Pay-per-click Advertising: Bing Delivering Improved Results, Expert Says
Microsoft launched Bing, its new search engine, on June 3, 2009. The company is heavily promoting it in hopes of gaining ground on Google, the industry leader. Bing's revenue comes mainly from pay-per-click advertising, which many smaller ecommerce firms utilize. We asked a leading pay-per-click management firm, The Search Agency, what sort of initial results it has seen on behalf of its clients who advertise on Bing. Frank Lee is senior vice president of client services for The Search Agency. PeC: The Search Agency has placed pay-per-click client ads on Bing. Could you tell us about the size of the advertising there? Lee: "We manage over 100 million keywords on behalf of our clients across all the major search engines. We have abo...