Last Week’s Fury
Hey everyone!
Last week’s newsletter article on Google’s Paid Links Smackdown sure caused a fury.
Some people were wondering why I was making an example of my friends at
Search Engine Guide in the article. My answer to that is simply that they
were already mentioned in numerous articles as having their PageRank
lowered, and I was just pointing out what I felt Google’s reasons for doing
so were (the paid-for anchor-text links at the bottom of the Search Engine
Guide home page). I do admit to going overboard when I called those text-link ads a “link farm” and I personally apologized to them for that, but wanted to mention it here as well. In
reality, link farms are when bunches of sites all link to each other and
place the same links page on each site, which of course is not what Search
Engine Guide is doing at all. They were merely selling ads on their site,
and Google was merely (apparently) lowering their visible toolbar PR score
to let them know they don’t approve. Case closed.
This week I have an article on pricing SEO services that I hope you will
enjoy! - Jill