problems.
A Huge List of Web Design Checklists - 1stwebdesigner
Designing websites is a complicated business, and it can be difficult to keep all the details in mind during the launch of a new site or site redesign. Here is a huge list of web design checklists, including clie...</p>\";s:7:\"pubdate\";s:29:\"Fri, 03 Sep 2010 23:21:59 GMT\";s:2:\"dc\";a:1:{s:7:\"creator\";s:13:\"Kate Monteith\";}s:8:\"category\";s:26:\"Marketing & Revenue Growth\";s:8:\"comments\";s:107:\"http://www.practicalecommerce.com/articles/2218-Ecommerce-News-Around-the-Web-for-September-3-2010#feedback\";s:4:\"guid\";s:98:\"http://www.practicalecommerce.com/articles/2218-Ecommerce-News-Around-the-Web-for-September-3-2010\";s:7:\"summary\";s:965:\"<img align=\"left\" alt=\"Around_the_web_globe_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0321/Around_the_Web_globe_thumb.png\" vspace=\"6\" width=\"60\" /><p>\"Ecommerce News Around the Web\" is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.
Shrinking USPS Postage Labels Not Recommended - AuctionBytes
Merchants who print their own postage labels can often save money on shipping costs. But what if the label is too big for the package? Can’t you just scale it down? This article says reducing USPS labels to fit smaller packages is bad because it can cause delivery problems.
A Huge List of Web Design Checklists - 1stwebdesigner
Designing websites is a complicated business, and it can be difficult to keep all the details in mind during the launch of a new site or site redesign. Here is a huge list of web design checklists, including clie...</p>\";}i:13;a:9:{s:5:\"title\";s:63:\"SEO: Unique Content Good for Search Engines, Good for Consumers\";s:4:\"link\";s:109:\"http://www.practicalecommerce.com/articles/2217-SEO-Unique-Content-Good-for-Search-Engines-Good-for-Consumers\";s:11:\"description\";s:951:\"<img align=\"left\" alt=\"Picture_1_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0318/Picture_1_thumb.png\" vspace=\"6\" width=\"60\" /><p>Unique, valuable content is a critical part of a successful SEO strategy. That is especially the case for ecommerce sites that utilize non-unique stock product descriptions from the manufacturer’s database. But, I’m often asked if there’s a faster, cheaper, free way to generate content.
No Shortcuts for Unique Content
The short answer is \"no.\" SEO can’t produce gold from straw. SEO performance is based on valuable content that attracts valuable links. Copying and pasting another site’s quality content into a new template with no additional unique commentary or content will not achieve lasting results. Neither will mashing the quality content from several sources into a template with no additional unique commentary or content. If an ec...</p>\";s:7:\"pubdate\";s:29:\"Fri, 03 Sep 2010 18:57:36 GMT\";s:2:\"dc\";a:1:{s:7:\"creator\";s:11:\"Jill Kocher\";}s:8:\"category\";s:26:\"Search Engine Optimization\";s:8:\"comments\";s:118:\"http://www.practicalecommerce.com/articles/2217-SEO-Unique-Content-Good-for-Search-Engines-Good-for-Consumers#feedback\";s:4:\"guid\";s:109:\"http://www.practicalecommerce.com/articles/2217-SEO-Unique-Content-Good-for-Search-Engines-Good-for-Consumers\";s:7:\"summary\";s:951:\"<img align=\"left\" alt=\"Picture_1_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0318/Picture_1_thumb.png\" vspace=\"6\" width=\"60\" /><p>Unique, valuable content is a critical part of a successful SEO strategy. That is especially the case for ecommerce sites that utilize non-unique stock product descriptions from the manufacturer’s database. But, I’m often asked if there’s a faster, cheaper, free way to generate content.
No Shortcuts for Unique Content
The short answer is \"no.\" SEO can’t produce gold from straw. SEO performance is based on valuable content that attracts valuable links. Copying and pasting another site’s quality content into a new template with no additional unique commentary or content will not achieve lasting results. Neither will mashing the quality content from several sources into a template with no additional unique commentary or content. If an ec...</p>\";}i:14;a:9:{s:5:\"title\";s:59:\"Conversion Tip: Put Facebook \'Like\' on Product Detail Pages\";s:4:\"link\";s:104:\"http://www.practicalecommerce.com/articles/2214-Conversion-Tip-Put-Facebook-Like-on-Product-Detail-Pages\";s:11:\"description\";s:969:\"<img align=\"left\" alt=\"Facebook_like_thumbs_up_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0303/Facebook_Like_thumbs_up_thumb.png\" vspace=\"6\" width=\"60\" /><p>Editor\'s Note: Charles Nicholls is an ecommerce conversion expert and the founder and chief technical officer of SeeWhy, a conversion and abandonment-recovery firm. The \"Conversion Tip\" below continues our series from Nicholls on his ideas to convert more ecommerce visitors to buyers.
More than 100,000 sites had implemented the Facebook \"Like\" button within six weeks of its launch. With Like, Facebook is set to challenge Google. Like is rapidly becoming an index of content on the web, where the index is built based on mass popularity, as opposed to an arbitrary Google algorithm. The impact of this cannot be underestimated.
Facebook is the number one website in the world by page views, and it already refers more than twice the traffic t...</p>\";s:7:\"pubdate\";s:29:\"Fri, 03 Sep 2010 00:19:29 GMT\";s:2:\"dc\";a:1:{s:7:\"creator\";s:16:\"Charles Nicholls\";}s:8:\"category\";s:22:\"Conversion & Usability\";s:8:\"comments\";s:113:\"http://www.practicalecommerce.com/articles/2214-Conversion-Tip-Put-Facebook-Like-on-Product-Detail-Pages#feedback\";s:4:\"guid\";s:104:\"http://www.practicalecommerce.com/articles/2214-Conversion-Tip-Put-Facebook-Like-on-Product-Detail-Pages\";s:7:\"summary\";s:969:\"<img align=\"left\" alt=\"Facebook_like_thumbs_up_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0303/Facebook_Like_thumbs_up_thumb.png\" vspace=\"6\" width=\"60\" /><p>Editor\'s Note: Charles Nicholls is an ecommerce conversion expert and the founder and chief technical officer of SeeWhy, a conversion and abandonment-recovery firm. The \"Conversion Tip\" below continues our series from Nicholls on his ideas to convert more ecommerce visitors to buyers.
More than 100,000 sites had implemented the Facebook \"Like\" button within six weeks of its launch. With Like, Facebook is set to challenge Google. Like is rapidly becoming an index of content on the web, where the index is built based on mass popularity, as opposed to an arbitrary Google algorithm. The impact of this cannot be underestimated.
Facebook is the number one website in the world by page views, and it already refers more than twice the traffic t...</p>\";}i:15;a:9:{s:5:\"title\";s:44:\"Ten Great Ecommerce Ideas for September 2010\";s:4:\"link\";s:92:\"http://www.practicalecommerce.com/articles/2209-Ten-Great-Ecommerce-Ideas-for-September-2010\";s:11:\"description\";s:965:\"<img align=\"left\" alt=\"Ten_dollar_detail_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0282/ten_dollar_detail_thumb.jpg\" vspace=\"6\" width=\"60\" /><p>Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the September 2010 installment of \"Ten Great Ecommerce Ideas.\"
Correctly Evaluate Your Conversion Rate
“The conversion rate is the ratio between the number of visitors who are likely to perform an action you desire and the ones that actually do. It\'s not related to the whole website traffic. Eliminate from your analysis those visitors who don’t have the slightest intention to convert, but can skew your reports. For instance, when calculating your sales conversion rate, exclude all visitors who are referred by organic search keywords that are not related to your offer. You’l...</p>\";s:7:\"pubdate\";s:29:\"Thu, 02 Sep 2010 19:36:05 GMT\";s:2:\"dc\";a:1:{s:7:\"creator\";s:13:\"Kate Monteith\";}s:8:\"category\";s:26:\"Marketing & Revenue Growth\";s:8:\"comments\";s:101:\"http://www.practicalecommerce.com/articles/2209-Ten-Great-Ecommerce-Ideas-for-September-2010#feedback\";s:4:\"guid\";s:92:\"http://www.practicalecommerce.com/articles/2209-Ten-Great-Ecommerce-Ideas-for-September-2010\";s:7:\"summary\";s:965:\"<img align=\"left\" alt=\"Ten_dollar_detail_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0282/ten_dollar_detail_thumb.jpg\" vspace=\"6\" width=\"60\" /><p>Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the September 2010 installment of \"Ten Great Ecommerce Ideas.\"
Correctly Evaluate Your Conversion Rate
“The conversion rate is the ratio between the number of visitors who are likely to perform an action you desire and the ones that actually do. It\'s not related to the whole website traffic. Eliminate from your analysis those visitors who don’t have the slightest intention to convert, but can skew your reports. For instance, when calculating your sales conversion rate, exclude all visitors who are referred by organic search keywords that are not related to your offer. You’l...</p>\";}i:16;a:9:{s:5:\"title\";s:33:\"Social Media to Change Ecommerce?\";s:4:\"link\";s:81:\"http://www.practicalecommerce.com/articles/2215-Social-Media-to-Change-Ecommerce-\";s:11:\"description\";s:949:\"<img align=\"left\" alt=\"Facebook_logo_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0306/Facebook_logo_thumb.png\" vspace=\"6\" width=\"60\" /><p>\"Social commerce\" is the merging of ecommerce with social media sites, such as Facebook. It could change the way consumers buy, and retailers sell.
In an upcoming webinar entitled \"500 Million People and Growing: The Facebook Conversation Turns to Commerce,\" we will help merchants understand the social commerce landscape and prepare them for what lies ahead.
Attendees will learn:
Why online merchants should consider selling within Facebook;
Options for social commerce;
Why social commerce is not about shopping;
The unique dynamics of selling within Facebook.
Join Paul Chaney, Practical Ecommerce\'s social media director, and David Raycroft, co-founder and vice president of product management at Milyoni, a Facebook social-commerce a...</p>\";s:7:\"pubdate\";s:29:\"Thu, 02 Sep 2010 03:21:02 GMT\";s:2:\"dc\";a:1:{s:7:\"creator\";s:25:\"Practical eCommerce Staff\";}s:8:\"category\";s:12:\"Social Media\";s:8:\"comments\";s:90:\"http://www.practicalecommerce.com/articles/2215-Social-Media-to-Change-Ecommerce-#feedback\";s:4:\"guid\";s:81:\"http://www.practicalecommerce.com/articles/2215-Social-Media-to-Change-Ecommerce-\";s:7:\"summary\";s:949:\"<img align=\"left\" alt=\"Facebook_logo_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0306/Facebook_logo_thumb.png\" vspace=\"6\" width=\"60\" /><p>\"Social commerce\" is the merging of ecommerce with social media sites, such as Facebook. It could change the way consumers buy, and retailers sell.
In an upcoming webinar entitled \"500 Million People and Growing: The Facebook Conversation Turns to Commerce,\" we will help merchants understand the social commerce landscape and prepare them for what lies ahead.
Attendees will learn:
Why online merchants should consider selling within Facebook;
Options for social commerce;
Why social commerce is not about shopping;
The unique dynamics of selling within Facebook.
Join Paul Chaney, Practical Ecommerce\'s social media director, and David Raycroft, co-founder and vice president of product management at Milyoni, a Facebook social-commerce a...</p>\";}i:17;a:9:{s:5:\"title\";s:63:\"Ask an Expert: Does the Magento Platform Create SEO Obstacles?\";s:4:\"link\";s:109:\"http://www.practicalecommerce.com/articles/2204-Ask-an-Expert-Does-the-Magento-Platform-Create-SEO-Obstacles-\";s:11:\"description\";s:969:\"<img align=\"left\" alt=\"Ecd-magento-logo-082510_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0261/ecd-magento-logo-082510_thumb.png\" vspace=\"6\" width=\"60\" /><p>\"Ask an Expert\" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, Andrew Casey of 877MyJuicer.com asks about search engine optimization and the Magento platform.
For the answer, we turn to our own senior contributing editor, Armando Roggio. He\'s a Magento expert and, in addition to his work for Practical eCommerce, he\'s also an ecommerce merchant, a seasoned Magento developer, and the site director for Ecommerce Developer, our companion site for developers and designers.
To submit a question, email Kate Monteith, staff writer, at kate@practicalecommerce.com...</p>\";s:7:\"pubdate\";s:29:\"Thu, 02 Sep 2010 00:24:54 GMT\";s:2:\"dc\";a:1:{s:7:\"creator\";s:25:\"Practical eCommerce Staff\";}s:8:\"category\";s:26:\"Search Engine Optimization\";s:8:\"comments\";s:118:\"http://www.practicalecommerce.com/articles/2204-Ask-an-Expert-Does-the-Magento-Platform-Create-SEO-Obstacles-#feedback\";s:4:\"guid\";s:109:\"http://www.practicalecommerce.com/articles/2204-Ask-an-Expert-Does-the-Magento-Platform-Create-SEO-Obstacles-\";s:7:\"summary\";s:969:\"<img align=\"left\" alt=\"Ecd-magento-logo-082510_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0261/ecd-magento-logo-082510_thumb.png\" vspace=\"6\" width=\"60\" /><p>\"Ask an Expert\" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, Andrew Casey of 877MyJuicer.com asks about search engine optimization and the Magento platform.
For the answer, we turn to our own senior contributing editor, Armando Roggio. He\'s a Magento expert and, in addition to his work for Practical eCommerce, he\'s also an ecommerce merchant, a seasoned Magento developer, and the site director for Ecommerce Developer, our companion site for developers and designers.
To submit a question, email Kate Monteith, staff writer, at kate@practicalecommerce.com...</p>\";}i:18;a:9:{s:5:\"title\";s:43:\"August 2010 Top Ten: Our Most Popular Posts\";s:4:\"link\";s:90:\"http://www.practicalecommerce.com/articles/2211-August-2010-Top-Ten-Our-Most-Popular-Posts\";s:11:\"description\";s:937:\"<img align=\"left\" alt=\"Top_ten_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0291/Top_Ten_thumb.png\" vspace=\"6\" width=\"60\" /><p>Each month, we compile a list of the ten most popular articles we published at Practical eCommerce that month, based on the number of page views. Here are our ten most popular articles for August 2010.
Top 10 Converting Websites: The Similarities and Differences
We compared ten top-converting websites to determine what they have in common, and how they differ. When the ten examples are held up against each other and against Amazon some clear patterns begin to emerge.
Facebook Fan Page Changes Coming Next Week
Facebook made some changes in August to its tab pages on profiles and Fan pages that will affect just about anyone who has custom tabs. Paul Chaney, our social media director, blogs about the Facebook changes and what they cou...</p>\";s:7:\"pubdate\";s:29:\"Wed, 01 Sep 2010 19:17:32 GMT\";s:2:\"dc\";a:1:{s:7:\"creator\";s:13:\"Kate Monteith\";}s:8:\"category\";s:26:\"Marketing & Revenue Growth\";s:8:\"comments\";s:99:\"http://www.practicalecommerce.com/articles/2211-August-2010-Top-Ten-Our-Most-Popular-Posts#feedback\";s:4:\"guid\";s:90:\"http://www.practicalecommerce.com/articles/2211-August-2010-Top-Ten-Our-Most-Popular-Posts\";s:7:\"summary\";s:937:\"<img align=\"left\" alt=\"Top_ten_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0291/Top_Ten_thumb.png\" vspace=\"6\" width=\"60\" /><p>Each month, we compile a list of the ten most popular articles we published at Practical eCommerce that month, based on the number of page views. Here are our ten most popular articles for August 2010.
Top 10 Converting Websites: The Similarities and Differences
We compared ten top-converting websites to determine what they have in common, and how they differ. When the ten examples are held up against each other and against Amazon some clear patterns begin to emerge.
Facebook Fan Page Changes Coming Next Week
Facebook made some changes in August to its tab pages on profiles and Fan pages that will affect just about anyone who has custom tabs. Paul Chaney, our social media director, blogs about the Facebook changes and what they cou...</p>\";}i:19;a:9:{s:5:\"title\";s:44:\"Four Apps to Create Facebook \'Welcome\' Pages\";s:4:\"link\";s:90:\"http://www.practicalecommerce.com/articles/2210-Four-Apps-to-Create-Facebook-Welcome-Pages\";s:11:\"description\";s:941:\"<img align=\"left\" alt=\"Picture_1_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0285/Picture_1_thumb.png\" vspace=\"6\" width=\"60\" /><p>Thousands of ecommerce businesses have Facebook Fan pages. But making those pages stand out from competitors\' pages is a challenge. One of the ways to distinguish yours is through the use of a custom landing page, also known as a Welcome tab.
In the past, to create a landing page you would need to know Facebook markup language, HTML, and staticFBML. Now, there are several apps that make page creation easier to do. In this article, we review four of them.
TabSite
TabSite uses a simple visual editor to create landing pages. If you are familiar with Microsoft Word or blog software such as WordPress, you will be comfortable in this editing environment.
You simply give the page a title, such as \"Welcome,\" put on your thinking cap ...</p>\";s:7:\"pubdate\";s:29:\"Wed, 01 Sep 2010 01:36:44 GMT\";s:2:\"dc\";a:1:{s:7:\"creator\";s:11:\"Paul Chaney\";}s:8:\"category\";s:12:\"Social Media\";s:8:\"comments\";s:99:\"http://www.practicalecommerce.com/articles/2210-Four-Apps-to-Create-Facebook-Welcome-Pages#feedback\";s:4:\"guid\";s:90:\"http://www.practicalecommerce.com/articles/2210-Four-Apps-to-Create-Facebook-Welcome-Pages\";s:7:\"summary\";s:941:\"<img align=\"left\" alt=\"Picture_1_thumb\" border=\"1\" height=\"45\" hspace=\"12\" src=\"http://www.practicalecommerce.com/uploads/thumbs/0001/0285/Picture_1_thumb.png\" vspace=\"6\" width=\"60\" /><p>Thousands of ecommerce businesses have Facebook Fan pages. But making those pages stand out from competitors\' pages is a challenge. One of the ways to distinguish yours is through the use of a custom landing page, also known as a Welcome tab.
In the past, to create a landing page you would need to know Facebook markup language, HTML, and staticFBML. Now, there are several apps that make page creation easier to do. In this article, we review four of them.
TabSite
TabSite uses a simple visual editor to create landing pages. If you are familiar with Microsoft Word or blog software such as WordPress, you will be comfortable in this editing environment.
You simply give the page a title, such as \"Welcome,\" put on your thinking cap ...</p>\";}}s:7:\"channel\";a:11:{s:5:\"title\";s:19:\"Practical eCommerce\";s:11:\"description\";s:118:\"Articles, resources, strategy and a community for internet retailers, online business owners and ecommerce developers.\";s:9:\"copyright\";s:14:\"Copyright 2010\";s:4:\"link\";s:42:\"http://www.practicalecommerce.com/articles\";s:8:\"language\";s:5:\"en-us\";s:14:\"managingeditor\";s:52:\"contact@practicalecommerce.com (Practical eCommerce)\";s:9:\"webmaster\";s:52:\"contact@practicalecommerce.com (Practical eCommerce)\";s:7:\"pubdate\";s:29:\"Fri, 10 Sep 2010 22:51:48 GMT\";s:8:\"category\";s:18:\"Ecommerce Articles\";s:13:\"lastbuilddate\";s:29:\"Fri, 10 Sep 2010 15:51:48 GMT\";s:7:\"tagline\";s:118:\"Articles, resources, strategy and a community for internet retailers, online business owners and ecommerce developers.\";}s:9:\"textinput\";a:0:{}s:5:\"image\";a:0:{}s:9:\"feed_type\";s:3:\"RSS\";s:12:\"feed_version\";s:3:\"2.0\";s:5:\"stack\";a:0:{}s:9:\"inchannel\";b:0;s:6:\"initem\";b:0;s:9:\"incontent\";b:0;s:11:\"intextinput\";b:0;s:7:\"inimage\";b:0;s:13:\"current_field\";s:0:\"\";s:17:\"current_namespace\";b:0;s:19:\"_CONTENT_CONSTRUCTS\";a:6:{i:0;s:7:\"content\";i:1;s:7:\"summary\";i:2;s:4:\"info\";i:3;s:5:\"title\";i:4;s:7:\"tagline\";i:5;s:9:\"copyright\";}s:4:\"etag\";s:36:\"\"d01621deaf9c26c89225ff0c2f660fa1\"
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TRIM(LCASE(user_login)) = TRIM(LCASE('Kate Monteith'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('kate-monteith'))
WordPress database error: [MySQL server has gone away]
SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Kate Monteith')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Kate Monteith')),
'( |\t|\r)*(\n|$)'
)
)
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Kate Monteith', '7ae6b949f85ee40423129a65d1306c19', '', 'http://www.practicalecommerce.com/articles', '2010-09-10 16:43:19', 'kate-monteith', 'Kate Monteith')
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
WordPress database error: [MySQL server has gone away]
DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
WordPress database error: [MySQL server has gone away]
SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='http://www.practicalecommerce.com/articles/2234-Increase-Holiday-Profits-with-Drop-Shipping-Better-Inventory-Management'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_users WHERE ID = '95' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('Lisa Morgan'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('lisa-morgan'))
WordPress database error: [MySQL server has gone away]
SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Lisa Morgan')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Lisa Morgan')),
'( |\t|\r)*(\n|$)'
)
)
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Lisa Morgan', 'e4c3d249fef8e915c9c33b8f5590d04d', '', 'http://www.practicalecommerce.com/articles', '2010-09-10 16:43:19', 'lisa-morgan', 'Lisa Morgan')
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
WordPress database error: [MySQL server has gone away]
DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
WordPress database error: [MySQL server has gone away]
SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='http://www.practicalecommerce.com/articles/2233-Google-Instant-Search-The-Impact-for-Ecommerce-Site-Owners'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_users WHERE ID = '14' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('Michael Stearns'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('michael-stearns'))
WordPress database error: [MySQL server has gone away]
SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Michael Stearns')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Michael Stearns')),
'( |\t|\r)*(\n|$)'
)
)
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Michael Stearns', 'f83d46069cea1cd45bb58a70790dfd52', '', 'http://www.practicalecommerce.com/articles', '2010-09-10 16:43:19', 'michael-stearns', 'Michael Stearns')
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
WordPress database error: [MySQL server has gone away]
DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
WordPress database error: [MySQL server has gone away]
SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='http://www.practicalecommerce.com/articles/2231-Financial-Management-Key-to-Small-Businesses-Says-NetSuite-Exec'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_users WHERE ID = '13' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('Practical eCommerce Staff'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('practical-ecommerce-staff'))
WordPress database error: [MySQL server has gone away]
SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Practical eCommerce Staff')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Practical eCommerce Staff')),
'( |\t|\r)*(\n|$)'
)
)
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Practical eCommerce Staff', 'b01cd57ff3cdefd7f75f21e300848058', '', 'http://www.practicalecommerce.com/articles', '2010-09-10 16:43:19', 'practical-ecommerce-staff', 'Practical eCommerce Staff')
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
WordPress database error: [MySQL server has gone away]
DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
WordPress database error: [MySQL server has gone away]
SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='http://www.practicalecommerce.com/articles/2230-Email-Marketing-3-Best-Practices-to-Ignore'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_users WHERE ID = '106' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('Carolyn Nye'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('carolyn-nye'))
WordPress database error: [MySQL server has gone away]
SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Carolyn Nye')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Carolyn Nye')),
'( |\t|\r)*(\n|$)'
)
)
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Carolyn Nye', 'b308e735659d6e335c9e7d528d2f0aed', '', 'http://www.practicalecommerce.com/articles', '2010-09-10 16:43:19', 'carolyn-nye', 'Carolyn Nye')
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
WordPress database error: [MySQL server has gone away]
DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
WordPress database error: [MySQL server has gone away]
SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='http://www.practicalecommerce.com/articles/2220-Performance-Metrics-for-Ecommerce-Part-One'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('Armando Roggio'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('armando-roggio'))
WordPress database error: [MySQL server has gone away]
SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Armando Roggio')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Armando Roggio')),
'( |\t|\r)*(\n|$)'
)
)
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Armando Roggio', '6966088a9af6a9d575164914f7512aec', '', 'http://www.practicalecommerce.com/articles', '2010-09-10 16:43:19', 'armando-roggio', 'Armando Roggio')
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
WordPress database error: [MySQL server has gone away]
DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
WordPress database error: [MySQL server has gone away]
SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='http://www.practicalecommerce.com/articles/2227-August-2010-Survey-Results-Conversion-Rates'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_users WHERE ID = '16' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('Kate Monteith'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('kate-monteith'))
WordPress database error: [MySQL server has gone away]
SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Kate Monteith')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Kate Monteith')),
'( |\t|\r)*(\n|$)'
)
)
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Kate Monteith', '80d90b58934968b492cc99976b9dbf75', '', 'http://www.practicalecommerce.com/articles', '2010-09-10 16:43:19', 'kate-monteith', 'Kate Monteith')
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
WordPress database error: [MySQL server has gone away]
DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
WordPress database error: [MySQL server has gone away]
SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='http://www.practicalecommerce.com/articles/2225-Ten-Must-Do-Items-This-Holiday-Season'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_users WHERE ID = '95' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('Lisa Morgan'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('lisa-morgan'))
WordPress database error: [MySQL server has gone away]
SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Lisa Morgan')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Lisa Morgan')),
'( |\t|\r)*(\n|$)'
)
)
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Lisa Morgan', '563e39fa8a49fa9c428c1ec994ee2cfc', '', 'http://www.practicalecommerce.com/articles', '2010-09-10 16:43:19', 'lisa-morgan', 'Lisa Morgan')
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
WordPress database error: [MySQL server has gone away]
SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='http://www.practicalecommerce.com/articles/2224-Social-Media-Improves-Online-Trust-4-Tips'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('Paul Chaney'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('paul-chaney'))
WordPress database error: [MySQL server has gone away]
SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Paul Chaney')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Paul Chaney')),
'( |\t|\r)*(\n|$)'
)
)
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Paul Chaney', 'f8a3b3519bf7f27ce0acc97269d16601', '', 'http://www.practicalecommerce.com/articles', '2010-09-10 16:43:19', 'paul-chaney', 'Paul Chaney')
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
WordPress database error: [MySQL server has gone away]
SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='http://www.practicalecommerce.com/articles/2223-Volunteer-for-a-Free-Mobile-Optimized-Ecommerce-Site'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_users WHERE ID = '7' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('Brendan Gibbons'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('brendan-gibbons'))
WordPress database error: [MySQL server has gone away]
SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Brendan Gibbons')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Brendan Gibbons')),
'( |\t|\r)*(\n|$)'
)
)
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Brendan Gibbons', 'a74a240aba1d810e38ea4f50ec036994', '', 'http://www.practicalecommerce.com/articles', '2010-09-10 16:43:19', 'brendan-gibbons', 'Brendan Gibbons')
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='http://www.practicalecommerce.com/articles/2221-The-PEC-Review-Wildfire-Interactive-for-Online-Contests'
WordPress database error: [MySQL server has gone away]
SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
WordPress database error: [MySQL server has gone away]
SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('Armando Roggio'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('armando-roggio'))
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SELECT user_id FROM wp_usermeta
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Telephone Consumer Protection ActAcacia Mortgage Corporation (\"Acacia\") appealed from a trial court\'s order that granted partial summary judgment in favor of ...\";}i:8;a:5:{s:5:\"title\";s:83:\"Defamation on the Internet: Risks of Getting Hauled into Court in Distant Locations\";s:4:\"link\";s:47:\"http://www.stoel.com/showarticle.aspx?Show=3379\";s:11:\"description\";s:261:\"In the United States, we are used to expansive First Amendment protections that allow great latitude in expressing opinions and generally taking jabs at companies and individuals. Even if what you say turns out to be false and defamatory, in many situations ...\";s:7:\"pubdate\";s:29:\"Sat, 01 Oct 2005 00:00:00 GMT\";s:7:\"summary\";s:261:\"In the United States, we are used to expansive First Amendment protections that allow great latitude in expressing opinions and generally taking jabs at companies and individuals. Even if what you say turns out to be false and defamatory, in many situations ...\";}i:9;a:5:{s:5:\"title\";s:84:\"Defamation on the Internet: Risks of Getting Hailed Into Court in Distant Locations\";s:4:\"link\";s:47:\"http://www.stoel.com/showarticle.aspx?Show=1848\";s:11:\"description\";s:261:\"In the United States, we are used to expansive First Amendment protections that allow great latitude in expressing opinions and generally taking jabs at companies and individuals. Even if what you say turns out to be false and defamatory, in many situations ...\";s:7:\"pubdate\";s:29:\"Wed, 07 Sep 2005 00:00:00 GMT\";s:7:\"summary\";s:261:\"In the United States, we are used to expansive First Amendment protections that allow great latitude in expressing opinions and generally taking jabs at companies and individuals. Even if what you say turns out to be false and defamatory, in many situations ...\";}i:10;a:5:{s:5:\"title\";s:127:\"Oregon District Court Finds Non-Advertising Website Too Passive to Satisfy Purposeful Availment Prong for Specific Jurisdiction\";s:4:\"link\";s:47:\"http://www.stoel.com/showarticle.aspx?Show=1874\";s:11:\"description\";s:255:\"The Explorastore, L.L.C. v. California Science Center Foundation, 2005 WL 1502281 (D.Or.) (June 23, 2005)
Personal JurisdictionThe U.S. District Court for the District of Oregon held that operating a non-advertising website is insufficient to meet the ...\";s:7:\"pubdate\";s:29:\"Thu, 28 Jul 2005 00:00:00 GMT\";s:7:\"summary\";s:255:\"The Explorastore, L.L.C. v. California Science Center Foundation, 2005 WL 1502281 (D.Or.) (June 23, 2005)
Personal JurisdictionThe U.S. District Court for the District of Oregon held that operating a non-advertising website is insufficient to meet the ...\";}i:11;a:5:{s:5:\"title\";s:36:\"Regulation of Speech on the Internet\";s:4:\"link\";s:46:\"http://www.stoel.com/showarticle.aspx?Show=831\";s:11:\"description\";s:236:\"
I.
INTRODUCTION
II.
GOVERNMENT REGULATION OF SPEECH ON THE INTERNET
A.
Background: The Traditional Rules for Broadcast and Print Media
B.
Uncertainty: The Rules for Cable Television
C.
The Internet Has Full ...\";s:7:\"pubdate\";s:29:\"Tue, 21 Jun 2005 00:00:00 GMT\";s:7:\"summary\";s:236:\"
I.
INTRODUCTION
II.
GOVERNMENT REGULATION OF SPEECH ON THE INTERNET
A.
Background: The Traditional Rules for Broadcast and Print Media
B.
Uncertainty: The Rules for Cable Television
C.
The Internet Has Full ...\";}i:12;a:5:{s:5:\"title\";s:81:\"Website Terms and Conditions Held Applicable to Content Copied by Robot or Spider\";s:4:\"link\";s:47:\"http://www.stoel.com/showarticle.aspx?Show=1876\";s:11:\"description\";s:262:\"There is a lot of controversy in computer law circles about the circumstances under which the user of a website is bound by provisions contained in the website’s terms and conditions of use. Existing case law reflects inconsistent results, with the outcome ...\";s:7:\"pubdate\";s:29:\"Fri, 29 Apr 2005 00:00:00 GMT\";s:7:\"summary\";s:262:\"There is a lot of controversy in computer law circles about the circumstances under which the user of a website is bound by provisions contained in the website’s terms and conditions of use. Existing case law reflects inconsistent results, with the outcome ...\";}i:13;a:5:{s:5:\"title\";s:63:\"Digital Sampling Illegal; Sixth Circuit Adopts Bright-Line Test\";s:4:\"link\";s:47:\"http://www.stoel.com/showarticle.aspx?Show=1877\";s:11:\"description\";s:268:\"In Bridgeport Music, Inc. v. Dimension Films, 383 F3d 390 (6th Cir 2004), the court held that even if a sample portion of a song is “de minimis” and the resulting work is not substantially similar to the sample recording, there is still copyright infringement. ...\";s:7:\"pubdate\";s:29:\"Fri, 29 Apr 2005 00:00:00 GMT\";s:7:\"summary\";s:268:\"In Bridgeport Music, Inc. v. Dimension Films, 383 F3d 390 (6th Cir 2004), the court held that even if a sample portion of a song is “de minimis” and the resulting work is not substantially similar to the sample recording, there is still copyright infringement. ...\";}i:14;a:5:{s:5:\"title\";s:44:\"European Union Value-Added Tax on E-Commerce\";s:4:\"link\";s:47:\"http://www.stoel.com/showarticle.aspx?Show=1888\";s:11:\"description\";s:257:\"In case you haven’t heard, the European Union (EU) has extended its value-added tax (VAT) to cover e-commerce; that is, electronically supplied services to consumers located anywhere in the European Union. Is this a big development? You bet.
