The PeC Review: WinBuyer Puts Competitors’ Prices on Your Pages
By some estimates, 94 percent of online shoppers will invest at least some time comparing prices before they make a buying decision. That comparison process often takes shoppers to as many as four different online retailers and a price comparison engine or two, but now one vendor is offering a widget that puts your competitors' prices right on your product pages. The idea behind WinBuyer’s Onsite Comparison Pricing (OCP) is simple. By showing shoppers your price and your competitors' prices, you have the potential to stop them from wandering to another site in search of a better prices, and even when your price is not the lowest they may still buy for the sake of convenience. If prices are very similar, consumers often buy at the last ...