Test and Find Out!
Every now and then you get a newsletter from someone or you read a blog that really makes you think. A few months ago I received a newsletter from Perry Marshall (author of the Definitive Guide to Google AdWords) and he shared some really good insights that I thought I’d pass on.
“You can’t learn to ride a bicycle at a seminar.”
It really doesn’t matter what aspect of life we’re talking about, there’s an enormous difference between learning from a guru and actually doing it yourself. The bottom-line truth about really talented marketers comes down to one word.
Just one. (more…)