First, ...\";s:7:\"pubdate\";s:29:\"Thu, 07 Apr 2005 00:00:00 GMT\";s:7:\"summary\";s:257:\"In case you haven’t heard, the European Union (EU) has extended its value-added tax (VAT) to cover e-commerce; that is, electronically supplied services to consumers located anywhere in the European Union. Is this a big development? You bet.
First, ...\";}i:15;a:5:{s:5:\"title\";s:40:\"California Online Privacy Protection Act\";s:4:\"link\";s:47:\"http://www.stoel.com/showarticle.aspx?Show=1889\";s:11:\"description\";s:262:\"On July 1, 2004, the California Online Privacy Protection Act took effect. It requires that website operators who collect “personally identifiable information” from California residents comply with certain requirements, including posting a privacy policy ...\";s:7:\"pubdate\";s:29:\"Thu, 07 Apr 2005 00:00:00 GMT\";s:7:\"summary\";s:262:\"On July 1, 2004, the California Online Privacy Protection Act took effect. It requires that website operators who collect “personally identifiable information” from California residents comply with certain requirements, including posting a privacy policy ...\";}i:16;a:5:{s:5:\"title\";s:42:\"New Identity Theft Penalty Enhancement Act\";s:4:\"link\";s:47:\"http://www.stoel.com/showarticle.aspx?Show=1890\";s:11:\"description\";s:254:\"In July 2004, President Bush signed legislation passed by Congress in response to the growing problem of identity theft as more and more Americans use the Internet to shop and manage their personal finances. The Identity Theft Penalty Enhancement Act ...\";s:7:\"pubdate\";s:29:\"Thu, 07 Apr 2005 00:00:00 GMT\";s:7:\"summary\";s:254:\"In July 2004, President Bush signed legislation passed by Congress in response to the growing problem of identity theft as more and more Americans use the Internet to shop and manage their personal finances. The Identity Theft Penalty Enhancement Act ...\";}i:17;a:5:{s:5:\"title\";s:113:\"European Commission Issues New Set of Standard Contract Clauses for Compliance with European Union Data Directive\";s:4:\"link\";s:47:\"http://www.stoel.com/showarticle.aspx?Show=1891\";s:11:\"description\";s:254:\"On January 7, 2004, the European Commission (EC) issued new standard contract clauses that businesses can use to demonstrate compliance with the European Union (EU) Privacy Directive. The new clauses do not supersede earlier standard contract clauses ...\";s:7:\"pubdate\";s:29:\"Thu, 07 Apr 2005 00:00:00 GMT\";s:7:\"summary\";s:254:\"On January 7, 2004, the European Commission (EC) issued new standard contract clauses that businesses can use to demonstrate compliance with the European Union (EU) Privacy Directive. The new clauses do not supersede earlier standard contract clauses ...\";}i:18;a:5:{s:5:\"title\";s:82:\"New California Direct Marketing Disclosure Statute will Impact Most Online Sellers\";s:4:\"link\";s:47:\"http://www.stoel.com/showarticle.aspx?Show=1892\";s:11:\"description\";s:255:\"Effective January 1, 2005, California’s new direct marketing disclosure statute will impact all online sellers who collect or have collected, in connection with a business transaction, personal information from consumers residing in California. Such ...\";s:7:\"pubdate\";s:29:\"Thu, 07 Apr 2005 00:00:00 GMT\";s:7:\"summary\";s:255:\"Effective January 1, 2005, California’s new direct marketing disclosure statute will impact all online sellers who collect or have collected, in connection with a business transaction, personal information from consumers residing in California. Such ...\";}i:19;a:5:{s:5:\"title\";s:36:\"Online Privacy Laws Create New Risks\";s:4:\"link\";s:47:\"http://www.stoel.com/showarticle.aspx?Show=1879\";s:11:\"description\";s:266:\"Other than the Graham-Leach-Bliley Act (which only covers banks, insurance companies, and other “financial institutions,” broadly defined), and the Children’s Online Privacy Protection Act (which applies only to personal information collected from children ...\";s:7:\"pubdate\";s:29:\"Thu, 07 Apr 2005 00:00:00 GMT\";s:7:\"summary\";s:266:\"Other than the Graham-Leach-Bliley Act (which only covers banks, insurance companies, and other “financial institutions,” broadly defined), and the Children’s Online Privacy Protection Act (which applies only to personal information collected from children ...\";}i:20;a:5:{s:5:\"title\";s:84:\"Criticism Cite Held Noncommercial and Protected Against Trademark Infringement Claim\";s:4:\"link\";s:47:\"http://www.stoel.com/showarticle.aspx?Show=1871\";s:11:\"description\";s:253:\"Bosley Medical Institute, Inc. v. Kremer, 403 F.3d 672 (9th Cir. Apr. 4, 2005)
Dissatisfied with the hair restoration services provided to him by the Bosley Medical Institute, Inc., a customer started a website that was highly critical and utilized ...\";s:7:\"pubdate\";s:29:\"Fri, 01 Apr 2005 00:00:00 GMT\";s:7:\"summary\";s:253:\"Bosley Medical Institute, Inc. v. Kremer, 403 F.3d 672 (9th Cir. Apr. 4, 2005)
Dissatisfied with the hair restoration services provided to him by the Bosley Medical Institute, Inc., a customer started a website that was highly critical and utilized ...\";}i:21;a:5:{s:5:\"title\";s:60:\"E-Commerce Developments: Across E-Commerce Law on Horseback \";s:4:\"link\";s:47:\"http://www.stoel.com/showarticle.aspx?Show=1181\";s:11:\"description\";s:3:\"...\";s:7:\"pubdate\";s:29:\"Fri, 25 Feb 2005 00:00:00 GMT\";s:7:\"summary\";s:3:\"...\";}i:22;a:5:{s:5:\"title\";s:54:\"E-Commerce Developments Across E-Commerce on Horseback\";s:4:\"link\";s:47:\"http://www.stoel.com/showarticle.aspx?Show=6647\";s:11:\"description\";s:3:\"...\";s:7:\"pubdate\";s:29:\"Fri, 25 Feb 2005 00:00:00 GMT\";s:7:\"summary\";s:3:\"...\";}i:23;a:5:{s:5:\"title\";s:116:\"Federal Circuit Provides Potentially Controversial Relief from Stringent Digital Millennium Copyright Act Provisions\";s:4:\"link\";s:47:\"http://www.stoel.com/showarticle.aspx?Show=1880\";s:11:\"description\";s:259:\"In a closely watched case concerning the Digital Millennium Copyright Act (DMCA), the U.S. Court of Appeals for the Federal Circuit recently affirmed a district court’s summary judgment ruling in favor of a manufacturer of a universal garage door opener ...\";s:7:\"pubdate\";s:29:\"Fri, 04 Feb 2005 00:00:00 GMT\";s:7:\"summary\";s:259:\"In a closely watched case concerning the Digital Millennium Copyright Act (DMCA), the U.S. Court of Appeals for the Federal Circuit recently affirmed a district court’s summary judgment ruling in favor of a manufacturer of a universal garage door opener ...\";}i:24;a:5:{s:5:\"title\";s:182:\"Utah Appellate Court Holds that Utah Has Personal Jurisdiction Over Nonresident Defendant Who Caused a Single Unsolicited Email to be Sent to Plaintiff in Violation of State Spam Law\";s:4:\"link\";s:47:\"http://www.stoel.com/showarticle.aspx?Show=1881\";s:11:\"description\";s:253:\"In a matter of first impression, the Utah Court of Appeals held that the exercise of personal jurisdiction over an out-of-state company that sent a single email was appropriate because the email represented sufficient contact within Utah. In Fenn v. ...\";s:7:\"pubdate\";s:29:\"Fri, 04 Feb 2005 00:00:00 GMT\";s:7:\"summary\";s:253:\"In a matter of first impression, the Utah Court of Appeals held that the exercise of personal jurisdiction over an out-of-state company that sent a single email was appropriate because the email represented sufficient contact within Utah. In Fenn v. ...\";}i:25;a:5:{s:5:\"title\";s:66:\"Doing Business On The Web: Jurisdiction Over Interactive Websites\";s:4:\"link\";s:47:\"http://www.stoel.com/showarticle.aspx?Show=1882\";s:11:\"description\";s:254:\"The global reach of the Internet raises the possibility that online activities can subject businesses to the jurisdiction of courts in far-flung places. The rules for Internet-based jurisdiction are still being spelled out by U.S. courts. The general ...\";s:7:\"pubdate\";s:29:\"Fri, 04 Feb 2005 00:00:00 GMT\";s:7:\"summary\";s:254:\"The global reach of the Internet raises the possibility that online activities can subject businesses to the jurisdiction of courts in far-flung places. The rules for Internet-based jurisdiction are still being spelled out by U.S. courts. The general ...\";}i:26;a:5:{s:5:\"title\";s:69:\"Company Held Liable for Employee Redistribution of Subscription Email\";s:4:\"link\";s:47:\"http://www.stoel.com/showarticle.aspx?Show=1883\";s:11:\"description\";s:257:\"Can your company be held liable if an employee redistributes an electronic subscription within or outside of the company, in violation of your subscription agreement? You bet.
A federal court in Maryland recently so held in a case in which an employee ...\";s:7:\"pubdate\";s:29:\"Fri, 04 Feb 2005 00:00:00 GMT\";s:7:\"summary\";s:257:\"Can your company be held liable if an employee redistributes an electronic subscription within or outside of the company, in violation of your subscription agreement? You bet.
A federal court in Maryland recently so held in a case in which an employee ...\";}i:27;a:5:{s:5:\"title\";s:63:\"California Adopts Notice Requirement for Data Security Breaches\";s:4:\"link\";s:47:\"http://www.stoel.com/showarticle.aspx?Show=1884\";s:11:\"description\";s:257:\"California adopted a new law, effective July 1, 2003, that requires businesses to notify consumers whenever hackers gain access to a database containing credit card numbers, Social Security numbers, or other personal information of California consumers. ...\";s:7:\"pubdate\";s:29:\"Fri, 04 Feb 2005 00:00:00 GMT\";s:7:\"summary\";s:257:\"California adopted a new law, effective July 1, 2003, that requires businesses to notify consumers whenever hackers gain access to a database containing credit card numbers, Social Security numbers, or other personal information of California consumers. ...\";}i:28;a:5:{s:5:\"title\";s:39:\"Metatags and Initial-Interest Confusion\";s:4:\"link\";s:47:\"http://www.stoel.com/showarticle.aspx?Show=1886\";s:11:\"description\";s:260:\"The debate over metatags and the trademark doctrine of “initial-interest confusion” continues. Initial-interest confusion occurs when use of another company’s trademark, or something confusingly similar to the trademark, leads a prospective purchaser ...\";s:7:\"pubdate\";s:29:\"Fri, 04 Feb 2005 00:00:00 GMT\";s:7:\"summary\";s:260:\"The debate over metatags and the trademark doctrine of “initial-interest confusion” continues. Initial-interest confusion occurs when use of another company’s trademark, or something confusingly similar to the trademark, leads a prospective purchaser ...\";}i:29;a:5:{s:5:\"title\";s:51:\"Beware of Fair and Accurate Credit Transactions Act\";s:4:\"link\";s:47:\"http://www.stoel.com/showarticle.aspx?Show=1887\";s:11:\"description\";s:258:\"Congress passed this law (commonly called “FACT”) in 2003, as an amendment to the Fair Credit Reporting Act of 1970, but its impact is just now filtering down to the business community. It contains two provisions of interest to online sellers: first, ...\";s:7:\"pubdate\";s:29:\"Fri, 04 Feb 2005 00:00:00 GMT\";s:7:\"summary\";s:258:\"Congress passed this law (commonly called “FACT”) in 2003, as an amendment to the Fair Credit Reporting Act of 1970, but its impact is just now filtering down to the business community. It contains two provisions of interest to online sellers: first, ...\";}}s:7:\"channel\";a:9:{s:5:\"title\";s:50:\"Stoel Rives RSS Feed - E-Commerce and Internet Law\";s:11:\"description\";s:41:\"Newsletters From the Stoel Rives Web Site\";s:4:\"link\";s:47:\"http://www.stoel.com/showarticle.aspx?show=1232\";s:8:\"language\";s:5:\"en-us\";s:9:\"copyright\";s:27:\"Copyright 2010, Stoel Rives\";s:14:\"managingeditor\";s:24:\"clientservices@stoel.com\";s:4:\"docs\";s:37:\"http://blogs.law.harvard.edu/tech/rss\";s:7:\"pubdate\";s:20:\"9/10/2010 9:44:43 AM\";s:7:\"tagline\";s:41:\"Newsletters From the Stoel Rives Web Site\";}s:9:\"textinput\";a:0:{}s:5:\"image\";a:0:{}s:9:\"feed_type\";s:3:\"RSS\";s:12:\"feed_version\";s:3:\"2.0\";s:5:\"stack\";a:0:{}s:9:\"inchannel\";b:0;s:6:\"initem\";b:0;s:9:\"incontent\";b:0;s:11:\"intextinput\";b:0;s:7:\"inimage\";b:0;s:13:\"current_field\";s:0:\"\";s:17:\"current_namespace\";b:0;s:19:\"_CONTENT_CONSTRUCTS\";a:6:{i:0;s:7:\"content\";i:1;s:7:\"summary\";i:2;s:4:\"info\";i:3;s:5:\"title\";i:4;s:7:\"tagline\";i:5;s:9:\"copyright\";}}' WHERE option_name = 'rss_d4f5175eef49ad2a68106cfed5a2bb88'
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LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
WordPress database error: [MySQL server has gone away]
INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', '58c00dd320ae0b2c5874eed793e32284', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
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VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='tag:www.stoel.com://f9777ab84b85fe742c9d5ec4f46f884f'
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SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
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SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', '3b086cdde854f000d5808360c73a86d1', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
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VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='tag:www.stoel.com://bb2fcb1bc3f80480993b039c66275bff'
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SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
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SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', 'ebf52812ca7999426404a9a5d71ee6d2', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
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VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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SELECT id, guid, post_modified_gmt
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SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
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SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', '4eca5b3c6ca1e6192c674d915b537844', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
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VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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SELECT id, guid, post_modified_gmt
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SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
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SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', '06bc6440a1586df4c0c51197b1564d65', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
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VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
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SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', '49a4bff2c5ab10adadeacd66ab11bd62', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', 'b512684133d8bf0c297d43dd2140bafd', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', 'aa450cba3a1236b8eb25e871671436b2', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', 'b098f0ddaa58cc2a328d54ae904c5eef', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', '2561b51d4fb4d3e9b74cee06d87576e3', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
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VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
WordPress database error: [MySQL server has gone away]
SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='tag:www.stoel.com://fa70169bacebba126011afcf95b256e3'
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SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
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SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', '70351ffd1852bb3443fd378a19b9301c', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
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VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='tag:www.stoel.com://f135c40a4a76be3fc2d9209a77d4938e'
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SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
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SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', '9f7ee7ed94cfbd1158a91a379cad820e', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
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VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
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SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', '9767a36327eb4add349340a4965baa69', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
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VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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SELECT id, guid, post_modified_gmt
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SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
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SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', '4617d35dad81053ebd5fbab87f2a2319', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
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VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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SELECT id, guid, post_modified_gmt
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SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
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SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', '55b477aa55412d3cb81f2bbd1013c857', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
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VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', '44024aabde5d45625094ce45ff74f1ff', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', 'f211fad4542e793abe5e0e32c64b779b', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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SELECT id, guid, post_modified_gmt
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TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', '95146132690ea0549c3bd57ce3a35c6b', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', 'bff722157244c2e4f237082392faa50e', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
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VALUES
( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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SELECT id, guid, post_modified_gmt
FROM wp_posts WHERE guid='tag:www.stoel.com://06a6e32dec973e99e13bf840ba3452d1'
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SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
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SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', '5f450eb93627e41d702ab47ac6153691', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
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( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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SELECT id, guid, post_modified_gmt
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SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
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SELECT ID FROM wp_users
WHERE
TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', '881a58a5a259a3d401f8116705cf23c3', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
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( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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DELETE FROM wp_usermeta WHERE user_id = '0' AND meta_key = 'wp_user_level'
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INSERT INTO wp_usermeta ( user_id, meta_key, meta_value )
VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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SELECT * FROM wp_users WHERE ID = '1' LIMIT 1
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SELECT ID FROM wp_users
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TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', '4e1e7a895db566935b09b4333efa8da2', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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SELECT * FROM wp_usermeta WHERE user_id = '0' AND meta_key = ''
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( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', 'aa30c479b6632bd9d5b0a7f898ac4274', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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VALUES
( '0', 'wp_user_level', '0' )
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SELECT option_value FROM wp_options WHERE option_name = 'feedwordpress_syndication_cats' LIMIT 1
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TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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SELECT user_id FROM wp_usermeta
WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', 'b3622b28c6a616a4430a437fa98c24d5', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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( '0', 'wp_user_level', '0' )
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TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
OR (
LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', '1a50798fe8d3dfbdc4e417145fa109d4', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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( '0', 'wp_user_level', '0' )
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TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
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LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', 'c438ccfc40aef7b1e6ec1f1981d8e2c3', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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( '0', 'wp_user_level', '0' )
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TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
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LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', '33eb031bff7023fa153358ae02672e6f', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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( '0', '', 'a:1:{s:10:\"subscriber\";b:1;}' )
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( '0', 'wp_user_level', '0' )
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TRIM(LCASE(user_login)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law'))
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LENGTH(TRIM(LCASE(user_email))) > 0
AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
)
OR TRIM(LCASE(user_nicename)) = TRIM(LCASE('stoel-rives-rss-feed-e-commerce-and-internet-law'))
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WHERE
(meta_key = 'description' AND TRIM(LCASE(meta_value)) = TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')))
OR (
meta_key = 'description'
AND TRIM(LCASE(meta_value))
RLIKE CONCAT(
'(^|\n)a\.?k\.?a\.?( |\t)*:?( |\t)*',
TRIM(LCASE('Stoel Rives RSS Feed - E-Commerce and Internet Law')),
'( |\t|\r)*(\n|$)'
)
)
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INSERT INTO wp_users
(user_login, user_pass, user_email, user_url, user_registered, user_nicename, display_name)
VALUES
('Stoel Rives RSS Feed - E-Commerce and Internet Law', '050aaf63303ba0f54529eabd34c6e7be', '', 'http://www.stoel.com/showarticle.aspx?show=1232', '2010-09-10 16:43:23', 'stoel-rives-rss-feed-e-commerce-and-internet-law', 'Stoel Rives RSS Feed - E-Commerce and Internet Law')
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feed/title: Stoel Rives RSS Feed - E-Commerce and Internet Law
feed/description: Newsletters From the Stoel Rives Web Site
feed/link: http://www.stoel.com/showarticle.aspx?show=1232
feed/language: en-us
feed/copyright: Copyright 2010, Stoel Rives
feed/managingeditor: clientservices@stoel.com
feed/docs: http://blogs.law.harvard.edu/tech/rss
feed/pubdate: 9/10/2010 9:44:43 AM
feed/tagline: Newsletters From the Stoel Rives Web Site
feed/id: http://www.stoel.com/rss.aspx?Type=Article&ArticleType=1232
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UPDATE wp_options SET option_value = 'O:9:\"MagpieRSS\":19:{s:6:\"parser\";i:0;s:12:\"current_item\";a:0:{}s:5:\"items\";a:15:{i:0;a:7:{s:5:\"title\";s:30:\"Unleash RSS Marketing in Japan\";s:4:\"link\";s:79:\"http://rssdiary.marketingstudies.net/content/unleash_rss_marketing_in_japan.php\";s:8:\"category\";s:27:\"Other RSS Related Ramblings\";s:11:\"description\";s:1624:\"
<p>Just got word from my Japaneese publisher that <em><a href=\"http://rss.marketingstudies.net\">Unleash the Marketing & Publishing Power of RSS</a> </em> is scheduled to be <strong>released in Japan in print end of July</strong>.</p>
<p>It\'s great to finally go international:)</p>
<p>Japan is getting the short 2007 edition of the book ... and yes, the longer US 2007 edition is still being written, unfortunatelly.</p>
<p>I can\'t believe how many times I\'ve postoped it already. Actually, I\'m quite ashamed of it.</p>
<p>But, I do believe it will be worth the wait.</p>
<p>I also wanted to thank Geoff Livingston for putting <em><a href=\"http://rss.marketingstudies.net\">Unleash the Marketing & Publishing Power of RSS</a> </em> on his list of <a href=\"http://www.livingstonbuzz.com/blog/2007/07/02/goodness-gracious-25-great-new-media-books/\" target=\"_blank\">25+ Great New Media Books</a>.</p>
<p>Geoff, thanks for the extra motivation to help me finish the 2007 edition:)</p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";s:4:\"guid\";s:41:\"867@http://rssdiary.marketingstudies.net/\";s:2:\"dc\";a:1:{s:4:\"date\";s:25:\"2007-07-05T21:06:28+00:00\";}s:7:\"summary\";s:1624:\"
<p>Just got word from my Japaneese publisher that <em><a href=\"http://rss.marketingstudies.net\">Unleash the Marketing & Publishing Power of RSS</a> </em> is scheduled to be <strong>released in Japan in print end of July</strong>.</p>
<p>It\'s great to finally go international:)</p>
<p>Japan is getting the short 2007 edition of the book ... and yes, the longer US 2007 edition is still being written, unfortunatelly.</p>
<p>I can\'t believe how many times I\'ve postoped it already. Actually, I\'m quite ashamed of it.</p>
<p>But, I do believe it will be worth the wait.</p>
<p>I also wanted to thank Geoff Livingston for putting <em><a href=\"http://rss.marketingstudies.net\">Unleash the Marketing & Publishing Power of RSS</a> </em> on his list of <a href=\"http://www.livingstonbuzz.com/blog/2007/07/02/goodness-gracious-25-great-new-media-books/\" target=\"_blank\">25+ Great New Media Books</a>.</p>
<p>Geoff, thanks for the extra motivation to help me finish the 2007 edition:)</p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";}i:1;a:7:{s:5:\"title\";s:64:\"How Google\'s Acquisition of FeedBurner Will Change RSS Marketing\";s:4:\"link\";s:112:\"http://rssdiary.marketingstudies.net/content/how_googles_acquisition_of_feedburner_will_change_rss_marketing.php\";s:8:\"category\";s:15:\"RSS Advertising\";s:11:\"description\";s:6854:\"
<p>While the original plan for the RSS Diary blog was leaving on hiatus until <a href=\"http://rss.marketingstudies.net\" target=\"_blank\">the 2007 edition of the RSS Marketing e-book</a> is done, the <strong>FeedBurner acquisition by Google</strong> is a story just to important to pass up ... especially all the implications it might bring into the world of RSS Advertising, and RSS Marketing as a whole as well.</p>
<p>So, yes. FeedBurner, a leading RSS metrics and RSS advertising company was just acquired by Google. Finally confirmed after weeks of speculation. I won\'t go into the details of the acquisition, as you can read more about it <a href=\"http://blogs.feedburner.com/feedburner/archives/2007/06/feedburner_google.php\">at the FeedBurner blog</a> and just by <a href=\"http://news.google.com/news?hl=en&ned=us&q=feedburner+google\">following the news at Google News</a>. </p>
<p>Here, we\'ll take a look at the implications this brings to the world of RSS Marketing. Just my predictions of course:) </p>
<h3>1. RSS Metrics Will Finally Become Integrated With Web Metrics</h3>
<p>In my book, all marketing/communications channels should be judged using the same metrics, such as conversions, cost-per-order, cost-per-subscriber, sales etc.</p>
<p>Although you could already do all of this with RSS, it required some tinkering.</p>
<p>But, as FeedBurner gets assimilated into Google Analytics, tracking the key marketing metrics should become a breeze, giving everyone access to crucial internet optimization data. </p>
<h3>2. RSS Metrics Moving Closer to the Mainstream </h3>
<p>With RSS Metrics being integrated directly into Google Analytics (which I\'m sure will happen very soon), marketers might finally start actually measuring their RSS feeds. </p>
<p>Means better RSS Marketing, finally. </p>
<h3>3. RSS Advertising Going CPC</h3>
<p>Although FeedBurner is cautions to provide any details about how their CPM pricing model might change with the integration of their ad services into Google, I\'m quite certain that RSS advertising will move the way of <strong>cost-per-click</strong>.</p>
<p>Means less revenues for RSS feed publishers, but <strong>better ROI for you</strong>, the advertiser. </p>
<h3>4. RSS Advertising Moving Closer to the Mainstream</h3>
<p>RSS Advertising will finally reach the mainstream, utilizing Google\'s massive advertiser database. </p>
<p>Prices will go up, and RSS content monetization will again start becoming the talk at industry events.</p>
<p>On the plus side, it also means Google will be able to attract more RSS feed publishers, meaning more RSS ad inventory for you. Your RSS advertising reach potential is about to explode, finally enabling you to reach the masses using RSS Advertising. </p>
<h3>5. Trouble for Other RSS Advertising Companies</h3>
<p>I love <a href=\"http://www.pheedo.com\" target=\"_blank\">Pheedo</a>, another leading RSS Metrics and RSS Advertising company, but the FeedBurner acquisition makes me wonder what\'s in store for them as Google starts pushing RSS advertising to their massive database of advertisers, especially as part of an integrated online advertising service.</p>
<p>It\'s certainly not the end of other RSS Advertising companies, but they might all soon see themselves transforming from RSS ad networks to RSS media planning & buying consultants.</p>
<p>Which would be a shame, especially considering <a href=\"http://rssdiary.marketingstudies.net/content/directly_grabbing_rss_subscribers_and_getting_syndicated_through_pheed.php\" target=\"_blank\">the advancements in RSS Advertising developed by Pheedo</a>. </p>
<h3>6. Better Targeting for Google AdWords Advertisers (We Wish!)</h3>
<p>Advertiser demand seems to be growing quicker than the inventory offered by Google. </p>
<p>The obvious choice for Google (in addition of course to increasing ad inventory through additional reach, media expansion through the content network, and expansion to new ad channels, like RSS and banner inventories) is to offer better targeting, for a premium price.</p>
<p>As a marketer, I clearly want to place my ads in front of the most relevant prospects. Keyword targeting is OK, but adding behavioral on top of that introduces another filtering element to my media planning, enabling me to really pin-point the users I want to see my ads.</p>
<ul>
<li>How about displaying search ads only to people who <strong>have already visited my website</strong>, but haven\'t made a purchase? Google AdWords and <strong>Google Analytics</strong> integration could offer exactly this.<br />
<br />
</li>
<li>How about displaying search ads only to people that <strong>respond to marketing content banners on other websites</strong>? Integrating Google AdWords with one of the latest Google acquisitions, <strong>DoubleClick</strong>, can get us exactly this.<br />
<br />
</li>
<li>Of course, I might also want to target my ads to people who are <strong>subscribed to X e-mail newsletter</strong>. What do you know, Google already has that information through their <strong>Gmail</strong> service. <br />
<br />
</li>
<li>And then, how about displaying search ads only to people who are <strong>subscribing to other RSS feeds about RSS marketing</strong>? Integrating Google AdWords with <strong>FeedBurner</strong> would make this possible.<br />
<br />
</li>
<li>Now just take these concepts, <strong>put them all together</strong>, and <strong>expand them</strong> to banner advertising, feed advertising and any other online ad channel Google develops/acquires in the future.</li>
</ul>
<p>This may either be science fiction or Google\'s actual long-term masterplan. As more advertising budgets rush to the internet, available quality ad inventory will continue shrinking.</p>
<p>By introducing such targeting, integrating the metric and capabilities of all of their properties, <strong>Google could come as close as possible to total ad targeting, the holy grail of marketing we are all striving towards</strong>.</p>
<p>Things will get much more interesting ... and soon. </p>
<p>If I were an ad agency, I\'d start developing a targeting department, focusing on targeted media buying. </p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";s:4:\"guid\";s:41:\"865@http://rssdiary.marketingstudies.net/\";s:2:\"dc\";a:1:{s:4:\"date\";s:25:\"2007-06-04T23:42:56+00:00\";}s:7:\"summary\";s:6854:\"
<p>While the original plan for the RSS Diary blog was leaving on hiatus until <a href=\"http://rss.marketingstudies.net\" target=\"_blank\">the 2007 edition of the RSS Marketing e-book</a> is done, the <strong>FeedBurner acquisition by Google</strong> is a story just to important to pass up ... especially all the implications it might bring into the world of RSS Advertising, and RSS Marketing as a whole as well.</p>
<p>So, yes. FeedBurner, a leading RSS metrics and RSS advertising company was just acquired by Google. Finally confirmed after weeks of speculation. I won\'t go into the details of the acquisition, as you can read more about it <a href=\"http://blogs.feedburner.com/feedburner/archives/2007/06/feedburner_google.php\">at the FeedBurner blog</a> and just by <a href=\"http://news.google.com/news?hl=en&ned=us&q=feedburner+google\">following the news at Google News</a>. </p>
<p>Here, we\'ll take a look at the implications this brings to the world of RSS Marketing. Just my predictions of course:) </p>
<h3>1. RSS Metrics Will Finally Become Integrated With Web Metrics</h3>
<p>In my book, all marketing/communications channels should be judged using the same metrics, such as conversions, cost-per-order, cost-per-subscriber, sales etc.</p>
<p>Although you could already do all of this with RSS, it required some tinkering.</p>
<p>But, as FeedBurner gets assimilated into Google Analytics, tracking the key marketing metrics should become a breeze, giving everyone access to crucial internet optimization data. </p>
<h3>2. RSS Metrics Moving Closer to the Mainstream </h3>
<p>With RSS Metrics being integrated directly into Google Analytics (which I\'m sure will happen very soon), marketers might finally start actually measuring their RSS feeds. </p>
<p>Means better RSS Marketing, finally. </p>
<h3>3. RSS Advertising Going CPC</h3>
<p>Although FeedBurner is cautions to provide any details about how their CPM pricing model might change with the integration of their ad services into Google, I\'m quite certain that RSS advertising will move the way of <strong>cost-per-click</strong>.</p>
<p>Means less revenues for RSS feed publishers, but <strong>better ROI for you</strong>, the advertiser. </p>
<h3>4. RSS Advertising Moving Closer to the Mainstream</h3>
<p>RSS Advertising will finally reach the mainstream, utilizing Google\'s massive advertiser database. </p>
<p>Prices will go up, and RSS content monetization will again start becoming the talk at industry events.</p>
<p>On the plus side, it also means Google will be able to attract more RSS feed publishers, meaning more RSS ad inventory for you. Your RSS advertising reach potential is about to explode, finally enabling you to reach the masses using RSS Advertising. </p>
<h3>5. Trouble for Other RSS Advertising Companies</h3>
<p>I love <a href=\"http://www.pheedo.com\" target=\"_blank\">Pheedo</a>, another leading RSS Metrics and RSS Advertising company, but the FeedBurner acquisition makes me wonder what\'s in store for them as Google starts pushing RSS advertising to their massive database of advertisers, especially as part of an integrated online advertising service.</p>
<p>It\'s certainly not the end of other RSS Advertising companies, but they might all soon see themselves transforming from RSS ad networks to RSS media planning & buying consultants.</p>
<p>Which would be a shame, especially considering <a href=\"http://rssdiary.marketingstudies.net/content/directly_grabbing_rss_subscribers_and_getting_syndicated_through_pheed.php\" target=\"_blank\">the advancements in RSS Advertising developed by Pheedo</a>. </p>
<h3>6. Better Targeting for Google AdWords Advertisers (We Wish!)</h3>
<p>Advertiser demand seems to be growing quicker than the inventory offered by Google. </p>
