Lessons From Blockbuster: A UVP Worth Writing Home About
When Blockbuster first came out with their online movie
rental service it was a joke compared to Netflix. I tried it out for several
weeks and was sorely disappointed and quickly switched back. What was Blockbuster's problem? Essentially, they had no Unique Value
Proposition. Blockbuster could not convince me, and many others, that their
service was worth using over their primary rival, Netflix. But that's all been fixed.