Interview: “Ask.com Search Results Are Different”
Interactive Corp., or IAC, owns many large Internet-based companies. These companies include Lendingtree.com, Realestate.com, Match.com and Ticketmaster.com. IAC also owns Ask.com, the search engine that competes with Google, Yahoo! and MSN. IAC's chairman, Barry Diller, is attempting to sell many "non core" Internet companies and focus largely on Ask.com and other related companies. As such, we asked two Ask.com executives, Jeff Shioya, Regional Vice President IAC Advertising Solutions, and Ryan Massie, Vice President of Product Management, about Ask.com and how it is different than the other search engines.
PeC: Most search traffic is at Google. Why should ecommerce companies consider pay-per-click ads at Ask.com?
SHIOYA: No advertiser will reach all search users by running a campaign with a single search company. The payoff of any search marketing campaign eventually hits a plateau because there are only so many keywords and price adjustments that can be made. Ask...