<p>The obvious choice for Google (in addition of course to increasing ad inventory through additional reach, media expansion through the content network, and expansion to new ad channels, like RSS and banner inventories) is to offer better targeting, for a premium price.</p>
<p>As a marketer, I clearly want to place my ads in front of the most relevant prospects. Keyword targeting is OK, but adding behavioral on top of that introduces another filtering element to my media planning, enabling me to really pin-point the users I want to see my ads.</p>
<ul>
<li>How about displaying search ads only to people who <strong>have already visited my website</strong>, but haven\'t made a purchase? Google AdWords and <strong>Google Analytics</strong> integration could offer exactly this.<br />
<br />
</li>
<li>How about displaying search ads only to people that <strong>respond to marketing content banners on other websites</strong>? Integrating Google AdWords with one of the latest Google acquisitions, <strong>DoubleClick</strong>, can get us exactly this.<br />
<br />
</li>
<li>Of course, I might also want to target my ads to people who are <strong>subscribed to X e-mail newsletter</strong>. What do you know, Google already has that information through their <strong>Gmail</strong> service. <br />
<br />
</li>
<li>And then, how about displaying search ads only to people who are <strong>subscribing to other RSS feeds about RSS marketing</strong>? Integrating Google AdWords with <strong>FeedBurner</strong> would make this possible.<br />
<br />
</li>
<li>Now just take these concepts, <strong>put them all together</strong>, and <strong>expand them</strong> to banner advertising, feed advertising and any other online ad channel Google develops/acquires in the future.</li>
</ul>
<p>This may either be science fiction or Google\'s actual long-term masterplan. As more advertising budgets rush to the internet, available quality ad inventory will continue shrinking.</p>
<p>By introducing such targeting, integrating the metric and capabilities of all of their properties, <strong>Google could come as close as possible to total ad targeting, the holy grail of marketing we are all striving towards</strong>.</p>
<p>Things will get much more interesting ... and soon. </p>
<p>If I were an ad agency, I\'d start developing a targeting department, focusing on targeted media buying. </p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";}i:2;a:7:{s:5:\"title\";s:47:\"Amazon Soft-Launches RSS Feeds for Product Tags\";s:4:\"link\";s:96:\"http://rssdiary.marketingstudies.net/content/amazon_soft-launches_rss_feeds_for_product_tags.php\";s:8:\"category\";s:12:\"RSS Examples\";s:11:\"description\";s:1804:\"
<p>Just got a notice from Amazon <em>(thank you)</em> that they soft-launched <strong>RSS feeds for tags</strong>.</p>
<p>But first, how do their tags actually work?</p>
<ul>
<li>You can tag any product you like, including your previous purchases, with a keyword that best describes the product.</li>
<li>Easily search and access products tagged by others, using the keywords you\'re interested in.</li>
<li>Tags are also used as a way for Amazon to provide you with personalized recommendations.</li>
</ul>
<p>The good part is that Amazon now added <strong>RSS capabilities to their tags</strong>, available through most tag pages. </p>
<ul>
<li>Subscribe to RSS feeds for the tags you\'re interested in, and get latest product releases that match these tags.</li>
<li>Use the RSS feeds to display Amazon products on your website, using the appropriate tags, to earn affiliate commissions.</li>
<li>Share RSS feeds for tags with your friends, as a recommendations vehicle.</li>
</ul>
<p><a href=\"http://www.amazon.com/gp/tagging/rss-help.html\" target=\"_blank\">More information here. </a></p>
<p>An excellent RSS e-commerce application from Amazon! </p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";s:4:\"guid\";s:41:\"864@http://rssdiary.marketingstudies.net/\";s:2:\"dc\";a:1:{s:4:\"date\";s:25:\"2007-05-04T01:09:28+00:00\";}s:7:\"summary\";s:1804:\"
<p>Just got a notice from Amazon <em>(thank you)</em> that they soft-launched <strong>RSS feeds for tags</strong>.</p>
<p>But first, how do their tags actually work?</p>
<ul>
<li>You can tag any product you like, including your previous purchases, with a keyword that best describes the product.</li>
<li>Easily search and access products tagged by others, using the keywords you\'re interested in.</li>
<li>Tags are also used as a way for Amazon to provide you with personalized recommendations.</li>
</ul>
<p>The good part is that Amazon now added <strong>RSS capabilities to their tags</strong>, available through most tag pages. </p>
<ul>
<li>Subscribe to RSS feeds for the tags you\'re interested in, and get latest product releases that match these tags.</li>
<li>Use the RSS feeds to display Amazon products on your website, using the appropriate tags, to earn affiliate commissions.</li>
<li>Share RSS feeds for tags with your friends, as a recommendations vehicle.</li>
</ul>
<p><a href=\"http://www.amazon.com/gp/tagging/rss-help.html\" target=\"_blank\">More information here. </a></p>
<p>An excellent RSS e-commerce application from Amazon! </p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";}i:3;a:7:{s:5:\"title\";s:89:\"The NewsGator Interview: RSS in the Enterprise - Manage Internal Information More Easily \";s:4:\"link\";s:119:\"http://rssdiary.marketingstudies.net/content/the_newsgator_interview_rss_in_the_enterprise_-_manage_internal_inform.php\";s:8:\"category\";s:38:\"RSS Audio Interviews and Conversations\";s:11:\"description\";s:2155:\"
<p>In part 3 of the RSS interview with <a href=\"http://www.rassoc.com/gregr/weblog/\" target=\"_blank\">Greg Reinacker</a> of <a href=\"http://www.newsgator.com\" target=\"_blank\">NewsGator</a> find out <strong>how Enterprise RSS makes information management easier within a corporation. </strong></p>
<ul>
<li>What will happen in the<strong> RSS space in 2007</strong>, for marketers and business?<br />
<br />
</li>
<li>Will RSS become <strong>integrated into every enterprise application</strong>? How will that change how information is used?<br />
<br />
</li>
<li>Will RSS i<strong>mprove information management </strong>within an organization? <br />
<br />
</li>
<li>What challenges do RSS management present to <strong>IT departments</strong> in larger organizations?<br />
<br />
</li>
<li>Will centralized RSS tools help solve the <strong>internal information management crisis</strong>? <br />
<br />
</li>
<li>What is <strong>Attention XML</strong> and how will it help you get more of the content you need and less of the content that is not relevant specifically to you?<br />
<br />
</li>
<li>Are <strong>smart RSS Readers</strong> only for corporations, or can consumers also take advantage?<br />
<br />
</li>
<li>What are NewsGator\'s <strong>plans for 2007</strong>?</li>
</ul>
<p><a href=\"http://www.iprom.si/rokh/interviews/final_Newsgator_3.mp3\" target=\"_blank\"><strong>Click here to listen to the interview [MP3; 13 min.] </strong></a></p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";s:4:\"guid\";s:41:\"863@http://rssdiary.marketingstudies.net/\";s:2:\"dc\";a:1:{s:4:\"date\";s:25:\"2007-05-03T23:37:03+00:00\";}s:7:\"summary\";s:2155:\"
<p>In part 3 of the RSS interview with <a href=\"http://www.rassoc.com/gregr/weblog/\" target=\"_blank\">Greg Reinacker</a> of <a href=\"http://www.newsgator.com\" target=\"_blank\">NewsGator</a> find out <strong>how Enterprise RSS makes information management easier within a corporation. </strong></p>
<ul>
<li>What will happen in the<strong> RSS space in 2007</strong>, for marketers and business?<br />
<br />
</li>
<li>Will RSS become <strong>integrated into every enterprise application</strong>? How will that change how information is used?<br />
<br />
</li>
<li>Will RSS i<strong>mprove information management </strong>within an organization? <br />
<br />
</li>
<li>What challenges do RSS management present to <strong>IT departments</strong> in larger organizations?<br />
<br />
</li>
<li>Will centralized RSS tools help solve the <strong>internal information management crisis</strong>? <br />
<br />
</li>
<li>What is <strong>Attention XML</strong> and how will it help you get more of the content you need and less of the content that is not relevant specifically to you?<br />
<br />
</li>
<li>Are <strong>smart RSS Readers</strong> only for corporations, or can consumers also take advantage?<br />
<br />
</li>
<li>What are NewsGator\'s <strong>plans for 2007</strong>?</li>
</ul>
<p><a href=\"http://www.iprom.si/rokh/interviews/final_Newsgator_3.mp3\" target=\"_blank\"><strong>Click here to listen to the interview [MP3; 13 min.] </strong></a></p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";}i:4;a:7:{s:5:\"title\";s:69:\"The NewsGator Interview: RSS for Online Media and Branded RSS Readers\";s:4:\"link\";s:117:\"http://rssdiary.marketingstudies.net/content/the_newsgator_interview_rss_for_online_media_and_branded_rss_readers.php\";s:8:\"category\";s:38:\"RSS Audio Interviews and Conversations\";s:11:\"description\";s:2671:\"
<p>In part 2 of the RSS interview with <a href=\"http://www.rassoc.com/gregr/weblog/\" target=\"_blank\">Greg Reinacker</a> of <a href=\"http://www.newsgator.com\" target=\"_blank\">NewsGator</a> find out <strong>how online media can take advantage of RSS beyond publishing RSS content</strong>. </p>
<ul>
<li>Why should online publishers care about <strong>branded RSS Readers</strong>? <br />
<br />
</li>
<li>Does it still make sense to <strong>provide a branded RSS Reader</strong>, especially with the wide adoption RSS is getting through Internet Explorer 7?<br />
<br />
</li>
<li>What kind of <strong>value can publishers</strong> bring to RSS Readers?<br />
<br />
</li>
<li>How can online media <strong>enhance the user experience </strong>through third-party content via RSS?<br />
<br />
</li>
<li>Is <strong>visitor ownership </strong>still a possibility, or are services like MyYahoo! owning the game? How can online media compete?<br />
<br />
</li>
<li>How can <strong>small businesses compete with large portals </strong>and large media sites?<br />
<br />
</li>
<li>Does syndicating your content via RSS mean that <strong>you\'re giving up content</strong>?<br />
<br />
</li>
<li>Is RSS becoming a significant <strong>traffic driver</strong>?<br />
<br />
</li>
<li>How can companies profit from <strong>pulling together relevant content </strong>on a specific topic from third-party sources? <br />
<br />
</li>
<li>Is there a difference in how <strong>summary and full-text feeds </strong>drive visitors to your website? When to use which?<br />
<br />
</li>
<li><strong>Best practices</strong> for re-publishing third-party content on your website<br />
<br />
</li>
<li>Can you put <strong>ads next to re-published RSS content</strong> on your site? How to do it?</li>
</ul>
<p><strong><a href=\"http://www.iprom.si/rokh/interviews/final_Newsgator_2.mp3\">Click here to listen to the interview [MP3; 14 min.] </a></strong></p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";s:4:\"guid\";s:41:\"862@http://rssdiary.marketingstudies.net/\";s:2:\"dc\";a:1:{s:4:\"date\";s:25:\"2007-05-03T23:36:16+00:00\";}s:7:\"summary\";s:2671:\"
<p>In part 2 of the RSS interview with <a href=\"http://www.rassoc.com/gregr/weblog/\" target=\"_blank\">Greg Reinacker</a> of <a href=\"http://www.newsgator.com\" target=\"_blank\">NewsGator</a> find out <strong>how online media can take advantage of RSS beyond publishing RSS content</strong>. </p>
<ul>
<li>Why should online publishers care about <strong>branded RSS Readers</strong>? <br />
<br />
</li>
<li>Does it still make sense to <strong>provide a branded RSS Reader</strong>, especially with the wide adoption RSS is getting through Internet Explorer 7?<br />
<br />
</li>
<li>What kind of <strong>value can publishers</strong> bring to RSS Readers?<br />
<br />
</li>
<li>How can online media <strong>enhance the user experience </strong>through third-party content via RSS?<br />
<br />
</li>
<li>Is <strong>visitor ownership </strong>still a possibility, or are services like MyYahoo! owning the game? How can online media compete?<br />
<br />
</li>
<li>How can <strong>small businesses compete with large portals </strong>and large media sites?<br />
<br />
</li>
<li>Does syndicating your content via RSS mean that <strong>you\'re giving up content</strong>?<br />
<br />
</li>
<li>Is RSS becoming a significant <strong>traffic driver</strong>?<br />
<br />
</li>
<li>How can companies profit from <strong>pulling together relevant content </strong>on a specific topic from third-party sources? <br />
<br />
</li>
<li>Is there a difference in how <strong>summary and full-text feeds </strong>drive visitors to your website? When to use which?<br />
<br />
</li>
<li><strong>Best practices</strong> for re-publishing third-party content on your website<br />
<br />
</li>
<li>Can you put <strong>ads next to re-published RSS content</strong> on your site? How to do it?</li>
</ul>
<p><strong><a href=\"http://www.iprom.si/rokh/interviews/final_Newsgator_2.mp3\">Click here to listen to the interview [MP3; 14 min.] </a></strong></p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";}i:5;a:7:{s:5:\"title\";s:74:\"The NewsGator Interview: How are Vista and IE Changing the RSS Landscape? \";s:4:\"link\";s:119:\"http://rssdiary.marketingstudies.net/content/the_newsgator_interview_how_are_vista_and_ie_changing_the_rss_landscap.php\";s:8:\"category\";s:38:\"RSS Audio Interviews and Conversations\";s:11:\"description\";s:1964:\"
<p>I interviewed <a href=\"http://www.rassoc.com/gregr/weblog/\" target=\"_blank\">Greg Reinacker</a> of <a href=\"http://www.newsgator.com\" target=\"_blank\">NewsGator</a> end of January, as part of the interview series for the 2007 edition of the <a href=\"http://rss.marketingstudies.net\" target=\"_blank\">RSS e-book</a>.</p>
<p>NewsGator is one of the leaders in the <strong>Enterprise RSS space</strong>, a provider of <strong>top-breed RSS Readers</strong> and also a <strong>branded RSS Reader vendor</strong>. </p>
<p>So, you can imagine we had alot to cover. </p>
<p>In part 1 of the interview, find out about <strong>how Windows Vista and Internet Explorer are changing the RSS landscape</strong> ... </p>
<ul>
<li>How are Vista and Internet Explorer changing the world of RSS marketing and RSS content consumption? <br />
<br />
</li>
<li>How much and how quickly will they make an impact? <br />
<br />
</li>
<li>Are they really the game changer every marketer expects them to be? <br />
<br />
</li>
<li>What changes can we expect? <br />
<br />
</li>
<li>How can marketers take advantage of the advances Vista offers for RSS? </li>
</ul>
<p><a href=\"http://www.iprom.si/rokh/interviews/final_Newsgator_1.mp3\"><strong>Click here to listen to the interview [MP3; 8 min.]</strong></a> </p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";s:4:\"guid\";s:41:\"861@http://rssdiary.marketingstudies.net/\";s:2:\"dc\";a:1:{s:4:\"date\";s:25:\"2007-05-03T23:35:19+00:00\";}s:7:\"summary\";s:1964:\"
<p>I interviewed <a href=\"http://www.rassoc.com/gregr/weblog/\" target=\"_blank\">Greg Reinacker</a> of <a href=\"http://www.newsgator.com\" target=\"_blank\">NewsGator</a> end of January, as part of the interview series for the 2007 edition of the <a href=\"http://rss.marketingstudies.net\" target=\"_blank\">RSS e-book</a>.</p>
<p>NewsGator is one of the leaders in the <strong>Enterprise RSS space</strong>, a provider of <strong>top-breed RSS Readers</strong> and also a <strong>branded RSS Reader vendor</strong>. </p>
<p>So, you can imagine we had alot to cover. </p>
<p>In part 1 of the interview, find out about <strong>how Windows Vista and Internet Explorer are changing the RSS landscape</strong> ... </p>
<ul>
<li>How are Vista and Internet Explorer changing the world of RSS marketing and RSS content consumption? <br />
<br />
</li>
<li>How much and how quickly will they make an impact? <br />
<br />
</li>
<li>Are they really the game changer every marketer expects them to be? <br />
<br />
</li>
<li>What changes can we expect? <br />
<br />
</li>
<li>How can marketers take advantage of the advances Vista offers for RSS? </li>
</ul>
<p><a href=\"http://www.iprom.si/rokh/interviews/final_Newsgator_1.mp3\"><strong>Click here to listen to the interview [MP3; 8 min.]</strong></a> </p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";}i:6;a:7:{s:5:\"title\";s:40:\"Flying to Boston for the ACCM Conference\";s:4:\"link\";s:89:\"http://rssdiary.marketingstudies.net/content/flying_to_boston_for_the_accm_conference.php\";s:8:\"category\";s:27:\"Other RSS Related Ramblings\";s:11:\"description\";s:1338:\"
<p>Only a few more weeks until the <a href=\"http://accmshow.com/\">ACCM</a> (Annual Catalog and Multi-Channel Merchant Conference) event in Boston, one of the best DM conferences of the year.</p>
<p>If you\'re in Boston or are coming to the conference, drop me a note.</p>
<p>I\'ll be speaking on <a href=\"http://accmshow.com/attendees/conference/channel_surfing/\">RSS and other new internet marketing media</a>, together with Scott Voight of <a href=\"http://www.silverpop.com\">Silverpop</a>. </p>
<p>If you\'re at the conference, definetly reserve the Monday 3 PM slot to come hear us. The last presentation we did together with Scott in London was a huge hit, and we promise not to dissapoint:)</p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";s:4:\"guid\";s:41:\"860@http://rssdiary.marketingstudies.net/\";s:2:\"dc\";a:1:{s:4:\"date\";s:25:\"2007-05-03T22:07:08+00:00\";}s:7:\"summary\";s:1338:\"
<p>Only a few more weeks until the <a href=\"http://accmshow.com/\">ACCM</a> (Annual Catalog and Multi-Channel Merchant Conference) event in Boston, one of the best DM conferences of the year.</p>
<p>If you\'re in Boston or are coming to the conference, drop me a note.</p>
<p>I\'ll be speaking on <a href=\"http://accmshow.com/attendees/conference/channel_surfing/\">RSS and other new internet marketing media</a>, together with Scott Voight of <a href=\"http://www.silverpop.com\">Silverpop</a>. </p>
<p>If you\'re at the conference, definetly reserve the Monday 3 PM slot to come hear us. The last presentation we did together with Scott in London was a huge hit, and we promise not to dissapoint:)</p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";}i:7;a:7:{s:5:\"title\";s:67:\"Bryan Eisenberg RSS Interview, part 2: RSS Marketing Best Practices\";s:4:\"link\";s:114:\"http://rssdiary.marketingstudies.net/content/bryan_eisenberg_rss_interview_part_2_rss_marketing_best_practices.php\";s:8:\"category\";s:38:\"RSS Audio Interviews and Conversations\";s:11:\"description\";s:2454:\"
<p><strong>What works best in RSS marketing? </strong>How are RSS subscribers different than e-mail subscribers? RSS publishing <strong>best practices</strong> if you want to sell?</p>
<p>These and other practical questions are all revealed in the 2nd part of the RSS interview with <strong>Bryan Eisenberg</strong>. Without doubt, this is one of the best and most practical RSS marketing interviews we\'ve done so far. </p>
<p>In <a href=\"http://rssdiary.marketingstudies.net/content/bryan_eisenberg_rss_interview_part_1_making_rss_radars_work_to_increas.php\" target=\"_blank\">part 1 of the Bryan Eisenberg RSS interview</a> we focused on how the <a href=\"http://www.grokdotcom.com/\" target=\"_blank\">GrokDotCom.com</a> is <a href=\"http://today.futurenowinc.com/\" target=\"_blank\">going beyond traditional RSS Radars</a> by employing intelligent content aggregation tools, instead of relying just on contextual filtering, and what kind of results they are achieving.</p>
<p>In <strong>part 2</strong> of the interview we move beyond RSS Radars to their overall RSS marketing strategy.</p>
<p>In this interview find out about ...</p>
<blockquote>
<p>1. How RSS subscribers are different from e-mail subscribers and why?</p>
<p>2. How to sell products through content-rich RSS feeds?</p>
<p>3. Do RSS subscribers mind seeing product promotions in your feeds? </p>
<p>4. When to publish your latest RSS content to get the most links from other websites and most readership?</p>
<p>5. What\'s the right RSS publishing frequency for promotional content?</p>
<p>6. Why branding your RSS feed is important and how to do it? </p>
</blockquote>
<p><A href=\"http://www.iprom.si/rokh/interviews/fin_eisenberg2.mp3\" target=\"_blank\"><STRONG>Click here to listen to the MP3 file</STRONG> [8:33 minutes; 2 MB] </A></p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";s:4:\"guid\";s:41:\"859@http://rssdiary.marketingstudies.net/\";s:2:\"dc\";a:1:{s:4:\"date\";s:25:\"2007-04-16T22:47:57+00:00\";}s:7:\"summary\";s:2454:\"
<p><strong>What works best in RSS marketing? </strong>How are RSS subscribers different than e-mail subscribers? RSS publishing <strong>best practices</strong> if you want to sell?</p>
<p>These and other practical questions are all revealed in the 2nd part of the RSS interview with <strong>Bryan Eisenberg</strong>. Without doubt, this is one of the best and most practical RSS marketing interviews we\'ve done so far. </p>
<p>In <a href=\"http://rssdiary.marketingstudies.net/content/bryan_eisenberg_rss_interview_part_1_making_rss_radars_work_to_increas.php\" target=\"_blank\">part 1 of the Bryan Eisenberg RSS interview</a> we focused on how the <a href=\"http://www.grokdotcom.com/\" target=\"_blank\">GrokDotCom.com</a> is <a href=\"http://today.futurenowinc.com/\" target=\"_blank\">going beyond traditional RSS Radars</a> by employing intelligent content aggregation tools, instead of relying just on contextual filtering, and what kind of results they are achieving.</p>
<p>In <strong>part 2</strong> of the interview we move beyond RSS Radars to their overall RSS marketing strategy.</p>
<p>In this interview find out about ...</p>
<blockquote>
<p>1. How RSS subscribers are different from e-mail subscribers and why?</p>
<p>2. How to sell products through content-rich RSS feeds?</p>
<p>3. Do RSS subscribers mind seeing product promotions in your feeds? </p>
<p>4. When to publish your latest RSS content to get the most links from other websites and most readership?</p>
<p>5. What\'s the right RSS publishing frequency for promotional content?</p>
<p>6. Why branding your RSS feed is important and how to do it? </p>
</blockquote>
<p><A href=\"http://www.iprom.si/rokh/interviews/fin_eisenberg2.mp3\" target=\"_blank\"><STRONG>Click here to listen to the MP3 file</STRONG> [8:33 minutes; 2 MB] </A></p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";}i:8;a:7:{s:5:\"title\";s:42:\"Amazon.com Discussions and Reviews via RSS\";s:4:\"link\";s:90:\"http://rssdiary.marketingstudies.net/content/amazoncom_discussions_and_reviews_via_rss.php\";s:8:\"category\";s:12:\"RSS Examples\";s:11:\"description\";s:1690:\"
<p>I have to apologise to Amazon for missing on two of their RSS content delivery options, which I previously missed.</p>
<p>Sorry guys, and thank you for the heads up.</p>
<p><a href=\"http://www.amazon.com/gp/discussionboard/cd/discussion.html/?ie=UTF8&s=books&asin=0545010225&store=books&cdThread=Tx1G0GU7KQ4X2AZ\" taget=\"_blank\">1. Product Discussions</a><br />
Most Amazon.com product discussions are now available also as RSS feeds. An excellent way of keeping track of the conversations surrounding your favorite products, and certainly something more websites should implement ... especially those that provide content that people are pashionate about. </p>
<p>The first one that comes to mind is TV.com and their <a href=\"http://www.tv.com/prison-break/sona/episode/984917/reviews.html\" target=\"_blank\">community show reviews</a>.</p>
<p><a href=\"http://www.amazon.com/gp/cdp/member-reviews/A281NPSIMI1C2R/\" target=\"_blank\">2. Customer Reviews by Author</a><br />
Like a product reviewer? Subscribe to their Amazon.com reviews RSS feed.</p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";s:4:\"guid\";s:41:\"858@http://rssdiary.marketingstudies.net/\";s:2:\"dc\";a:1:{s:4:\"date\";s:25:\"2007-04-11T00:02:55+00:00\";}s:7:\"summary\";s:1690:\"
<p>I have to apologise to Amazon for missing on two of their RSS content delivery options, which I previously missed.</p>
<p>Sorry guys, and thank you for the heads up.</p>
<p><a href=\"http://www.amazon.com/gp/discussionboard/cd/discussion.html/?ie=UTF8&s=books&asin=0545010225&store=books&cdThread=Tx1G0GU7KQ4X2AZ\" taget=\"_blank\">1. Product Discussions</a><br />
Most Amazon.com product discussions are now available also as RSS feeds. An excellent way of keeping track of the conversations surrounding your favorite products, and certainly something more websites should implement ... especially those that provide content that people are pashionate about. </p>
<p>The first one that comes to mind is TV.com and their <a href=\"http://www.tv.com/prison-break/sona/episode/984917/reviews.html\" target=\"_blank\">community show reviews</a>.</p>
<p><a href=\"http://www.amazon.com/gp/cdp/member-reviews/A281NPSIMI1C2R/\" target=\"_blank\">2. Customer Reviews by Author</a><br />
Like a product reviewer? Subscribe to their Amazon.com reviews RSS feed.</p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";}i:9;a:7:{s:5:\"title\";s:84:\"Bryan Eisenberg RSS Interview, part 1: Making RSS Radars Work to Increase Your Sales\";s:4:\"link\";s:119:\"http://rssdiary.marketingstudies.net/content/bryan_eisenberg_rss_interview_part_1_making_rss_radars_work_to_increas.php\";s:8:\"category\";s:38:\"RSS Audio Interviews and Conversations\";s:11:\"description\";s:3004:\"
<p>Part of the upcoming 2007 edition of the <a href=\"http://rss.marketingstudies.net\" target=\"_blank\">RSS Marketing e-book</a> are also the interviews we are doing with various internet marketing experts and RSS practitioners. In the following days and hopefully not too many weeks, we\'ll be posting those interviews here.</p>
<p>I\'m sure most of you have heard of <a href=\"http://www.futurenowinc.com/bios.htm#Bryan\" target=\"_blank\"><strong>Bryan Eisenberg</strong></a> before. Bryan is the leading worldwide authority on internet marketing optimization and website persuasion architecture. He was also one of the few marketers that got on the RSS Marketing bandwagon early on.</p>
<p>Recently, Bryan started exploring <a href=\"http://rssdiary.marketingstudies.net/content/robin_good_on_newsmastering_and_becoming_the_1_content_source_in_your_.php\" target=\"_blank\"><strong>RSS Radars</strong></a> as a tool to increase the traffic to their optimization portal GrokDotCom.com, increase visitor loyalty, position the website as the key news source for internet optimization ... and naturally <strong>facilitate online sales</strong> of their books and consulting services. <a href=\"http://today.futurenowinc.com/\" target=\"_blank\">Take a look here.</a> </p>
<p>But while most RSS Radars are based on <strong>contextually filtering content</strong> from selected third-party RSS feeds, the <a href=\"http://today.futurenowinc.com/\" target=\"_blank\">GrokDotCom.com RSS Radars</a> go far beyond anything else we have seen on the market so far. </p>
<p>Instead of relying only on contextual content filtering to select the most relevant third-party content, they are employing <strong>a number of additional filters</strong>, such as the amount of linkage the story is receiving, source relevance and credibility, and so on ... and they\'re calling it a discovery engine.</p>
<ul>
<li>What are their RSS Radar marketing goals?</li>
<li>How their RSS Radar is different from what you can generally see online?</li>
<li>What concrete results are they achieving?</li>
<li>What you can learn from their RSS marketing?</li>
</ul>
<p>All of these answers, and more, available in the audio interview.</p>
<p><a href=\"http://www.iprom.si/rokh/interviews/fin_eisenberg1.mp3\" target=\"_blank\"><strong>Click here to listen to the MP3 file</strong> [14 minutes; 3 MB] </a></p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";s:4:\"guid\";s:41:\"856@http://rssdiary.marketingstudies.net/\";s:2:\"dc\";a:1:{s:4:\"date\";s:25:\"2007-04-04T00:11:44+00:00\";}s:7:\"summary\";s:3004:\"
<p>Part of the upcoming 2007 edition of the <a href=\"http://rss.marketingstudies.net\" target=\"_blank\">RSS Marketing e-book</a> are also the interviews we are doing with various internet marketing experts and RSS practitioners. In the following days and hopefully not too many weeks, we\'ll be posting those interviews here.</p>
<p>I\'m sure most of you have heard of <a href=\"http://www.futurenowinc.com/bios.htm#Bryan\" target=\"_blank\"><strong>Bryan Eisenberg</strong></a> before. Bryan is the leading worldwide authority on internet marketing optimization and website persuasion architecture. He was also one of the few marketers that got on the RSS Marketing bandwagon early on.</p>
<p>Recently, Bryan started exploring <a href=\"http://rssdiary.marketingstudies.net/content/robin_good_on_newsmastering_and_becoming_the_1_content_source_in_your_.php\" target=\"_blank\"><strong>RSS Radars</strong></a> as a tool to increase the traffic to their optimization portal GrokDotCom.com, increase visitor loyalty, position the website as the key news source for internet optimization ... and naturally <strong>facilitate online sales</strong> of their books and consulting services. <a href=\"http://today.futurenowinc.com/\" target=\"_blank\">Take a look here.</a> </p>
<p>But while most RSS Radars are based on <strong>contextually filtering content</strong> from selected third-party RSS feeds, the <a href=\"http://today.futurenowinc.com/\" target=\"_blank\">GrokDotCom.com RSS Radars</a> go far beyond anything else we have seen on the market so far. </p>
<p>Instead of relying only on contextual content filtering to select the most relevant third-party content, they are employing <strong>a number of additional filters</strong>, such as the amount of linkage the story is receiving, source relevance and credibility, and so on ... and they\'re calling it a discovery engine.</p>
<ul>
<li>What are their RSS Radar marketing goals?</li>
<li>How their RSS Radar is different from what you can generally see online?</li>
<li>What concrete results are they achieving?</li>
<li>What you can learn from their RSS marketing?</li>
</ul>
<p>All of these answers, and more, available in the audio interview.</p>
<p><a href=\"http://www.iprom.si/rokh/interviews/fin_eisenberg1.mp3\" target=\"_blank\"><strong>Click here to listen to the MP3 file</strong> [14 minutes; 3 MB] </a></p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";}i:10;a:7:{s:5:\"title\";s:27:\"Using RSS Radars in B2B CRM\";s:4:\"link\";s:76:\"http://rssdiary.marketingstudies.net/content/using_rss_radars_in_b2b_crm.php\";s:8:\"category\";s:13:\"RSS Marketing\";s:11:\"description\";s:2956:\"
<p><strong>RSS Radars</strong> are not just a tool to help you enrich your website content and allow you to easily conduct business intelligence, but can also be used as a <strong>B2B Customer Relationship Management tool</strong> to help you maintain customer loyalty and provide your customers with some additional added value. </p>
<p>Just recently I received an e-mail from David Koopmans of <a href=\"http://www.mokummarketing.com\" target=\"_blank\">Mokum Marketing</a>, who gave me the idea for this post.</p>
<p>David\'s idea is simple:</p>
<ul>
<li>Tag articles of interest to your customers using a service like <a href=\"http://www.diigo.com/\" target=\"_blank\">Diigo</a> or <a href=\"http://del.icio.us/\" target=\"_blank\">Del.icio.us</a></li>
<li>Provide them with an RSS feed to deliver them the articles as they are updated</li>
</ul>
<p>This is how David sees the usefulness of such an application:<br>
<em>"The idea is very attractive though; in B2B we often manage a relatively small number of relationships, but they are deep and we want to make them deeper."</em></p>
<p>But, there are two problems:</p>
<ul>
<li>Tagging the articles using a public service like Diigo or Del.icio.us would make the feeds publicly available, making the service less value due to lack of uniqueness, as also noted by David</li>
<li>Tagging relevant articles every day takes time ... time that busy B2B marketers usually don\'t have, especially if you want to cater a tag-based RSS feed for each of your clients</li>
</ul>
<p>This is where RSS Radars can come in, enabling you to<strong> aggregate</strong> dozens or hundreds of RSS feeds,<strong> filter</strong> them for the relevant keywords to get only the most relevant content for a specific client, and provide that client with his own <strong>customized RSS feed</strong>, using a service like <a href=\"http://www.mysyndicaat.com\" target=\"_blank\">MySyndicaat.com</a> or <a href=\"http://pipes.yahoo.com\" target=\"_blank\">pipes.yahoo.com</a>.</p>
<p>Plus, using <a href=\"http://www.freewebmasterhelp.com/tutorials/htaccess/\" target=\"_blank\">.htaccess</a> you can easily password protect each feed for each individual client.</p>
<p>More details in the 2007 edition of the <a href=\"http://rss.marketingstudies.net\" target=\"_blank\">RSS e-book</a>:) </p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";s:4:\"guid\";s:41:\"853@http://rssdiary.marketingstudies.net/\";s:2:\"dc\";a:1:{s:4:\"date\";s:25:\"2007-03-26T22:28:35+00:00\";}s:7:\"summary\";s:2956:\"
<p><strong>RSS Radars</strong> are not just a tool to help you enrich your website content and allow you to easily conduct business intelligence, but can also be used as a <strong>B2B Customer Relationship Management tool</strong> to help you maintain customer loyalty and provide your customers with some additional added value. </p>
<p>Just recently I received an e-mail from David Koopmans of <a href=\"http://www.mokummarketing.com\" target=\"_blank\">Mokum Marketing</a>, who gave me the idea for this post.</p>
<p>David\'s idea is simple:</p>
<ul>
<li>Tag articles of interest to your customers using a service like <a href=\"http://www.diigo.com/\" target=\"_blank\">Diigo</a> or <a href=\"http://del.icio.us/\" target=\"_blank\">Del.icio.us</a></li>
<li>Provide them with an RSS feed to deliver them the articles as they are updated</li>
</ul>
<p>This is how David sees the usefulness of such an application:<br>
<em>"The idea is very attractive though; in B2B we often manage a relatively small number of relationships, but they are deep and we want to make them deeper."</em></p>
<p>But, there are two problems:</p>
<ul>
<li>Tagging the articles using a public service like Diigo or Del.icio.us would make the feeds publicly available, making the service less value due to lack of uniqueness, as also noted by David</li>
<li>Tagging relevant articles every day takes time ... time that busy B2B marketers usually don\'t have, especially if you want to cater a tag-based RSS feed for each of your clients</li>
</ul>
<p>This is where RSS Radars can come in, enabling you to<strong> aggregate</strong> dozens or hundreds of RSS feeds,<strong> filter</strong> them for the relevant keywords to get only the most relevant content for a specific client, and provide that client with his own <strong>customized RSS feed</strong>, using a service like <a href=\"http://www.mysyndicaat.com\" target=\"_blank\">MySyndicaat.com</a> or <a href=\"http://pipes.yahoo.com\" target=\"_blank\">pipes.yahoo.com</a>.</p>
<p>Plus, using <a href=\"http://www.freewebmasterhelp.com/tutorials/htaccess/\" target=\"_blank\">.htaccess</a> you can easily password protect each feed for each individual client.</p>
<p>More details in the 2007 edition of the <a href=\"http://rss.marketingstudies.net\" target=\"_blank\">RSS e-book</a>:) </p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";}i:11;a:7:{s:5:\"title\";s:30:\"The 10-Step RSS Marketing Plan\";s:4:\"link\";s:79:\"http://rssdiary.marketingstudies.net/content/the_10-step_rss_marketing_plan.php\";s:8:\"category\";s:13:\"RSS Marketing\";s:11:\"description\";s:5146:\"
<p>While RSS has certainly become well-established with most marketers, <strong>few are using it to its full advantage</strong>.</p>
<p>Now, while the original <a href=\"http://rss.marketingstudies.net\">Unleash the Marketing & Publishing Power of RSS</a> e-book focused on explaining RSS marketing in a world where RSS was just starting out, the 2007 edition will focus on <strong>optimizing your RSS marketing and getting as much as possible from it</strong>.</p>
<p><strong>The 10-step plan</strong> is one of the tools we will be introducing in the 2007 edition, once it\'s launched (getting there:).</p>
<p>Going through this plan will help you get as much as possible from RSS, on all levels. It will help you bring your RSS marketing to the same level as your e-mail marketing, and more. </p>
<p>But for now, here\'s a very quick summary of the steps from the process view point. </p>
<p><strong>1. Develop your RSS marketing strategy</strong><br>
It all starts with a strategy that defines all the other elements of your RSS marketing plan. Developing your RSS marketing strategy consists of planning your RSS usage for each marketing function and integrating it with the rest of your marketing mix, and setting the goals for each of the marketing functions.
