Field Test: Fraud Prevention, Part 2 of 3
In Field Test, Practical eCommerce gathered ten seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month’s topic is fraud prevention.
The participating ecommerce merchants are: Dave Norris, House of Antique Hardware; Chris Stump, Only Hammocks; Mike Feiman, PoolDawg; Dan Stewart, Xtreme Diesel Performance; Roman Kagan, Appliance Parts Pros; Cindy Barrileaux, Write Your Best; Claudette Cyr, Gear-Source; Mike Butler, Bloom Designs Nursery; Kristen Taylor, Juvie; Jeff Muchnik, RedBox Tools.
The responses for three of the ten merchants follow below. The answers are shown to preserve anonymity.
Pec: Has your ecommerce business been the victim of credit card fraud?
FIELD TESTER 4: In over eight years in business we haven't had a single case of credit card fraud. While no company can claim to be 100 percent invincible, we try to utilize every option available to prevent fraudulent transactions.
FIELD TESTER 5: No.
FIELD...