Booklist: MailChimp Co-founder Ben Chestnut
In Booklist we ask ecommerce personalities about the books they read and what they like about them. For this list we asked Ben Chestnut, co-founder of MailChimp, a self-service email marketing firm. As the MailChimp website explains, the company was built on the pragmatic notion that "People are too busy running their businesses to learn how to code HTML emails. Email marketing is so easy, a monkey could be doing it for them." Brand Gap By Marty Neumeier "This is a great book that one of our designers recommended to me. It's a fast read too. Pretty much sums up everything I believe about branding and user experience." Built To Last By Jim Collins "This was a book that helped me (and my co-founders) get through the rocky...