Ecommerce Know-How: Mobile Commerce in Four Steps
Internet-enabled mobile handsets, mobile Internet devices (MIDs), and new wireless broadband standards are all making it easier for consumers to shop online while on the move. So, is your store ready to serve these mobile customers? In the evolution of modern shopping, consumers have very recently progressed from visiting a physical store every time they wanted to buy something to shopping online via a desktop or laptop computer, at least some of the time. The next evolutionary step will presumably have shoppers making more purchases online from mobile devices. These mobile shoppers will soon be buying flowers via an iPhone during a train commute, ordering a gift for a new client on a mobile Internet device (MID) in the back of an air...