Significant Portion of Online Video Viewers Willing to Pay for Content
A recent study by The Diffusion Group shows that more than 70 percent of US internet users surveyed watched online video during the surveyed week, and more than half watched online TV programs, reports e-Marketer. Interestingly, a significant portion (22.6 percent) of these users said that they might be willing to sign up for a service that required them to pay a fee for this sort of content.