PeC Review: MyBuys Personal Recommendations
Offering shoppers personalized product recommendations can increase conversion rates and profits while fending off shopping cart abandonment. Onsite product merchandising—the idea of cross-, up-, and down-selling to shoppers—is a potent tool for ecommerce marketers that often takes the form of product recommendations. But personalizing (and optimizing) product recommendations— based on a relationship with your customers—transforms this already effective marketing tactic into a surefire profit maker. Imagine, for example, a 42-year-old man shopping on an apparel site for suits. Normally, I wouldn’t expect him to see product recommendations aimed at six-year-old girls, but if my recommendation engine knew that he often bought dresses fo...
November 14th, 2010 at 1:36 am
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