Three Ways Pay Per Click (PPC) Marketing Allows Small Businesses to Compete Online.
While there may be plenty of business for everyone online, unless you’re a well known brand, if you’re not being found on the major search engines, you really don’t exist. If I asked if you had enough money to compete against WalMart, most of you would say “No Way!” But with PPC marketing you can actually complete against big business. Here’s how why.
PPC is a fraction of the cost of traditional marketing.
Unlike traditional advertising, ecommerce entrepreneurs can go head to head with the “big boys” using PPC marketing for a fraction of what it would cost through traditional marketing channels. Whether your unique selling proposition (USP) is customer service, a superior product, better warranty, better price, etc., leverage it, and sell it using PPC marketing. While you may not be able to bid on as many keywords as a Fortune 500 company, you can still compete on some of the keywords that will bring you qualified buyers, thus “stealing” customers away from the larger companies. You can do this because it’s significantly less expensive to launch an effective PPC campaign that it is to launch other types of advertising campaigns. In fact, for less than $50 on most PPC search engines, you can open an account, start bidding on keywords, and immediately start wooing customers away from your competitors. With PPC, you can level the competitive playing field, and is the perfect way for you to start reaching new customers. (more…)