The PeC Review: Firefox TwitterBar Add-on
Social media is one of the most cost effective ways that an online merchant can attract new customers and build relationships with existing ones. In social media, the aim is to become generally interested in your customers, including what they do and how they feel about the world. That understanding comes from participating in an ongoing conversation. You listen to your customers, share ideas or interesting things with them, and listen for feedback. Done successfully, social media marketing facilitates a level of engagement not really possible in outbound marketing. Put another way, "social media is a great equalizer: big brands can be outsmarted without making huge investments, and small brands can make big names for themselves," expl...