Web Widgets Come Of Age For Ecommerce Sites
For executives like Braden Hoeppner, director of web sales for optical store Coastalcontacts.com, today’s web widgets are a fast and easy way to improve customer service and create interest. Thanks to the widget behind Coastalcontacts.com’s “Tell a friend” link, “we got more features than we would have initially introduced ourselves,” Hoeppner said, “and we were able to do it a lot more quickly.” Instead of going to an email page, Coastal Contact’s link opens a pop-up box called Social Notes, created by a San Francisco-based marketing-communications company, PopularMedia, Inc. The free Social Notes widget lets users email the page to a friend; post the page to their Facebook, MySpace or Bebo user profile; post it to one of several popu...