Conversion Tip: Which Conversion Rate to Measure?
"Conversion Tip" is an occasional feature where we publish a single conversion-related suggestion that could help ecommerce merchants improve the percentage of visitors who ultimately become customers. For this installment, Charles Nicholls, the founder and CEO of SeeWhy, a conversion and cart-abandonment-recovery firm, explains two key conversion definitions. Charles Nicholls: "The website conversion rate is one of the key measures of the health of an ecommerce website. But there is sometimes confusion about what this rate actually measures. The two key conversion rates that are most commonly used are: Visitor-to Sale Conversion Rate. This is the percentage of unique visitors that purchase in the same web session. Funnel Conversio...