</p>
<p><strong>2. Start using RSS for business intelligence</strong><br>
Conducting business intelligence using RSS is the first step to improving your marketing overall. You will start by finding the right RSS Reader for you, define your business intelligence needs, find the relevant information sources, and implementing the right RSS business intelligence tools. </p>
<p><strong>3. Plan your overall outbound RSS content strategy</strong><br>
Outbound communications using RSS are the most complex part of RSS marketing, with numerous choices available to you. During this step you will define your outbound communications target audiences, define your goals for each of them, decide on your RSS feed publishing model, define your RSS feed content and define your RSS feed content sources.</p>
<p><strong>4. Define your RSS marketing requirements & select your RSS marketing vendor</strong><br>
Defining your RSS marketing technology requirements and selecting the appropriate vendor to supply you with all the features you need to support your strategy.</p>
<p><strong>5. Plan your RSS content strategy on the content-item level</strong><br>
Once you have prepared your overall RSS content strategy you need to plan your RSS content-item level strategy, which essentially means getting the right content in place within the feed to meet your objectives. This consists of defining your writing style, defining the content item structure and defining your calls-to-action.</p>
<p><strong>6. Promote your RSS feeds internally</strong><br>
Simply publishing RSS feeds on your website is not enough to generate subscribers. In this section you will define your RSS feed subscription process, define the RSS feed promotion locations for your feeds, develop the subscription offer and implement the other neccessary technical items to increase your subscription growth.</p>
<p><strong>7. Promote your RSS feeds externally</strong><br>
After setting everything correctly through your own channels, it is neccesary to promote the RSS feeds using external websites as well. This process includes optimizing your RSS feed for the search engines, submitting the feed to the search engines and performing periodic pinging.</p>
<p><strong>8. Measure and optimize your RSS feeds</strong><br>
Measurement and optimization are the two areas that can have the most profound impact on your RSS success. This consists of defining the required metrics, establishing the technical capacities for measurement, measuring and optimizing your content strategy and measuring and optimizing your subscription generation tactics.</p>
<p><strong>9. Use RSS to syndicate your content to other online media</strong><br>
Use RSS to get your content published on other relevant media. The neccessary steps for syndication are defining your target media, defining your RSS feed content, preparing the right syndication tools and promoting your syndication offerings.</p>
<p><strong>10. Use RSS to enhance your website and brand</strong><br>
Enhancing your website is about adding third-party content to enrich the user experience, while enhancing your brand is about providing your own branded RSS Reader.</p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";s:4:\"guid\";s:41:\"848@http://rssdiary.marketingstudies.net/\";s:2:\"dc\";a:1:{s:4:\"date\";s:25:\"2007-03-11T12:11:06+00:00\";}s:7:\"summary\";s:5146:\"
<p>While RSS has certainly become well-established with most marketers, <strong>few are using it to its full advantage</strong>.</p>
<p>Now, while the original <a href=\"http://rss.marketingstudies.net\">Unleash the Marketing & Publishing Power of RSS</a> e-book focused on explaining RSS marketing in a world where RSS was just starting out, the 2007 edition will focus on <strong>optimizing your RSS marketing and getting as much as possible from it</strong>.</p>
<p><strong>The 10-step plan</strong> is one of the tools we will be introducing in the 2007 edition, once it\'s launched (getting there:).</p>
<p>Going through this plan will help you get as much as possible from RSS, on all levels. It will help you bring your RSS marketing to the same level as your e-mail marketing, and more. </p>
<p>But for now, here\'s a very quick summary of the steps from the process view point. </p>
<p><strong>1. Develop your RSS marketing strategy</strong><br>
It all starts with a strategy that defines all the other elements of your RSS marketing plan. Developing your RSS marketing strategy consists of planning your RSS usage for each marketing function and integrating it with the rest of your marketing mix, and setting the goals for each of the marketing functions.
</p>
<p><strong>2. Start using RSS for business intelligence</strong><br>
Conducting business intelligence using RSS is the first step to improving your marketing overall. You will start by finding the right RSS Reader for you, define your business intelligence needs, find the relevant information sources, and implementing the right RSS business intelligence tools. </p>
<p><strong>3. Plan your overall outbound RSS content strategy</strong><br>
Outbound communications using RSS are the most complex part of RSS marketing, with numerous choices available to you. During this step you will define your outbound communications target audiences, define your goals for each of them, decide on your RSS feed publishing model, define your RSS feed content and define your RSS feed content sources.</p>
<p><strong>4. Define your RSS marketing requirements & select your RSS marketing vendor</strong><br>
Defining your RSS marketing technology requirements and selecting the appropriate vendor to supply you with all the features you need to support your strategy.</p>
<p><strong>5. Plan your RSS content strategy on the content-item level</strong><br>
Once you have prepared your overall RSS content strategy you need to plan your RSS content-item level strategy, which essentially means getting the right content in place within the feed to meet your objectives. This consists of defining your writing style, defining the content item structure and defining your calls-to-action.</p>
<p><strong>6. Promote your RSS feeds internally</strong><br>
Simply publishing RSS feeds on your website is not enough to generate subscribers. In this section you will define your RSS feed subscription process, define the RSS feed promotion locations for your feeds, develop the subscription offer and implement the other neccessary technical items to increase your subscription growth.</p>
<p><strong>7. Promote your RSS feeds externally</strong><br>
After setting everything correctly through your own channels, it is neccesary to promote the RSS feeds using external websites as well. This process includes optimizing your RSS feed for the search engines, submitting the feed to the search engines and performing periodic pinging.</p>
<p><strong>8. Measure and optimize your RSS feeds</strong><br>
Measurement and optimization are the two areas that can have the most profound impact on your RSS success. This consists of defining the required metrics, establishing the technical capacities for measurement, measuring and optimizing your content strategy and measuring and optimizing your subscription generation tactics.</p>
<p><strong>9. Use RSS to syndicate your content to other online media</strong><br>
Use RSS to get your content published on other relevant media. The neccessary steps for syndication are defining your target media, defining your RSS feed content, preparing the right syndication tools and promoting your syndication offerings.</p>
<p><strong>10. Use RSS to enhance your website and brand</strong><br>
Enhancing your website is about adding third-party content to enrich the user experience, while enhancing your brand is about providing your own branded RSS Reader.</p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";}i:12;a:7:{s:5:\"title\";s:48:\"New Marketing Thinking Required for Second Life?\";s:4:\"link\";s:96:\"http://rssdiary.marketingstudies.net/content/new_marketing_thinking_required_for_second_life.php\";s:8:\"category\";s:27:\"Other RSS Related Ramblings\";s:11:\"description\";s:3489:\"
<p><a href=\"http://www.mobilavenue.net/2007/02/28/new-thinking-required/\" target=\"_blank\">Mobil Avenue accuses me</a> of 20th century marketing thinking. I\'m not quite sure what he has in mind, but it seems that my <a href=\"http://rssdiary.marketingstudies.net/content/second_life_2_how_can_marketers_take_advantage.php\" target=\"_blank\">Second Life posts</a> ticked off some people. </p>
<p>Now, don\'t get me wrong, I see alot of development potential in virtual worlds, but <a href=\"http://www.secondlife.com\" target=\"_blank\">Second Life</a> as it is simply does not cut it. </p>
<p>I won\'t go into the details again, but the sheer lack of economy of scales shows that something is wrong when you compare the investments in Second Life and the actual virtual world penetration. Not to mention the difficult user interface.</p>
<p>Second Life is a good beginning, but <strong>virtual worlds have a far way to go before they deserve to be treated as seriously as some are treating them today</strong>. Yes, Second Life should certainly be treated as a <strong>marketing/communications playground</strong>, but not as a high importance marketing channel.</p>
<p>If you want to call this 20th century thinking, go ahead. It is. As are economies of scale, profitability, sales conversion, cost per order and other business <em>"relics"</em>.</p>
<p>And as you\'ll notice, 20th century thinking still works, even in 2007. We\'ve all heard stories of the demise of advertising, the death of PR, the death of e-mail, the death of postal direct mail and so on ... but they\'re all alive, well and kicking still today, and will remain so.</p>
<p>Actually, intrusive direct response TV advertising is still one of the most effective tools to generate sales. And it gives you more bang for the buck than almost any other marketing channel, including online. </p>
<p>Do I like this? No. I\'d love to believe that the internet is the alpha and omega of marketing. But it\'s not. It\'s the key <strong>connector</strong>, but not the key <strong>driver</strong>. That\'s the way things are, and as markters we need to employ 20th century thinking and use what works best ... and the numbers tell us that.</p>
<p>But this doesn\'t mean we shouldn\'t <strong>play and test</strong>. Quite on the contrary.</p>
<p>OK, this conversation is getting somewhat beyond the original topic, and it\'s quite possible I\'m not even getting what Mobil Avenue is trying to say:) </p>
<p>And please don\'t get me started on 3D virtual webstores ... </p>
<p>Of course, I might be wrong. And if I am, I\'ll be the first to change my stripes the next day. It\'s what marketers do. If a new thing comes up and works better than what you\'re doing, change. But every change first demand proof. Unless you\'re just testing ... because when you\'re testing, the rules of the game change. </p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";s:4:\"guid\";s:41:\"841@http://rssdiary.marketingstudies.net/\";s:2:\"dc\";a:1:{s:4:\"date\";s:25:\"2007-03-01T14:20:50+00:00\";}s:7:\"summary\";s:3489:\"
<p><a href=\"http://www.mobilavenue.net/2007/02/28/new-thinking-required/\" target=\"_blank\">Mobil Avenue accuses me</a> of 20th century marketing thinking. I\'m not quite sure what he has in mind, but it seems that my <a href=\"http://rssdiary.marketingstudies.net/content/second_life_2_how_can_marketers_take_advantage.php\" target=\"_blank\">Second Life posts</a> ticked off some people. </p>
<p>Now, don\'t get me wrong, I see alot of development potential in virtual worlds, but <a href=\"http://www.secondlife.com\" target=\"_blank\">Second Life</a> as it is simply does not cut it. </p>
<p>I won\'t go into the details again, but the sheer lack of economy of scales shows that something is wrong when you compare the investments in Second Life and the actual virtual world penetration. Not to mention the difficult user interface.</p>
<p>Second Life is a good beginning, but <strong>virtual worlds have a far way to go before they deserve to be treated as seriously as some are treating them today</strong>. Yes, Second Life should certainly be treated as a <strong>marketing/communications playground</strong>, but not as a high importance marketing channel.</p>
<p>If you want to call this 20th century thinking, go ahead. It is. As are economies of scale, profitability, sales conversion, cost per order and other business <em>"relics"</em>.</p>
<p>And as you\'ll notice, 20th century thinking still works, even in 2007. We\'ve all heard stories of the demise of advertising, the death of PR, the death of e-mail, the death of postal direct mail and so on ... but they\'re all alive, well and kicking still today, and will remain so.</p>
<p>Actually, intrusive direct response TV advertising is still one of the most effective tools to generate sales. And it gives you more bang for the buck than almost any other marketing channel, including online. </p>
<p>Do I like this? No. I\'d love to believe that the internet is the alpha and omega of marketing. But it\'s not. It\'s the key <strong>connector</strong>, but not the key <strong>driver</strong>. That\'s the way things are, and as markters we need to employ 20th century thinking and use what works best ... and the numbers tell us that.</p>
<p>But this doesn\'t mean we shouldn\'t <strong>play and test</strong>. Quite on the contrary.</p>
<p>OK, this conversation is getting somewhat beyond the original topic, and it\'s quite possible I\'m not even getting what Mobil Avenue is trying to say:) </p>
<p>And please don\'t get me started on 3D virtual webstores ... </p>
<p>Of course, I might be wrong. And if I am, I\'ll be the first to change my stripes the next day. It\'s what marketers do. If a new thing comes up and works better than what you\'re doing, change. But every change first demand proof. Unless you\'re just testing ... because when you\'re testing, the rules of the game change. </p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";}i:13;a:7:{s:5:\"title\";s:36:\"What You Can Do With Amazon RSS Now?\";s:4:\"link\";s:84:\"http://rssdiary.marketingstudies.net/content/what_you_can_do_with_amazon_rss_now.php\";s:8:\"category\";s:12:\"RSS Examples\";s:11:\"description\";s:4220:\"
<p>If I keep this up, I might actually get the reputation of picking on Amazon.com as a hobby <em>[just take a look at <a href=\"http://rssdiary.marketingstudies.net/content/is_amazon_missing_the_rss_advertising_opportunity.php\" target=\"_blank\">Is Amazon Missing the RSS Advertising Opportunity?</a>, <a href=\"http://rssdiary.marketingstudies.net/content/why_is_everyone_missing_the_rss_transactional_messaging_opportunity.php\" target=\"_blank\">Why is Everyone Missing the RSS Transactional Messaging Opportunity?</a> and <a href=\"http://rssdiary.marketingstudies.net/content/get_the_most_from_rss_marketing_take_your_dm_hat_off.php\" target=\"_blank\">Get the Most from RSS Marketing ... Take Your DM Hat Off!</a>]</em>.</p>
<p>It\'s just one of those things. You see a company that could really go above and beyond with RSS and really use it to drive revenues, but they just don\'t do it. </p>
<p>But at least they\'re showing some activitiy lately ...<br />
<em>[in addition to removing their list of relatively useless category feeds, which used to be available <a href=\"http://www.amazon.com/exec/obidos/subst/xs/syndicate.html/104-4223571-5356714\" target=\"_blank\">here</a>]</em></p>
<p><strong>a) Gold Box</strong><br />
<a href=\"http://www.amazon.com/gp/goldbox\" target=\"_blank\">Gold Box</a> is a service that provides you with personalized deals every day. It finally has an RSS feed with your daily deals. </p>
<p>But, unfortunatelly, the <a href=\"http://rssfeeds.s3.amazonaws.com/goldbox\" target=\"_blank\">RSS feed</a> only provides brief information about the product, instead of also giving you a direct purchase link, some of the latest product reviews and other information that could facilitate the sale. Also, there\'s no personalization, or so it seems. Why not give me an RSS feed with just the special deals for me, based on my previous purchases?</p>
<p><strong>b) <a href=\"http://www.amazon.com/gp/plog\" target=\"_blank\">Plog</a></strong><br />
This is one of the genius Amazon ideas. Each Plog is personalized to the individual user, giving him the latest blog posts from Amazon\'s authors (<em>just from the authors\' whos books you\'ve purchased</em>), and it also comes with a targeted RSS feed, matching the Plog content you see when you\'re logged-in. You can also subscribe to additional blog content manually.</p>
<p>Also, Amazon is promising that we\'ll be soon able to track latest releases, changes to our orders and \"much more\" through our plogs, which will presumably also come be published in our targeted RSS feeds.</p>
<p>Amazon, please keep this up. Make us happy:)</p>
<p><strong>c) <a href=\"http://www.amazon.com/gp/browse.html?node=3435361&\" target=\"_blank\">The Amazon API</a></strong><br />
But let\'s be fair to Amazon. Even though their end-user RSS feed offering is poor, they do provide developers with the ability to create their own RSS feeds from Amazon, by integrating with their API.</p>
<p>Here are some examples:</p>
<p><a href=\"http://RSStalker.com\" target=\"_blank\"><strong>RSStalker.com</strong></a> - provides a variety of Amazon product tracking options via RSS, such as a <em>10% price drop feed </em>that lets you know when a product that RSStalker is tracking via Amazon drops 10% in price; RSS feeds from your wishlists; last 25 price changes in a selected Amazon category, and more.</p>
<p><strong><a href=\"http://baebo.francisshanahan.com/Default.aspx\" target=\"_blank\">Baebo</a></strong> - provides a persistant search RSS feed for Amazon products, based on your keywords.</p>
<p>More great examples floating around ...</p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";s:4:\"guid\";s:41:\"839@http://rssdiary.marketingstudies.net/\";s:2:\"dc\";a:1:{s:4:\"date\";s:25:\"2007-02-26T22:40:35+00:00\";}s:7:\"summary\";s:4220:\"
<p>If I keep this up, I might actually get the reputation of picking on Amazon.com as a hobby <em>[just take a look at <a href=\"http://rssdiary.marketingstudies.net/content/is_amazon_missing_the_rss_advertising_opportunity.php\" target=\"_blank\">Is Amazon Missing the RSS Advertising Opportunity?</a>, <a href=\"http://rssdiary.marketingstudies.net/content/why_is_everyone_missing_the_rss_transactional_messaging_opportunity.php\" target=\"_blank\">Why is Everyone Missing the RSS Transactional Messaging Opportunity?</a> and <a href=\"http://rssdiary.marketingstudies.net/content/get_the_most_from_rss_marketing_take_your_dm_hat_off.php\" target=\"_blank\">Get the Most from RSS Marketing ... Take Your DM Hat Off!</a>]</em>.</p>
<p>It\'s just one of those things. You see a company that could really go above and beyond with RSS and really use it to drive revenues, but they just don\'t do it. </p>
<p>But at least they\'re showing some activitiy lately ...<br />
<em>[in addition to removing their list of relatively useless category feeds, which used to be available <a href=\"http://www.amazon.com/exec/obidos/subst/xs/syndicate.html/104-4223571-5356714\" target=\"_blank\">here</a>]</em></p>
<p><strong>a) Gold Box</strong><br />
<a href=\"http://www.amazon.com/gp/goldbox\" target=\"_blank\">Gold Box</a> is a service that provides you with personalized deals every day. It finally has an RSS feed with your daily deals. </p>
<p>But, unfortunatelly, the <a href=\"http://rssfeeds.s3.amazonaws.com/goldbox\" target=\"_blank\">RSS feed</a> only provides brief information about the product, instead of also giving you a direct purchase link, some of the latest product reviews and other information that could facilitate the sale. Also, there\'s no personalization, or so it seems. Why not give me an RSS feed with just the special deals for me, based on my previous purchases?</p>
<p><strong>b) <a href=\"http://www.amazon.com/gp/plog\" target=\"_blank\">Plog</a></strong><br />
This is one of the genius Amazon ideas. Each Plog is personalized to the individual user, giving him the latest blog posts from Amazon\'s authors (<em>just from the authors\' whos books you\'ve purchased</em>), and it also comes with a targeted RSS feed, matching the Plog content you see when you\'re logged-in. You can also subscribe to additional blog content manually.</p>
<p>Also, Amazon is promising that we\'ll be soon able to track latest releases, changes to our orders and \"much more\" through our plogs, which will presumably also come be published in our targeted RSS feeds.</p>
<p>Amazon, please keep this up. Make us happy:)</p>
<p><strong>c) <a href=\"http://www.amazon.com/gp/browse.html?node=3435361&\" target=\"_blank\">The Amazon API</a></strong><br />
But let\'s be fair to Amazon. Even though their end-user RSS feed offering is poor, they do provide developers with the ability to create their own RSS feeds from Amazon, by integrating with their API.</p>
<p>Here are some examples:</p>
<p><a href=\"http://RSStalker.com\" target=\"_blank\"><strong>RSStalker.com</strong></a> - provides a variety of Amazon product tracking options via RSS, such as a <em>10% price drop feed </em>that lets you know when a product that RSStalker is tracking via Amazon drops 10% in price; RSS feeds from your wishlists; last 25 price changes in a selected Amazon category, and more.</p>
<p><strong><a href=\"http://baebo.francisshanahan.com/Default.aspx\" target=\"_blank\">Baebo</a></strong> - provides a persistant search RSS feed for Amazon products, based on your keywords.</p>
<p>More great examples floating around ...</p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";}i:14;a:7:{s:5:\"title\";s:18:\"Quick RSS SEO Tips\";s:4:\"link\";s:67:\"http://rssdiary.marketingstudies.net/content/quick_rss_seo_tips.php\";s:8:\"category\";s:30:\"RSS SEO and Traffic Generation\";s:11:\"description\";s:3562:\"
<p><a href=\"http://www.webpronews.com/topnews/2007/02/20/ses-london-getting-the-most-out-of-blogging-rss\" target=\"_blank\">WebProNews has a short summary</a> from <a href=\"http://www.searchingforprofit.com/\" target=\"_blank\">Amanda Watlington\'s</a> tips for SEO optimization of your RSS feeds:</p>
<blockquote><em>1. Subscribe to your own feed and claim it on blog engine Technorati
<p>2. Focus your feed with a keyword theme</p>
<p>3. Use keywords in the title tag; keep it under 100 characters</p>
<p>4. Most feed readers display feeds alphabetically, title accordingly</p>
<p>5. Write description tags as if for a directory; keep them under 500 characters</p>
<p>6. Use full paths on links and unique URLs for each item</p>
<p>7. Provide email updates for the non-techies</p>
<p>8. Offer an HTML version of your feed</p>
<p>9. For branding, add logo and images to your feed</em> </blockquote></p>
<p>Now, let\'s add some tips from <a href=\"http://rssdiary.marketingstudies.net/content/optimize_your_rss_feed_for_better_search_placement.php\" target=\"_blank\">Stephan Spencer</a> and continue with the numbering:</p>
<blockquote><em>10. Full text, not summaries
<p>11. 20 or MORE items (not just 10)</p>
<p>12. Multiple feeds (by category, latest comments, comments by post)</p>
<p>13. Keyword-rich item [title]</p>
<p>14. Your brand name in the item [title]</p>
<p>15. Your most important keyword in the site [title] container</p>
<p>16. Compelling site [description]</p>
<p>17. Don\'t put tracking codes into the URLs (e.g. &source=rss)</p>
<p>18. An RSS feed that contains enclosures (i.e. podcasts) can get into additional RSS directories & engines</em></blockquote></p>
<p>And to round this off, a summary of <a href=\"http://rssdiary.marketingstudies.net/content/use_rss_to_increase_your_traffic_now_part_1.php\" target=\"_blank\">my own tips</a> [<a href=\"http://rssdiary.marketingstudies.net/content/use_rss_to_increase_your_traffic_now_part_2.php\" target=\"_blank\">part 2 here</a>] for using RSS to drive traffic to your site:</p>
<blockquote>19. Get your RSS content (proactively) syndicated on other relevant websites [<em>just the headlines and summaries of course</em>]
<p>20. Submit your RSS feeds to all the RSS search engines and directories</p>
<p>21. Use RSS to add relevant third-party content [<em>again, just headlines and summaries</em>] to your website to gain additional SE weight for your keywords</p>
<p>22. Use RSS to deliver all of your frequently updated content, not just for your latest blog posts</p>
<p>23. Whenever the content in your feed changes, ping the most important search engines and directories [<em>yes, you don\'t need a blog for this</em>]</blockquote></p>
<p>Do you have more tips?</p>
<p><strong>(a) </strong>Post them in the comments form below.</p>
<p><strong>(b)</strong> E-mail me at <em>info@marketingstudies.net </em>and let\'s set-up an interview</p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";s:4:\"guid\";s:41:\"837@http://rssdiary.marketingstudies.net/\";s:2:\"dc\";a:1:{s:4:\"date\";s:25:\"2007-02-26T22:14:43+00:00\";}s:7:\"summary\";s:3562:\"
<p><a href=\"http://www.webpronews.com/topnews/2007/02/20/ses-london-getting-the-most-out-of-blogging-rss\" target=\"_blank\">WebProNews has a short summary</a> from <a href=\"http://www.searchingforprofit.com/\" target=\"_blank\">Amanda Watlington\'s</a> tips for SEO optimization of your RSS feeds:</p>
<blockquote><em>1. Subscribe to your own feed and claim it on blog engine Technorati
<p>2. Focus your feed with a keyword theme</p>
<p>3. Use keywords in the title tag; keep it under 100 characters</p>
<p>4. Most feed readers display feeds alphabetically, title accordingly</p>
<p>5. Write description tags as if for a directory; keep them under 500 characters</p>
<p>6. Use full paths on links and unique URLs for each item</p>
<p>7. Provide email updates for the non-techies</p>
<p>8. Offer an HTML version of your feed</p>
<p>9. For branding, add logo and images to your feed</em> </blockquote></p>
<p>Now, let\'s add some tips from <a href=\"http://rssdiary.marketingstudies.net/content/optimize_your_rss_feed_for_better_search_placement.php\" target=\"_blank\">Stephan Spencer</a> and continue with the numbering:</p>
<blockquote><em>10. Full text, not summaries
<p>11. 20 or MORE items (not just 10)</p>
<p>12. Multiple feeds (by category, latest comments, comments by post)</p>
<p>13. Keyword-rich item [title]</p>
<p>14. Your brand name in the item [title]</p>
<p>15. Your most important keyword in the site [title] container</p>
<p>16. Compelling site [description]</p>
<p>17. Don\'t put tracking codes into the URLs (e.g. &source=rss)</p>
<p>18. An RSS feed that contains enclosures (i.e. podcasts) can get into additional RSS directories & engines</em></blockquote></p>
<p>And to round this off, a summary of <a href=\"http://rssdiary.marketingstudies.net/content/use_rss_to_increase_your_traffic_now_part_1.php\" target=\"_blank\">my own tips</a> [<a href=\"http://rssdiary.marketingstudies.net/content/use_rss_to_increase_your_traffic_now_part_2.php\" target=\"_blank\">part 2 here</a>] for using RSS to drive traffic to your site:</p>
<blockquote>19. Get your RSS content (proactively) syndicated on other relevant websites [<em>just the headlines and summaries of course</em>]
<p>20. Submit your RSS feeds to all the RSS search engines and directories</p>
<p>21. Use RSS to add relevant third-party content [<em>again, just headlines and summaries</em>] to your website to gain additional SE weight for your keywords</p>
<p>22. Use RSS to deliver all of your frequently updated content, not just for your latest blog posts</p>
<p>23. Whenever the content in your feed changes, ping the most important search engines and directories [<em>yes, you don\'t need a blog for this</em>]</blockquote></p>
<p>Do you have more tips?</p>
<p><strong>(a) </strong>Post them in the comments form below.</p>
<p><strong>(b)</strong> E-mail me at <em>info@marketingstudies.net </em>and let\'s set-up an interview</p>
<table border=\"1\" cellpadding=\"5\" cellspacing=\"2\" bordercolor=\"#FFFFFF\">
<tr>
<td bordercolor=\"#003366\" bgcolor=\"#f5f5f5\"><font size=\"2\"><strong>How Can RSS Power Your Internet Marketing and Publishing?</strong><br>
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.<br>
<a href=\"http://rss.marketingstudies.net/book/?src=feed\">Click here and get the step-by-step guide to taking full marketing advantage of RSS. </a></font><a href=\"http://rss.marketingstudies.net/index.html?src=feed\"></a></td>
</tr>
</table>
\";}}s:7:\"channel\";a:6:{s:5:\"title\";s:23:\"The RSS Marketing Diary\";s:4:\"link\";s:37:\"http://rssdiary.marketingstudies.net/\";s:11:\"description\";s:159:\"Latest RSS marketing and RSS publishing news, commentary, advice and developments. Your primary source for RSS marketing information and marketing development.\";s:2:\"dc\";a:3:{s:8:\"language\";s:5:\"en-us\";s:7:\"creator\";s:33:\"rok.hrastnik@marketingstudies.net\";s:4:\"date\";s:25:\"2007-07-05T21:06:28+00:00\";}s:2:\"sy\";a:3:{s:12:\"updateperiod\";s:6:\"hourly\";s:15:\"updatefrequency\";s:1:\"1\";s:10:\"updatebase\";s:22:\"2000-01-01T12:00+00:00\";}s:7:\"tagline\";s:159:\"Latest RSS marketing and RSS publishing news, commentary, advice and developments. Your primary source for RSS marketing information and marketing development.\";}s:9:\"textinput\";a:0:{}s:5:\"image\";a:0:{}s:9:\"feed_type\";s:3:\"RSS\";s:12:\"feed_version\";s:3:\"2.0\";s:5:\"stack\";a:0:{}s:9:\"inchannel\";b:0;s:6:\"initem\";b:0;s:9:\"incontent\";b:0;s:11:\"intextinput\";b:0;s:7:\"inimage\";b:0;s:13:\"current_field\";s:0:\"\";s:17:\"current_namespace\";b:0;s:19:\"_CONTENT_CONSTRUCTS\";a:6:{i:0;s:7:\"content\";i:1;s:7:\"summary\";i:2;s:4:\"info\";i:3;s:5:\"title\";i:4;s:7:\"tagline\";i:5;s:9:\"copyright\";}s:13:\"last_modified\";s:31:\"Mon, 30 Nov 2009 21:29:54 GMT
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AND TRIM(LCASE(user_email)) = TRIM(LCASE(''))
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('rok.hrastnik@marketingstudies.net', '5e35f0a876845bf1c9b5ce545f3f809c', '', 'http://rssdiary.marketingstudies.net/', '2010-09-10 16:43:25', 'rokhrastnikmarketingstudiesnet', 'rok.hrastnik@marketingstudies.net')
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<p><img src=\"http://farm4.static.flickr.com/3597/3637620452_ae19387ddb.jpg\" alt=\"Qype Summer in the City Party=\"470px\" style=\"border: 1px solid #999;\" /><em><a href=\"http://www.qype.co.uk/\">Qype’s</a> (a pure web company) summer party where they invited all their users to come hang out and party.See #5 for why this is important. (Photo Credit: <a href=\"http://www.flickr.com/photos/25735239@N05/3637620452\">QypeUK</a>)</em></p>
<p>Loyalty. Super hard to get, super easy to lose. Especially today when the consumer has so much choice and so much power. Never before have they been able to compare, research, and discuss their purchasing choices like they can today. So what can you do, particularly as a web brand, to create and grow loyalty?</p>
<h3>1: Define what a Loyal User Means to You</h3>
<p>It’s easy to say “We have very loyal users” but what does that mean? You need to define what “loyalty” means to you. Is it repeat purchases, is it repeat visits, is it the occasional retweet, is it interaction with you on a third-party site? </p>
<p>It could be one or all of those metrics but you need to define what’s important to your business. Remember, a casual event (visiting your site) could turn into a conversion event (e.g. a purchase) very quickly if you recognise the casual user and motivate/encourage them appropriately.<span id=\"more-7497\"></span></p>
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<p>Once you’ve determined what a loyal user means to your business, you need to have the tools in place to identify those users, and their actions, when they take place. Having the proper analytics tools in place is key. </p>
<p>I won’t prescribe what software package is best for your business, only you can determine that, but suffice it to say that there are lots of good tools out there that will help you determine repeat (i.e. loyal) visitors, purchasers, advocates quickly, easily and quantifiably. You’ll be lost without this type of data.</p>
<h3>3: Recognise and Reward Loyal Users</h3>
<p>Almost all of us are fanboys (or fangirls) of at least one company. How awesome is it when they return your admiration? It doesn’t really matter what the platform is but when you, as a customer, go out of your way to praise a brand, it’s such a great feeling when they acknowledge that praise. Even if it’s a simple “Thanks!” on Twitter, or a simple reply to your email thanking them for a good experience. </p>
<p>It doesn’t take long to do but it can be a powerful way to increase loyalty. So understand who your fans are and be sure to thank them for their loyalty. You can take this a step further and, with the help of the analytics/CRM tools we talked about in point 2, you can reward quantifiably loyal users with automated messages, emails, promo codes, gifts, etc as a way of saying thanks. Again, simple but very, very compelling. </p>
