The PeC Review: Shotfarm Streamlines Use of Manufacturers’ Photography
Compelling product photography is a must for online merchants. Without a good visual representation of the products a store is selling, customers probably won't buy. Generally speaking, online stores have two basic ways to get product images: (1) take the photos, or (2) use the stock images that many manufacturers or distributors provide. While using your own, professional quality product photography can be a competitive advantage, the reality is that most online stores depend on manufacturer photography for the majority of product images. In spite of this dependence on the manufacturers, no standardized or centralized means of exchanging images has emerged, until now. Shotfarm is a free asset-exchange service for the retail industry. ...