The Importance of Unique Content for Natural Search Engine Rankings
There’s an old saying in the SEO world that “Content is King.” You may have heard or read something similar to this if you’ve been around some basic search engine optimization forums, blogs, or other sites. But how does this idea really apply to you?Well, there are actually several ways that we could approach this topic, but today I want to approach it from the standpoint of having unique content. In other words, you don’t want your site to say the exact same thing as everyone else.
Here’s a great example of this concept: every now and then I’ll have a student come into the program that says that they already have a website. I’ll usually take a look at their site and sometimes it just so happens that it is the exact same site that another student showed me a few weeks ago.
Well, what’s the problem with this? Is it their own site? Sort of, but not really. You see, there are programs out there that will either give you or sell you a site, but it is the exact same site as everyone else. This creates some problems when it comes to natural search engine rankings. (more…)