Chart of the Week: U.K. Mothers Shop Online More Than Average Users
Mothers in the U.K. aged 25 to 54 years were more likely than the average U.K. Internet user to shop online, according to a recent survey. Internet trend tracking firm comScore, Inc. reported the results of a "study into the online behavior of U.K. 'mums,'" the company said. "The study showed that 4.6 million U.K. mums [age 25 to 54 with children at home] went online in June, spending an average of 26.7 hours and making an average of 52.6 visits per visitor during the month." U.K. "Mums" More Likely to Visit Retail Sites "The intensity of Internet usage amongst mums was consistent with the average Internet user, who spent an average of 27.3 hours online and made an average of 53.1 visits per visitor in June. However, an analysis of th...