<h3>4: Improve your Product</h3>
<p>You can’t build loyalty on a mediocre product (unless you’re an airline but that too shall pass, mark my words). If you have a poor product or experience and you’re trying to market or increase your customer base, stop. </p>
<p>Right now. Focus your time, energy, resources on fixing your product first. You’ll find building loyalty MUCH easier afterwards because your customers will be happier, less inclined to churn, and more motivated to sing your praises.</p>
<h3>5: Real World, Real Love</h3>
<p>Pure digital brands are often said to be at a disadvantage against bricks-and-mortar brands because they lack physical touchpoints, human interaction, etc. I disagree. Sure, your main line of business may be purely web based but that doesn’t mean you can’t exist in meatspace as well. </p>
<p>Find out where your users are in the world and meet them! Hold a meetup, do a hack fest, or just tweet out that you’re going down to the local pub and people should come hang out. Even if you only have 2 users, they’re your users for a reason – engage with them, buy them a beer, find out how they use your product, what they think you should change or improve. I guarantee they’re doing things that you couldn’t possibly conceive of.</p>
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<p><img src=\"http://farm4.static.flickr.com/3597/3637620452_ae19387ddb.jpg\" alt=\"Qype Summer in the City Party=\"470px\" style=\"border: 1px solid #999;\" /><em><a href=\"http://www.qype.co.uk/\">Qype’s</a> (a pure web company) summer party where they invited all their users to come hang out and party.See #5 for why this is important. (Photo Credit: <a href=\"http://www.flickr.com/photos/25735239@N05/3637620452\">QypeUK</a>)</em></p>
<p>Loyalty. Super hard to get, super easy to lose. Especially today when the consumer has so much choice and so much power. Never before have they been able to compare, research, and discuss their purchasing choices like they can today. So what can you do, particularly as a web brand, to create and grow loyalty?</p>
<h3>1: Define what a Loyal User Means to You</h3>
<p>It’s easy to say “We have very loyal users” but what does that mean? You need to define what “loyalty” means to you. Is it repeat purchases, is it repeat visits, is it the occasional retweet, is it interaction with you on a third-party site? </p>
<p>It could be one or all of those metrics but you need to define what’s important to your business. Remember, a casual event (visiting your site) could turn into a conversion event (e.g. a purchase) very quickly if you recognise the casual user and motivate/encourage them appropriately.<span id=\"more-7497\"></span></p>
<h3>2: Know How to Identify Loyal Users</h3>
<p>Once you’ve determined what a loyal user means to your business, you need to have the tools in place to identify those users, and their actions, when they take place. Having the proper analytics tools in place is key. </p>
<p>I won’t prescribe what software package is best for your business, only you can determine that, but suffice it to say that there are lots of good tools out there that will help you determine repeat (i.e. loyal) visitors, purchasers, advocates quickly, easily and quantifiably. You’ll be lost without this type of data.</p>
<h3>3: Recognise and Reward Loyal Users</h3>
<p>Almost all of us are fanboys (or fangirls) of at least one company. How awesome is it when they return your admiration? It doesn’t really matter what the platform is but when you, as a customer, go out of your way to praise a brand, it’s such a great feeling when they acknowledge that praise. Even if it’s a simple “Thanks!” on Twitter, or a simple reply to your email thanking them for a good experience. </p>
<p>It doesn’t take long to do but it can be a powerful way to increase loyalty. So understand who your fans are and be sure to thank them for their loyalty. You can take this a step further and, with the help of the analytics/CRM tools we talked about in point 2, you can reward quantifiably loyal users with automated messages, emails, promo codes, gifts, etc as a way of saying thanks. Again, simple but very, very compelling. </p>
<h3>4: Improve your Product</h3>
<p>You can’t build loyalty on a mediocre product (unless you’re an airline but that too shall pass, mark my words). If you have a poor product or experience and you’re trying to market or increase your customer base, stop. </p>
<p>Right now. Focus your time, energy, resources on fixing your product first. You’ll find building loyalty MUCH easier afterwards because your customers will be happier, less inclined to churn, and more motivated to sing your praises.</p>
<h3>5: Real World, Real Love</h3>
<p>Pure digital brands are often said to be at a disadvantage against bricks-and-mortar brands because they lack physical touchpoints, human interaction, etc. I disagree. Sure, your main line of business may be purely web based but that doesn’t mean you can’t exist in meatspace as well. </p>
<p>Find out where your users are in the world and meet them! Hold a meetup, do a hack fest, or just tweet out that you’re going down to the local pub and people should come hang out. Even if you only have 2 users, they’re your users for a reason – engage with them, buy them a beer, find out how they use your product, what they think you should change or improve. I guarantee they’re doing things that you couldn’t possibly conceive of.</p>
<img src=\"http://thinkvitamin.com/?ak_action=api_record_view&id=7497&type=feed\" alt=\"\" /><div class=\"feedflare\">
<a href=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?a=aqD2p_EdQho:AVlWV_HL3cw:FMJD1cDTPr0\"><img src=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?d=FMJD1cDTPr0\" border=\"0\"></img></a>
</div>\";}i:1;a:13:{s:5:\"title\";s:51:\"Ruby on Rails ActiveRecord: Part 1 [Video Tutorial]\";s:4:\"link\";s:77:\"http://thinkvitamin.com/dev/ruby-on-rails-activerecord-part-1-video-tutorial/\";s:8:\"comments\";s:86:\"http://thinkvitamin.com/dev/ruby-on-rails-activerecord-part-1-video-tutorial/#comments\";s:7:\"pubdate\";s:31:\"Thu, 09 Sep 2010 15:03:44 +0000\";s:2:\"dc\";a:1:{s:7:\"creator\";s:13:\"Keir Whitaker\";}s:8:\"category\";s:3:\"Dev\";s:4:\"guid\";s:31:\"http://thinkvitamin.com/?p=7611\";s:11:\"description\";s:448:\"By <strong>Keir Whitaker</strong><br />In this video Jim begins to look at the methods provided by the class ActiveRecord::Base, the default superclass of all Rails models. He starts by looking at the methods that allow us to retrieve records from the database. runMobileCompatibilityScript(\'myExperience593380655001\', \'anId\'); brightcove.createExperiences(); For more videos be sure to check out Think Vitamin Membership, new video tutorials [...]\";s:7:\"content\";a:1:{s:7:\"encoded\";s:2179:\"<div class=\"tweetmeme_button\" style=\"\">
<a href=\"http://api.tweetmeme.com/share?url=http%3A%2F%2Fthinkvitamin.com%2Fdev%2Fruby-on-rails-activerecord-part-1-video-tutorial%2F\"><br />
<img src=\"http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fthinkvitamin.com%2Fdev%2Fruby-on-rails-activerecord-part-1-video-tutorial%2F&source=thinkvitamin&style=normal&service=bit.ly\" height=\"61\" width=\"50\" /><br />
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<p>In this video Jim begins to look at the methods provided by the class <a href=\"http://api.rubyonrails.org/classes/ActiveRecord/Base.html\">ActiveRecord::Base</a>, the default superclass of all Rails models. He starts by looking at the methods that allow us to retrieve records from the database.</p>
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<a href=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?a=VV3XI9bh2cs:7GlGp9bZGfk:FMJD1cDTPr0\"><img src=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?d=FMJD1cDTPr0\" border=\"0\"></img></a>
</div>\";}s:3:\"wfw\";a:1:{s:10:\"commentrss\";s:82:\"http://thinkvitamin.com/dev/ruby-on-rails-activerecord-part-1-video-tutorial/feed/\";}s:5:\"slash\";a:1:{s:8:\"comments\";s:1:\"0\";}s:7:\"summary\";s:448:\"By <strong>Keir Whitaker</strong><br />In this video Jim begins to look at the methods provided by the class ActiveRecord::Base, the default superclass of all Rails models. He starts by looking at the methods that allow us to retrieve records from the database. runMobileCompatibilityScript(\'myExperience593380655001\', \'anId\'); brightcove.createExperiences(); For more videos be sure to check out Think Vitamin Membership, new video tutorials [...]\";s:12:\"atom_content\";s:2179:\"<div class=\"tweetmeme_button\" style=\"\">
<a href=\"http://api.tweetmeme.com/share?url=http%3A%2F%2Fthinkvitamin.com%2Fdev%2Fruby-on-rails-activerecord-part-1-video-tutorial%2F\"><br />
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</a>
</div>
<p>In this video Jim begins to look at the methods provided by the class <a href=\"http://api.rubyonrails.org/classes/ActiveRecord/Base.html\">ActiveRecord::Base</a>, the default superclass of all Rails models. He starts by looking at the methods that allow us to retrieve records from the database.</p>
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For more videos be sure to check out <a href=\"http://membership.thinkvitamin.com/\">Think Vitamin Membership</a>, new video tutorials are added daily.</p>
<img src=\"http://thinkvitamin.com/?ak_action=api_record_view&id=7611&type=feed\" alt=\"\" /><div class=\"feedflare\">
<a href=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?a=VV3XI9bh2cs:7GlGp9bZGfk:FMJD1cDTPr0\"><img src=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?d=FMJD1cDTPr0\" border=\"0\"></img></a>
</div>\";}i:2;a:13:{s:5:\"title\";s:42:\"Join Me in the ‘iPhone Off’ Experiment\";s:4:\"link\";s:69:\"http://thinkvitamin.com/opinion/join-me-in-the-iphone-off-experiment/\";s:8:\"comments\";s:78:\"http://thinkvitamin.com/opinion/join-me-in-the-iphone-off-experiment/#comments\";s:7:\"pubdate\";s:31:\"Thu, 09 Sep 2010 13:08:25 +0000\";s:2:\"dc\";a:1:{s:7:\"creator\";s:11:\"Ryan Carson\";}s:8:\"category\";s:7:\"Opinion\";s:4:\"guid\";s:31:\"http://thinkvitamin.com/?p=7605\";s:11:\"description\";s:361:\"By <strong>Ryan Carson</strong><br />I’m getting way too distracted by my iPhone when I’m not at work. I’m constantly pulled into Twitter and email discussions, when I should be focused 100% on the most important thing in my life: My Family. So here’s what I’m going to do. Turn my iPhone completely off as soon as I get home [...]\";s:7:\"content\";a:1:{s:7:\"encoded\";s:2298:\"<div class=\"tweetmeme_button\" style=\"\">
<a href=\"http://api.tweetmeme.com/share?url=http%3A%2F%2Fthinkvitamin.com%2Fopinion%2Fjoin-me-in-the-iphone-off-experiment%2F\"><br />
<img src=\"http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fthinkvitamin.com%2Fopinion%2Fjoin-me-in-the-iphone-off-experiment%2F&source=thinkvitamin&style=normal&service=bit.ly\" height=\"61\" width=\"50\" /><br />
</a>
</div>
<p><img src=\"http://img.skitch.com/20100909-tw6hgje5h16kya8ittegxs4eki.jpg\" alt=\"People being distracted by checking their iPhone\" /></p>
<p>I’m getting way too distracted by my iPhone when I’m not at work. I’m constantly pulled into Twitter and email discussions, when I should be focused 100% on the most important thing in my life: My Family.</p>
<p>So here’s what I’m going to do. <strong>Turn my iPhone completely off as soon as I get home from work</strong>. I will keep the phone off until I leave for work the next day.</p>
<p>I’m going to commit to do this until at least October 9th, 2010. Possibly forever, if this experiment is successful.</p>
<h3>Why?</h3>
<p>When I’m with my family, I often find myself somewhere ‘else’ mentally. Instead of being <em>present</em> with them, I’m reading some vapid Tweet about someone’s Friday night adventures or complaints about the latest nightly build of Chromium.</p>
<h3>Join me!</h3>
<p>If you’d like to participate in this experiment with me, please comment below to sign up. On October 9th, let’s all blog about our experiment and see if it made a difference in the quality of our personal life and relationships. I have no doubt it’s going to be amazing.</p>
<p>Looking forward to this!</p>
<p>P.S. Obviously you can substitute ‘iPhone’ for any mobile device that steals your attention from your family and friends.</p>
<p>Photo Credit: <a href=\"http://www.flickr.com/photos/ari/\">Steve Rhodes</a></p>
<img src=\"http://thinkvitamin.com/?ak_action=api_record_view&id=7605&type=feed\" alt=\"\" /><div class=\"feedflare\">
<a href=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?a=fjrl1Hndzmg:QacEMmPvyII:FMJD1cDTPr0\"><img src=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?d=FMJD1cDTPr0\" border=\"0\"></img></a>
</div>\";}s:3:\"wfw\";a:1:{s:10:\"commentrss\";s:74:\"http://thinkvitamin.com/opinion/join-me-in-the-iphone-off-experiment/feed/\";}s:5:\"slash\";a:1:{s:8:\"comments\";s:2:\"54\";}s:7:\"summary\";s:361:\"By <strong>Ryan Carson</strong><br />I’m getting way too distracted by my iPhone when I’m not at work. I’m constantly pulled into Twitter and email discussions, when I should be focused 100% on the most important thing in my life: My Family. So here’s what I’m going to do. Turn my iPhone completely off as soon as I get home [...]\";s:12:\"atom_content\";s:2298:\"<div class=\"tweetmeme_button\" style=\"\">
<a href=\"http://api.tweetmeme.com/share?url=http%3A%2F%2Fthinkvitamin.com%2Fopinion%2Fjoin-me-in-the-iphone-off-experiment%2F\"><br />
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</a>
</div>
<p><img src=\"http://img.skitch.com/20100909-tw6hgje5h16kya8ittegxs4eki.jpg\" alt=\"People being distracted by checking their iPhone\" /></p>
<p>I’m getting way too distracted by my iPhone when I’m not at work. I’m constantly pulled into Twitter and email discussions, when I should be focused 100% on the most important thing in my life: My Family.</p>
<p>So here’s what I’m going to do. <strong>Turn my iPhone completely off as soon as I get home from work</strong>. I will keep the phone off until I leave for work the next day.</p>
<p>I’m going to commit to do this until at least October 9th, 2010. Possibly forever, if this experiment is successful.</p>
<h3>Why?</h3>
<p>When I’m with my family, I often find myself somewhere ‘else’ mentally. Instead of being <em>present</em> with them, I’m reading some vapid Tweet about someone’s Friday night adventures or complaints about the latest nightly build of Chromium.</p>
<h3>Join me!</h3>
<p>If you’d like to participate in this experiment with me, please comment below to sign up. On October 9th, let’s all blog about our experiment and see if it made a difference in the quality of our personal life and relationships. I have no doubt it’s going to be amazing.</p>
<p>Looking forward to this!</p>
<p>P.S. Obviously you can substitute ‘iPhone’ for any mobile device that steals your attention from your family and friends.</p>
<p>Photo Credit: <a href=\"http://www.flickr.com/photos/ari/\">Steve Rhodes</a></p>
<img src=\"http://thinkvitamin.com/?ak_action=api_record_view&id=7605&type=feed\" alt=\"\" /><div class=\"feedflare\">
<a href=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?a=fjrl1Hndzmg:QacEMmPvyII:FMJD1cDTPr0\"><img src=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?d=FMJD1cDTPr0\" border=\"0\"></img></a>
</div>\";}i:3;a:13:{s:5:\"title\";s:49:\"Around the Web: Summer’s End in Django Meetings\";s:4:\"link\";s:79:\"http://thinkvitamin.com/business/around-the-web-summers-end-in-django-meetings/\";s:8:\"comments\";s:88:\"http://thinkvitamin.com/business/around-the-web-summers-end-in-django-meetings/#comments\";s:7:\"pubdate\";s:31:\"Thu, 09 Sep 2010 01:38:53 +0000\";s:2:\"dc\";a:1:{s:7:\"creator\";s:17:\"Chrissie Brodigan\";}s:8:\"category\";s:8:\"Business\";s:4:\"guid\";s:31:\"http://thinkvitamin.com/?p=7594\";s:11:\"description\";s:417:\"By <strong>Chrissie Brodigan</strong><br />Hey there! Summer is officially over, no more fun day Fridays or extra holidays, we’re back to a regular posting schedule! And, it’s Wednesday, so this mid-week roundup is devoted to all things business and development. Some links are newsworthy, some retweeted across Twitter, and others just meet our “awesomeness” requirement, and regardless we hope [...]\";s:7:\"content\";a:1:{s:7:\"encoded\";s:3447:\"<div class=\"tweetmeme_button\" style=\"\">
<a href=\"http://api.tweetmeme.com/share?url=http%3A%2F%2Fthinkvitamin.com%2Fbusiness%2Faround-the-web-summers-end-in-django-meetings%2F\"><br />
<img src=\"http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fthinkvitamin.com%2Fbusiness%2Faround-the-web-summers-end-in-django-meetings%2F&source=thinkvitamin&style=normal&service=bit.ly\" height=\"61\" width=\"50\" /><br />
</a>
</div>
<p>Hey there!</p>
<p>Summer is officially over, no more fun day Fridays or extra holidays, we’re back to a regular posting schedule!</p>
<p>And, it’s Wednesday, so this mid-week roundup is devoted to all things business and development.</p>
<p>Some links are newsworthy, some retweeted across Twitter, and others just meet our “awesomeness” requirement, and regardless we hope you’ll enjoy them. Without further delay:</p>
<ul>
<li>Back to school articles are everywhere, but here’s really good profile on Sal Khan, Bill Gates’ <a href=\"//money.cnn.com/2010/08/23/technology/sal_khan_academy.fortune/index.htm\" target=\"_blank\">favorite teacher</a> <a href=\"http://37signals.com/svn/posts/2550-smiley-an-app-in-24-hours\" target=\"_blank\"></a></li>
<li>Some really <a href=\"http://themeshaper.com/using-textmate-for-wordpress-code-cleanup/\" target=\"_blank\">good tips on code clean up with Textmate,</a> especially useful for WordPress theming</li>
<li>How much should a startup CEO be paid? A <a href=\"http://news.ycombinator.com/item?id=1672215\" target=\"_blank\">lively conversion indeed!</a></li>
<li>JS lovers abide! <a href=\"http://github.com/mishoo/UglifyJS\" target=\"_blank\">UglifyJS</a> implements a general-purpose JavaScript parser/compressor/beautifier toolkit. Developed on <a href=\"http://nodejs.org/\">NodeJS</a>.</li>
<li><a href=\"http://www.scribd.com/doc/37113340/Why-Django-Sucks-and-How-we-Can-Fix-it\" target=\"_blank\">Why Django Sucks & How We Can Fix It</a> pretty good for this year’s DjangoCon, but not nearly as fun as the original <a href=\"http://www.youtube.com/watch?v=i6Fr65PFqfk\" target=\"_blank\">Why I Hate Django</a></li>
</ul>
<p><em>Wildcard: For laughs! <a href=\"http://bash.org/?23396\" target=\"_blank\">Best IRC conversation ever</a> (via <a href=\"http://twitter.com/nateabele\" target=\"_blank\">@nateabele</a> via <a href=\"http://twitter.com/jperras\" target=\"_blank\">@jperras</a>)</em></p>
<p><em>For extra love: Rob Hawkes reconstructed <a href=\"http://rawkes.com/experiments/google-bouncing-balls-canvas/\" target=\"_blank\">Google’s bouncing balls logo in HTML5 canvas</a> – if you’re a <a href=\"http://forrst.com\" target=\"_blank\">Forrst</a> member you can check out great commentary <a href=\"http://forrst.com/posts/So_I_reconstructed_today_s_Google_bouncing_balls_l-XX3\" target=\"_blank\">here</a>.<br />
</em></p>
<p>Please shoot me links to projects your working on or awesome things you’ve released! <a href=\"mailto:news@thinkvitamin.com\">news@thinkvitamin.com</a></p>
<p>Handpicked by,</p>
<p>Chrissie (<a href=\"http://twitter.com/tenaciouscb\" target=\"_blank\">@tenaciouscb</a>)</p>
<img src=\"http://thinkvitamin.com/?ak_action=api_record_view&id=7594&type=feed\" alt=\"\" /><div class=\"feedflare\">
<a href=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?a=XUkvfKgh3B0:4FOkDDZ2rAI:FMJD1cDTPr0\"><img src=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?d=FMJD1cDTPr0\" border=\"0\"></img></a>
</div>\";}s:3:\"wfw\";a:1:{s:10:\"commentrss\";s:84:\"http://thinkvitamin.com/business/around-the-web-summers-end-in-django-meetings/feed/\";}s:5:\"slash\";a:1:{s:8:\"comments\";s:1:\"1\";}s:7:\"summary\";s:417:\"By <strong>Chrissie Brodigan</strong><br />Hey there! Summer is officially over, no more fun day Fridays or extra holidays, we’re back to a regular posting schedule! And, it’s Wednesday, so this mid-week roundup is devoted to all things business and development. Some links are newsworthy, some retweeted across Twitter, and others just meet our “awesomeness” requirement, and regardless we hope [...]\";s:12:\"atom_content\";s:3447:\"<div class=\"tweetmeme_button\" style=\"\">
<a href=\"http://api.tweetmeme.com/share?url=http%3A%2F%2Fthinkvitamin.com%2Fbusiness%2Faround-the-web-summers-end-in-django-meetings%2F\"><br />
<img src=\"http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fthinkvitamin.com%2Fbusiness%2Faround-the-web-summers-end-in-django-meetings%2F&source=thinkvitamin&style=normal&service=bit.ly\" height=\"61\" width=\"50\" /><br />
</a>
</div>
<p>Hey there!</p>
<p>Summer is officially over, no more fun day Fridays or extra holidays, we’re back to a regular posting schedule!</p>
<p>And, it’s Wednesday, so this mid-week roundup is devoted to all things business and development.</p>
<p>Some links are newsworthy, some retweeted across Twitter, and others just meet our “awesomeness” requirement, and regardless we hope you’ll enjoy them. Without further delay:</p>
<ul>
<li>Back to school articles are everywhere, but here’s really good profile on Sal Khan, Bill Gates’ <a href=\"//money.cnn.com/2010/08/23/technology/sal_khan_academy.fortune/index.htm\" target=\"_blank\">favorite teacher</a> <a href=\"http://37signals.com/svn/posts/2550-smiley-an-app-in-24-hours\" target=\"_blank\"></a></li>
<li>Some really <a href=\"http://themeshaper.com/using-textmate-for-wordpress-code-cleanup/\" target=\"_blank\">good tips on code clean up with Textmate,</a> especially useful for WordPress theming</li>
<li>How much should a startup CEO be paid? A <a href=\"http://news.ycombinator.com/item?id=1672215\" target=\"_blank\">lively conversion indeed!</a></li>
<li>JS lovers abide! <a href=\"http://github.com/mishoo/UglifyJS\" target=\"_blank\">UglifyJS</a> implements a general-purpose JavaScript parser/compressor/beautifier toolkit. Developed on <a href=\"http://nodejs.org/\">NodeJS</a>.</li>
<li><a href=\"http://www.scribd.com/doc/37113340/Why-Django-Sucks-and-How-we-Can-Fix-it\" target=\"_blank\">Why Django Sucks & How We Can Fix It</a> pretty good for this year’s DjangoCon, but not nearly as fun as the original <a href=\"http://www.youtube.com/watch?v=i6Fr65PFqfk\" target=\"_blank\">Why I Hate Django</a></li>
</ul>
<p><em>Wildcard: For laughs! <a href=\"http://bash.org/?23396\" target=\"_blank\">Best IRC conversation ever</a> (via <a href=\"http://twitter.com/nateabele\" target=\"_blank\">@nateabele</a> via <a href=\"http://twitter.com/jperras\" target=\"_blank\">@jperras</a>)</em></p>
<p><em>For extra love: Rob Hawkes reconstructed <a href=\"http://rawkes.com/experiments/google-bouncing-balls-canvas/\" target=\"_blank\">Google’s bouncing balls logo in HTML5 canvas</a> – if you’re a <a href=\"http://forrst.com\" target=\"_blank\">Forrst</a> member you can check out great commentary <a href=\"http://forrst.com/posts/So_I_reconstructed_today_s_Google_bouncing_balls_l-XX3\" target=\"_blank\">here</a>.<br />
</em></p>
<p>Please shoot me links to projects your working on or awesome things you’ve released! <a href=\"mailto:news@thinkvitamin.com\">news@thinkvitamin.com</a></p>
<p>Handpicked by,</p>
<p>Chrissie (<a href=\"http://twitter.com/tenaciouscb\" target=\"_blank\">@tenaciouscb</a>)</p>
<img src=\"http://thinkvitamin.com/?ak_action=api_record_view&id=7594&type=feed\" alt=\"\" /><div class=\"feedflare\">
<a href=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?a=XUkvfKgh3B0:4FOkDDZ2rAI:FMJD1cDTPr0\"><img src=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?d=FMJD1cDTPr0\" border=\"0\"></img></a>
</div>\";}i:4;a:13:{s:5:\"title\";s:22:\"Carsonified is hiring!\";s:4:\"link\";s:58:\"http://thinkvitamin.com/carsonified/carsonified-is-hiring/\";s:8:\"comments\";s:67:\"http://thinkvitamin.com/carsonified/carsonified-is-hiring/#comments\";s:7:\"pubdate\";s:31:\"Wed, 08 Sep 2010 16:27:09 +0000\";s:2:\"dc\";a:1:{s:7:\"creator\";s:11:\"Ryan Carson\";}s:8:\"category\";s:11:\"Carsonified\";s:4:\"guid\";s:31:\"http://thinkvitamin.com/?p=7587\";s:11:\"description\";s:333:\"By <strong>Ryan Carson</strong><br />We’re looking for two amazing new people to add to our team here at Carsonified HQ. You’ll get some nice benefits like … Four-day Work Week: The office is only open on Monday to Thursday. We want you to have an extra day to get out and live life away from your Mac and the [...]\";s:7:\"content\";a:1:{s:7:\"encoded\";s:4212:\"<div class=\"tweetmeme_button\" style=\"\">
<a href=\"http://api.tweetmeme.com/share?url=http%3A%2F%2Fthinkvitamin.com%2Fcarsonified%2Fcarsonified-is-hiring%2F\"><br />
<img src=\"http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fthinkvitamin.com%2Fcarsonified%2Fcarsonified-is-hiring%2F&source=thinkvitamin&style=normal&service=bit.ly\" height=\"61\" width=\"50\" /><br />
</a>
</div>
<p><img src=\"http://img.skitch.com/20100908-df8up1rws7rqc2iqqm8sn9u53m.png\" alt=\"Screenshot of the Carsonified Jobs page\" /></p>
<p>We’re looking for two amazing new people to add to our team here at <a href=\"http://carsonified.com\">Carsonified HQ</a>. You’ll get some nice benefits like …</p>
<ol>
<li><strong>Four-day Work Week</strong>: The office is only open on Monday to Thursday. We want you to have an extra day to get out and live life away from your Mac and the Internets.</li>
<li>Brand new <strong>iPhone 4</strong>. Bam.</li>
<li>Your own <strong>MacBook Pro</strong> (we’re not a Windows kind of company).</li>
<li>A big <strong>Apple Cinema Display</strong>.</li>
<li>A comfortable <strong>Aeron Chair</strong>. You sit in your chair for most of your life. Might as well not wreck your back.</li>
<li><strong>Lunch on the house </strong>- every day. We buy a nice lunch for everyone every day, as we think it’s important to chat and get to know the team.</li>
<li><strong>No set working hours</strong>. Work whenever you want, from wherever you want. We don’t care as long as you get the job done.</li>
<li><strong>Stage time</strong>. You’ll get a chance to speak at FOWD and FOWA, so it’s a great opportunity to raise your profile.</li>
</ol>
<p><span id=\"more-7587\"></span></p>
<p><strong>You do NOT need to be based at our office in Bath UK</strong>. No matter where you live, you can apply.</p>
<p>For both of these roles, we’re looking for people that <em>love</em> the web – you live and breathe this stuff.</p>
<h3>1. Web Designer</h3>
<p>We are looking for a talented designer with a lot of experience designing web applications (not just static sites). You have to be passionate about creating an amazing user experience, whilst also understanding the underlying frontend tech and being zealous about standards and accessibility. You need to have good solid experience with …</p>
<ul>
<li>HTML5 – Semantic, clean markup</li>
<li>CSS3</li>
<li>jQuery</li>
<li>Integration with Rails</li>
<li>JavaScript</li>
<li>Git</li>
<li>Accessibility</li>
<li>A/B Testing</li>
<li>Copy writing</li>
</ul>
<p>We’d also like you to shoot one video per week for TVM, so you need to be confident in front of a camera and be able to clearly teach web design topics.</p>
<p>Please don’t send your resume or CV. I’m looking to hire someone who truly stands out from the crowd, so please be creative when getting in touch: ryan@carsonified.com</p>
<h3>2. Rails Developer</h3>
<p>We’re looking for an amazing web developer who loves Rails, but is even more passionate about using the right tech for the right job. We’d also like you to build iOS apps, so if you don’t have experience with this, you need to be excited about learning. You need to have good solid experience with …</p>
<ul>
<li>Rails 2+ (and playing around with Rails 3)</li>
<li>HTML5</li>
<li>CSS3</li>
<li>JavaScript</li>
<li>jQuery</li>
<li>Test-Driven Development</li>
<li>Git</li>
<li>MongoDB</li>
<li>iOS apps (or a big appetite to learn)</li>
</ul>
<p>We’d also like you to shoot one video per week for TVM, so you need to be confident in front of a camera and be able to clearly teach web design topics.</p>
<p>Please don’t send your resume or CV. I’m looking to hire someone who truly stands out from the crowd, so please be creative when getting in touch: ryan@carsonified.com</p>
<img src=\"http://thinkvitamin.com/?ak_action=api_record_view&id=7587&type=feed\" alt=\"\" /><div class=\"feedflare\">
<a href=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?a=jEaDDv-bBsM:OAwIhT62F68:FMJD1cDTPr0\"><img src=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?d=FMJD1cDTPr0\" border=\"0\"></img></a>
</div>\";}s:3:\"wfw\";a:1:{s:10:\"commentrss\";s:63:\"http://thinkvitamin.com/carsonified/carsonified-is-hiring/feed/\";}s:5:\"slash\";a:1:{s:8:\"comments\";s:2:\"14\";}s:7:\"summary\";s:333:\"By <strong>Ryan Carson</strong><br />We’re looking for two amazing new people to add to our team here at Carsonified HQ. You’ll get some nice benefits like … Four-day Work Week: The office is only open on Monday to Thursday. We want you to have an extra day to get out and live life away from your Mac and the [...]\";s:12:\"atom_content\";s:4212:\"<div class=\"tweetmeme_button\" style=\"\">
<a href=\"http://api.tweetmeme.com/share?url=http%3A%2F%2Fthinkvitamin.com%2Fcarsonified%2Fcarsonified-is-hiring%2F\"><br />
<img src=\"http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fthinkvitamin.com%2Fcarsonified%2Fcarsonified-is-hiring%2F&source=thinkvitamin&style=normal&service=bit.ly\" height=\"61\" width=\"50\" /><br />
</a>
</div>
<p><img src=\"http://img.skitch.com/20100908-df8up1rws7rqc2iqqm8sn9u53m.png\" alt=\"Screenshot of the Carsonified Jobs page\" /></p>
<p>We’re looking for two amazing new people to add to our team here at <a href=\"http://carsonified.com\">Carsonified HQ</a>. You’ll get some nice benefits like …</p>
<ol>
<li><strong>Four-day Work Week</strong>: The office is only open on Monday to Thursday. We want you to have an extra day to get out and live life away from your Mac and the Internets.</li>
<li>Brand new <strong>iPhone 4</strong>. Bam.</li>
<li>Your own <strong>MacBook Pro</strong> (we’re not a Windows kind of company).</li>
<li>A big <strong>Apple Cinema Display</strong>.</li>
<li>A comfortable <strong>Aeron Chair</strong>. You sit in your chair for most of your life. Might as well not wreck your back.</li>
<li><strong>Lunch on the house </strong>- every day. We buy a nice lunch for everyone every day, as we think it’s important to chat and get to know the team.</li>
<li><strong>No set working hours</strong>. Work whenever you want, from wherever you want. We don’t care as long as you get the job done.</li>
<li><strong>Stage time</strong>. You’ll get a chance to speak at FOWD and FOWA, so it’s a great opportunity to raise your profile.</li>
</ol>
<p><span id=\"more-7587\"></span></p>
<p><strong>You do NOT need to be based at our office in Bath UK</strong>. No matter where you live, you can apply.</p>
<p>For both of these roles, we’re looking for people that <em>love</em> the web – you live and breathe this stuff.</p>
<h3>1. Web Designer</h3>
<p>We are looking for a talented designer with a lot of experience designing web applications (not just static sites). You have to be passionate about creating an amazing user experience, whilst also understanding the underlying frontend tech and being zealous about standards and accessibility. You need to have good solid experience with …</p>
<ul>
<li>HTML5 – Semantic, clean markup</li>
<li>CSS3</li>
<li>jQuery</li>
<li>Integration with Rails</li>
<li>JavaScript</li>
<li>Git</li>
<li>Accessibility</li>
<li>A/B Testing</li>
<li>Copy writing</li>
</ul>
<p>We’d also like you to shoot one video per week for TVM, so you need to be confident in front of a camera and be able to clearly teach web design topics.</p>
<p>Please don’t send your resume or CV. I’m looking to hire someone who truly stands out from the crowd, so please be creative when getting in touch: ryan@carsonified.com</p>
<h3>2. Rails Developer</h3>
<p>We’re looking for an amazing web developer who loves Rails, but is even more passionate about using the right tech for the right job. We’d also like you to build iOS apps, so if you don’t have experience with this, you need to be excited about learning. You need to have good solid experience with …</p>
<ul>
<li>Rails 2+ (and playing around with Rails 3)</li>
<li>HTML5</li>
<li>CSS3</li>
<li>JavaScript</li>
<li>jQuery</li>
<li>Test-Driven Development</li>
<li>Git</li>
<li>MongoDB</li>
<li>iOS apps (or a big appetite to learn)</li>
</ul>
<p>We’d also like you to shoot one video per week for TVM, so you need to be confident in front of a camera and be able to clearly teach web design topics.</p>
<p>Please don’t send your resume or CV. I’m looking to hire someone who truly stands out from the crowd, so please be creative when getting in touch: ryan@carsonified.com</p>
<img src=\"http://thinkvitamin.com/?ak_action=api_record_view&id=7587&type=feed\" alt=\"\" /><div class=\"feedflare\">
