The PEC Review: Online Image Optimizer Speeds Load Times
A slow-loading retail site is akin to the store clerk who ignores you in a brick-and-mortar shop. On a recent trip, I stopped at a small antique store. My wife and I entered the store, walked around for about 20 minutes, examined dozens of items, and never once during the entire experience did the store clerk look up from his book or acknowledge us in anyway. It is possible that I would have made a purchase in spite of the poor service. But a ready and able attendant may have encouraged me. This unattentive store clerk is analogous to a site that doesn't load quickly. It just leaves the shopper waiting expectantly. There is even some evidence that shoppers become annoyed by a slow loading page after just two seconds. So site owners a...