Lessons Learned: Lori Karmel of We Take The Cake
"Lessons Learned" is a series where we ask ecommerce business owners to share their experiences and advice. For this installment, we interviewed Lori Karmel, owner of We Take The Cake, a bakery located in Ft. Lauderdale, Fla. We Take The Cake's gourmet creations have been featured on Food Network and The Oprah Show. The company expects to gross around $1.2 million in 2009, with around 25 to 30 percent coming from online sales. In 2002, Karmel purchased a then-floundering bakery. "We struggled for two years before the company began turning a profit," said Karmel. "But, I was persistent in getting samples out to the public, and in November 2004 my company experienced a bump of huge proportions when our Key Lime Bundt Cake was chosen as...