<a href=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?a=jEaDDv-bBsM:OAwIhT62F68:FMJD1cDTPr0\"><img src=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?d=FMJD1cDTPr0\" border=\"0\"></img></a>
</div>\";}i:5;a:13:{s:5:\"title\";s:29:\"8 Minutes with Type Designers\";s:4:\"link\";s:61:\"http://thinkvitamin.com/design/6-minutes-with-type-designers/\";s:8:\"comments\";s:70:\"http://thinkvitamin.com/design/6-minutes-with-type-designers/#comments\";s:7:\"pubdate\";s:31:\"Wed, 08 Sep 2010 15:00:00 +0000\";s:2:\"dc\";a:1:{s:7:\"creator\";s:13:\"Keir Whitaker\";}s:8:\"category\";s:6:\"Design\";s:4:\"guid\";s:31:\"http://thinkvitamin.com/?p=7501\";s:11:\"description\";s:449:\"By <strong>Keir Whitaker</strong><br />Produced by Fonts.Com what follows are four two minute interviews with respected typeface creators. Each interviewee discusses their proudest achievements, favorite typefaces, sources of inspiration, web fonts and the future of typography. Alice Savoie – Co-Creator of Ysobel Typeface Nadine Chahine – Arabic Type Specialist and Creator of Neue Helvetica Arabic Robin Nicholas – Creator [...]\";s:7:\"content\";a:1:{s:7:\"encoded\";s:1912:\"<div class=\"tweetmeme_button\" style=\"\">
<a href=\"http://api.tweetmeme.com/share?url=http%3A%2F%2Fthinkvitamin.com%2Fdesign%2F6-minutes-with-type-designers%2F\"><br />
<img src=\"http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fthinkvitamin.com%2Fdesign%2F6-minutes-with-type-designers%2F&source=thinkvitamin&style=normal&service=bit.ly\" height=\"61\" width=\"50\" /><br />
</a>
</div>
<p>Produced by <a href=\"http://fonts.com/\">Fonts.Com</a> what follows are four two minute interviews with respected typeface creators. Each interviewee discusses their proudest achievements, favorite typefaces, sources of inspiration, web fonts and the future of typography. </p>
<h3>Alice Savoie – Co-Creator of Ysobel Typeface</h3>
<p><iframe class=\"youtube-player\" type=\"text/html\" width=\"470\" height=\"289\" src=\"http://www.youtube.com/embed/tS0xJFIl16E\" frameborder=\"0\"></iframe></p>
<h3>Nadine Chahine – Arabic Type Specialist and Creator of Neue Helvetica Arabic</h3>
<p><iframe class=\"youtube-player\" type=\"text/html\" width=\"470\" height=\"289\" src=\"http://www.youtube.com/embed/QCg98hF1gSI\" frameborder=\"0\"></iframe><span id=\"more-7501\"></span></p>
<h3>Robin Nicholas – Creator of Arial Typeface</h3>
<p><iframe class=\"youtube-player\" type=\"text/html\" width=\"470\" height=\"289\" src=\"http://www.youtube.com/embed/12dm4cXku-w\" frameborder=\"0\"></iframe></p>
<h3>Akira Kobayashi – Type Director Linotype</h3>
<p><iframe class=\"youtube-player\" type=\"text/html\" width=\"470\" height=\"289\" src=\"http://www.youtube.com/embed/XhQrd4U-RRc\" frameborder=\"0\"></iframe></p>
<img src=\"http://thinkvitamin.com/?ak_action=api_record_view&id=7501&type=feed\" alt=\"\" /><div class=\"feedflare\">
<a href=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?a=rbkx4szJJYw:qdcHFn98rOo:FMJD1cDTPr0\"><img src=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?d=FMJD1cDTPr0\" border=\"0\"></img></a>
</div>\";}s:3:\"wfw\";a:1:{s:10:\"commentrss\";s:66:\"http://thinkvitamin.com/design/6-minutes-with-type-designers/feed/\";}s:5:\"slash\";a:1:{s:8:\"comments\";s:1:\"1\";}s:7:\"summary\";s:449:\"By <strong>Keir Whitaker</strong><br />Produced by Fonts.Com what follows are four two minute interviews with respected typeface creators. Each interviewee discusses their proudest achievements, favorite typefaces, sources of inspiration, web fonts and the future of typography. Alice Savoie – Co-Creator of Ysobel Typeface Nadine Chahine – Arabic Type Specialist and Creator of Neue Helvetica Arabic Robin Nicholas – Creator [...]\";s:12:\"atom_content\";s:1912:\"<div class=\"tweetmeme_button\" style=\"\">
<a href=\"http://api.tweetmeme.com/share?url=http%3A%2F%2Fthinkvitamin.com%2Fdesign%2F6-minutes-with-type-designers%2F\"><br />
<img src=\"http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fthinkvitamin.com%2Fdesign%2F6-minutes-with-type-designers%2F&source=thinkvitamin&style=normal&service=bit.ly\" height=\"61\" width=\"50\" /><br />
</a>
</div>
<p>Produced by <a href=\"http://fonts.com/\">Fonts.Com</a> what follows are four two minute interviews with respected typeface creators. Each interviewee discusses their proudest achievements, favorite typefaces, sources of inspiration, web fonts and the future of typography. </p>
<h3>Alice Savoie – Co-Creator of Ysobel Typeface</h3>
<p><iframe class=\"youtube-player\" type=\"text/html\" width=\"470\" height=\"289\" src=\"http://www.youtube.com/embed/tS0xJFIl16E\" frameborder=\"0\"></iframe></p>
<h3>Nadine Chahine – Arabic Type Specialist and Creator of Neue Helvetica Arabic</h3>
<p><iframe class=\"youtube-player\" type=\"text/html\" width=\"470\" height=\"289\" src=\"http://www.youtube.com/embed/QCg98hF1gSI\" frameborder=\"0\"></iframe><span id=\"more-7501\"></span></p>
<h3>Robin Nicholas – Creator of Arial Typeface</h3>
<p><iframe class=\"youtube-player\" type=\"text/html\" width=\"470\" height=\"289\" src=\"http://www.youtube.com/embed/12dm4cXku-w\" frameborder=\"0\"></iframe></p>
<h3>Akira Kobayashi – Type Director Linotype</h3>
<p><iframe class=\"youtube-player\" type=\"text/html\" width=\"470\" height=\"289\" src=\"http://www.youtube.com/embed/XhQrd4U-RRc\" frameborder=\"0\"></iframe></p>
<img src=\"http://thinkvitamin.com/?ak_action=api_record_view&id=7501&type=feed\" alt=\"\" /><div class=\"feedflare\">
<a href=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?a=rbkx4szJJYw:qdcHFn98rOo:FMJD1cDTPr0\"><img src=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?d=FMJD1cDTPr0\" border=\"0\"></img></a>
</div>\";}i:6;a:13:{s:5:\"title\";s:44:\"iPhone App and JavaScript Online Conferences\";s:4:\"link\";s:76:\"http://thinkvitamin.com/events/iphone-app-and-javascript-online-conferences/\";s:8:\"comments\";s:85:\"http://thinkvitamin.com/events/iphone-app-and-javascript-online-conferences/#comments\";s:7:\"pubdate\";s:31:\"Wed, 08 Sep 2010 14:24:57 +0000\";s:2:\"dc\";a:1:{s:7:\"creator\";s:11:\"Ryan Carson\";}s:8:\"category\";s:6:\"Events\";s:4:\"guid\";s:31:\"http://thinkvitamin.com/?p=7569\";s:11:\"description\";s:395:\"By <strong>Ryan Carson</strong><br />We’ve got two affordable conferences coming up, and you can attend them from the comfort of your home or office. You can also ask the speakers your questions, so it’s a great way to learn and expand your knowledge. JavaScript Online Conference Monday Sep 13th Date: Monday (!) Speakers: Christian Heilmann, Simon Willison, Stuart Langridge, [...]\";s:7:\"content\";a:1:{s:7:\"encoded\";s:2276:\"<div class=\"tweetmeme_button\" style=\"\">
<a href=\"http://api.tweetmeme.com/share?url=http%3A%2F%2Fthinkvitamin.com%2Fevents%2Fiphone-app-and-javascript-online-conferences%2F\"><br />
<img src=\"http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fthinkvitamin.com%2Fevents%2Fiphone-app-and-javascript-online-conferences%2F&source=thinkvitamin&style=normal&service=bit.ly\" height=\"61\" width=\"50\" /><br />
</a>
</div>
<p>We’ve got two affordable conferences coming up, and you can attend them from the comfort of your home or office. You can also ask the speakers your questions, so it’s a great way to learn and expand your knowledge.</p>
<h3><a href=\"http://thinkvitamin.com/online-conferences/javascript/\">JavaScript Online Conference</a> Monday Sep 13th</h3>
<ul>
<li><strong>Date: </strong>Monday (!)</li>
<li><strong>Speakers</strong>: Christian Heilmann, Simon Willison, Stuart Langridge, and Drew McLellan</li>
<li><strong>Topics</strong>: Strategies for Progressive Enhancement, Rediscovering JavaScript: The Language Behind The Libraries, Writing Understandable JavaScript, Building Reusable Components</li>
<li><a href=\"http://thinkvitamin.com/online-conferences/javascript/\">Register today</a></li>
</ul>
<h3><a href=\"http://thinkvitamin.com/online-conferences/iphone-app-dev/\">iPhone App Development</a> Tuesday Sep 28th</h3>
<p>This will be a great event for anyone who would like to get started with building an iPhone App. We’ll cover everything you need to know to get started, including these topics …</p>
<ul>
<li>Introduction to Objective-C and the SDK</li>
<li>Building and Running an App</li>
<li>Debugging, Testing and Tuning</li>
<li>Preparing your App for the Store</li>
<li><a href=\"http://thinkvitamin.com/online-conferences/iphone-app-dev/\">Register today</a></li>
</ul>
<p>If you can’t attend live, you can watch the video anytime after the conference. Hope you can join us!</p>
<img src=\"http://thinkvitamin.com/?ak_action=api_record_view&id=7569&type=feed\" alt=\"\" /><div class=\"feedflare\">
<a href=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?a=O_nUdb3g0tM:K385_ZQ9ypU:FMJD1cDTPr0\"><img src=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?d=FMJD1cDTPr0\" border=\"0\"></img></a>
</div>\";}s:3:\"wfw\";a:1:{s:10:\"commentrss\";s:81:\"http://thinkvitamin.com/events/iphone-app-and-javascript-online-conferences/feed/\";}s:5:\"slash\";a:1:{s:8:\"comments\";s:1:\"3\";}s:7:\"summary\";s:395:\"By <strong>Ryan Carson</strong><br />We’ve got two affordable conferences coming up, and you can attend them from the comfort of your home or office. You can also ask the speakers your questions, so it’s a great way to learn and expand your knowledge. JavaScript Online Conference Monday Sep 13th Date: Monday (!) Speakers: Christian Heilmann, Simon Willison, Stuart Langridge, [...]\";s:12:\"atom_content\";s:2276:\"<div class=\"tweetmeme_button\" style=\"\">
<a href=\"http://api.tweetmeme.com/share?url=http%3A%2F%2Fthinkvitamin.com%2Fevents%2Fiphone-app-and-javascript-online-conferences%2F\"><br />
<img src=\"http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fthinkvitamin.com%2Fevents%2Fiphone-app-and-javascript-online-conferences%2F&source=thinkvitamin&style=normal&service=bit.ly\" height=\"61\" width=\"50\" /><br />
</a>
</div>
<p>We’ve got two affordable conferences coming up, and you can attend them from the comfort of your home or office. You can also ask the speakers your questions, so it’s a great way to learn and expand your knowledge.</p>
<h3><a href=\"http://thinkvitamin.com/online-conferences/javascript/\">JavaScript Online Conference</a> Monday Sep 13th</h3>
<ul>
<li><strong>Date: </strong>Monday (!)</li>
<li><strong>Speakers</strong>: Christian Heilmann, Simon Willison, Stuart Langridge, and Drew McLellan</li>
<li><strong>Topics</strong>: Strategies for Progressive Enhancement, Rediscovering JavaScript: The Language Behind The Libraries, Writing Understandable JavaScript, Building Reusable Components</li>
<li><a href=\"http://thinkvitamin.com/online-conferences/javascript/\">Register today</a></li>
</ul>
<h3><a href=\"http://thinkvitamin.com/online-conferences/iphone-app-dev/\">iPhone App Development</a> Tuesday Sep 28th</h3>
<p>This will be a great event for anyone who would like to get started with building an iPhone App. We’ll cover everything you need to know to get started, including these topics …</p>
<ul>
<li>Introduction to Objective-C and the SDK</li>
<li>Building and Running an App</li>
<li>Debugging, Testing and Tuning</li>
<li>Preparing your App for the Store</li>
<li><a href=\"http://thinkvitamin.com/online-conferences/iphone-app-dev/\">Register today</a></li>
</ul>
<p>If you can’t attend live, you can watch the video anytime after the conference. Hope you can join us!</p>
<img src=\"http://thinkvitamin.com/?ak_action=api_record_view&id=7569&type=feed\" alt=\"\" /><div class=\"feedflare\">
<a href=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?a=O_nUdb3g0tM:K385_ZQ9ypU:FMJD1cDTPr0\"><img src=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?d=FMJD1cDTPr0\" border=\"0\"></img></a>
</div>\";}i:7;a:13:{s:5:\"title\";s:36:\"Mastering the Art of APIs – Part 1\";s:4:\"link\";s:61:\"http://thinkvitamin.com/dev/mastering-the-art-of-apis-part-1/\";s:8:\"comments\";s:70:\"http://thinkvitamin.com/dev/mastering-the-art-of-apis-part-1/#comments\";s:7:\"pubdate\";s:31:\"Tue, 07 Sep 2010 12:00:06 +0000\";s:2:\"dc\";a:1:{s:7:\"creator\";s:18:\"Simon Plenderleith\";}s:8:\"category\";s:3:\"Dev\";s:4:\"guid\";s:31:\"http://thinkvitamin.com/?p=7248\";s:11:\"description\";s:365:\"By <strong>Simon Plenderleith</strong><br />Editors Note: In his first article for Think Vitamin Simon Plenderleith looks at the wonderful world of APIs. Simon will be back with two further posts on APIs complete with code examples to get you started. Many sites and web services now provide APIs for us data hungry developers to consume. These APIs deliver a [...]\";s:7:\"content\";a:1:{s:7:\"encoded\";s:14349:\"<div class=\"tweetmeme_button\" style=\"\">
<a href=\"http://api.tweetmeme.com/share?url=http%3A%2F%2Fthinkvitamin.com%2Fdev%2Fmastering-the-art-of-apis-part-1%2F\"><br />
<img src=\"http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fthinkvitamin.com%2Fdev%2Fmastering-the-art-of-apis-part-1%2F&source=thinkvitamin&style=normal&service=bit.ly\" height=\"61\" width=\"50\" /><br />
</a>
</div>
<p><em><strong>Editors Note:</strong> In his first article for Think Vitamin Simon Plenderleith looks at the wonderful world of APIs. Simon will be back with two further posts on APIs complete with code examples to get you started.</em><br />
<img style=\"float: right;\" title=\"MasteringTheArtOfAPIs\" src=\"http://thinkvitamin.com/wp-content/uploads/2010/09/MasteringTheArtOfAPIs.png\" alt=\"\" width=\"209\" height=\"252\" /><br />
Many sites and web services now provide <a href=\"http://en.wikipedia.org/wiki/Api\">APIs</a> for us data hungry developers to consume.</p>
<p>These APIs deliver a wealth of valuable data that you can integrate into your sites and apps to create a richer user experience. Like most features however, using third party APIs that you have no direct control over can have its costs too.</p>
<p>In this article I’m going to discuss some of the key issues you should try and think through before you crack out the code.</p>
<p>As the old adage goes, failing to plan is planning to fail, and there’s nothing more embarrassing than discovering that the sexy new API you’ve just integrated into your site is ruining its stability and turning off users. With a little extra planning you can ensure a smooth ride for everyone.<span id=\"more-7248\"></span></p>
<h3>A Good Plan Today is Better than a Perfect Plan Tomorrow</h3>
<p>Using APIs needn’t be a hassle, but you really need to know an API’s requirements and the potential issues it may cause for your site as early on as possible.</p>
<p>Ideally, before you get coding, you should note down a rough plan of how everything will interact and details of the data that will be passed back and forth. This should help you to identify potential bottlenecks before they arise, and also prepare you for coding around any API specific caveats.</p>
<p>For example, many APIs that provide “live” data streams have a set interval for refreshing their data (often caching data that is served up by their API so that requests for data don’t constantly hit their database).</p>
<p>In the case of an API that provides weather forecast data, it could mean that you won’t gain any advantage by making requests for new data on every page load, so it’ll be more efficient to set a five minute interval between your API requests. One way this kind of issue can be handled, is by <a href=\"http://en.wikipedia.org/wiki/Cron\">Cron</a> scheduling a script to retrieve the data (which I’ll be covering further on).</p>
<p>You may also want to display a “Last updated on” date and time when you display the data on the page, so that users know how recent the information is. Giving your users context is really important in ensuring that the information you’re providing them with is as rich and useful as possible.</p>
<h3>Authentication & API Keys</h3>
<p>Delayed data streams are just one thing that you may have to take into account. Another thing to consider is API authentication. Many APIs require you to authenticate with a username or password, or by using <a href=\"http://oauth.net/\">OAuth</a>. Others simply require you to pass an API key through with every request, in which case you’ll likely need to request one from the service provider.</p>
<p>Most services will issue you with an API key straight away, but some require approval of your site or application before they give you access. Make sure you factor this into your development schedule, especially if it’s tight and there are critical features that are dependent on API access.</p>
<p>If you spend some time getting familiar with the API you intend to use, and know the specifics of how and what data will be passed around, you should be in pretty good shape to get coding. Remember to keep it simple. Working with APIs isn’t usually too difficult, but planning the finer details will allow the bigger parts of the picture to come together more easily.</p>
<h3>Keep it Light</h3>
<p>One of the keys to painless API integration is to try and keep everything as light as possible; whether that be in terms of the amount of data transferred, the frequency of API requests or the loading speed of pages which are dependent on an API. If you’re not careful, using third party APIs can end up causing a significant bottleneck on your site.</p>
<p>When you have the option, it’s best to request data in the format that is most appropriate to the scripting language that you’re using and the data that’s being transferred. You can usually pull back data in at least one of the following formats: JSON, XML, serialized PHP, YAML or CSV.</p>
<p>Each of these formats has different native language support and data structure types. For example, PHP <a href=\"http://php.net/manual/en/book.json.php\">natively supports JSON</a> parsing (since 5.2.0), as do the JavaScript engines of <a href=\"http://en.wikipedia.org/wiki/JSON#Native_JSON\">many modern web browsers</a>, whereas other languages such as Ruby have a variety of <a href=\"http://flori.github.com/json/\">supporting libraries and toolkits</a>.</p>
<p>PHP also natively supports XML parsing, and most scripting languages have good libraries and toolkits for this as well.</p>
<h3>JSON Vs XML</h3>
<p>The major advantage of JSON over XML is that it’s an incredibly light format with minimal cruft around the actual data, meaning that there’s less data to be transferred and parsed. This is because JSON is a “data interchange” format, whereas XML is a document markup language (like HTML).</p>
<p>It makes sense then to use JSON for small chunks of data and try to only use XML when you’re dealing with fully formed documents or <a href=\"http://en.wikipedia.org/wiki/XML-RPC\">XML-RPC</a> based web services.</p>
<p>By using an efficient data format your API calls will be faster as there is less data to be transferred, and your scripts will use less memory too as there is less data to be parsed. There is always going to be an overhead incurred in receiving and parsing data from an API, but if you can request data in a format that is easy to work with in your scripting language of choice then it will make life a lot easier.</p>
<h3>The Not Quite “Real Time Web”</h3>
<p>Despite the popular idea of the “real-time web”, a lot of the data that you display to your users doesn’t have to be current to the second. When you’re planning how to integrate an API, it’s worth taking some time to figure out what requests can be cached or delayed (e.g. by being added to a queueing system).</p>
<p>In the earlier example of using an API that provides weather forecast data, if the service is only updating the data that is available via the API every five minutes, then it makes sense to cache the data that you receive and only refresh this cache with new data every six minutes.</p>
<p>In this particular scenario it would be best to have a script on your server that calls the API on a <a href=\"http://en.wikipedia.org/wiki/Cron\">Cron</a> schedule and saves the data that is returned to a file or database, or even better a fast in-memory caching system such as <a href=\"http://memcached.org/\">memcached</a>.</p>
<p>This cached data can then be read and displayed to your users by the front-end scripts on your website. You’ll now be able to serve up pages to faster to your users, as you don’t need to make an API call on every page request, and you’ll also be reducing your dependency on the API itself.</p>
<h3>Queuing</h3>
<p>Another way to help keep things speedy for your users is to put your API calls in a queue. If your users don’t need to see the results from an API call straight away then you can just drop the API requests into a database table. This database table can then function as a queue, with a <a href=\"http://en.wikipedia.org/wiki/Cron\">Cron</a> scheduled script on the server pulling back the records periodically and making the API calls.</p>
<p>Once the API call has been processed from the queue you can then add the results of all the processing to the database so that the user can view them in your application. For more complex queuing solutions you might want to consider using something like <a href=\"http://kr.github.com/beanstalkd/\">Beanstalk</a>, which is a fast in-memory workqueue service.</p>
<p>These are just simple examples of where caching and queueing can come in handy when working with APIs, but I’ll be exploring these subjects in more detail in my next article.</p>
<h3>Know Your Rates</h3>
<p>It’s important to know of any rate limits that APIs you’re using have. Most services are pretty generous with their allowances for API usage, but if you’re expecting to put a heavy load on an API make sure you speak to the company who’s providing the service.</p>
<p>It’s usually greatly appreciated – nobody wants to be up at 3am to fix servers that have been overloaded by a heavy API user – and often you can arrange something that keeps everyone happy. It’s not only polite, but if you take down their API it will affect the stability of your own website or app, and it’s unlikely that they’re going to let you continue using their service!</p>
<p>It’s easy to forget to plan for high levels of API usage and its effects when you’re developing shiny new features, or when traffic is low, but it could take you offline if you don’t. If you’re always planning for heavy loads and worst case scenarios, then ultimately you’ll be able to build a more robust and scalable application.</p>
<h3>Don’t Pick Sides, Sit on the Fence</h3>
<p>The beauty of APIs is that as long as you send them the right information, it doesn’t matter how you call them. On the web, this means that you can mix and match server-side (PHP, Ruby, Python etc.) and client-side (JavaScript) scripting when working with APIs.</p>
<p>One of the biggest potential issues with making API requests through a server-side script is that a bunch more processing power and memory will be sucked up on your server, especially if you’re pulling in large chunks of data.</p>
<p>If you’re sending or receiving sensitive or private data then unfortunately this is the only viable option, as calling an API through client-side scripting potentially exposes the data that is being transferred back and forth. However, if this doesn’t matter for some of your API requests (perhaps even all of them) then it’s a piece of cake to make API calls on the client-side.</p>
<p>The most common method of calling APIs on the client-side is with JavaScript and <a href=\"http://en.wikipedia.org/wiki/JSON#JSONP\">JSONP</a>. To make things even easier you can use a JavaScript library like <a href=\"http://jquery.com/\">jQuery</a> which will handle the nitty gritty of making the API call via XMLHttpRequest (typically referred to as ‘AJAX’) and parsing the returned JSON.</p>
<p>The great thing about making API calls directly in this way is that there’s no resource hit on your server, as the JavaScript is executed in the client’s web browser and this then interacts directly with the API. This means that even if you’re receiving heavy traffic you don’t have to worry about the API calls causing a bottleneck on your server.</p>
<h3>Options</h3>
<p>As with server-side scripts, caching is your friend in helping lighten the load on the client-side. You can reduce future requests to the API and the subsequent processing on the client-side by caching data in JavaScript cookies, or for larger pieces of data you might want to consider <a href=\"http://en.wikipedia.org/wiki/Web_Storage\">Web Storage</a> (although it is still a W3C draft and not all browsers fully support it).</p>
<p>The great part about all of this is that you have options in terms of how you work with APIs. If your server’s getting bogged down with server-side scripts calling an API then you might be able to make some of those calls on the client-side and eliminate any impact they’re having on your server.</p>
<p>The nice thing about calling APIs from server-side scripts however, is that it gives you more control over how you handle things like processing the data and caching it.</p>
<p>Unless you’re dealing with sensitive data there’s no right or wrong way of calling APIs, but there may be significant benefits to handling things on the client-side instead of the server-side and vice versa. Knowing how you’re going to tackle these kinds of challenges will make your planning far more complete and reduce the chance of growing pains further down the line.</p>
<h3>Wrapping Up</h3>
<p>Hopefully this article has given you some useful starting points for thinking about how you work with APIs. Over the coming weeks, I’m going to be writing a couple more articles with code examples that will take a more in depth look at the issues I’ve covered here.</p>
<p>Meanwhile, if you fancy digging further into everything API related, here are some handy links (as well as a recap of some of the links in this article):</p>
<ul>
<li><a href=\"http://apigee.com/\">Apigee</a> – Free API analytics and management</li>
<li><a href=\"http://oauth.net/\">OAuth Community Site</a></li>
<li><a href=\"http://www.json.org/\">Introducing JSON</a></li>
<li><a href=\"http://en.wikipedia.org/wiki/JSON#JSONP\">JSONP on Wikipedia</a></li>
<li><a href=\"http://en.wikipedia.org/wiki/Cron\">Cron on Wikipedia</a></li>
<li><a href=\"http://memcached.org/\">Memcached</a> – Free & open source, high-performance, distributed memory object caching system</li>
<li><a href=\"http://kr.github.com/beanstalkd/\">Beanstalk</a> – A simple, fast workqueue service</li>
</ul>
<img src=\"http://thinkvitamin.com/?ak_action=api_record_view&id=7248&type=feed\" alt=\"\" /><div class=\"feedflare\">
<a href=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?a=miKk7GTzYr8:FRhoWatsgJ4:FMJD1cDTPr0\"><img src=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?d=FMJD1cDTPr0\" border=\"0\"></img></a>
</div>\";}s:3:\"wfw\";a:1:{s:10:\"commentrss\";s:66:\"http://thinkvitamin.com/dev/mastering-the-art-of-apis-part-1/feed/\";}s:5:\"slash\";a:1:{s:8:\"comments\";s:1:\"6\";}s:7:\"summary\";s:365:\"By <strong>Simon Plenderleith</strong><br />Editors Note: In his first article for Think Vitamin Simon Plenderleith looks at the wonderful world of APIs. Simon will be back with two further posts on APIs complete with code examples to get you started. Many sites and web services now provide APIs for us data hungry developers to consume. These APIs deliver a [...]\";s:12:\"atom_content\";s:14349:\"<div class=\"tweetmeme_button\" style=\"\">
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</a>
</div>
<p><em><strong>Editors Note:</strong> In his first article for Think Vitamin Simon Plenderleith looks at the wonderful world of APIs. Simon will be back with two further posts on APIs complete with code examples to get you started.</em><br />
<img style=\"float: right;\" title=\"MasteringTheArtOfAPIs\" src=\"http://thinkvitamin.com/wp-content/uploads/2010/09/MasteringTheArtOfAPIs.png\" alt=\"\" width=\"209\" height=\"252\" /><br />
Many sites and web services now provide <a href=\"http://en.wikipedia.org/wiki/Api\">APIs</a> for us data hungry developers to consume.</p>
<p>These APIs deliver a wealth of valuable data that you can integrate into your sites and apps to create a richer user experience. Like most features however, using third party APIs that you have no direct control over can have its costs too.</p>
<p>In this article I’m going to discuss some of the key issues you should try and think through before you crack out the code.</p>
<p>As the old adage goes, failing to plan is planning to fail, and there’s nothing more embarrassing than discovering that the sexy new API you’ve just integrated into your site is ruining its stability and turning off users. With a little extra planning you can ensure a smooth ride for everyone.<span id=\"more-7248\"></span></p>
<h3>A Good Plan Today is Better than a Perfect Plan Tomorrow</h3>
<p>Using APIs needn’t be a hassle, but you really need to know an API’s requirements and the potential issues it may cause for your site as early on as possible.</p>
<p>Ideally, before you get coding, you should note down a rough plan of how everything will interact and details of the data that will be passed back and forth. This should help you to identify potential bottlenecks before they arise, and also prepare you for coding around any API specific caveats.</p>
<p>For example, many APIs that provide “live” data streams have a set interval for refreshing their data (often caching data that is served up by their API so that requests for data don’t constantly hit their database).</p>
<p>In the case of an API that provides weather forecast data, it could mean that you won’t gain any advantage by making requests for new data on every page load, so it’ll be more efficient to set a five minute interval between your API requests. One way this kind of issue can be handled, is by <a href=\"http://en.wikipedia.org/wiki/Cron\">Cron</a> scheduling a script to retrieve the data (which I’ll be covering further on).</p>
<p>You may also want to display a “Last updated on” date and time when you display the data on the page, so that users know how recent the information is. Giving your users context is really important in ensuring that the information you’re providing them with is as rich and useful as possible.</p>
<h3>Authentication & API Keys</h3>
<p>Delayed data streams are just one thing that you may have to take into account. Another thing to consider is API authentication. Many APIs require you to authenticate with a username or password, or by using <a href=\"http://oauth.net/\">OAuth</a>. Others simply require you to pass an API key through with every request, in which case you’ll likely need to request one from the service provider.</p>
<p>Most services will issue you with an API key straight away, but some require approval of your site or application before they give you access. Make sure you factor this into your development schedule, especially if it’s tight and there are critical features that are dependent on API access.</p>
<p>If you spend some time getting familiar with the API you intend to use, and know the specifics of how and what data will be passed around, you should be in pretty good shape to get coding. Remember to keep it simple. Working with APIs isn’t usually too difficult, but planning the finer details will allow the bigger parts of the picture to come together more easily.</p>
<h3>Keep it Light</h3>
<p>One of the keys to painless API integration is to try and keep everything as light as possible; whether that be in terms of the amount of data transferred, the frequency of API requests or the loading speed of pages which are dependent on an API. If you’re not careful, using third party APIs can end up causing a significant bottleneck on your site.</p>
<p>When you have the option, it’s best to request data in the format that is most appropriate to the scripting language that you’re using and the data that’s being transferred. You can usually pull back data in at least one of the following formats: JSON, XML, serialized PHP, YAML or CSV.</p>
<p>Each of these formats has different native language support and data structure types. For example, PHP <a href=\"http://php.net/manual/en/book.json.php\">natively supports JSON</a> parsing (since 5.2.0), as do the JavaScript engines of <a href=\"http://en.wikipedia.org/wiki/JSON#Native_JSON\">many modern web browsers</a>, whereas other languages such as Ruby have a variety of <a href=\"http://flori.github.com/json/\">supporting libraries and toolkits</a>.</p>
<p>PHP also natively supports XML parsing, and most scripting languages have good libraries and toolkits for this as well.</p>
<h3>JSON Vs XML</h3>
<p>The major advantage of JSON over XML is that it’s an incredibly light format with minimal cruft around the actual data, meaning that there’s less data to be transferred and parsed. This is because JSON is a “data interchange” format, whereas XML is a document markup language (like HTML).</p>
<p>It makes sense then to use JSON for small chunks of data and try to only use XML when you’re dealing with fully formed documents or <a href=\"http://en.wikipedia.org/wiki/XML-RPC\">XML-RPC</a> based web services.</p>
