CurrySimple Founder Tastes Success with Specialty Sauces
Michael Moran was working in a Thai restaurant when he realized that customers frequently complained about the difficulty of preparing Thai food at home. This was in 2004, in Atlanta. He went to work developing the concept of ready-to-heat Thai sauces that became, by 2006, CurrySimple, a supplier of ready-to-heat Thai sauces. Fast forward to 2009 and CurrySimple offers 16 different Thai sauces on its ecommerce site, CurrySimple.com, and through a wholesale network of over 150 third-party retail stores. Sales are roughly split between the online, retail orders and the wholesale shipments to companies such as Whole Foods Markets. "We ship about 400 orders a month from the website," says Moran, "But that varies, too, from month to month...