Conversion: 10 Advanced Techniques to Turn Shoppers Into Buyers
If you are like most online retailers, roughly 97 out of every 100 visitors leave your site without buying anything. You can spend a lot of money on marketing, but those dollars will be wasted if you can’t convert visitors to buyers. There are countless articles that address ways to improve on-site conversion and usability. I think it is time to look beyond some of the basic principles and discuss some of the advanced techniques you can adopt to gain an edge over your competition. 1. Get The Basics In Order None of the ideas below will help if your site doesn’t have good usability aspects such as easy-to-follow navigation, quality product content, an easy checkout process, and easy-to-find customer service. These are basic, foundatio...