<p>By using an efficient data format your API calls will be faster as there is less data to be transferred, and your scripts will use less memory too as there is less data to be parsed. There is always going to be an overhead incurred in receiving and parsing data from an API, but if you can request data in a format that is easy to work with in your scripting language of choice then it will make life a lot easier.</p>
<h3>The Not Quite “Real Time Web”</h3>
<p>Despite the popular idea of the “real-time web”, a lot of the data that you display to your users doesn’t have to be current to the second. When you’re planning how to integrate an API, it’s worth taking some time to figure out what requests can be cached or delayed (e.g. by being added to a queueing system).</p>
<p>In the earlier example of using an API that provides weather forecast data, if the service is only updating the data that is available via the API every five minutes, then it makes sense to cache the data that you receive and only refresh this cache with new data every six minutes.</p>
<p>In this particular scenario it would be best to have a script on your server that calls the API on a <a href=\"http://en.wikipedia.org/wiki/Cron\">Cron</a> schedule and saves the data that is returned to a file or database, or even better a fast in-memory caching system such as <a href=\"http://memcached.org/\">memcached</a>.</p>
<p>This cached data can then be read and displayed to your users by the front-end scripts on your website. You’ll now be able to serve up pages to faster to your users, as you don’t need to make an API call on every page request, and you’ll also be reducing your dependency on the API itself.</p>
<h3>Queuing</h3>
<p>Another way to help keep things speedy for your users is to put your API calls in a queue. If your users don’t need to see the results from an API call straight away then you can just drop the API requests into a database table. This database table can then function as a queue, with a <a href=\"http://en.wikipedia.org/wiki/Cron\">Cron</a> scheduled script on the server pulling back the records periodically and making the API calls.</p>
<p>Once the API call has been processed from the queue you can then add the results of all the processing to the database so that the user can view them in your application. For more complex queuing solutions you might want to consider using something like <a href=\"http://kr.github.com/beanstalkd/\">Beanstalk</a>, which is a fast in-memory workqueue service.</p>
<p>These are just simple examples of where caching and queueing can come in handy when working with APIs, but I’ll be exploring these subjects in more detail in my next article.</p>
<h3>Know Your Rates</h3>
<p>It’s important to know of any rate limits that APIs you’re using have. Most services are pretty generous with their allowances for API usage, but if you’re expecting to put a heavy load on an API make sure you speak to the company who’s providing the service.</p>
<p>It’s usually greatly appreciated – nobody wants to be up at 3am to fix servers that have been overloaded by a heavy API user – and often you can arrange something that keeps everyone happy. It’s not only polite, but if you take down their API it will affect the stability of your own website or app, and it’s unlikely that they’re going to let you continue using their service!</p>
<p>It’s easy to forget to plan for high levels of API usage and its effects when you’re developing shiny new features, or when traffic is low, but it could take you offline if you don’t. If you’re always planning for heavy loads and worst case scenarios, then ultimately you’ll be able to build a more robust and scalable application.</p>
<h3>Don’t Pick Sides, Sit on the Fence</h3>
<p>The beauty of APIs is that as long as you send them the right information, it doesn’t matter how you call them. On the web, this means that you can mix and match server-side (PHP, Ruby, Python etc.) and client-side (JavaScript) scripting when working with APIs.</p>
<p>One of the biggest potential issues with making API requests through a server-side script is that a bunch more processing power and memory will be sucked up on your server, especially if you’re pulling in large chunks of data.</p>
<p>If you’re sending or receiving sensitive or private data then unfortunately this is the only viable option, as calling an API through client-side scripting potentially exposes the data that is being transferred back and forth. However, if this doesn’t matter for some of your API requests (perhaps even all of them) then it’s a piece of cake to make API calls on the client-side.</p>
<p>The most common method of calling APIs on the client-side is with JavaScript and <a href=\"http://en.wikipedia.org/wiki/JSON#JSONP\">JSONP</a>. To make things even easier you can use a JavaScript library like <a href=\"http://jquery.com/\">jQuery</a> which will handle the nitty gritty of making the API call via XMLHttpRequest (typically referred to as ‘AJAX’) and parsing the returned JSON.</p>
<p>The great thing about making API calls directly in this way is that there’s no resource hit on your server, as the JavaScript is executed in the client’s web browser and this then interacts directly with the API. This means that even if you’re receiving heavy traffic you don’t have to worry about the API calls causing a bottleneck on your server.</p>
<h3>Options</h3>
<p>As with server-side scripts, caching is your friend in helping lighten the load on the client-side. You can reduce future requests to the API and the subsequent processing on the client-side by caching data in JavaScript cookies, or for larger pieces of data you might want to consider <a href=\"http://en.wikipedia.org/wiki/Web_Storage\">Web Storage</a> (although it is still a W3C draft and not all browsers fully support it).</p>
<p>The great part about all of this is that you have options in terms of how you work with APIs. If your server’s getting bogged down with server-side scripts calling an API then you might be able to make some of those calls on the client-side and eliminate any impact they’re having on your server.</p>
<p>The nice thing about calling APIs from server-side scripts however, is that it gives you more control over how you handle things like processing the data and caching it.</p>
<p>Unless you’re dealing with sensitive data there’s no right or wrong way of calling APIs, but there may be significant benefits to handling things on the client-side instead of the server-side and vice versa. Knowing how you’re going to tackle these kinds of challenges will make your planning far more complete and reduce the chance of growing pains further down the line.</p>
<h3>Wrapping Up</h3>
<p>Hopefully this article has given you some useful starting points for thinking about how you work with APIs. Over the coming weeks, I’m going to be writing a couple more articles with code examples that will take a more in depth look at the issues I’ve covered here.</p>
<p>Meanwhile, if you fancy digging further into everything API related, here are some handy links (as well as a recap of some of the links in this article):</p>
<ul>
<li><a href=\"http://apigee.com/\">Apigee</a> – Free API analytics and management</li>
<li><a href=\"http://oauth.net/\">OAuth Community Site</a></li>
<li><a href=\"http://www.json.org/\">Introducing JSON</a></li>
<li><a href=\"http://en.wikipedia.org/wiki/JSON#JSONP\">JSONP on Wikipedia</a></li>
<li><a href=\"http://en.wikipedia.org/wiki/Cron\">Cron on Wikipedia</a></li>
<li><a href=\"http://memcached.org/\">Memcached</a> – Free & open source, high-performance, distributed memory object caching system</li>
<li><a href=\"http://kr.github.com/beanstalkd/\">Beanstalk</a> – A simple, fast workqueue service</li>
</ul>
<img src=\"http://thinkvitamin.com/?ak_action=api_record_view&id=7248&type=feed\" alt=\"\" /><div class=\"feedflare\">
<a href=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?a=miKk7GTzYr8:FRhoWatsgJ4:FMJD1cDTPr0\"><img src=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?d=FMJD1cDTPr0\" border=\"0\"></img></a>
</div>\";}i:8;a:13:{s:5:\"title\";s:32:\"Think Vitamin Radio: Episode #12\";s:4:\"link\";s:59:\"http://thinkvitamin.com/tvr/think-vitamin-radio-episode-12/\";s:8:\"comments\";s:68:\"http://thinkvitamin.com/tvr/think-vitamin-radio-episode-12/#comments\";s:7:\"pubdate\";s:31:\"Tue, 07 Sep 2010 10:00:00 +0000\";s:2:\"dc\";a:1:{s:7:\"creator\";s:13:\"Keir Whitaker\";}s:8:\"category\";s:11:\"EpisodesTVR\";s:4:\"guid\";s:31:\"http://thinkvitamin.com/?p=7253\";s:11:\"description\";s:360:\"By <strong>Keir Whitaker</strong><br />In episode #12 of Think Vitamin Radio we finally all bring a tweet to the party for “Tweet of the Week”. We also announce Future of Web Apps Las Vegas, taking place in February 2011, and round off the show with a discussion of Ryan’s recent post on “Web App Metrics“. This episode is a [...]\";s:7:\"content\";a:1:{s:7:\"encoded\";s:1329:\"<div class=\"tweetmeme_button\" style=\"\">
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</a>
</div>
<p>In episode #12 of Think Vitamin Radio we finally all bring a tweet to the party for “Tweet of the Week”. We also announce Future of Web Apps Las Vegas, taking place in February 2011, and round off the show with a discussion of Ryan’s recent post on “<a href=\"http://thinkvitamin.com/web-apps/how-to-track-six-key-metrics-for-your-web-app/\">Web App Metrics</a>“.</p>
<p>This episode is a 34 minutes long, as always we hope you enjoy it.</p>
<p><a href=\"http://www.buzzsprout.com/237/15551-episode-12-six-key-metrics-for-your-web-app.mp3\">Download Episode #12 as .mp3</a></p>
<img src=\"http://thinkvitamin.com/?ak_action=api_record_view&id=7253&type=feed\" alt=\"\" /><div class=\"feedflare\">
<a href=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?a=EsCjEAD-YPQ:RiiqCg04Fvw:FMJD1cDTPr0\"><img src=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?d=FMJD1cDTPr0\" border=\"0\"></img></a>
</div>\";}s:3:\"wfw\";a:1:{s:10:\"commentrss\";s:64:\"http://thinkvitamin.com/tvr/think-vitamin-radio-episode-12/feed/\";}s:5:\"slash\";a:1:{s:8:\"comments\";s:1:\"0\";}s:7:\"summary\";s:360:\"By <strong>Keir Whitaker</strong><br />In episode #12 of Think Vitamin Radio we finally all bring a tweet to the party for “Tweet of the Week”. We also announce Future of Web Apps Las Vegas, taking place in February 2011, and round off the show with a discussion of Ryan’s recent post on “Web App Metrics“. This episode is a [...]\";s:12:\"atom_content\";s:1329:\"<div class=\"tweetmeme_button\" style=\"\">
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</a>
</div>
<p>In episode #12 of Think Vitamin Radio we finally all bring a tweet to the party for “Tweet of the Week”. We also announce Future of Web Apps Las Vegas, taking place in February 2011, and round off the show with a discussion of Ryan’s recent post on “<a href=\"http://thinkvitamin.com/web-apps/how-to-track-six-key-metrics-for-your-web-app/\">Web App Metrics</a>“.</p>
<p>This episode is a 34 minutes long, as always we hope you enjoy it.</p>
<p><a href=\"http://www.buzzsprout.com/237/15551-episode-12-six-key-metrics-for-your-web-app.mp3\">Download Episode #12 as .mp3</a></p>
<img src=\"http://thinkvitamin.com/?ak_action=api_record_view&id=7253&type=feed\" alt=\"\" /><div class=\"feedflare\">
<a href=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?a=EsCjEAD-YPQ:RiiqCg04Fvw:FMJD1cDTPr0\"><img src=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?d=FMJD1cDTPr0\" border=\"0\"></img></a>
</div>\";}i:9;a:13:{s:5:\"title\";s:27:\"Twitter @Anywhere Revisited\";s:4:\"link\";s:55:\"http://thinkvitamin.com/dev/twitter-anywhere-revisited/\";s:8:\"comments\";s:64:\"http://thinkvitamin.com/dev/twitter-anywhere-revisited/#comments\";s:7:\"pubdate\";s:31:\"Mon, 06 Sep 2010 15:00:01 +0000\";s:2:\"dc\";a:1:{s:7:\"creator\";s:16:\"Richard Shepherd\";}s:8:\"category\";s:3:\"Dev\";s:4:\"guid\";s:31:\"http://thinkvitamin.com/?p=7200\";s:11:\"description\";s:371:\"By <strong>Richard Shepherd</strong><br />I must be honest, I was pretty unimpressed with Twitter @Anywhere when it first launched earlier this year. Of course I hadn’t bothered to check it out, but it seemed like ‘Integration Lite’ – just a very simple way for bloggers to include Twitter on their site. As Wired reported back in March Twitter’s Evan [...]\";s:7:\"content\";a:1:{s:7:\"encoded\";s:28046:\"<div class=\"tweetmeme_button\" style=\"\">
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</a>
</div>
<p>I must be honest, I was pretty unimpressed with <a href=\"http://dev.twitter.com/anywhere\" target=\"_blank\">Twitter @Anywhere</a> when it first launched earlier this year. Of course I hadn’t bothered to check it out, but it seemed like ‘Integration Lite’ – just a very simple way for bloggers to include Twitter on their site.</p>
<p>As <a href=\"http://www.wired.com/epicenter/2010/03/sxsw-twitter-ceo-evan-williams-launches-anywhere/\" target=\"_blank\">Wired reported back in March</a> Twitter’s Evan Williams promised <tt>@Anywhere</tt> would “reduce friction.”</p>
<blockquote><p>“You could be reading your favourite columnist [and] you can easily tweet from the column itself if […] you may just want to follow the columnist […] without going back to Twitter.”</p></blockquote>
<p>Amongst the launch partners for <tt>@Anywhere</tt> were <a href=\"http://digg.com/\" target=\"_blank\">Digg</a>, <a href=\"http://www.huffingtonpost.com/\" target=\"_blank\">Huffington Post</a> and <a href=\"http://www.nytimes.com/\" target=\"_blank\">The New York Times</a>. And one of the most high profile users the little known <a href=\"http://followfinder.googlelabs.com/\" target=\"_blank\">Follow Finder</a> from The Mighty Google.</p>
<p style=\"text-align: center;\"><a href=\"http://www.followfinder.googlelabs.com/\"><img class=\"size-medium wp-image-7201 aligncenter\" src=\"http://thinkvitamin.com/wp-content/uploads/2010/09/followfinder.png\" alt=\"\" width=\"470\" /></a></p>
<p>But alas, it was more a fizzle than a firework and like many at the time I was rather nonplussed.</p>
<p>I’m pleased to say I’ve been completely converted. Not only is playing with Twitter inherently a cool thing to do, it can add real power to your website and more importantly your web applications. Indeed, it’s the scope for easily including Twitter functionality in web applications that’s really exciting.</p>
<p>So let’s take a look at some of this functionality and how you can use it. You’ll be up and running in just minutes, and after briefly looking at some of the simpler methods we’ll dive straight in to integrating Twitter right into your web app.<span id=\"more-7200\"></span></p>
<h3>Registering for @Anywhere</h3>
<p>The first thing you need to do is register for an Application ID. It’s ridiculously simply to get, but perhaps worth some explaining to the uninitiated. First head on over to <a href=\"http://dev.twitter.com/anywhere\" target=\"_blank\">http://dev.twitter.com/anywhere</a> and click on the ‘Start using it now’ button.</p>
<p style=\"text-align: center;\"><a href=\"http://dev.twitter.com/anywhere\"><img class=\"size-medium wp-image-7205 aligncenter\" src=\"http://thinkvitamin.com/wp-content/uploads/2010/09/anywherehomepage.png\" alt=\"\" width=\"470\" /></a></p>
<p>You’ll be swiftly taken to a one-page form where you register your app. The first question, particularly to those new at this whole API game, is ‘what if I don’t have an app?’.</p>
<p>Let’s say you just want to use hovercards on your blog. Or let’s say you want your users to be able to tweet about your blog articles by providing them a tweet box at the footer of each page. Not really an ‘app’ is it? More of a feature, a widget perhaps.</p>
<p>Well, in the big wide world of APIs what you have is a web app my friend and you need to accept it! Even the humble ‘Linkify’ method (automatically turning all Twitter usernames into links to their profiles) makes your humble blog post a web application of sorts. Deal with this fuzzy distinction and move on. We need that app ID!!</p>
<p><em><strong>NB:</strong> For the rest of this article I’ll use the term app/application, but it equally applies to your site/blog</em></p>
<h3>Completing the Form</h3>
<p><strong>Application Name</strong></p>
<p>Name your application wisely because users will see this name when they are asked to authorise your app; although it’s worth noting that certain functionality, like linkifying and hovercards, doesn’t require users to see this name.</p>
<p><strong>Callback URL</strong></p>
<p>If you intend to use some of the <tt>@Anywhere</tt> functionality which requires users to authenticate your app then Twitter needs to know which page to send the API response to (which includes lots of handy data about the user that we can tap into using JavaScript!). The callback URL is most likely the very same page that has called the authentication.</p>
<p style=\"text-align: center;\"><a href=\"http://dev.twitter.com/anywhere/apps/new\"><img class=\"size-medium wp-image-7210 aligncenter\" src=\"http://thinkvitamin.com/wp-content/uploads/2010/09/register.png\" alt=\"\" width=\"470\" /></a></p>
<p>If you’re only using simple <tt>@Anywhere</tt> methods like linkify you can just put your site’s homepage in here.</p>
<p><strong>Default Access Type</strong></p>
<p>This defaults to Read-only, but we want to use some advanced <tt>@Anywhere</tt> methods so make sure you change this to Read & Write.</p>
<h3>Basic functions</h3>
<p>Okay, we’ve filled up this car with petrol/gas so it’s time to take it out for a spin! Open a new HTML document and in the <tt><head></tt> of the document include the following line of code:</p>
<div class=\"wp_syntax\"><table><tr><td class=\"line_numbers\"><pre>1
</pre></td><td class=\"code\"><pre class=\"javascript\" style=\"font-family:monospace;\"><span style=\"color: #339933;\"><</span>script src<span style=\"color: #339933;\">=</span><span style=\"color: #3366CC;\">"http://platform.twitter.com/anywhere.js?id=YOUR-APP-ID-GOES-HERE&v=1"</span><span style=\"color: #339933;\">></</span>script<span style=\"color: #339933;\">></span></pre></td></tr></table></div>
<p>Don’t forget to add your app ID into the URL.</p>
<p>Before I go on I feel I must address those of you who now resemble Yosamite Sam, with steam coming out of their ears at the idea of ever including a JavaScript file at the top of a page. But including the <tt>anywhere.js</tt> file in the head makes a lot of sense for a number of reasons, outlined by Twitter themselves:</p>
<ul>
<li>It’s small. Less than 3kb to be exact, gzipped up into a tiny package.</li>
<li>All dependencies for <tt>@Anywhere</tt> features are loaded asynchronously, so you only get what you need when you need it.</li>
<li>Most importantly, when a user logs in and authenticates your app the Twitter login page redirects back to the callback URL. This happens in a pop-up window, so if anywhere.js is at the bottom of the page it’ll mean that the user sees your site in that pop-up before it disappears. Which looks bad and, as Twitter put it, ‘is a poor user experience’.</li>
</ul>
<p>So leave it in the <tt><head></tt> and let’s move on. Now we need to initialise the a global <tt>@Anywhere</tt> object which we do with:</p>
<div class=\"wp_syntax\"><table><tr><td class=\"line_numbers\"><pre>1
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</pre></td><td class=\"code\"><pre class=\"javascript\" style=\"font-family:monospace;\"><span style=\"color: #339933;\"><</span>script<span style=\"color: #339933;\">></span>
twttr.<span style=\"color: #660066;\">anywhere</span><span style=\"color: #009900;\">(</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #339933;\"></</span>script<span style=\"color: #339933;\">></span></pre></td></tr></table></div>
<p>For those who have tried to run that script, you’ll see that nothing happens. That’s because we need to give it a callback function of some sort. For example, to linkify every Twitter username on a page you simply need:</p>
<div class=\"wp_syntax\"><table><tr><td class=\"line_numbers\"><pre>1
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</pre></td><td class=\"code\"><pre class=\"javascript\" style=\"font-family:monospace;\"><span style=\"color: #339933;\"><</span>script<span style=\"color: #339933;\">></span>
twttr.<span style=\"color: #660066;\">anywhere</span><span style=\"color: #009900;\">(</span><span style=\"color: #003366; font-weight: bold;\">function</span><span style=\"color: #009900;\">(</span>T<span style=\"color: #009900;\">)</span> <span style=\"color: #009900;\">{</span>
T.<span style=\"color: #660066;\">linkifyUsers</span><span style=\"color: #009900;\">(</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #009900;\">}</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #339933;\"></</span>script<span style=\"color: #339933;\">></span></pre></td></tr></table></div>
<p>What’s with the capital ‘T’? Well that’s just Twitter’s convention so we’ll stick with it, but you’re welcome to change it to a more descriptive name. An instance of the API client is passed into T for us to then call methods on, just as we’ve done above.</p>
<p>Run that puppy on a page which has a username in the markup and watch it magically turn into a link. It was roughly about now that I gave up on <tt>@Anywhere</tt> earlier this year, but stick with me here – it get’s better.</p>
<h3>Hovercards</h3>
<p>Another method that works in a similar way is Hovercards, which work in the same way.</p>
<div class=\"wp_syntax\"><table><tr><td class=\"line_numbers\"><pre>1
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</pre></td><td class=\"code\"><pre class=\"javascript\" style=\"font-family:monospace;\"><span style=\"color: #339933;\"><</span>script<span style=\"color: #339933;\">></span>
twttr.<span style=\"color: #660066;\">anywhere</span><span style=\"color: #009900;\">(</span><span style=\"color: #003366; font-weight: bold;\">function</span><span style=\"color: #009900;\">(</span>T<span style=\"color: #009900;\">)</span> <span style=\"color: #009900;\">{</span>
T.<span style=\"color: #660066;\">hovercards</span><span style=\"color: #009900;\">(</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #009900;\">}</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #339933;\"></</span>script<span style=\"color: #339933;\">></span></pre></td></tr></table></div>
<p><img class=\"aligncenter size-full wp-image-7225\" src=\"http://thinkvitamin.com/wp-content/uploads/2010/08/hovercard2.png\" alt=\"\" width=\"313\" height=\"271\" /></p>
<p>With linkifying and hovercarding under our belts its worth looking at another couple of handy features.</p>
<h3>Scope</h3>
<p>You can limit the scope of a method by passing in a CSS selector. A lot of you will spot that this looks a lot like jQuery and that’s because it’s using the same <a href=\"http://sizzlejs.com/\" target=\"_blank\">Sizzle</a> selection engine.</p>
<p>For example, to linkify usernames only in the DIV with an ID of ‘sidebar’ you could use the following code</p>
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</pre></td><td class=\"code\"><pre class=\"javascript\" style=\"font-family:monospace;\"><span style=\"color: #339933;\"><</span>script<span style=\"color: #339933;\">></span>
twttr.<span style=\"color: #660066;\">anywhere</span><span style=\"color: #009900;\">(</span><span style=\"color: #003366; font-weight: bold;\">function</span><span style=\"color: #009900;\">(</span>T<span style=\"color: #009900;\">)</span> <span style=\"color: #009900;\">{</span>
T<span style=\"color: #009900;\">(</span>‘#sidebar’<span style=\"color: #009900;\">)</span>.<span style=\"color: #660066;\">linkifyUsers</span><span style=\"color: #009900;\">(</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #009900;\">}</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #339933;\"></</span>script<span style=\"color: #339933;\">></span></pre></td></tr></table></div>
<h3>Configuration Options</h3>
<p>There are a number of option that we can pass to these methods, which we do in an object literal. Again, if you’ve used jQuery before then this will be nothing new to you:</p>
<div class=\"wp_syntax\"><table><tr><td class=\"line_numbers\"><pre>1
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</pre></td><td class=\"code\"><pre class=\"javascript\" style=\"font-family:monospace;\"><span style=\"color: #339933;\"><</span>script<span style=\"color: #339933;\">></span>
twttr.<span style=\"color: #660066;\">anywhere</span><span style=\"color: #009900;\">(</span><span style=\"color: #003366; font-weight: bold;\">function</span><span style=\"color: #009900;\">(</span>T<span style=\"color: #009900;\">)</span> <span style=\"color: #009900;\">{</span>
T<span style=\"color: #009900;\">(</span>‘#sidebar’<span style=\"color: #009900;\">)</span>.<span style=\"color: #660066;\">hovercards</span><span style=\"color: #009900;\">(</span><span style=\"color: #009900;\">{</span> expanded<span style=\"color: #339933;\">:</span> <span style=\"color: #003366; font-weight: bold;\">true</span><span style=\"color: #009900;\">}</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #009900;\">}</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #339933;\"></</span>script<span style=\"color: #339933;\">></span></pre></td></tr></table></div>
<p>Adding <tt>{expanded: true}</tt> does exactly what it says – it renders the Hovercard in it’s expanded form from the off, rather than waiting for the user to click ‘more’.</p>
<h3>Moving Swiftly On</h3>
<p>I’m going to skip a bit here, which relates to some of the other configuration options you can use with the various “Anywhere methods. I highly recommend Twitter’s own documentation which you can find at <a href=\"http://dev.twitter.com/anywhere/begin\" target=\"_blank\">http://dev.twitter.com/anywhere/begin</a>.</p>
<h3>Getting more Advanced</h3>
<p>If you’ve spent much time surfing the interweb you’ve at some point seen that pop-up window asking you if you authorise an app or a site to play with your Twitter account. </p>
<p>If, like me, you blindly click yes you give that site direct access to lots of your personal (albeit public) information. Normally this isn’t a problem, but with great power comes great responsibility – as James Cunningham of <a href=\"http://twifficiency.com/\" target=\"_blank\">Twifficiency</a> fame (more at <a href=\"http://techcrunch.com/2010/08/17/twifficiency/\" target=\"_blank\">TechCrunch</a>).</p>
<p><img class=\"aligncenter size-medium wp-image-7211\" src=\"http://thinkvitamin.com/wp-content/uploads/2010/09/authorise.png\" alt=\"\" width=\"470\" height=\"\" /></p>
<p>There are a couple of ways <tt>@Anywhere</tt> uses this connectivity. The first is with built in functions like the Tweet Box and the Follow button. Both need the user to login to Twitter and authorise your app, so both will cause the authorisation pop-up. We can call both like so:</p>
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</pre></td><td class=\"code\"><pre class=\"javascript\" style=\"font-family:monospace;\"><span style=\"color: #339933;\"><</span>script<span style=\"color: #339933;\">></span>
twttr.<span style=\"color: #660066;\">anywhere</span><span style=\"color: #009900;\">(</span><span style=\"color: #003366; font-weight: bold;\">function</span><span style=\"color: #009900;\">(</span>T<span style=\"color: #009900;\">)</span> <span style=\"color: #009900;\">{</span>
T<span style=\"color: #009900;\">(</span><span style=\"color: #3366CC;\">\'#follow-button\'</span><span style=\"color: #009900;\">)</span>.<span style=\"color: #660066;\">followButton</span><span style=\"color: #009900;\">(</span><span style=\"color: #3366CC;\">"richardshepherd"</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
T<span style=\"color: #009900;\">(</span><span style=\"color: #3366CC;\">\'#tweet-box\'</span><span style=\"color: #009900;\">)</span>.<span style=\"color: #660066;\">tweetBox</span><span style=\"color: #009900;\">(</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #009900;\">}</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #339933;\"></</span>script<span style=\"color: #339933;\">></span></pre></td></tr></table></div>
<p>This places a follow button in the element with an ID of ‘follow-button’ (and which is set to follow my Twitter account!), and a tweetbox in the element with an ID of ‘tweet-box’.</p>
<p><img class=\"aligncenter size-medium wp-image-7234\" src=\"http://thinkvitamin.com/wp-content/uploads/2010/08/tweetbox-300x77.jpg\" alt=\"\" width=\"300\" height=\"77\" /></p>
<p>You’ll can find further details of the Tweet Box and Follow Buttons in the <a href=\"http://dev.twitter.com/anywhere/begin\" target=\"_blank\">official documentation</a>, but I think it get’s much more exciting to look at connecting your app with someone’s Twitter account and pulling information from their public profile. So let’s go ahead and crank things up! It’s surprisingly simple.</p>
<div class=\"wp_syntax\"><table><tr><td class=\"line_numbers\"><pre>1
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</pre></td><td class=\"code\"><pre class=\"javascript\" style=\"font-family:monospace;\"><span style=\"color: #339933;\"><</span>script<span style=\"color: #339933;\">></span>
twttr.<span style=\"color: #660066;\">anywhere</span><span style=\"color: #009900;\">(</span><span style=\"color: #003366; font-weight: bold;\">function</span><span style=\"color: #009900;\">(</span>T<span style=\"color: #009900;\">)</span> <span style=\"color: #009900;\">{</span>
T<span style=\"color: #009900;\">(</span>‘#connect’<span style=\"color: #009900;\">)</span>.<span style=\"color: #660066;\">connectButton</span><span style=\"color: #009900;\">(</span><span style=\"color: #009900;\">{</span> size<span style=\"color: #339933;\">:</span> “medium” <span style=\"color: #009900;\">}</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #009900;\">}</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #339933;\"></</span>script<span style=\"color: #339933;\">></span></pre></td></tr></table></div>
<p>And that’s it. Try it out, and you’ll see the familiar pop-up asking for you to authorise your app (the name you gave it when you signed up). You can change the size be replacing ‘medium’ with ‘small’, ‘large’ or ‘xlarge’.</p>
<p style=\"text-align: center;\"><img class=\"size-full wp-image-7214 aligncenter\" src=\"http://thinkvitamin.com/wp-content/uploads/2010/08/connectwtwitter.png\" alt=\"\" width=\"256\" height=\"50\" /></p>
<p>Medium is the default, so if you’re happy with that you can remove it from the code. But how about your own custom connect button – how cool would that be? It turns out that the Twitter API has a <tt>signIn</tt> method which we can attach to any element: text, image or whatever you fancy.</p>
<p>Let’s say you have created your own CSS rollover button, applied to a span with and ID of twitterLogin. Here’s how you’d use JavaScript and the Twitter API to hook the signIn method to that span:</p>
<div class=\"wp_syntax\"><table><tr><td class=\"line_numbers\"><pre>1
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</pre></td><td class=\"code\"><pre class=\"javascript\" style=\"font-family:monospace;\"><span style=\"color: #339933;\"><</span>script<span style=\"color: #339933;\">></span>
twttr.<span style=\"color: #660066;\">anywhere</span><span style=\"color: #009900;\">(</span><span style=\"color: #003366; font-weight: bold;\">function</span><span style=\"color: #009900;\">(</span>T<span style=\"color: #009900;\">)</span> <span style=\"color: #009900;\">{</span>
document.<span style=\"color: #660066;\">getElementById</span><span style=\"color: #009900;\">(</span>‘twitterLogin’<span style=\"color: #009900;\">)</span>.<span style=\"color: #660066;\">onclick</span> <span style=\"color: #339933;\">=</span> <span style=\"color: #003366; font-weight: bold;\">function</span><span style=\"color: #009900;\">(</span><span style=\"color: #009900;\">)</span> <span style=\"color: #009900;\">{</span>
T.<span style=\"color: #660066;\">signIn</span><span style=\"color: #009900;\">(</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #009900;\">}</span>
<span style=\"color: #009900;\">}</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #339933;\"></</span>script<span style=\"color: #339933;\">></span></pre></td></tr></table></div>
<p>We are now freed from the shackles of Twitter’s own graphics and buttons, which makes it possible to create a unique experience for your own app or site. If the user is logged in, the pop-up window will simply ask them to authorise your app. If they aren’t logged in to Twitter it will also ask them for their login details.</p>
<h3>I Can Haz your Details?</h3>
<p>So your web app now has a connect button, and let’s assume your user has clicked it and logged in/authorised your app. Sweet. What next?</p>
<p>You should have set the Twitter callback URL to the same page as your web app, which means the pop-up will disappear and your page will be sent a bunch of new data (think of it as an AJAX request and response). This means you can use Javascript to check if the user is connected with the rather handy <tt>isConnected</tt> method. And, assuming it’s all gone to plan, the <tt>currentUser</tt> property contains lots of handy information.</p>
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</pre></td><td class=\"code\"><pre class=\"javascript\" style=\"font-family:monospace;\"><span style=\"color: #339933;\"><</span>script<span style=\"color: #339933;\">></span>
twttr.<span style=\"color: #660066;\">anywhere</span><span style=\"color: #009900;\">(</span><span style=\"color: #003366; font-weight: bold;\">function</span><span style=\"color: #009900;\">(</span>T<span style=\"color: #009900;\">)</span> <span style=\"color: #009900;\">{</span>
<span style=\"color: #000066; font-weight: bold;\">if</span> <span style=\"color: #009900;\">(</span>T.<span style=\"color: #660066;\">isConnected</span><span style=\"color: #009900;\">(</span><span style=\"color: #009900;\">)</span><span style=\"color: #009900;\">)</span> <span style=\"color: #009900;\">{</span>
<span style=\"color: #006600; font-style: italic;\">// This user is connected. Awesome!</span>
<span style=\"color: #003366; font-weight: bold;\">var</span> user <span style=\"color: #339933;\">=</span> T.<span style=\"color: #660066;\">currentUser</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #003366; font-weight: bold;\">var</span> screenName <span style=\"color: #339933;\">=</span> user.<span style=\"color: #660066;\">data</span><span style=\"color: #009900;\">(</span>‘screen_name’<span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #000066;\">alert</span><span style=\"color: #009900;\">(</span>‘Hi there ‘ <span style=\"color: #339933;\">+</span> screenName<span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #009900;\">}</span> <span style=\"color: #000066; font-weight: bold;\">else</span> <span style=\"color: #009900;\">{</span>
<span style=\"color: #006600; font-style: italic;\">// the user isn’t connected, so probably best to show them</span>
<span style=\"color: #006600; font-style: italic;\">// a connect button!</span>
T<span style=\"color: #009900;\">(</span>‘#twitterLogin’<span style=\"color: #009900;\">)</span>.<span style=\"color: #660066;\">connectButton</span><span style=\"color: #009900;\">(</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #009900;\">}</span>
<span style=\"color: #009900;\">}</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #339933;\"></</span>script<span style=\"color: #339933;\">></span></pre></td></tr></table></div>
<p>Admittedly the use of a JavaScript alert here is almost criminal, but you get the idea. Include jQuery and you can start injecting the DOM with lots of Twitter goodness, personalising the user’s experience.</p>
<p>So what other properties can we access, apart from Screen Name? Well, pretty much all of the user’s public profile information is up for grabs. Here are some of the most useful:</p>
<ul>
<li>description</li>
<li> followers_count</li>
<li> following</li>
<li> profile_image_url</li>
<li> location</li>
<li> name</li>
<li> time_zone</li>
</ul>
<p>And you can check out a full like at <a href=\"http://dev.twitter.com/anywhere/begin#user-properties\" target=\"_blank\">http://dev.twitter.com/anywhere/begin#user-properties</a></p>
<p>So using our example above you could access the profile image with:</p>
<div class=\"wp_syntax\"><table><tr><td class=\"line_numbers\"><pre>1
</pre></td><td class=\"code\"><pre class=\"javascript\" style=\"font-family:monospace;\"><span style=\"color: #003366; font-weight: bold;\">var</span> imageHTML <span style=\"color: #339933;\">=</span> ‘<span style=\"color: #339933;\"><</span>img src<span style=\"color: #339933;\">=</span>”’ <span style=\"color: #339933;\">+</span> user.<span style=\"color: #660066;\">data</span><span style=\"color: #009900;\">(</span>‘profile_image_url’<span style=\"color: #009900;\">)</span> <span style=\"color: #339933;\">+</span> ‘“ <span style=\"color: #339933;\">/></span>’<span style=\"color: #339933;\">;</span></pre></td></tr></table></div>
<h3>What Next?</h3>
<p>Of course <tt>@Anywhere</tt> is no substitute for server side integration with the Twitter API, but it’s a lean way of enhancing your web app/web sites experience for Twitter users.</p>
<p>Have you started to use <tt>@Anywhere</tt>? If so, tell us how and whether you think it’s enhanced your web application or site. And which features would you like to see in <tt>@Anywhere</tt> in future releases?</p>
<h3>Further reading</h3>
<p>Have you been bitten by the <tt>@Anywhere</tt> bug? If so, here are some great places to find out more…</p>
<p style=\"text-align: center;\"><a href=\"http://code.google.com/p/twitter-api/issues/list\"><img class=\"size-medium wp-image-7215 aligncenter\" src=\"http://thinkvitamin.com/wp-content/uploads/2010/09/googlecode.png\" alt=\"\" width=\"470\" /></a></p>
<ul>
<li><a href=\"http://www.slideshare.net/toddkloots/anywhere/\">http://www.slideshare.net/toddkloots/anywhere/</a></li>
<li><a href=\"http://platform.twitter.com/js-api.html\">http://platform.twitter.com/js-api.html</a></li>
<li><a href=\"http://code.google.com/p/twitter-api/issues/list/\">http://code.google.com/p/twitter-api/issues/list/</a></li>
</ul>
<p>I also really like this integration of Twitter Hovercards into a WordPress blog comments</p>
<ul>
<li><a href=\"http://www.binarymoon.co.uk/2010/05/integrate-twitters-wordpress-comments/\">http://www.binarymoon.co.uk/2010/05/integrate-twitters-wordpress-comments/</a></li>
</ul>
<img src=\"http://thinkvitamin.com/?ak_action=api_record_view&id=7200&type=feed\" alt=\"\" /><div class=\"feedflare\">
<a href=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?a=4kcH4jC88BY:a_Fp5OMZuzU:FMJD1cDTPr0\"><img src=\"http://feeds.feedburner.com/~ff/vitaminmasterfeed?d=FMJD1cDTPr0\" border=\"0\"></img></a>
</div>\";}s:3:\"wfw\";a:1:{s:10:\"commentrss\";s:60:\"http://thinkvitamin.com/dev/twitter-anywhere-revisited/feed/\";}s:5:\"slash\";a:1:{s:8:\"comments\";s:1:\"6\";}s:7:\"summary\";s:371:\"By <strong>Richard Shepherd</strong><br />I must be honest, I was pretty unimpressed with Twitter @Anywhere when it first launched earlier this year. Of course I hadn’t bothered to check it out, but it seemed like ‘Integration Lite’ – just a very simple way for bloggers to include Twitter on their site. As Wired reported back in March Twitter’s Evan [...]\";s:12:\"atom_content\";s:28046:\"<div class=\"tweetmeme_button\" style=\"\">
<a href=\"http://api.tweetmeme.com/share?url=http%3A%2F%2Fthinkvitamin.com%2Fdev%2Ftwitter-anywhere-revisited%2F\"><br />
<img src=\"http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fthinkvitamin.com%2Fdev%2Ftwitter-anywhere-revisited%2F&source=thinkvitamin&style=normal&service=bit.ly\" height=\"61\" width=\"50\" /><br />
</a>
</div>
<p>I must be honest, I was pretty unimpressed with <a href=\"http://dev.twitter.com/anywhere\" target=\"_blank\">Twitter @Anywhere</a> when it first launched earlier this year. Of course I hadn’t bothered to check it out, but it seemed like ‘Integration Lite’ – just a very simple way for bloggers to include Twitter on their site.</p>
<p>As <a href=\"http://www.wired.com/epicenter/2010/03/sxsw-twitter-ceo-evan-williams-launches-anywhere/\" target=\"_blank\">Wired reported back in March</a> Twitter’s Evan Williams promised <tt>@Anywhere</tt> would “reduce friction.”</p>
<blockquote><p>“You could be reading your favourite columnist [and] you can easily tweet from the column itself if […] you may just want to follow the columnist […] without going back to Twitter.”</p></blockquote>
<p>Amongst the launch partners for <tt>@Anywhere</tt> were <a href=\"http://digg.com/\" target=\"_blank\">Digg</a>, <a href=\"http://www.huffingtonpost.com/\" target=\"_blank\">Huffington Post</a> and <a href=\"http://www.nytimes.com/\" target=\"_blank\">The New York Times</a>. And one of the most high profile users the little known <a href=\"http://followfinder.googlelabs.com/\" target=\"_blank\">Follow Finder</a> from The Mighty Google.</p>
<p style=\"text-align: center;\"><a href=\"http://www.followfinder.googlelabs.com/\"><img class=\"size-medium wp-image-7201 aligncenter\" src=\"http://thinkvitamin.com/wp-content/uploads/2010/09/followfinder.png\" alt=\"\" width=\"470\" /></a></p>
<p>But alas, it was more a fizzle than a firework and like many at the time I was rather nonplussed.</p>
<p>I’m pleased to say I’ve been completely converted. Not only is playing with Twitter inherently a cool thing to do, it can add real power to your website and more importantly your web applications. Indeed, it’s the scope for easily including Twitter functionality in web applications that’s really exciting.</p>
<p>So let’s take a look at some of this functionality and how you can use it. You’ll be up and running in just minutes, and after briefly looking at some of the simpler methods we’ll dive straight in to integrating Twitter right into your web app.<span id=\"more-7200\"></span></p>
<h3>Registering for @Anywhere</h3>
<p>The first thing you need to do is register for an Application ID. It’s ridiculously simply to get, but perhaps worth some explaining to the uninitiated. First head on over to <a href=\"http://dev.twitter.com/anywhere\" target=\"_blank\">http://dev.twitter.com/anywhere</a> and click on the ‘Start using it now’ button.</p>
<p style=\"text-align: center;\"><a href=\"http://dev.twitter.com/anywhere\"><img class=\"size-medium wp-image-7205 aligncenter\" src=\"http://thinkvitamin.com/wp-content/uploads/2010/09/anywherehomepage.png\" alt=\"\" width=\"470\" /></a></p>
<p>You’ll be swiftly taken to a one-page form where you register your app. The first question, particularly to those new at this whole API game, is ‘what if I don’t have an app?’.</p>
<p>Let’s say you just want to use hovercards on your blog. Or let’s say you want your users to be able to tweet about your blog articles by providing them a tweet box at the footer of each page. Not really an ‘app’ is it? More of a feature, a widget perhaps.</p>
<p>Well, in the big wide world of APIs what you have is a web app my friend and you need to accept it! Even the humble ‘Linkify’ method (automatically turning all Twitter usernames into links to their profiles) makes your humble blog post a web application of sorts. Deal with this fuzzy distinction and move on. We need that app ID!!</p>
<p><em><strong>NB:</strong> For the rest of this article I’ll use the term app/application, but it equally applies to your site/blog</em></p>
<h3>Completing the Form</h3>
<p><strong>Application Name</strong></p>
<p>Name your application wisely because users will see this name when they are asked to authorise your app; although it’s worth noting that certain functionality, like linkifying and hovercards, doesn’t require users to see this name.</p>
<p><strong>Callback URL</strong></p>
<p>If you intend to use some of the <tt>@Anywhere</tt> functionality which requires users to authenticate your app then Twitter needs to know which page to send the API response to (which includes lots of handy data about the user that we can tap into using JavaScript!). The callback URL is most likely the very same page that has called the authentication.</p>
<p style=\"text-align: center;\"><a href=\"http://dev.twitter.com/anywhere/apps/new\"><img class=\"size-medium wp-image-7210 aligncenter\" src=\"http://thinkvitamin.com/wp-content/uploads/2010/09/register.png\" alt=\"\" width=\"470\" /></a></p>
<p>If you’re only using simple <tt>@Anywhere</tt> methods like linkify you can just put your site’s homepage in here.</p>
<p><strong>Default Access Type</strong></p>
<p>This defaults to Read-only, but we want to use some advanced <tt>@Anywhere</tt> methods so make sure you change this to Read & Write.</p>
<h3>Basic functions</h3>
<p>Okay, we’ve filled up this car with petrol/gas so it’s time to take it out for a spin! Open a new HTML document and in the <tt><head></tt> of the document include the following line of code:</p>
<div class=\"wp_syntax\"><table><tr><td class=\"line_numbers\"><pre>1
</pre></td><td class=\"code\"><pre class=\"javascript\" style=\"font-family:monospace;\"><span style=\"color: #339933;\"><</span>script src<span style=\"color: #339933;\">=</span><span style=\"color: #3366CC;\">"http://platform.twitter.com/anywhere.js?id=YOUR-APP-ID-GOES-HERE&v=1"</span><span style=\"color: #339933;\">></</span>script<span style=\"color: #339933;\">></span></pre></td></tr></table></div>
<p>Don’t forget to add your app ID into the URL.</p>
<p>Before I go on I feel I must address those of you who now resemble Yosamite Sam, with steam coming out of their ears at the idea of ever including a JavaScript file at the top of a page. But including the <tt>anywhere.js</tt> file in the head makes a lot of sense for a number of reasons, outlined by Twitter themselves:</p>
<ul>
<li>It’s small. Less than 3kb to be exact, gzipped up into a tiny package.</li>
<li>All dependencies for <tt>@Anywhere</tt> features are loaded asynchronously, so you only get what you need when you need it.</li>
<li>Most importantly, when a user logs in and authenticates your app the Twitter login page redirects back to the callback URL. This happens in a pop-up window, so if anywhere.js is at the bottom of the page it’ll mean that the user sees your site in that pop-up before it disappears. Which looks bad and, as Twitter put it, ‘is a poor user experience’.</li>
</ul>
<p>So leave it in the <tt><head></tt> and let’s move on. Now we need to initialise the a global <tt>@Anywhere</tt> object which we do with:</p>
<div class=\"wp_syntax\"><table><tr><td class=\"line_numbers\"><pre>1
2
3
</pre></td><td class=\"code\"><pre class=\"javascript\" style=\"font-family:monospace;\"><span style=\"color: #339933;\"><</span>script<span style=\"color: #339933;\">></span>
twttr.<span style=\"color: #660066;\">anywhere</span><span style=\"color: #009900;\">(</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #339933;\"></</span>script<span style=\"color: #339933;\">></span></pre></td></tr></table></div>
<p>For those who have tried to run that script, you’ll see that nothing happens. That’s because we need to give it a callback function of some sort. For example, to linkify every Twitter username on a page you simply need:</p>
<div class=\"wp_syntax\"><table><tr><td class=\"line_numbers\"><pre>1
2
3
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5
</pre></td><td class=\"code\"><pre class=\"javascript\" style=\"font-family:monospace;\"><span style=\"color: #339933;\"><</span>script<span style=\"color: #339933;\">></span>
twttr.<span style=\"color: #660066;\">anywhere</span><span style=\"color: #009900;\">(</span><span style=\"color: #003366; font-weight: bold;\">function</span><span style=\"color: #009900;\">(</span>T<span style=\"color: #009900;\">)</span> <span style=\"color: #009900;\">{</span>
T.<span style=\"color: #660066;\">linkifyUsers</span><span style=\"color: #009900;\">(</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #009900;\">}</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #339933;\"></</span>script<span style=\"color: #339933;\">></span></pre></td></tr></table></div>
<p>What’s with the capital ‘T’? Well that’s just Twitter’s convention so we’ll stick with it, but you’re welcome to change it to a more descriptive name. An instance of the API client is passed into T for us to then call methods on, just as we’ve done above.</p>
<p>Run that puppy on a page which has a username in the markup and watch it magically turn into a link. It was roughly about now that I gave up on <tt>@Anywhere</tt> earlier this year, but stick with me here – it get’s better.</p>
<h3>Hovercards</h3>
<p>Another method that works in a similar way is Hovercards, which work in the same way.</p>
<div class=\"wp_syntax\"><table><tr><td class=\"line_numbers\"><pre>1
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</pre></td><td class=\"code\"><pre class=\"javascript\" style=\"font-family:monospace;\"><span style=\"color: #339933;\"><</span>script<span style=\"color: #339933;\">></span>
twttr.<span style=\"color: #660066;\">anywhere</span><span style=\"color: #009900;\">(</span><span style=\"color: #003366; font-weight: bold;\">function</span><span style=\"color: #009900;\">(</span>T<span style=\"color: #009900;\">)</span> <span style=\"color: #009900;\">{</span>
T.<span style=\"color: #660066;\">hovercards</span><span style=\"color: #009900;\">(</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #009900;\">}</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #339933;\"></</span>script<span style=\"color: #339933;\">></span></pre></td></tr></table></div>
<p><img class=\"aligncenter size-full wp-image-7225\" src=\"http://thinkvitamin.com/wp-content/uploads/2010/08/hovercard2.png\" alt=\"\" width=\"313\" height=\"271\" /></p>
<p>With linkifying and hovercarding under our belts its worth looking at another couple of handy features.</p>
<h3>Scope</h3>
<p>You can limit the scope of a method by passing in a CSS selector. A lot of you will spot that this looks a lot like jQuery and that’s because it’s using the same <a href=\"http://sizzlejs.com/\" target=\"_blank\">Sizzle</a> selection engine.</p>
<p>For example, to linkify usernames only in the DIV with an ID of ‘sidebar’ you could use the following code</p>
<div class=\"wp_syntax\"><table><tr><td class=\"line_numbers\"><pre>1
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</pre></td><td class=\"code\"><pre class=\"javascript\" style=\"font-family:monospace;\"><span style=\"color: #339933;\"><</span>script<span style=\"color: #339933;\">></span>
twttr.<span style=\"color: #660066;\">anywhere</span><span style=\"color: #009900;\">(</span><span style=\"color: #003366; font-weight: bold;\">function</span><span style=\"color: #009900;\">(</span>T<span style=\"color: #009900;\">)</span> <span style=\"color: #009900;\">{</span>
T<span style=\"color: #009900;\">(</span>‘#sidebar’<span style=\"color: #009900;\">)</span>.<span style=\"color: #660066;\">linkifyUsers</span><span style=\"color: #009900;\">(</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #009900;\">}</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #339933;\"></</span>script<span style=\"color: #339933;\">></span></pre></td></tr></table></div>
<h3>Configuration Options</h3>
<p>There are a number of option that we can pass to these methods, which we do in an object literal. Again, if you’ve used jQuery before then this will be nothing new to you:</p>
<div class=\"wp_syntax\"><table><tr><td class=\"line_numbers\"><pre>1
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3
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5
</pre></td><td class=\"code\"><pre class=\"javascript\" style=\"font-family:monospace;\"><span style=\"color: #339933;\"><</span>script<span style=\"color: #339933;\">></span>
twttr.<span style=\"color: #660066;\">anywhere</span><span style=\"color: #009900;\">(</span><span style=\"color: #003366; font-weight: bold;\">function</span><span style=\"color: #009900;\">(</span>T<span style=\"color: #009900;\">)</span> <span style=\"color: #009900;\">{</span>
T<span style=\"color: #009900;\">(</span>‘#sidebar’<span style=\"color: #009900;\">)</span>.<span style=\"color: #660066;\">hovercards</span><span style=\"color: #009900;\">(</span><span style=\"color: #009900;\">{</span> expanded<span style=\"color: #339933;\">:</span> <span style=\"color: #003366; font-weight: bold;\">true</span><span style=\"color: #009900;\">}</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #009900;\">}</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #339933;\"></</span>script<span style=\"color: #339933;\">></span></pre></td></tr></table></div>
<p>Adding <tt>{expanded: true}</tt> does exactly what it says – it renders the Hovercard in it’s expanded form from the off, rather than waiting for the user to click ‘more’.</p>
<h3>Moving Swiftly On</h3>
<p>I’m going to skip a bit here, which relates to some of the other configuration options you can use with the various “Anywhere methods. I highly recommend Twitter’s own documentation which you can find at <a href=\"http://dev.twitter.com/anywhere/begin\" target=\"_blank\">http://dev.twitter.com/anywhere/begin</a>.</p>
<h3>Getting more Advanced</h3>
<p>If you’ve spent much time surfing the interweb you’ve at some point seen that pop-up window asking you if you authorise an app or a site to play with your Twitter account. </p>
<p>If, like me, you blindly click yes you give that site direct access to lots of your personal (albeit public) information. Normally this isn’t a problem, but with great power comes great responsibility – as James Cunningham of <a href=\"http://twifficiency.com/\" target=\"_blank\">Twifficiency</a> fame (more at <a href=\"http://techcrunch.com/2010/08/17/twifficiency/\" target=\"_blank\">TechCrunch</a>).</p>
<p><img class=\"aligncenter size-medium wp-image-7211\" src=\"http://thinkvitamin.com/wp-content/uploads/2010/09/authorise.png\" alt=\"\" width=\"470\" height=\"\" /></p>
<p>There are a couple of ways <tt>@Anywhere</tt> uses this connectivity. The first is with built in functions like the Tweet Box and the Follow button. Both need the user to login to Twitter and authorise your app, so both will cause the authorisation pop-up. We can call both like so:</p>
<div class=\"wp_syntax\"><table><tr><td class=\"line_numbers\"><pre>1
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</pre></td><td class=\"code\"><pre class=\"javascript\" style=\"font-family:monospace;\"><span style=\"color: #339933;\"><</span>script<span style=\"color: #339933;\">></span>
twttr.<span style=\"color: #660066;\">anywhere</span><span style=\"color: #009900;\">(</span><span style=\"color: #003366; font-weight: bold;\">function</span><span style=\"color: #009900;\">(</span>T<span style=\"color: #009900;\">)</span> <span style=\"color: #009900;\">{</span>
T<span style=\"color: #009900;\">(</span><span style=\"color: #3366CC;\">\'#follow-button\'</span><span style=\"color: #009900;\">)</span>.<span style=\"color: #660066;\">followButton</span><span style=\"color: #009900;\">(</span><span style=\"color: #3366CC;\">"richardshepherd"</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
T<span style=\"color: #009900;\">(</span><span style=\"color: #3366CC;\">\'#tweet-box\'</span><span style=\"color: #009900;\">)</span>.<span style=\"color: #660066;\">tweetBox</span><span style=\"color: #009900;\">(</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #009900;\">}</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #339933;\"></</span>script<span style=\"color: #339933;\">></span></pre></td></tr></table></div>
<p>This places a follow button in the element with an ID of ‘follow-button’ (and which is set to follow my Twitter account!), and a tweetbox in the element with an ID of ‘tweet-box’.</p>
<p><img class=\"aligncenter size-medium wp-image-7234\" src=\"http://thinkvitamin.com/wp-content/uploads/2010/08/tweetbox-300x77.jpg\" alt=\"\" width=\"300\" height=\"77\" /></p>
<p>You’ll can find further details of the Tweet Box and Follow Buttons in the <a href=\"http://dev.twitter.com/anywhere/begin\" target=\"_blank\">official documentation</a>, but I think it get’s much more exciting to look at connecting your app with someone’s Twitter account and pulling information from their public profile. So let’s go ahead and crank things up! It’s surprisingly simple.</p>
<div class=\"wp_syntax\"><table><tr><td class=\"line_numbers\"><pre>1
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3
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</pre></td><td class=\"code\"><pre class=\"javascript\" style=\"font-family:monospace;\"><span style=\"color: #339933;\"><</span>script<span style=\"color: #339933;\">></span>
twttr.<span style=\"color: #660066;\">anywhere</span><span style=\"color: #009900;\">(</span><span style=\"color: #003366; font-weight: bold;\">function</span><span style=\"color: #009900;\">(</span>T<span style=\"color: #009900;\">)</span> <span style=\"color: #009900;\">{</span>
T<span style=\"color: #009900;\">(</span>‘#connect’<span style=\"color: #009900;\">)</span>.<span style=\"color: #660066;\">connectButton</span><span style=\"color: #009900;\">(</span><span style=\"color: #009900;\">{</span> size<span style=\"color: #339933;\">:</span> “medium” <span style=\"color: #009900;\">}</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #009900;\">}</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #339933;\"></</span>script<span style=\"color: #339933;\">></span></pre></td></tr></table></div>
<p>And that’s it. Try it out, and you’ll see the familiar pop-up asking for you to authorise your app (the name you gave it when you signed up). You can change the size be replacing ‘medium’ with ‘small’, ‘large’ or ‘xlarge’.</p>
<p style=\"text-align: center;\"><img class=\"size-full wp-image-7214 aligncenter\" src=\"http://thinkvitamin.com/wp-content/uploads/2010/08/connectwtwitter.png\" alt=\"\" width=\"256\" height=\"50\" /></p>
<p>Medium is the default, so if you’re happy with that you can remove it from the code. But how about your own custom connect button – how cool would that be? It turns out that the Twitter API has a <tt>signIn</tt> method which we can attach to any element: text, image or whatever you fancy.</p>
<p>Let’s say you have created your own CSS rollover button, applied to a span with and ID of twitterLogin. Here’s how you’d use JavaScript and the Twitter API to hook the signIn method to that span:</p>
<div class=\"wp_syntax\"><table><tr><td class=\"line_numbers\"><pre>1
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</pre></td><td class=\"code\"><pre class=\"javascript\" style=\"font-family:monospace;\"><span style=\"color: #339933;\"><</span>script<span style=\"color: #339933;\">></span>
twttr.<span style=\"color: #660066;\">anywhere</span><span style=\"color: #009900;\">(</span><span style=\"color: #003366; font-weight: bold;\">function</span><span style=\"color: #009900;\">(</span>T<span style=\"color: #009900;\">)</span> <span style=\"color: #009900;\">{</span>
document.<span style=\"color: #660066;\">getElementById</span><span style=\"color: #009900;\">(</span>‘twitterLogin’<span style=\"color: #009900;\">)</span>.<span style=\"color: #660066;\">onclick</span> <span style=\"color: #339933;\">=</span> <span style=\"color: #003366; font-weight: bold;\">function</span><span style=\"color: #009900;\">(</span><span style=\"color: #009900;\">)</span> <span style=\"color: #009900;\">{</span>
T.<span style=\"color: #660066;\">signIn</span><span style=\"color: #009900;\">(</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #009900;\">}</span>
<span style=\"color: #009900;\">}</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #339933;\"></</span>script<span style=\"color: #339933;\">></span></pre></td></tr></table></div>
<p>We are now freed from the shackles of Twitter’s own graphics and buttons, which makes it possible to create a unique experience for your own app or site. If the user is logged in, the pop-up window will simply ask them to authorise your app. If they aren’t logged in to Twitter it will also ask them for their login details.</p>
<h3>I Can Haz your Details?</h3>
<p>So your web app now has a connect button, and let’s assume your user has clicked it and logged in/authorised your app. Sweet. What next?</p>
<p>You should have set the Twitter callback URL to the same page as your web app, which means the pop-up will disappear and your page will be sent a bunch of new data (think of it as an AJAX request and response). This means you can use Javascript to check if the user is connected with the rather handy <tt>isConnected</tt> method. And, assuming it’s all gone to plan, the <tt>currentUser</tt> property contains lots of handy information.</p>
<div class=\"wp_syntax\"><table><tr><td class=\"line_numbers\"><pre>1
2
3
4
5
6
7
8
9
10
11
12
13
14
</pre></td><td class=\"code\"><pre class=\"javascript\" style=\"font-family:monospace;\"><span style=\"color: #339933;\"><</span>script<span style=\"color: #339933;\">></span>
twttr.<span style=\"color: #660066;\">anywhere</span><span style=\"color: #009900;\">(</span><span style=\"color: #003366; font-weight: bold;\">function</span><span style=\"color: #009900;\">(</span>T<span style=\"color: #009900;\">)</span> <span style=\"color: #009900;\">{</span>
<span style=\"color: #000066; font-weight: bold;\">if</span> <span style=\"color: #009900;\">(</span>T.<span style=\"color: #660066;\">isConnected</span><span style=\"color: #009900;\">(</span><span style=\"color: #009900;\">)</span><span style=\"color: #009900;\">)</span> <span style=\"color: #009900;\">{</span>
<span style=\"color: #006600; font-style: italic;\">// This user is connected. Awesome!</span>
<span style=\"color: #003366; font-weight: bold;\">var</span> user <span style=\"color: #339933;\">=</span> T.<span style=\"color: #660066;\">currentUser</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #003366; font-weight: bold;\">var</span> screenName <span style=\"color: #339933;\">=</span> user.<span style=\"color: #660066;\">data</span><span style=\"color: #009900;\">(</span>‘screen_name’<span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #000066;\">alert</span><span style=\"color: #009900;\">(</span>‘Hi there ‘ <span style=\"color: #339933;\">+</span> screenName<span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #009900;\">}</span> <span style=\"color: #000066; font-weight: bold;\">else</span> <span style=\"color: #009900;\">{</span>
<span style=\"color: #006600; font-style: italic;\">// the user isn’t connected, so probably best to show them</span>
<span style=\"color: #006600; font-style: italic;\">// a connect button!</span>
T<span style=\"color: #009900;\">(</span>‘#twitterLogin’<span style=\"color: #009900;\">)</span>.<span style=\"color: #660066;\">connectButton</span><span style=\"color: #009900;\">(</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #009900;\">}</span>
<span style=\"color: #009900;\">}</span><span style=\"color: #009900;\">)</span><span style=\"color: #339933;\">;</span>
<span style=\"color: #339933;\"></</span>script<span style=\"color: #339933;\">></span></pre></td></tr></table></div>
<p>Admittedly the use of a JavaScript alert here is almost criminal, but you get the idea. Include jQuery and you can start injecting the DOM with lots of Twitter goodness, personalising the user’s experience.</p>
<p>So what other properties can we access, apart from Screen Name? Well, pretty much all of the user’s public profile information is up for grabs. Here are some of the most useful:</p>
<ul>
<li>description</li>
<li> followers_count</li>
<li> following</li>
<li> profile_image_url</li>
<li> location</li>
<li> name</li>
<li> time_zone</li>
</ul>
<p>And you can check out a full like at <a href=\"http://dev.twitter.com/anywhere/begin#user-properties\" target=\"_blank\">http://dev.twitter.com/anywhere/begin#user-properties</a></p>
<p>So using our example above you could access the profile image with:</p>
<div class=\"wp_syntax\"><table><tr><td class=\"line_numbers\"><pre>1
</pre></td><td class=\"code\"><pre class=\"javascript\" style=\"font-family:monospace;\"><span style=\"color: #003366; font-weight: bold;\">var</span> imageHTML <span style=\"color: #339933;\">=</span> ‘<span style=\"color: #339933;\"><</span>img src<span style=\"color: #339933;\">=</span>”’ <span style=\"color: #339933;\">+</span> user.<span style=\"color: #660066;\">data</span><span style=\"color: #009900;\">(</span>‘profile_image_url’<span style=\"color: #009900;\">)</span> <span style=\"color: #339933;\">+</span> ‘“ <span style=\"color: #339933;\">/></span>’<span style=\"color: #339933;\">;</span></pre></td></tr></table></div>
<h3>What Next?</h3>
<p>Of course <tt>@Anywhere</tt> is no substitute for server side integration with the Twitter API, but it’s a lean way of enhancing your web app/web sites experience for Twitter users.</p>
<p>Have you started to use <tt>@Anywhere</tt>? If so, tell us how and whether you think it’s enhanced your web application or site. And which features would you like to see in <tt>@Anywhere</tt> in future releases?</p>
<h3>Further reading</h3>
<p>Have you been bitten by the <tt>@Anywhere</tt> bug? If so, here are some great places to find out more…</p>
<p style=\"text-align: center;\"><a href=\"http://code.google.com/p/twitter-api/issues/list\"><img class=\"size-medium wp-image-7215 aligncenter\" src=\"http://thinkvitamin.com/wp-content/uploads/2010/09/googlecode.png\" alt=\"\" width=\"470\" /></a></p>
<ul>
<li><a href=\"http://www.slideshare.net/toddkloots/anywhere/\">http://www.slideshare.net/toddkloots/anywhere/</a></li>
<li><a href=\"http://platform.twitter.com/js-api.html\">http://platform.twitter.com/js-api.html</a></li>
<li><a href=\"http://code.google.com/p/twitter-api/issues/list/\">http://code.google.com/p/twitter-api/issues/list/</a></li>
</ul>
<p>I also really like this integration of Twitter Hovercards into a WordPress blog comments</p>
<ul>
<li><a href=\"http://www.binarymoon.co.uk/2010/05/integrate-twitters-wordpress-comments/\">http://www.binarymoon.co.uk/2010/05/integrate-twitters-wordpress-comments/</a></li>
</ul>
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